la Jornada

What la Jornada does

La Jornada is a Mexican daily newspaper published by DEMOS, Desarrollo de Medios, S.A. de C.V., headquartered in Ciudad de México. Founded in 1984 (firmographics; one source in the input records 1996, which conflicts with the 41-year continuous publication metric), the publication has maintained daily output across politics, economics, international affairs, states, capital, culture, society, sports, science, and opinion. Its core technical platform is a web-based digital news property (jornada.com.mx) backed by a content management system, with parallel iOS and Android mobile applications, a dedicated podcast hub, and an Issuu-hosted digital edition. The product portfolio extends beyond the daily newspaper to themed supplements — Semanal, Ojarasca, Ecológica, Del Campo, Letra S, and La Jornada Internacional — plus photo galleries, video, and editorial cartoons.

The business operates a hybrid print-and-digital model. La Jornada Impresa is the print edition distributed through newsstands and subscriptions, while the digital properties include the main website and a Substack-distributed international edition. Revenue is generated through three documented streams: recurring subscriptions (digital and print), commercial advertising sold through a dedicated team, and one-time PDF/supplement sales including annual Anuario editions. Distribution spans self-serve digital access, retail newsstand print, mobile app stores, and third-party platforms (Substack, Issuu). The audience is a horizontal segment of general Mexican news readers, with no enterprise or advertising-anchor customer concentration disclosed. Leadership includes María del Carmen Lira Saade as Editor Responsable (Editor in Chief) and Lizandro Rodríguez Bárcena as Coordinator of Technology and Communications.

Name

la Jornada

Legal name

DEMOS, Desarrollo de Medios, S.A. de C.V.

Website

https://jornada.com.mx

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

La Jornada is a Mexican daily newspaper (founded 1984) published by DEMOS, Desarrollo de Medios, S.A. de C.V., delivering politics, economics, culture, and international news across print, web, mobile apps, podcasts, and themed supplements to general Mexican readers.

Ownership category

akta.pro rank

Product category

Daily Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)

Keywords

• Daily newspaper
• Digital news
• Editorial journalism
• Multimedia content
• Themed supplements

Headquarters

HQ city

Benito Juarez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Revenue: Paid subscriptions for digital and print editions of the newspaper, including the printed version 'La Jornada Impresa' and digital access.
2. Advertising Revenue: Commercial advertising space sold on the website and publication, with dedicated sales team at [email protected].
3. PDF/Supplements Sales: Sale of special supplements and PDF versions of the newspaper including annual supplements and special editions.

Distribution channels4 records

Marketing channels5 records

Core offering

La Jornada is a Mexican daily newspaper that publishes comprehensive news coverage of politics, economy, international affairs, states, capital, culture, society, sports, entertainment, and science/technology, available in both digital (jornada.com.mx) and print (La Jornada Impresa) editions. The portfolio extends into themed weekly and periodic supplements (Semanal, Ojarasca, Ecológica, Del Campo, Letra S), an international edition distributed via Substack, podcasts, photo galleries, video content, and mobile applications for iOS and Android.

Product overview

La Jornada is a Mexican daily newspaper published by DEMOS, Desarrollo de Medios, S.A. de C.V. The core offering is the daily newspaper (La Jornada) available both digitally online and in print format (La Jornada Impresa). The portfolio includes themed supplements covering culture, environment, agriculture, gender issues, and international affairs (Semanal, Ojarasca, Ecológica, Del Campo, Letra S, La Jornada Internacional). Media extensions include podcasts, photo galleries, video content, and mobile applications. Special editions such as the annual Anuario La Jornada provide retrospective coverage.

Differentiator

Problem solved

Functional benefit

Brands

• La Jornada Semanal: Weekly supplement of La Jornada
• Ojarasca
• Ecológica
• Del Campo
• Letra S
• La Jornada Internacional
• La Jornada Impresa

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• BBC News Mundo: BBC's Spanish-language international news service covering Latin America. Comparable in international politics/economics coverage aimed at Spanish-speaking readers, and a reference point for the global Spanish-language digital news model.
• El País México: Mexican edition of Spanish newspaper El País, covering national and international news in Spanish. Comparable in Spanish-language editorial depth and digital subscription model, and overlaps with La Jornada Internacional's international Spanish-reader audience.
• The New York Times (Spanish/International): Global English/Spanish news leader with an international subscription business and multimedia extensions. Sets the digital subscription, podcast and newsletter benchmark that legacy national papers like La Jornada are increasingly benchmarked against.

Direct peers

• Reforma: Mexico's largest-circulation daily newspaper, headquartered in Monterrey/Mexico City. Competes directly with La Jornada in national politics, economics and breaking news, sharing the same subscription + advertising model and elite readership positioning.
• El Universal: Long-running Mexico City daily newspaper with digital and print editions covering politics, economy, culture and sports. Closest direct competitor to La Jornada in editorial scope, audience segment, and national news positioning.
• Milenio: National Mexican daily owned by Grupo Multimedios, with print, digital, TV and radio extensions. Overlaps directly with La Jornada in daily news cadence, supplements, and multi-channel distribution to mass Mexican audiences.
• La Jornada (note: also operates El Financiero and oversees multiple supplements) — Proceso: Mexican weekly news magazine covering politics, corruption and investigative reporting. Closely comparable editorial voice (left-leaning, investigative) and overlapping subscriber demographic with La Jornada's opinion and political coverage.
• Excélsior: One of Mexico's oldest daily newspapers, with strong digital and print presence covering politics, economy and society. Competes head-to-head with La Jornada in the capital-city and national news reader segment.

Emerging players

• Animal Político: Digital-native Mexican investigative news outlet founded in 2010, focused on politics and accountability. Represents the digital-first, subscription-supported model that pressures traditional print peers like La Jornada on younger audiences.
• Infobae México: Digital-first Mexican edition of Argentina-based Infobae, aggregating and producing politics, economy and entertainment news. Competes for the same digital advertising and reader attention as jornada.com.mx with a heavier tech-native stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lajornadaonline
• Facebookfacebook.com/lajornadaonline
• LinkedInlinkedin.com/company/la-jornada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about la Jornada