Weltevree
Weltevree is a Dutch design brand founded in 2007 that designs and manufactures premium outdoor products — wood-fired hot tubs, outdoor ovens, furniture, and lighting — sold primarily direct-to-consumer worldwide through its webshop, with a B2B dealer network.
- Company typePrivate
- Founded2007
- HeadquartersAmersfoort, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Weltevree does
Weltevree (legally Weltevree Experience B.V.) is a Dutch outdoor lifestyle design brand founded in 2007 by designer Floris Schoonderbeek and headquartered in Amersfoort, the Netherlands. The company designs and manufactures premium outdoor products across four main categories: wood-fired hot tubs (the Dutchtub Original at €6,495 and Dutchtub Wood at €6,995), outdoor cooking equipment (the Outdooroven series in Corten steel), indoor/outdoor furniture (including the Bended aluminum collection and new additions such as the Sofabed, Bended Table Wood, and Folding Picnic), and lighting and gardening accessories (including the Gardenworks Station). Products are built from thermally modified woods, Corten steel, aluminum, bamboo, and fiberglass, with material sourcing including a partnership with Staatsbosbeheer for locally harvested Dutch Douglas fir.
Weltevree operates a direct-to-consumer (DTC) e-commerce model via weltevree.eu, offering worldwide shipping, and supplements this with a B2B dealer/partner program and a physical brand store in Amersfoort. The website is localized in Dutch, English, German, and French. Pricing is one-time retail across a broad SKU range, from accessories around €89 up to the Dutchtub Wood at €6,995. Many collections are developed through external designer collaborations (Floris Schoonderbeek, Jaïr Straschnow, Marcel Sloots, Dick van Hoff, Tom de Vrieze, Thor ter Kulve).
The business is privately held with no disclosed parent company, no funding rounds, no headcount disclosure, and no public revenue figures. Marketing relies on the #worldofweltevree community hashtag and standard web tracking pixels (e.g., Meta Pixel), with no proprietary technology platform, no AI/ML products, and no API or SDK offerings.
Weltevree firmographics
Firmographics- Name
- Weltevree
- Legal name
- Weltevree Experience B.V.
- Website
- https://weltevree.eu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Weltevree is a Dutch design brand founded in 2007 that designs and manufactures premium outdoor products — wood-fired hot tubs, outdoor ovens, furniture, and lighting — sold primarily direct-to-consumer worldwide through its webshop, with a B2B dealer network.
- Ownership category
- akta.pro rank
Weltevree industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Household Furniture (2510), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industries
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where Weltevree is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Weltevree business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales: One-time sales of outdoor furniture, hot tubs, outdoor cooking equipment, and lighting products. Products range from hot tubs (€6,495-€6,995) to furniture pieces (€259-€1,695) to lighting and accessories.
- Accessories and Spare Parts: Sale of complementary accessories for main products including covers, chimneys, windshields, side tables, ashtrays, and replacement parts like glass bulbs.
- Business-to-Business (B2B): Wholesale/partner sales to dealers and business customers for commercial installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hot Tubs - Dutchtub Original and Wood |
| Unit Pricing | Pay-as-you-go | Outdoor Furniture - Tables, Benches, Chairs |
| Unit Pricing | Pay-as-you-go | Outdoor Cooking - Outdooroven |
| Unit Pricing | Pay-as-you-go | Outdoor Lighting |
| Unit Pricing | Pay-as-you-go | Dutchtub Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Weltevree product offering
Product offeringCore offering
Weltevree designs and manufactures premium outdoor furniture, wood-fired hot tubs, outdoor cooking equipment, and outdoor lighting products under its own Dutch design brand. Its flagship offerings include the Dutchtub Original and Dutchtub Wood hot tubs, the Outdooroven Corten-steel outdoor cooker, and the Bended aluminum furniture series, all produced in collaboration with named designers. The range targets residential and hospitality outdoor-living use and is sold globally via direct e-commerce and authorized dealers.
Product overview
Weltevree is a Dutch design brand founded in 2007 specializing in contemporary outdoor furniture and products that encourage outdoor living. The portfolio centers on two flagship hot tub lines (Dutchtub Original and Dutchtub Wood), the Outdooroven outdoor cooking series, and the Bended aluminum furniture series. Products are developed in collaboration with designers including Floris Schoonderbeek, Jaïr Straschnow, Tom de Vrieze, and Thor ter Kulve. Materials include sustainably sourced woods (Larch, Douglas fir, Accoya, bamboo), Corten steel, aluminum, and fiberglass. The offering spans hot tubs and accessories, outdoor cooking equipment, seating (chairs, benches, loungers), tables, outdoor lighting (Stringlight, Sticklight), water features, and garden accessories. All products emphasize durability, weather resistance, and minimal maintenance while encouraging users to spend more time outdoors.
Differentiator
Problem solved
Functional benefit
Products and services
- Dutchtub Original Wood-fired outdoor hot tub made of polyester with steel coil heating. Holds 600 liters of water, seats four people, and reaches 38°C in 2–4 hours via natural water circulation. Designed by Floris Schoonderbeek.
- Dutchtub Wood
Quantifiable outcome
- Dutchtub heats to 38°C in approximately 2 hours using wood fire
- +2 more outcomes
Companies that use Weltevree
Customer profileSegments2 records
Ideal customer profiles2 records
Weltevree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Weltevree partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Staatsbosbeheer (Dutch Forestry Commission)coreWeltevree sources Douglas fir wood from Dutch forests in cooperation with Staatsbosbeheer. The Forestry Table and Forestry Bench are made from wood originating from these Dutch forests, supporting sustainable local sourcing and creating furniture with a low environmental impact.
Scale indicators2 records
Weltevree competitors and assessment
Company assessmentDirect peers
- Cane-line: Danish premium outdoor furniture brand offering weather-resistant lounge, dining, and accessories. Comparable to Weltevree in Scandinavian/Northern European design language, premium price points, and global dealer distribution.
- Extremis: Belgian designer outdoor furniture brand founded in 1994, offering premium outdoor tables, seating, and shade solutions. Closely comparable to Weltevree in terms of European design heritage, multi-product outdoor living portfolio, and DTC plus dealer GTM.
- Glatz: Swiss designer of premium outdoor parasols, furniture, and accessories. Comparable to Weltevree as a design-led European outdoor living brand with premium pricing and cross-category outdoor offering.
- Tribù: Belgian luxury outdoor furniture brand with collections spanning lounge, dining, and lighting for upscale residential and hospitality projects. Comparable to Weltevree as a premium European outdoor living brand with a designer-collaboration model and global dealer network.
- Manutti: Belgian outdoor furniture brand with full collections of lounge, dining, and outdoor accessories. Comparable to Weltevree in European premium outdoor design and multi-category offerings.
- Weishäupl: German premium outdoor furniture and parasol manufacturer with strong design heritage. Comparable to Weltevree in European premium outdoor positioning, multi-material product line (wood, metal, textile), and B2B/dealer focus.
- Borek: Dutch premium outdoor furniture brand offering woven, teak, and aluminum collections for residential and hospitality. Closely comparable to Weltevree as a Dutch-designed, premium-priced outdoor furniture brand with overlapping dealer networks across Europe.
- Royal Botania: Belgian premium outdoor furniture manufacturer offering teak and outdoor textile seating, dining, and lighting. Directly comparable to Weltevree in premium positioning, designer collections, and international dealer-driven distribution.
- Renson: Belgian outdoor living company specializing in patio covers, outdoor rooms, and terrace furniture. Directly comparable to Weltevree in Belgian/Flemish-adjacent outdoor living brand positioning and B2B/dealer channel emphasis.
Broad incumbents
- DEDON: German-founded global premium outdoor furniture brand with iconic woven-fiber collections and broader scale operations. Comparable to Weltevree in premium aesthetic and global distribution, but materially larger and broader in catalog.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Weltevree social profiles
Digital presenceWeltevree compliance and trust
Trust signalCompliance1 record
Weltevree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weltevree leadership team
Management profileNumber of profiles
Profiles1 record
Weltevree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weltevree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weltevree
What does Weltevree do?
Weltevree designs and manufactures premium outdoor furniture, wood-fired hot tubs, outdoor cooking equipment, and outdoor lighting products under its own Dutch design brand. Its flagship offerings include the Dutchtub Original and Dutchtub Wood hot tubs, the Outdooroven Corten-steel outdoor cooker, and the Bended aluminum furniture series, all produced in collaboration with named designers. The range targets residential and hospitality outdoor-living use and is sold globally via direct e-commerce and authorized dealers.
Is Weltevree a public or private company?
Weltevree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weltevree founded?
Weltevree was founded in 2007.
Where is Weltevree based?
Weltevree is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Weltevree make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are accessories and Spare Parts and business-to-Business (B2B).
Who are Weltevree's main competitors?
Direct peers on record are Cane-line, Extremis, Glatz, Tribù, Manutti, Weishäupl, Borek, Royal Botania and Renson. DEDON is listed as a broad incumbent.
Does Weltevree have an API?
No public API is recorded for Weltevree.
What industry is Weltevree in?
Weltevree's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its NAICS code is 33712 and its SIC code is 3430.