What RELAXA AI SRL does

RELAXA AI SRL is an Italian direct-to-consumer mattress and bedding brand that sells AI-personalized sleep products exclusively through its Shopify-powered e-commerce site. The company serves Italian end-consumers seeking ergonomic and orthopedic-positioned sleep solutions, with the value proposition anchored on personalization rather than mass-market price competition. The catalog spans four mattress lines — Compositive (€888), Kubrik (€1,888), Caliber Pro (€5,799.96), and the flagship Materasso AI (€7,799.96) — alongside ergonomic pillows and replacement cylinder accessories. Manufacturing is in-house in Prato under a Made-in-Italy positioning.

The product architecture is built on proprietary hardware IP: the Caliber cylinder system (patented 1996), BioceramicaFIR® and Antistat® fabric technologies, and the modular Kubrik cube and Caliber Pro systems. The Materasso AI line adds a dynamic airbag mechanism governed by a proprietary algorithm and a companion mobile app. An AI configurator, developed in collaboration with orthopedic specialists, drives purchase-time personalization. The company holds medical device certification (the first Italian bedding brand to do so, 2007) and ISO 9001, enabling regulated health-adjacent claims.

The business model is pure DTC with no retail or third-party distribution intermediaries, capturing full margin on transactions priced €888–€7,800. Customer economics include a 100-night trial and a 7-year warranty. The company is self-funded by the founding family — active in bedding since 1960 with a reported 500,000 bed systems sold and approximately 1 million sleepers historically — and operates exclusively within Italy, with no disclosed international expansion, external funding rounds, or headcount data.

Name

RELAXA AI SRL

Legal name

Relaxa AI SRL

Website

https://relaxa-ai.it

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Direct-to-consumer Italian mattress and bedding brand combining AI-powered personalization with proprietary modular hardware and certified medical-device products, sold exclusively through its Shopify-powered website to Italian consumers.

Ownership category

akta.pro rank

Product category

Sleep Products

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Pillows & Pillow Systems Retail (CRAIABAC), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• AI-powered mattresses
• Modular bedding systems
• Orthopedic sleep products
• Ergonomic pillow products
• Personalized sleep technology

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mattress Sales (One-time hardware): Primary revenue stream from one-time sales of mattresses (Compositive, Kubrik, Caliber Pro, and AI models) and dual-layer configurations for couples. Each side of a double mattress can be individually configured. Replacement cylinder inserts are also sold separately (Cilindro CALIBER at €20/unit).
2. Pillow and Accessory Sales (One-time hardware): Sales of pillows (Air-Wash, Air-Wash BioceramicaFIR, CALIBER BioceramicaFIR) and accessories (Cilindro CALIBER replacement cylinders). All products are one-time purchases with no recurring consumable model mentioned.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

RELAXA AI SRL designs, manufactures, and sells directly to consumers a portfolio of AI-configured modular mattresses (Compositive, Kubrik, Caliber Pro, and Materasso AI), ergonomic pillows, and replacement cylinder accessories under its own BioceramicaFIR® and Antistat® proprietary textile technologies. Sales are executed exclusively through the company's own Shopify e-commerce site with delivery across Italy, accompanied by a proprietary AI Configurator that recommends personalized configurations based on pathologies, sleep habits, and physical data.

Product overview

Relaxa AI SRL offers a modular mattress ecosystem with AI-powered personalization as the core differentiator. The product lineup includes 4 mattress models (Compositive, Kubrik, Caliber Pro, and AI) positioned at different price tiers from €888 to €7,799.96, plus pillow accessories and replacement cylinders. All mattresses feature modular/configurable support systems with interchangeable components (cylinders or cubes) allowing customization for individual body types, weights, and pathologies. The company pioneered AI-based mattress configuration, with the flagship Materasso AI featuring active airbag technology that adapts the sleep surface in real-time. Complementary pillows include washable Air-Wash models and advanced BioceramicaFir® versions with therapeutic properties. The Essential collection offers entry-level products while the Professional collection targets advanced users seeking maximum customization.

Differentiator

Problem solved

Functional benefit

Brands

• BioceramicaFir: Proprietary bioceramics fabric technology used in mattress and pillow coverings, providing anti-inflammatory and pain-relieving properties through direct body contact.
• Antistat

Products and services

• Materasso Compositive Entry-level modular mattress with a single pantographed slab featuring ergonomic cylinders. Offers 4 comfort options through the upper layer (Soft, Medium-Soft, Medium, Firm) in 3 cm thickness, over a 17 cm high-density polyurethane base. Coated with BioceramicaFIR® and Antistat® fabrics. Available in single and double configurations, with double models allowing each side to be configured independently. Starting price €888.00.
• Materasso Kubrik Mid-range modular mattress composed of 3 cubes, each with 4 different material layers (Memory Soya, Memory Latex, and different density polyurethanes). Offers 4 different comfort levels by rotating the internal slab, configurable at any time based on changing needs, weight, or physical requirements. AI-configurator-driven comfort recommendations. Priced at €1,189.00.
• Materasso Caliber Pro Advanced modular mattress with 4-rigidity interchangeable polyurethane cylindrical inserts in 10 dedicated housings, generating 192 possible configurations. Features an AirFresh Memory layer plus reactive polyurethane working synergistically with the cylinders. AI configurator developed with orthopedic specialists. Priced at €2,135.96. Successor to the original Caliber line used by over 40,000 users.
• Materasso AI Premium flagship AI-powered mattress integrating sensors and intelligent air cushions that adapt the sleep surface in real-time to the user's body and posture. Controlled by a proprietary algorithm via a compact high-resistance technical plastic host unit with electronic circuits and integrated pneumatic valves. Includes a dedicated app for personalization, micro-massage cycles, anti-snoring mode, and gradual wake-up functions. Priced at €7,799.96.
• Cuscino Air-Wash

Quantifiable outcome

• Over 1 million people reported sleeping well with Relaxa AI products
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Orthopedic Department Heads (collaborating physicians)coreStrategic or Co-development PartnerRelaxa AI developed its AI Configurator and product designs with the support and expertise of orthopedic department heads (Primari Ortopedici). This collaboration informed the medical-scientific basis for the mattress recommendations and the design of ergonomic support systems.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sleep Number: Sleep Number is an established US smart-bed incumbent offering adjustable firmness via its 360 smart beds. It represents the broader smart-mattress category that the Materasso AI targets, but with a much larger scale and retail footprint.
• Tempur Sealy International: Tempur Sealy is the world's largest premium mattress manufacturer, distributing Tempur-Pedic, Sealy, and Stearns & Foster brands through global retail. It competes with Relaxa AI at the premium tier with established brand and clinical positioning.

Emerging players

• Avocado Green Mattress: Avocado is a DTC organic and certified mattresses brand with strong ESG credentials. Comparable to Relaxa AI on DTC-first model and quality/certification-led positioning, though with an eco- rather than AI-led differentiator.
• Eight Sleep: Eight Sleep is a US-based smart mattress company with active temperature and biometric control via its Pod system. It is the closest functional analog to Relaxa AI's Materasso AI in the smart-sleep category, though currently US-focused.

Direct peers

• Magniflex: Magniflex is a major Italian mattress manufacturer based in Tuscany, selling premium made-in-Italy mattresses globally through retail and online channels. It is the most direct domestic incumbent peer, sharing Italian manufacturing heritage and premium positioning.
• Casper: Casper pioneered the bed-in-a-box DTC mattress model and sells foam, hybrid, and smart mattresses in multiple markets. It is comparable on business model (DTC, trial-based) and product category, though with broader geographic reach than Relaxa AI.
• Dormeo: Dormeo is an Italian-origin mattress brand with broad European DTC and retail distribution, offering memory foam and ergonomic mattresses. It overlaps with Relaxa AI on target customers, Italian provenance, and the wellness/ergonomic value proposition.
• Emma Mattress: Emma is Europe's largest DTC mattress brand, selling foam and hybrid mattresses direct-to-consumer with a 100-night trial. It competes directly with Relaxa AI in the Italian premium DTC mattress market, with comparable product breadth and digital-first GTM.

Regional players

• Ennerev (Ennerev Group): Ennerev is a French bedding group producing mattresses and sleep products under multiple brands. Comparable as a European regional mattress manufacturer with similar premium and ergonomic product positioning.

Others

• Withings (Health Solutions): Withings is a French consumer health technology company producing connected sleep and health devices (e.g., Sleep Analyzer). It is adjacent — not a mattress maker — but comparable as a European health-tech sleep analytics provider that could partner with or compete against Relaxa AI's data-driven sleep proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RELAXA AI SRL