What COURSETRACK LIMITED does

CourseTrack Limited is a UK-based sports technology company, founded in 2015 and headquartered in London, that provides GPS-based horse racing tracking hardware, live data feeds, and software for race timing, broadcast graphics, performance analysis, and in-play betting. The core product is a lightweight GPS tracker fitted inside each horse's saddlecloth that uses multi-constellation GNSS (GPS, BEIDOU, GALILEO, GLONASS) combined with RTK technology to deliver sub-10cm positional accuracy at 18 updates per second, transmitted via standard GSM networks to a central hub. The system requires no on-course infrastructure beyond a small space near the weighing room, distinguishing it from legacy timing systems that need trackside equipment, and has been validated by deployment at a remote beach racecourse (Laytown).

The company has deployed its system across 35 UK and 26 Irish racecourses, covering over 1,000 fixtures annually and including major racedays such as the Grand National, Cheltenham Festival, The Derby, and the Irish Grand National. Its commercial offering is organised around three outputs: a Broadcast & Performance Data feed used by ITV, Racing TV, RTE and Virgin Media; an In-Play & Price Feed, delivered in partnership with Pythia Sports to bookmakers including Boylesports, Ladbrokes, Coral, BetVictor and William Hill; and the RaceIQ analytics platform, developed with strategic partner Racecourse Media Group (RMG). Distribution is anchored by an exclusive timing partnership with RMG, which also holds board representation through its Head of Product and CFO. CourseTrack monetises through data licensing, in-play betting data feeds, managed racecourse deployment services, and the RaceIQ analytics layer; pricing is not publicly disclosed and contracts are bespoke. Following the February 2026 promotion of Chris Murtagh to Managing Director and the April 2026 appointment of Simon Bazalgette as Non-Executive Chair, the company has signalled an intent to pursue international expansion beyond the UK and Ireland.

Name

COURSETRACK LIMITED

Legal name

Coursetrack Limited

Website

https://coursetrack.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CourseTrack provides GPS-based horse racing tracking hardware and live data feeds for race timing, broadcast graphics, and in-play betting, deployed across 61 racecourses in the UK and Ireland and licensed to broadcasters, bookmakers, and analytics partners.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast Data Licensing: Licensing of real-time race tracking data to broadcasters including ITV, Racing TV, RTE, and Virgin Media for live race broadcasts, powering on-screen graphics, sectionals, and editorial content.
2. In-Play Betting Data Feeds: Supply of live race data to bookmakers (Boylesports, Ladbrokes, Coral, BetVictor, William Hill) for in-running betting markets, creating new revenue streams for the sport. Data underpins RMG's pricing model for in-play betting.
3. Performance Analytics (RaceIQ): Powers RaceIQ analytics solution delivering performance metrics and insights to broadcasters, digital channels, and racing industry stakeholders including handicapping and horse well-being analysis.
4. Racecourse Deployment Services: Direct deployment and operation of tracking system at racecourses across UK and Ireland, with support for flat, jump, and harness racing formats.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CourseTrack Limited provides a GPS-based live tracking and timing system for horse racing, comprising on-horse tracking hardware, a race-timing and analytics software platform, and licensed real-time data feeds. It sells and deploys this system at racecourses in the UK and Ireland, and supplies the resulting position, performance, and in-play pricing data to broadcasters and bookmakers.

Product overview

CourseTrack offers a unified real-time horse racing timing and tracking system deployed across UK and Ireland racetracks. The core offering consists of a GPS-based tracking system (using RTK technology for sub-20cm accuracy) that delivers live in-race data via two main outputs: Broadcast & Performance Data for media graphics and editorial use, and In-Play & Price Feed for betting applications. These are complemented by RaceIQ analytics and a partnership with Pythia Sports for price feed distribution. The system requires no on-course infrastructure and operates via lightweight trackers in the saddlecloth, transmitting data 18 times per second from horses directly to the operational hub.

Differentiator

Problem solved

Functional benefit

Brands

• RaceIQ: Analytics solution that brings CourseTrack tracking data to life across broadcast and digital channels

Products and services

• GPS Horse Racing Tracking System

Quantifiable outcome

• Deployed across 61 racecourses covering major racedays including Grand National, Cheltenham Festival, Derby
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Horse Racing Ireland (HRI)coreStrategic or Co-development Partner · 1 January 2024HRI partnered with CourseTrack to deliver high-quality tracking across all Irish racing as part of new media rights arrangements. HRI supported the rollout to all 26 Irish racecourses.
• Association of Irish Racecourses (AIR)coreStrategic or Co-development Partner · 1 January 2024AIR worked with CourseTrack alongside HRI to deploy tracking data across all Irish racecourses, enabling engagement with new and existing fans through interesting and engaging data.
• Racecourse Media Group (RMG)flagshipStrategic or Co-development PartnerRMG is CourseTrack's primary strategic partner and exclusive timing partner. CourseTrack's system provides live in-race timing data for all RMG racecourse shareholders including Jockey Club venues, with data transmitted to RMG's production hub at Ealing Studios for broadcast distribution.
• u-bloxcoreTechnology or IntegrationTechnology partner providing GPS/GNSS positioning components for CourseTrack's tracking hardware.
• QuectelcoreTechnology or IntegrationTechnology partner providing cellular and GNSS modules integrated into CourseTrack's tracking solution.
• Premium PositioningcoreTechnology or IntegrationRTK technology partner providing access to over 20,000 base stations worldwide for sub-20cm positioning accuracy.
• RaceIQcoreStrategic or Co-development PartnerRaceIQ is an analytics solution powered by Coursetrack data, delivering performance metrics and insights across broadcast and digital channels. Created in partnership with RMG to bring race data to life for fans and industry.
• Pythia SportscoreTechnology or IntegrationBespoke price feed product developed with Pythia Sports to enable in-play betting data delivery to a wide range of bookmakers, supporting growth in in-play turnover.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/course_track
• Instagraminstagram.com/coursetrack100
• LinkedInlinkedin.com/company/coursetrack-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COURSETRACK LIMITED