What Water Pros does

Chicago Water Pros (operating as "Water Pros" in some references) is a privately held, family-owned water treatment services company headquartered in Lincolnshire, Illinois, serving residential and commercial customers across the Greater Chicago metropolitan area, including suburbs such as Barrington, Elgin, Frankfort, Naperville, Wheaton, and Aurora. The company installs, services, and supplies water softeners, whole-house filtration systems, point-of-use reverse osmosis (RO) drinking water systems, and well-water treatment solutions. Founded in 2004 by Mark and Faye, who continue to co-own and operate the business, the firm positions itself as an education-first, consultative provider with free in-home water testing as its primary lead-generation mechanism and no high-pressure sales tactics. Distribution is direct-to-consumer via phone, an e-commerce storefront at chicagowaterpros.com, and in-home appointments, with same- or next-day local delivery.

The product portfolio spans multiple proprietary branded lines paired largely with third-party OEM hardware. Residential RO offerings include the Vortex 1000 tankless system (with a full-color smart display and commercial-grade flow rates, launched August 2023), the Q6, and the Q8 tankless under-sink RO (400/600/800 GPD, removes 1,000+ contaminants). Water softeners cover the HydraFlo Deluxe (up-flow regeneration, up to 75% less salt and 64% less water versus conventional models, WQA Gold Seal 8% cross-linked cation resin), Hydramax, NaturSoft salt-free template-assisted crystallization system, and the CWP-2200 1" Series twin-alternating commercial softener (up to 16.6 GPM). Whole-house systems include the Osprey two-tank purification and softening unit and the Sentry I Open-Air system for iron, sulfur, manganese, radon, arsenic, and low-pH well-water treatment, alongside the Wellmaster well-water filtration unit. UV disinfection, lead/chromium-6 remediation filters, and reverse osmosis membranes round out the technical stack. The company holds BBB A-rating accreditation, WQA accreditation, and NSF 44 certification on key product lines.

Revenue is generated through three primary streams: hardware sales of equipment (unit prices ranging $749-$2,999), professional installation services ($899 for RO, $1,029 for softener/filtration systems, both with one-year labor warranty and removal of existing equipment), and recurring replacement filter and consumable sales (e.g., the Q6 PPC + RO membrane filter bundle at $232). Pricing varies by household size and system capacity; financing is offered on select products and lifetime warranties on select systems such as NaturSoft and Osprey. Marketing combines local SEO across Chicago suburbs, educational blog content on water-quality topics, an active social presence (Facebook, Instagram, X), Google reputation management (168 reviews at an "Excellent" rating), and a referral/affiliate channel. With 1-10 employees and no disclosed institutional funding, the company operates as a small local services business with a single-metro footprint and no app, API, or AI capabilities.

Name

Water Pros

Legal name

Chicago Water Pros

Website

https://chicagowaterpros.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Chicago Water Pros is a family-owned water treatment services company based in Lincolnshire, Illinois, installing and servicing water softeners, reverse osmosis systems, whole-house filtration, and well-water treatment solutions for residential and commercial customers across the Greater Chicago Area.

Ownership category

akta.pro rank

Product category

Water Treatment Services

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Under-Sink Water Filtration Systems (CRAJAJAD), Cooling Tower & Evaporative Condenser Water Treatment (BPABAJAC)

Keywords

• Water softening systems
• Reverse osmosis filtration
• Whole house filtration
• Well water treatment
• Commercial water filtration

Headquarters

HQ city

Lincolnshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Water Treatment Equipment Sales: Sale of water softeners, water filtration systems, reverse osmosis units, and well water treatment systems. Products include branded systems like Vortex 1000, Q6, Q8, HydraFlo, NaturSoft, Osprey, and Wellmaster.
2. Installation Services: Professional installation services for water softeners and water filtration systems. Professional Installation of Water Softeners and Water Filtration Systems priced at $1,029, and Professional Installation of RO Water Filtration Systems at $899.
3. Replacement Filters and Parts: Sale of replacement filters and maintenance parts including Q6 Water Purifier Filter Bundle at $232, water softener installation kits, and filter cartridges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Chicago Water Pros (dba Water Pros) sells, installs, and services residential and light-commercial water treatment systems in the Greater Chicago area. Core offerings include water softeners (salt-based and salt-free NaturSoft), whole-house filtration and purification systems (Osprey, Sentry I, Wellmaster), under-sink and whole-house reverse osmosis drinking water systems (Vortex 1000, Q6, Q8, Pure-tec), well water treatment, and replacement filters, paired with paid professional installation, in-home water testing, and ongoing maintenance.

Product overview

Chicago Water Pros offers a comprehensive portfolio of water treatment solutions for residential and commercial customers in the Chicago area. The product lineup centers on water softeners (including salt-free options), whole-house water filtration systems, reverse osmosis drinking water systems, and well water treatment products. Core offerings include the Vortex 1000 and Q6/Q8 tankless RO systems for point-of-use drinking water; the Osprey whole-house purification system and Sentry I open-air filtration system for whole-home treatment; and various water softener lines including the HydraFlo, Hydramax, CWP-2200 series, and NaturSoft salt-free models. The company also provides professional installation services and replacement filters/consumables. Products are designed for homes and businesses across the Greater Chicago area including Barrington, Elgin, Frankfort, Naperville, Wheaton, and Aurora.

Differentiator

Problem solved

Functional benefit

Products and services

• Vortex 1000 Tankless RO System Tankless reverse osmosis drinking water system delivering commercial-grade flow rates in a compact under-sink form factor, with full-color smart display, touch controls, and advanced RO filtration for cleaner, better-tasting water. Targeted at modern residential kitchens in the Chicago area.
• Q8 Tankless Under Sink RO Water Filtration System Under-sink tankless reverse osmosis system removing over 1,000+ contaminants, available in 400/600/800 GPD capacity options, with smart stainless steel faucet, 1.5:1 waste water ratio, and approximately 2-year/2,400-gallon filter life. Sold at $749.00 to residential customers.
• Q6 Tankless Under Sink RO Water Filter System Tankless under-sink reverse osmosis water filtration system for point-of-use residential drinking water treatment, part of Chicago Water Pros's Q-series RO lineup.
• Pure-tec Reverse Osmosis System Traditional (non-tankless) reverse osmosis water filtration system for residential drinking water treatment, providing point-of-use purified water.
• NaturSoft Salt-Free Whole House Water Softener Salt-free, non-electric whole-house water conditioner using template-assisted crystallization to reduce hardness minerals without adding salt or chemicals. Priced $2,299 to $2,999 depending on household size (1-2, 3-4, or 5+ people), with free same or next day local delivery, lifetime warranty, and optional professional installation. For residential homeowners wanting softer water without brine discharge.
• Deluxe Water Softener - HydraFlo High-efficiency residential water softener with 1-inch valve for higher flow rates, up-flow design, reverse flow regeneration, and WQA Gold Seal 8% cross-linked cation resin. Uses up to 75% less salt and 64% less water than conventional softeners, protecting plumbing and appliances from hard water damage.
• Hydramax High Efficiency Water Softener High-efficiency residential water softener designed to save water and salt while treating hard water, priced $1,700 to $2,200 depending on household size, with installation and financing available.
• CWP-2200 1" Series Softeners Commercial-grade twin alternating water softener delivering up to 16.6 GPM of soft water continuously via master controller and alternating flow. NSF 44 certified, suitable for apartments, breweries, cooling towers, restaurants, and hospitals. Priced at $1,700.
• Osprey Whole House Water Purification and Softening System Two-tank whole-house water refining system that separates carbon and softening media beds to improve removal of chlorine, chloramines, organic matter, Radium, Barium, and hardness minerals. Comes with free same or next day local delivery, lifetime warranty, and optional professional installation for $329 with equipment purchase.
• Sentry I Open-Air Home Water Filtration System Open-air well water filtration system using adjustable air-draw venturi with dry pellet chlorinator for oxidation and sanitization. Treats iron, iron bacteria, sulfur, sulfate-reducing bacteria, black manganese, algae, tannins, arsenic, methane gas, radon gas, and low pH. Up to 85% reduction in iron staining reported for sprinkler/irrigation applications.
• Well Water Filtration from Wellmaster Whole-house automatic well water filtration system priced at $2,497 that simultaneously softens and treats iron, sulfur, sediment, bad tastes, stains, color, and odors through a two-tank configuration. For residential well water users.
• Professional Installation of Water Softeners and Water Filtration Systems Professional installation service for water softeners and water filtration systems, priced at $1,029 ($899 for RO systems), with same or next day delivery, removal of existing equipment, and one-year labor warranty. For residential and commercial customers purchasing equipment from Chicago Water Pros.
• Q6 Water Purifier Filter Bundle (PPC Filter + RO Membrane) Replacement filter bundle for Q6 reverse osmosis water purifier systems, including a PPC (Pre-Post Carbon) filter and RO membrane, priced at $232. Provides ongoing consumable revenue and maintains system performance.
• Water Softener Installation Kit for DIY Do-it-yourself water softener installation kit with John Guest quick fittings for connecting incoming and outgoing water lines, priced at $875 (free with purchase of professional installation services). Required accessory for proper installation of Chicago Water Pros water softener series.

Quantifiable outcome

• Up to 99% of microplastics removed from tap water with RO systems
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Aquasana: DTC and online retailer of under-sink and whole-house water filtration systems, increasingly competing on convenience and price for the same residential buyer that Chicago Water Pros targets.
• Waterdrop: Fast-growing DTC brand of under-sink RO and filtration systems, referenced by Chicago Water Pros' own customers as an alternative. Competes for the same household drinking water budget with a lower-friction e-commerce install.

Direct peers

• Pelican Water Systems: Direct-to-consumer and dealer-distributed residential water treatment brand offering salt-free softeners, RO, and whole-house filtration. Comparable product breadth and pricing tier to Chicago Water Pros' NaturSoft, Vortex, and Osprey lines.
• RainSoft: Direct-sales dealer network for residential water softeners, drinking water systems, and whole-house filtration. Closely aligned in-home selling motion and product mix with Chicago Water Pros.
• Kinetico: Manufacturer and dealer of non-electric and electric water softeners and filtration systems sold through an authorized dealer network. Overlaps directly on product categories (softening, RO, whole-house filtration) and dealer-led installation model.
• EcoWater Systems: National residential and commercial water treatment dealer network selling softening, filtration, and RO systems with professional installation. Operates through independent dealers comparable to Chicago Water Pros' local-dealer model.
• Hellenbrand: Manufacturer and direct installer of residential and commercial water softening and filtration systems, including the ProMate series. Comparable on commercial-grade softening (e.g., CWP-2200 equivalent) and dealer/installer model.
• Hague Quality Water: Manufacturer and dealer-distributed residential and commercial water treatment systems including softeners and RO. Competes in the same dealer-installed model with comparable product categories.
• Culligan: Largest North American water treatment company offering residential and commercial softening, filtration, and RO through a franchise/dealer network. Directly comparable product portfolio and installation-led GTM; competes with Chicago Water Pros in the same residential and light-commercial use cases.
• US Water Systems: Mid-sized residential and light-commercial water treatment equipment retailer/installer with strong whole-house and well water treatment offerings. Closely mirrors Chicago Water Pros' well water and whole-house product emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/chicagowaterpro
• Facebookfacebook.com/ChicagoWaterProfessional
• Instagraminstagram.com/chicagowaterpros
• LinkedInlinkedin.com/company/chicago-water-pros

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Pros