MK Reis OÜ

What MK Reis OÜ does

MK Reis OÜ is an Estonian private limited company headquartered in Rakvere that has provided passenger transport services continuously since 2001. The company operates a multi-vertical bus transport platform spanning three principal service lines: charter services (Tellimusveod) for schools, sports clubs, tour operators, corporate clients, and group transfers; scheduled route services (Liiniveod) covering intercity long-distance lines (routes 383, 348, 366, 367) and county-level public transport in Läänemaa and Ida-Viru; and dedicated employee transport (Töötajate vedu) for daily corporate commutes and event transfers. Geographic reach is concentrated in Estonia with three regional offices (Rakvere, Haapsalu, Kiviõli) and includes international charter trips abroad.

The company runs a fleet of 20-30 well-maintained buses in daily service, ranging from 6-seat minibuses to 60-seat tourist coaches, all equipped with onboard amenities including WiFi, air conditioning, WC, 220V outlets, USB charging ports, seat belts, and microphones. The fleet is continuously renewed for safety, comfort, and environmental standards. Tickets for scheduled routes are sold via bus drivers, bus station pre-sales, and the national platform kaugliinid.pilet.ee; charter pricing is quote-based, requested through a website form or regional phone lines. The company operates under Estonian private limited company (OÜ) status with no disclosed parent, institutional investors, or external funding.

MK Reis OÜ serves five customer segments — schools and kindergartens, sports clubs, tour operators and travel agencies, corporate employee transport clients, and general public scheduled-route passengers. The go-to-market is direct sales-led, primarily via phone and website quote requests, supplemented by a channel partnership with travel agencies and tour operators. No digital marketing, mobile app, or third-party booking integrations beyond the national intercity ticket platform are disclosed.

Name

MK Reis OÜ

Legal name

MK Reis OÜ

Website

http://www.reis.ee

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

MK Reis OÜ is an Estonian regional bus operator, founded in 2001 and headquartered in Rakvere, providing charter coach hire, scheduled intercity and county bus routes, school and corporate employee transport, and transfer services across Estonia.

Ownership category

akta.pro rank

Product category

Passenger Bus Transportation Services

NAICS

Interurban and Rural Bus Transportation (48521), Charter Bus Industry (48551), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)

akta.pro secondary industries

National Intercity Coach Operators (Scheduled Network) (THAIADAA), Rural & Small-Town Intercity Scheduled Bus Operators (THAIADAF), Long-Distance/Overnight Charter Coaches (THAIAIAL)

Keywords

• Bus charter services
• Scheduled bus routes
• Employee transport services
• Passenger bus transport
• Intercity bus operations

Headquarters

HQ city

Rakvere

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Charter Services: On-demand bus charter for schools, sports clubs, tour operators, corporate events, and employee transport. Services operate domestically in Estonia and internationally. Revenue generated through quoted project-based pricing per trip.
2. Scheduled Route Services: Intercity long-distance routes (383, 348, 366, 367) and county routes in Läänemaa and Ida-Viru regions. Revenue from passenger tickets on commercial lines and public service obligation routes.
3. Employee Transport: Daily employee transportation services to and from work for corporate clients, plus special transfers for workshops, seminars, and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

MK Reis OÜ provides regional passenger bus transport services in Estonia, including on-demand charter bus hire for groups, scheduled intercity and county public bus routes, and daily corporate employee transportation. The company operates a fleet of 20–30 daily-service buses ranging from 6-seat minibuses to 60-seat tourist coaches equipped with WiFi, air conditioning, WC, USB, and seat belts, serving schools, sports clubs, tour operators, businesses, and individual travelers across Estonia and internationally.

Product overview

MK Reis OÜ is a bus transportation company offering three interconnected service lines: (1) Charter Services (Tellimusveod) for group travel including school trips, sports clubs, tour operators, transfers, and employee transport; (2) Scheduled Transport (Liiniveod) covering intercity long-distance routes (383, 348, 366, 367) and county routes in Läänemaa and Ida-Viru regions; and (3) Employee Transport (Töötajate vedu) for daily commuter services and corporate event transfers. The company operates a fleet of 6-60 seat vehicles (20-30 in daily service) equipped with amenities including WiFi, air conditioning, toilet facilities, 220V outlets, USB ports, seat belts, and microphones. Services operate both domestically in Estonia and internationally. The product portfolio functions as a unified transportation platform serving individual passengers, schools, sports organizations, travel agencies, and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Charter Services (Tellimusveod) On-demand charter bus services for groups including school class excursions, sports club competition travel, tour operator partnerships, airport/hotel/port transfers, and corporate employee transport. Fleet accommodates 6-60 passengers with modern amenities. Services available domestically in Estonia and internationally.
• Scheduled Transport Services (Liiniveod) Regular scheduled bus services on intercity long-distance routes and county routes serving Läänemaa and Ida-Viru (Kiviõli region) areas. Tickets available from bus drivers, bus station pre-sale counters, and via the kaugliinid.pilet.ee internet platform.
• Employee Transport (Töötajate vedu) Daily commuter transportation services for corporate clients, transporting employees to and from work. Also includes special transfers for corporate workshops, seminars, and events. Operates with punctuality, comfort, and reliability as core service guarantees.
• Transfer Services (Transfeer) Point-to-point transfer services to airports, hotels, ports, and events for groups of 6-60 passengers. Modern, clean, well-maintained buses with professional drivers ensure punctual and safe journeys.

Quantifiable outcome

• Over 20 years of continuous operation since 2001
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Travel Agencies and Tour OperatorscoreChannel Partner/ Reseller/ DistributorMK Reis OÜ works in cooperation with travel agencies and tour operators, offering charter trips in Estonia and abroad. The partnership provides flexible scheduling and personalized approach for cultural tours, sightseeing tours, day trips, and other group excursions. Vehicles of various sizes and comfort levels are available to meet different tour operator requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lux Express: Estonian-founded intercity coach operator running scheduled routes across the Baltics and into Poland/Russia/Belarus. Closely comparable to MK Reis on intercity scheduled service model, though at significantly larger scale and international network.
• GoBus: Estonian intercity and regional bus operator offering scheduled routes and charter services across Estonia. Directly comparable on the same domestic scheduled-route and charter business model that defines MK Reis.
• Sebe AS: Major Estonian bus group operating scheduled and charter services across multiple counties. Closely comparable in terms of service mix (scheduled + charter) and county-level route operations, but at larger scale.
• Hansabuss: Estonian bus operator with charter and corporate shuttle services across the Baltics. Comparable on charter/corporate transport model that is a core service line for MK Reis.
• Ecolines: International coach operator providing scheduled and charter bus services across the Baltic states and into Western Europe. Comparable on the international scheduled + charter coach business model.
• Atla Reisid: Estonian charter and scheduled bus operator focused on group travel and tours. Comparable as a similarly sized regional Estonian bus operator with charter-centric service offering.

Broad incumbents

• FlixBus: Pan-European intercity bus platform operating scheduled services across dozens of countries. Comparable as a broad incumbent in intercity coach transport, but operates at vastly larger scale with tech-enabled booking.
• Tallinna Linnatransport (TLT): Public municipal operator of urban bus and tram services in Tallinn. Comparable as an Estonian passenger transport incumbent, but focused on urban transit rather than intercity/charter.

Emerging players

• Elron: Estonian national rail operator providing scheduled passenger services between major Estonian cities. Competes for the same intercity passenger demand as MK Reis's routes 383, 348, 366, 367 via a different mode.

Others

• Setra / EvoBus: European coach and bus OEM supplying vehicles like those in MK Reis's fleet (Setra tourist coaches). Adjacent industry participant as fleet supplier rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/269427899911485

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MK Reis OÜ