la Jornada
La Jornada is a Mexican daily newspaper (founded 1984) published by DEMOS, Desarrollo de Medios, S.A. de C.V., delivering politics, economics, culture, and international news across print, web, mobile apps, podcasts, and themed supplements to general Mexican readers.
- Company typePrivate
- Founded1996
- HeadquartersBenito Juarez, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingServices
What la Jornada does
La Jornada is a Mexican daily newspaper published by DEMOS, Desarrollo de Medios, S.A. de C.V., headquartered in Ciudad de México. Founded in 1984 (firmographics; one source in the input records 1996, which conflicts with the 41-year continuous publication metric), the publication has maintained daily output across politics, economics, international affairs, states, capital, culture, society, sports, science, and opinion. Its core technical platform is a web-based digital news property (jornada.com.mx) backed by a content management system, with parallel iOS and Android mobile applications, a dedicated podcast hub, and an Issuu-hosted digital edition. The product portfolio extends beyond the daily newspaper to themed supplements — Semanal, Ojarasca, Ecológica, Del Campo, Letra S, and La Jornada Internacional — plus photo galleries, video, and editorial cartoons.
The business operates a hybrid print-and-digital model. La Jornada Impresa is the print edition distributed through newsstands and subscriptions, while the digital properties include the main website and a Substack-distributed international edition. Revenue is generated through three documented streams: recurring subscriptions (digital and print), commercial advertising sold through a dedicated team, and one-time PDF/supplement sales including annual Anuario editions. Distribution spans self-serve digital access, retail newsstand print, mobile app stores, and third-party platforms (Substack, Issuu). The audience is a horizontal segment of general Mexican news readers, with no enterprise or advertising-anchor customer concentration disclosed. Leadership includes María del Carmen Lira Saade as Editor Responsable (Editor in Chief) and Lizandro Rodríguez Bárcena as Coordinator of Technology and Communications.
la Jornada firmographics
Firmographics- Name
- la Jornada
- Legal name
- DEMOS, Desarrollo de Medios, S.A. de C.V.
- Website
- https://jornada.com.mx
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Jornada is a Mexican daily newspaper (founded 1984) published by DEMOS, Desarrollo de Medios, S.A. de C.V., delivering politics, economics, culture, and international news across print, web, mobile apps, podcasts, and themed supplements to general Mexican readers.
- Ownership category
- akta.pro rank
la Jornada industry classification
Industry- Product category
- Daily Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)
Keywords
Where la Jornada is headquartered
LocationHeadquarters
- HQ city
- Benito Juarez
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
la Jornada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Subscription Revenue: Paid subscriptions for digital and print editions of the newspaper, including the printed version 'La Jornada Impresa' and digital access.
- Advertising Revenue: Commercial advertising space sold on the website and publication, with dedicated sales team at [email protected].
- PDF/Supplements Sales: Sale of special supplements and PDF versions of the newspaper including annual supplements and special editions.
Distribution channels4 records
Marketing channels5 records
la Jornada product offering
Product offeringCore offering
La Jornada is a Mexican daily newspaper that publishes comprehensive news coverage of politics, economy, international affairs, states, capital, culture, society, sports, entertainment, and science/technology, available in both digital (jornada.com.mx) and print (La Jornada Impresa) editions. The portfolio extends into themed weekly and periodic supplements (Semanal, Ojarasca, Ecológica, Del Campo, Letra S), an international edition distributed via Substack, podcasts, photo galleries, video content, and mobile applications for iOS and Android.
Product overview
La Jornada is a Mexican daily newspaper published by DEMOS, Desarrollo de Medios, S.A. de C.V. The core offering is the daily newspaper (La Jornada) available both digitally online and in print format (La Jornada Impresa). The portfolio includes themed supplements covering culture, environment, agriculture, gender issues, and international affairs (Semanal, Ojarasca, Ecológica, Del Campo, Letra S, La Jornada Internacional). Media extensions include podcasts, photo galleries, video content, and mobile applications. Special editions such as the annual Anuario La Jornada provide retrospective coverage.
Differentiator
Problem solved
Functional benefit
Brands
- La Jornada Semanal: Weekly supplement of La Jornada
- Ojarasca
- Ecológica
- Del Campo
- Letra S
- La Jornada Internacional
- La Jornada Impresa
Companies that use la Jornada
Customer profileSegments1 record
Ideal customer profiles2 records
la Jornada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
la Jornada partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
la Jornada competitors and assessment
Company assessmentBroad incumbents
- BBC News Mundo: BBC's Spanish-language international news service covering Latin America. Comparable in international politics/economics coverage aimed at Spanish-speaking readers, and a reference point for the global Spanish-language digital news model.
- El País México: Mexican edition of Spanish newspaper El País, covering national and international news in Spanish. Comparable in Spanish-language editorial depth and digital subscription model, and overlaps with La Jornada Internacional's international Spanish-reader audience.
- The New York Times (Spanish/International): Global English/Spanish news leader with an international subscription business and multimedia extensions. Sets the digital subscription, podcast and newsletter benchmark that legacy national papers like La Jornada are increasingly benchmarked against.
Direct peers
- Reforma: Mexico's largest-circulation daily newspaper, headquartered in Monterrey/Mexico City. Competes directly with La Jornada in national politics, economics and breaking news, sharing the same subscription + advertising model and elite readership positioning.
- El Universal: Long-running Mexico City daily newspaper with digital and print editions covering politics, economy, culture and sports. Closest direct competitor to La Jornada in editorial scope, audience segment, and national news positioning.
- Milenio: National Mexican daily owned by Grupo Multimedios, with print, digital, TV and radio extensions. Overlaps directly with La Jornada in daily news cadence, supplements, and multi-channel distribution to mass Mexican audiences.
- La Jornada (note: also operates El Financiero and oversees multiple supplements) — Proceso: Mexican weekly news magazine covering politics, corruption and investigative reporting. Closely comparable editorial voice (left-leaning, investigative) and overlapping subscriber demographic with La Jornada's opinion and political coverage.
- Excélsior: One of Mexico's oldest daily newspapers, with strong digital and print presence covering politics, economy and society. Competes head-to-head with La Jornada in the capital-city and national news reader segment.
Emerging players
- Animal Político: Digital-native Mexican investigative news outlet founded in 2010, focused on politics and accountability. Represents the digital-first, subscription-supported model that pressures traditional print peers like La Jornada on younger audiences.
- Infobae México: Digital-first Mexican edition of Argentina-based Infobae, aggregating and producing politics, economy and entertainment news. Competes for the same digital advertising and reader attention as jornada.com.mx with a heavier tech-native stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
la Jornada social profiles
Digital presencela Jornada financial estimates
Financial estimateRevenue estimate
Valuation estimate
la Jornada leadership team
Management profileNumber of profiles
Profiles2 records
la Jornada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
la Jornada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about la Jornada
What does la Jornada do?
La Jornada is a Mexican daily newspaper that publishes comprehensive news coverage of politics, economy, international affairs, states, capital, culture, society, sports, entertainment, and science/technology, available in both digital (jornada.com.mx) and print (La Jornada Impresa) editions. The portfolio extends into themed weekly and periodic supplements (Semanal, Ojarasca, Ecológica, Del Campo, Letra S), an international edition distributed via Substack, podcasts, photo galleries, video content, and mobile applications for iOS and Android.
Is la Jornada a public or private company?
la Jornada is a private company. It is classified as unknown and is currently operating.
When was la Jornada founded?
la Jornada was founded in 1996. It employs 101 to 250 people.
Where is la Jornada based?
la Jornada is headquartered in Benito Juarez, Mexico, in the Latin America region.
How does la Jornada make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and PDF/Supplements Sales.
Who are la Jornada's main competitors?
Broad incumbents on record are BBC News Mundo, El País México and The New York Times (Spanish/International). Direct peers are Reforma, El Universal, Milenio, La Jornada (note: also operates El Financiero and oversees multiple supplements) — Proceso and Excélsior. Emerging players are Animal Político and Infobae México.
Does la Jornada have an API?
No public API is recorded for la Jornada.
What industry is la Jornada in?
la Jornada's product category is Daily Newspaper Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJAAAM, Politics, Current Affairs & Social Commentary Publishing. Its NAICS code is 513110 and its SIC code is 2711.