MODERN MATTRESS INC.

What MODERN MATTRESS INC. does

Modern Mattress Inc. is a Saskatchewan-owned specialty mattress retailer founded in 2014 in Yorkton, operating six company-owned retail showrooms across the province (two in Saskatoon, two in Regina, one in Moose Jaw, and one in Yorkton). The business sells eight proprietary Canadian-made mattress collections spanning entry-level foam (The Modern, from $597 Queen) to handcrafted luxury (The Artisan, from $3,797 Queen), three tiers of adjustable bases (Essential, Plus, Pro), platform bases, and a Hush-branded sleep-essentials line of cooling sheets, toppers, duvets, pillows, and protectors. Customers typically purchase complete sleep systems rather than standalone mattresses, including Split King and Split Top configurations for couples with different firmness or elevation needs.

The company's central differentiator is the Discovery Stage, a proprietary in-store pressure-mapping system used during a free 30-minute Discovery Experience consultation that profiles a customer's pressure points and matches them to a specific mattress, adjustable base settings, and pillow configuration. No appointment is required and sales staff operate on a consultative, non-commissioned basis. Online channels (a Sleep Quiz, ten educational sleep guides, city-specific SEO landing pages) function as pre-qualification, with primary conversion occurring in-store. Pricing is supplemented by 0% APR 12-month financing through Flexiti, free local front-door delivery, optional paid in-home setup and old-mattress removal, a 100 Night Sleep Guarantee, and a 10-year warranty.

Revenue is generated entirely through one-time direct-to-consumer sales of mattresses, adjustable bases, sleep accessories, and bundled sleep systems, with no wholesale, franchise, or third-party retail channel. Word-of-mouth is formalized through a $100-per-referral program. The company is privately held, founder-owned, bootstrapped, and has no disclosed institutional investors, parent company, or subsidiaries.

Name

MODERN MATTRESS INC.

Legal name

Modern Mattress Inc.

Website

https://modernmattress.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Mattress Inc. is a Saskatchewan-owned specialty mattress retailer operating six showrooms across the province, selling eight Canadian-made mattress collections, adjustable bases, and sleep accessories through consultative in-store Discovery Stage pressure-mapping consultations and bundled sleep systems for individual consumers.

Ownership category

akta.pro rank

Product category

Mattress Retail

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Adjustable Beds & Bases Retail (CRAIABAB), Pillows & Pillow Systems Retail (CRAIABAC)

Keywords

• Mattress retail
• Sleep systems
• Adjustable bases
• Bedding accessories
• Canadian-made mattresses

Headquarters

HQ city

Yorkton

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mattress Sales: One-time sale of mattresses from 8 collections (Modern, Aria, Classic, Prestige, Signature, Natural, Hybrid Luxe, Artisan) ranging from $597 to $3,797 Queen size. Each mattress available in Firm, Medium, or Soft firmness levels.
2. Adjustable Base Sales: One-time sale of adjustable bases (Essential, Plus, Pro) ranging from $1,497 to $2,597, often bundled with mattresses as complete sleep systems.
3. Sleep Accessories: Sale of complementary products including pillows, sheets, mattress protectors, duvets, and platform bases. Hush brand products including cooling sheets, mattress toppers, and duvet covers.
4. Sleep System Bundles: Bundled packages combining mattress + adjustable base + pillows + protector, priced as complete systems with savings vs. individual component purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Modern Mattress Inc. is a Saskatchewan-owned mattress and bedding retailer operating 6 retail showrooms across Saskatchewan. The company sells Canadian-made mattress collections, adjustable bases, platform bases, and sleep accessories, bundled into complete sleep systems. The proprietary Discovery Stage pressure-mapping technology is used in-store to match customers to mattress, base, and pillow configurations.

Product overview

Modern Mattress Inc. is a Saskatchewan-owned mattress retailer (founded 2014) operating 6 physical stores across the province. Its product portfolio consists of 8 Canadian-made mattress collections (The Modern, Aria, Classic, Prestige, Signature, Natural, Hybrid Luxe, and Artisan) spanning entry-level foam to handcrafted luxury, sold alongside 3 tiers of adjustable bases (Essential, Plus, Pro), platform bases (The Aspen, The Reflexx), and a Hush-branded sleep essentials line of cooling sheets, duvet covers, mattress toppers, pillows, and protectors. The company bundles these into complete sleep systems (mattress + adjustable base + pillows + protector), including Split King and Split Top configurations for couples. All products are backed by a 100 Night Sleep Guarantee, a 10-year warranty, 0% financing through Flexiti, and a free Discovery Experience pressure-mapping consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Modern Mattress
• The Aria Mattress
• The Classic Mattress
• The Prestige Mattress
• The Signature Mattress
• The Natural Mattress
• The Hybrid Luxe Mattress
• The Artisan Mattress
• Essential Adjustable Base
• Plus Adjustable Base
• Pro Adjustable Base
• The Aspen Platform Base
• The Reflexx Platform Base
• Hush Iced Cooling Sheet Set
• Hush Graphite Cooling Mattress Topper
• HealthGuard Cool Touch Mattress Protector
• PowerCool Pillow
• Split King Sleep System
• Split Top Sleep System
• Discovery Experience

Quantifiable outcome

• 40% less lumbar disk pressure in zero-gravity position vs. flat sleeping
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Casper: Major North American DTC mattress brand with mattress collections, adjustable bases, sheets, and pillows sold online and through retail partners. Direct overlap in product category, pricing tiers, and target customer; competing in the Canadian market with significantly larger marketing and technology budgets.
• Endy: Canadian direct-to-consumer mattress brand offering foam mattresses, adjustable bases, and sleep accessories through e-commerce with nationwide shipping. Competes with Modern Mattress in the same Canadian mattress category and uses an online-first convenience model that contrasts with Modern Mattress's in-store Discovery Experience.
• Dormeo Canada: Direct-to-consumer mattress brand selling memory foam, hybrid, and octaspring mattresses plus sleep accessories online in Canada. Direct overlap with Modern Mattress's foam and hybrid mattress collections at similar ASP tiers, competing for the same Canadian consumer.
• Purple: Direct-to-consumer mattress brand with proprietary gel-grid technology, mattresses, pillows, and adjustable bases sold online and through showrooms. Comparable in category (mattress and sleep accessories), use of proprietary technology for differentiation, and bundling of mattress + base + accessory systems.
• Leesa Sleep: Premium DTC mattress brand with multiple foam and hybrid collections, plus sleep accessories and adjustable bases sold through e-commerce and select retail partners. Comparable category, ASP range, and bundling approach to Modern Mattress's mid-tier and premium collections, competing for the same digitally-engaged mattress buyer.

Regional players

• Linen Chest: Canadian specialty retailer of bedding, mattresses, and home textiles operating stores primarily in Quebec and Ontario with growing Western Canada presence. Comparable in sleep accessories, bedding, and mid-premium mattress assortment; serves a different core geography but overlaps in product category and customer base.
• EQ3: Canadian modern furniture retailer with own-brand mattresses, bed frames, and bedroom furniture sold through showrooms across Canada. Comparable at the product level (mattresses and bedroom furnishings) and Canadian market context, but positions more as a design-led furniture brand than a sleep-problem specialist.
• The Brick: Large Canadian furniture and mattress big-box retailer operating stores primarily in Western Canada, including Saskatchewan. Sells mattresses, adjustable bases, and bedroom furniture at competitive price points, providing a more transactional local alternative to Modern Mattress's consultative Discovery Experience model.

Broad incumbents

• Sleep Country Canada: Canada's largest specialty mattress retailer with 250+ stores nationwide, offering both in-store and online sales of premium mattresses and adjustable bases. Directly comparable to Modern Mattress in core category (mattress retail) and Canadian geography, but with vastly greater scale, broader assortment, and a more transactional (less consultative) sales model.
• Tempur-Pedic: Global premium mattress and adjustable base manufacturer-retailer operating through company stores and authorized retailers in North America. Comparable at the product level (premium mattresses, adjustable bases, sleep systems), but operates at vastly greater scale and as both manufacturer and retailer with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modernmattress

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODERN MATTRESS INC.