AFAL LIMITED

What AFAL LIMITED does

AFAL LIMITED (Africa Fuels & Lubricants Ltd) is a Kenyan private company incorporated in 2011 and wholly owned by UAE-based Tristar Group, an integrated oil and gas logistics conglomerate employing over 2,500 people globally. AFAL operates as the sole authorized distributor of Chevron's Caltex-branded finished lubricants — including the Delo heavy-duty diesel engine oils, Havoline passenger car motor oils (conventional, semi-synthetic, and full synthetic), and industrial lubricants — across Kenya, Uganda, Burundi, Rwanda, Eastern Democratic Republic of Congo, and Tanzania under a long-term license agreement signed with Chevron Brands International LLC in October 2021.

The company's core operations span three revenue streams: (1) multi-tier lubricant distribution through six regional distributors, authorized resellers with minimum purchase commitments and bank guarantees, and direct enterprise sales to fleet operators; (2) retail fuel station operations under the Africa Fuels brand, with 11 stations in Kenya and 1 in Uganda as of 2022; and (3) local lubricant manufacturing through AFAL Manufacturing Limited (AML), which blends Caltex lubricants at Ola Energy's Mombasa plant with 10 million liters per annum capacity and a current run-rate of approximately 400KL per month. Proprietary digital assets include an online Oil Selector Tool that matches vehicles to appropriate lubricants by category.

Go-to-market combines direct enterprise field sales (Territory Managers, Business Development Managers), channel partner relationships, and event-driven demand generation including mechanics training programs, roadshows, and shop-storming activations. AFAL's customer segments span lubricant resellers, auto spare shops, mechanics, fleet operators, station dealers, and individual vehicle owners across six East African markets. The company won Caltex's 'Best Local Marketing Activities 2022' award at the annual Partners Summit in Dubai.

Name

AFAL LIMITED

Legal name

Africa Fuels & Lubricants LTD

Website

https://afal.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

AFAL is the sole authorized distributor of Chevron's Caltex lubricants (Delo, Havoline, industrial) across Kenya, Uganda, Tanzania, Rwanda, Burundi, and Eastern DRC, operating fuel stations, local blending, and multi-tier distribution networks serving mechanics, fleet operators, and resellers.

Ownership category

akta.pro rank

Product category

Lubricant Distribution and Retail Petroleum Services

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Coal Products Manufacturing (3241)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro industry

PRIMARYTLAKAOAL

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYEUALAJAD

Packaging, Filling & Private Label / Contract Manufacturing

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYIMAEAMAB

Industrial & Heavy-Duty Lubricants

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial Fluids

Keywords

• Lubricant distribution
• Automotive lubricants
• Retail fuel stations
• Caltex Chevron distributor
• Petroleum products trading

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant Distribution: AFAL distributes Caltex-branded finished lubricants (Delo and Havoline brands) as the sole authorized distributor in Kenya, Uganda, Burundi, Rwanda, and Eastern DRC. Revenue is generated through sale of lubricants to resellers, auto spares shops, and end customers.
2. Fuel Station Operations: AFAL operates fuel stations across Kenya and Uganda, selling fuels and lubricants directly to consumers through company-owned retail outlets.
3. Lubricant Manufacturing: AFAL Manufacturing Limited (AML) produces Caltex lubricants locally through blending partnerships, enabling cost-effective local supply to East African markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AFAL distributes Caltex-branded finished lubricants (Delo, Havoline, and industrial grades) as the sole authorized distributor across Kenya, Uganda, Burundi, Rwanda, Eastern DRC and Tanzania. The company also operates retail fuel stations selling fuels and lubricants, and conducts local Caltex lubricant blending through its manufacturing arm (AFAL Manufacturing Limited) in partnership with Ola Energy in Mombasa.

Product overview

AFAL LIMITED operates as a lubricant and fuel distribution company offering a portfolio of Caltex-branded products through authorized distribution networks across East Africa. The core product portfolio consists of Chevron's Delo engine oils (heavy-duty diesel lubricants), Havoline motor oils (passenger car lubricants available in conventional, semi-synthetic, and full synthetic variants), and industrial lubricants. These products are distributed through AFAL's network of fuel stations, authorized resellers, and direct commercial sales in Kenya, Uganda, Tanzania, Rwanda, Burundi, and the Democratic Republic of Congo. The company also provides an online Oil Selector Tool for customers to identify appropriate products by vehicle type. AFAL additionally operates retail fuel stations as part of its integrated energy distribution business.

Differentiator

Problem solved

Functional benefit

Brands

• AFAL Manufacturing Limited (AML): Part of Tristar Group and Chevron Brands International LLC, focused on manufacturing and local blending of Caltex lubricants in East Africa

Products and services

• Delo Engine Oils Premium heavy-duty diesel engine oils manufactured by Chevron, distributed by AFAL in East Africa under the Caltex brand. Targeted at commercial fleets, trucks, buses and heavy equipment operators.
• Havoline Motor Oils Passenger car motor oils including conventional, semi-synthetic and full synthetic formulations in grades such as SAE 40, 20W-50 and 10W-40. Distributed to auto spare shops and retail customers in East Africa.
• Industrial Lubricants Industrial-grade lubricants for commercial and industrial applications, distributed under the Caltex brand through AFAL's authorized distribution network in East Africa.
• Retail Fuel Products Retail petroleum fuels sold through AFAL's network of 11 Africa Fuels stations in Kenya and 1 station plus 6 consumer pumps in Uganda, targeting individual motorists and commercial users.
• AFAL Manufacturing Limited (AML) Lubricant Blending Local blending of Caltex-branded lubricants through AFAL Manufacturing Limited (AML) at the Ola Energy plant in Mombasa. The blending operation has 10 million liters per annum capacity and produces approximately 400KL per month for distribution across East African markets.

Quantifiable outcome

• 400KL per month local lubricant production capacity
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Axle EnergycoreChannel Partner/ Reseller/ Distributor · 1 December 2024Regional distributor for Rift Region in Kenya as part of AFAL Manufacturing Limited's plan to place products in 10,000 retail stores by end of 2025.
• Jesmart Enterprises LtdcoreChannel Partner/ Reseller/ Distributor · 1 December 2024Regional distributor for Central Region in Kenya as part of AFAL Manufacturing Limited's expansion strategy.
• Ola EnergycoreStrategic or Co-development Partner · 1 May 2024AFAL Manufacturing Limited (AML) partners with Ola Energy for lubricant blending at their Mombasa plant with capacity to blend around 10 million liters per annum. AFAL blends approximately 400KL per month at this facility, enabling local production of Caltex lubricants for East African markets.
• Chevron Lubricants (Caltex)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2011AFAL has an exclusive distribution agreement with Chevron Lubricants to be the sole authorized distributor of Caltex products including the Delo and Havoline brands, as well as industrial lubricants in Kenya, Uganda, Burundi, Rwanda, and Eastern Democratic Republic of Congo. In October 2021, a long-term license agreement was signed encompassing production, distribution, and marketing of Caltex lubricants in Kenya, Uganda, Tanzania, Rwanda, Burundi, and DRC.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AFRICAFUELS
• LinkedInlinkedin.com/company/africa-fuels-lubricants-limited
• Instagraminstagram.com/africa_fuels

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFAL LIMITED