Associação Brasileira De Out Of Home

What Associação Brasileira De Out Of Home does

Associação Brasileira De Out Of Home (ABOOH), legally Associação Brasileira de Mídia Out of Home, is a non-profit civil trade association founded in 2008 and headquartered in São Paulo (Rua Verbo Divino nº 2001, Chácara Santo Antônio). It operates as the principal representative body for Out of Home (OOH) advertising media in Brazil, uniting OOH media owners, advertising agencies, advertisers/brands, and technology providers under a single membership organization. Its member companies collectively operate more than 230,000 advertising panels across 200+ Brazilian urban centers, and the Brazilian OOH sector it represents generates approximately R$5.5 billion annually.

ABOOH's service portfolio centers on four pillars: (1) industry representation and regulatory advocacy, including affiliation with international bodies (WOO, DPAA, OAAA) and domestic associations (ABA, ABAP, SINAPRO, CENP) and active defense of São Paulo's Lei Cidade Limpa; (2) market intelligence, notably the Panorama do OOH research initiative and commissioned Tendências Consultoria studies; (3) professional development, including the Formação em Mídia OOH and advanced programmatic buying courses delivered through a strategic partnership with ESPM; and (4) community engagement via committees, webinars, and an annual events calendar.

Its go-to-market is community-led: membership recruitment runs through the abooh.com.br website and direct outreach to industry participants, with revenue derived from recurring membership dues. The association is governed by an elected board comprising executives from leading member companies, including President Felipe Viante (b.drops), Vice Presidents Ana Célia Biondi (JCDecaux Brasil) and Lucio Schneider (Eletromidia), and directors covering technology, programmatic, international relations, legal, and metrics functions. ABOOH does not build proprietary technology; its role is ecosystem coordination, advocacy, and capability-building for the Brazilian OOH sector.

Name

Associação Brasileira De Out Of Home

Legal name

Associação Brasileira de Mídia Out of Home – ABOOH

Website

https://abooh.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

ABOOH is a Brazilian non-profit trade association founded in 2008 that represents the Out of Home advertising sector, uniting media owners, agencies, advertisers, and technology providers through membership, advocacy, training, and market research services.

Ownership category

akta.pro rank

Product category

Advertising Industry Association

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)

Keywords

• Out of home advertising
• Trade association services
• OOH industry research
• Advertising market representation
• Professional training OOH

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership dues: ABOOH generates revenue through membership fees paid by OOH media companies, advertising agencies, brands, and technology providers that participate in the association. Members gain access to networking, industry data, events, and representation in the Brazilian OOH market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ABOOH is a Brazilian trade association founded in 2008 that unites the principal players in the Out of Home (OOH) advertising industry, including media owners, advertising agencies, advertisers, and technology providers. The association delivers value through industry representation and advocacy, professional training courses, discussion committees, networking events, market intelligence (Panorama do OOH), and campaign planning methodologies. Membership provides access to strategic data, regulatory advocacy, and global affiliations with WOO, DPAA, and OAAA.

Product overview

ABOOH (Associação Brasileira de Out of Home) is a trade association for the Out of Home advertising industry in Brazil, founded in 2008. Rather than a traditional product company, ABOOH offers a portfolio of membership services including professional training courses (Formação em Mídia OOH), industry committees for collaboration, networking events, market research (Panorama do OOH), and campaign planning methodologies (Faces ABOOH). The association connects advertising agencies, OOH space owners, advertisers, and technology providers to strengthen the OOH ecosystem across Brazil.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The Brazilian OOH sector generates R$ 5.5 billion annually
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• WOO - World Out of Home OrganizationcoreOthersABOOH is an official member of the WOO, the global association representing the OOH advertising industry. The membership extends across more than 60 countries. In 2024, ABOOH received the WOO member seal. Additionally, Felipe Forjaz, an ABOOH Board member, was appointed to the WOO Council for 2026/2027, representing Brazilian interests in this global forum.
• DPAA - Global Digital Out of HomecoreOthersABOOH maintains affiliation with the DPAA, the international association focused on Digital Out of Home advertising. This partnership connects Brazilian OOH operators with global digital out-of-home standards and practices.
• OAAA - Out of Home Advertising Association of AmericacoreOthersABOOH is affiliated with the OAAA, the American association for Out of Home advertising, facilitating knowledge exchange and best practices between Brazilian and North American OOH markets.
• ABA - Associação Brasileira de AnunciantescoreOthersABOOH maintains affiliation with the Brazilian Association of Advertisers (ABA), representing advertiser interests and facilitating collaboration between advertisers and OOH media providers.
• ABAP - Associação Brasileira de Agências de PublicidadecoreOthersABOOH is affiliated with ABAP, the Brazilian Association of Advertising Agencies, representing agency interests in the OOH media ecosystem.
• SINAPRO - Sindicato das Agências de PropagandacoreOthersABOOH maintains affiliation with SINAPRO, the Union of Advertising Agencies, supporting coordination between agencies and the OOH industry.
• CENP - Fórum da Autorregulação do Mercado PublicitáriocoreOthersABOOH is affiliated with CENP, the Forum for Self-Regulation of the Advertising Market, supporting industry standards and ethical advertising practices in Brazil.
• Central de OutdoorcoreOthersABOOH collaborates with Central de Outdoor on industry research, including the commissioning of economic studies on the Brazilian OOH sector conducted by Tendências Consultoria.
• Fenapex - Federação Nacional da Publicidade ExteriorcoreOthersABOOH partners with Fenapex (National Federation of Outdoor Advertising) on industry representation and research initiatives.
• ESPM (Escola Superior de Propaganda e Marketing)coreStrategic or Co-development PartnerABOOH has a strategic partnership with ESPM for professional development, offering courses such as 'Formação em Mídia OOH' (OOH Media Formation) and 'Avançado em Estratégias de Vendas e Compra Programática' (Advanced in Sales Strategies and Programmatic Buying). The training program is conducted live/in-person at ESPM Tech in São Paulo with 24 hours of instruction.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Others

• ABAP - Associação Brasileira de Agências de Publicidade: Brazilian Association of Advertising Agencies, an ABOOH affiliate. Comparable as a peer Brazilian trade association serving agencies with overlapping membership base, similar membership/dues structure, and shared advocacy agenda in the Brazilian advertising ecosystem.
• Fenapex - Federação Nacional da Publicidade Exterior: Brazilian national federation for outdoor advertising that collaborates with ABOOH on industry research and representation. Directly comparable as a parallel trade body in the same national OOH market.
• ABA - Associação Brasileira de Anunciantes: Brazilian Association of Advertisers, an ABOOH affiliate. Comparable as a sister Brazilian trade association serving advertisers, with similar membership dues model and advocacy/event functions but focused on the advertiser side rather than OOH media specifically.
• Central de Outdoor: Brazilian outdoor advertising industry body that partners with ABOOH on Tendências research. Adjacent to ABOOH with overlapping national coverage of OOH operators; comparable as a parallel industry representation and convening organization in Brazil.
• JCDecaux Brasil: Leading OOH media operator in Brazil and key ABOOH member (CEO Ana Célia Biondi serves as ABOOH Vice President). Comparable as the dominant commercial OOH player in the Brazilian market that ABOOH represents, illustrating the relationship between association and operator.

Broad incumbents

• WOO - World Out of Home Organization: Global umbrella association for OOH advertising across 60+ countries. Comparable as ABOOH's international counterpart and affiliate partner; represents the same OOH industry but at a global rather than national level, with overlapping membership among national bodies including ABOOH.

Direct peers

• DPAA - Digital Place Based Advertising Association: International association focused on Digital Out of Home (DOOH) and place-based advertising. Directly comparable to ABOOH's programmatic and DOOH remit; both serve as convening bodies and standard-setters for digital OOH operators, agencies, and tech providers.
• OAAA - Out of Home Advertising Association of America: US national trade association for the OOH advertising industry. Directly comparable as the American sister association of ABOOH - both serve as industry representatives, advocacy bodies, and event organizers for OOH media owners, agencies, and tech providers in their respective national markets.

Regional players

• Outsmart (UK): UK trade body for the out-of-home advertising industry. Comparable as a national OOH association serving media owners, agencies, and advertisers - structurally identical to ABOOH but operating in the UK market rather than Brazil.
• FEPE - Federación Española de Publicidad Exterior: Spanish federation of outdoor advertising representing OOH operators and suppliers nationally. Directly comparable to ABOOH as a national OOH federation - both advocate for the industry, organize events, and provide research, but in different European/Latin American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ABOOH_Oficial
• Facebookfacebook.com/abooh.oficial
• LinkedInlinkedin.com/company/abooh
• Instagraminstagram.com/abooh.oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Associação Brasileira De Out Of Home