Raamatukoi OÜ
Raamatukoi OÜ is an Estonian online and physical bookstore, operating since 1995, that sells new, used, and antiquarian Estonian-language books to individual consumers in Estonia through an e-commerce platform and two retail stores in Tallinn and Viljandi.
- Company typePrivate
- Founded-
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
What Raamatukoi OÜ does
Raamatukoi OÜ, legally registered as Kuutõrvaja OÜ, operates Estonia's oldest internet bookstore under the Raamatukoi brand, founded in 1995. The company runs an e-commerce platform at raamatukoi.ee offering a catalog of approximately 46,295 Estonian-language titles spanning new, used, and antiquarian books, searchable by author, title, topic, and ISBN. It complements online sales with two physical retail locations — one in Tallinn (Harju 1) and one in Viljandi (Lossi 28) — and supports parcel-locker delivery (Pakiautomaat) for domestic fulfillment. The platform provides standard e-commerce features including themed shelves, weekly top sellers, and a discount campaign section (Sooduskampaania), but has no mobile app or public API; user authentication is handled through Google Sign-In and Facebook login integrations.
Raamatukoi OÜ firmographics
Firmographics- Name
- Raamatukoi OÜ
- Legal name
- Kuutõrvaja OÜ
- Website
- https://www.raamatukoi.ee
- Company type
- Private
- Operating status
- Operating
- Short description
- Raamatukoi OÜ is an Estonian online and physical bookstore, operating since 1995, that sells new, used, and antiquarian Estonian-language books to individual consumers in Estonia through an e-commerce platform and two retail stores in Tallinn and Viljandi.
- Ownership category
- akta.pro rank
Raamatukoi OÜ industry classification
Industry- Product category
- Book Retail
- NAICS
- Book Retailers and News Dealers (45921), Used Merchandise Retailers (459510)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Used, Rare & Antiquarian Bookstores (CRALAAAB)
- akta.pro secondary industry
- Books, Media & Entertainment Resale (CRAFAGAF)
Keywords
Where Raamatukoi OÜ is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Raamatukoi OÜ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Book Sales: Primary revenue from selling new and used books through e-commerce platform and two physical stores. Books are priced individually with discounts offered through periodic promotional campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual book pricing with periodic promotional campaigns |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Raamatukoi OÜ product offering
Product offeringCore offering
Raamatukoi OÜ (legally Kuutõrvaja OÜ) operates Estonia's oldest internet bookstore, selling new, used, and antiquarian Estonian-language books through an e-commerce platform (raamatukoi.ee) complemented by two physical retail stores in Tallinn and Viljandi. The catalog spans fiction, children's books, educational materials, hobby guides, and specialty publications, and includes 46,295 Estonian-language titles. Search is supported by author, title, topic, and ISBN, with periodic discount campaigns and themed shelves.
Product overview
Raamatukoi OÜ operates as an online bookstore with a unified e-commerce platform at raamatukoi.ee, complemented by two physical retail locations in Tallinn and Viljandi. The company offers the world's largest selection of Estonian books, including new, used, and antiquarian books across diverse categories such as fiction, children's books, educational materials, hobby guides, and specialty publications. The online platform provides book search by author, title, subject, or ISBN, along with promotional sales campaigns and thematic book collections.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 46,295 Estonian-language books available
Companies that use Raamatukoi OÜ
Customer profileSegments2 records
Ideal customer profiles2 records
Raamatukoi OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Raamatukoi OÜ partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Raamatukoi OÜ competitors and assessment
Company assessmentDirect peers
- Rahva Raamat: Estonia's largest bookstore chain operating physical stores and an e-commerce platform selling primarily Estonian-language books. Directly competes with Raamatukoi across both new releases and broad Estonian catalog, with a much larger physical footprint.
- Apollo (Estonia): Historic Estonian bookstore chain (now operated under different ownership) that sold Estonian-language books through multiple physical locations. Comparable to Raamatukoi as a domestic Estonian-language book retailer, though Apollo's current footprint is reduced.
- Kriso.ee (Kris OÜ): Estonian online bookstore specializing in academic, technical, and Estonian-language titles with a strong search and discovery interface. Competes directly with Raamatukoi in the Estonian-language online segment, particularly for educational and professional readers.
- AbeBooks: Global online marketplace for new, used, and antiquarian books connecting thousands of independent sellers with buyers worldwide. Directly comparable to Raamatukoi's used and antiquarian inventory model, though operating at vastly larger scale across many languages.
- ThriftBooks: Large US-based online retailer specializing in used books at discounted prices, with deep inventory across categories. Comparable business model to Raamatukoi's used-book segment, though at much larger scale and with English-language focus.
- Better World Books: Online used-book retailer operating a global catalog with social-mission positioning. Shares the used-book e-commerce model with Raamatukoi, including inventory sourced from library discards and donations, though Better World Books serves primarily English-language buyers.
- Alibris: Online marketplace aggregating independent sellers of new, used, and out-of-print books across many categories. Operates a similar model to Raamatukoi's antiquarian and rare-book segment, connecting niche sellers to specialist buyers.
Broad incumbents
- Amazon Books: World's largest online retailer with a dominant books category spanning new, used, Kindle e-books, and audiobooks. Competes with Raamatukoi on price, selection, and delivery speed across Estonian-language titles available through Amazon's global marketplace.
- Powell's Books: Iconic US independent bookstore combining a large physical flagship with a global online used- and new-book business. Shares the hybrid new/used/antiquarian model with Raamatukoi, though operates in English at significantly larger scale.
Emerging players
- Wordery: Online bookstore offering new books across many languages with competitive pricing and global shipping. Overlaps with Raamatukoi on new-book online retail, though without Estonian-language specialization or antiquarian inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Raamatukoi OÜ social profiles
Digital presenceRaamatukoi OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raamatukoi OÜ leadership team
Management profileNumber of profiles
Raamatukoi OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raamatukoi OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raamatukoi OÜ
What does Raamatukoi OÜ do?
Raamatukoi OÜ (legally Kuutõrvaja OÜ) operates Estonia's oldest internet bookstore, selling new, used, and antiquarian Estonian-language books through an e-commerce platform (raamatukoi.ee) complemented by two physical retail stores in Tallinn and Viljandi. The catalog spans fiction, children's books, educational materials, hobby guides, and specialty publications, and includes 46,295 Estonian-language titles. Search is supported by author, title, topic, and ISBN, with periodic discount campaigns and themed shelves.
Is Raamatukoi OÜ a public or private company?
Raamatukoi OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raamatukoi OÜ founded?
Raamatukoi OÜ was founded in -1.
Where is Raamatukoi OÜ based?
Raamatukoi OÜ is headquartered in Tallinn, Estonia, in the Europe region.
How does Raamatukoi OÜ make money?
One revenue line is on record: book Sales.
Who are Raamatukoi OÜ's main competitors?
Direct peers on record are Rahva Raamat, Apollo (Estonia), Kriso.ee (Kris OÜ), AbeBooks, ThriftBooks, Better World Books and Alibris. Broad incumbents are Amazon Books and Powell's Books. Wordery is listed as an emerging player.
Does Raamatukoi OÜ have an API?
No public API is recorded for Raamatukoi OÜ.
What industry is Raamatukoi OÜ in?
Raamatukoi OÜ's product category is Book Retail. Its primary akta.pro industry code is CRALAAAB, Used, Rare & Antiquarian Bookstores, with a secondary code of CRAFAGAF, Books, Media & Entertainment Resale. Its NAICS code is 45921 and its SIC code is 5961.