Tony Hoty Training & Consulting

What Tony Hoty Training & Consulting does

Tony Hoty Training & Consulting is a privately held, founder-led training and consulting firm based in Rocky River, Ohio, that sells lead generation expertise to companies in the U.S. home remodeling industry. The company is built around the personal brand and 40-plus years of operational experience of founder Anthony J. Hoty, who previously ran a 300 events/year program that grew lead generation from $1.7M to $8M at a large West Michigan remodeler. Its core offering is a modular curriculum of training packages covering five lead generation channels — door-to-door canvassing, home shows and trade events, telemarketing/call center operations, retail store marketing, and brand ambassador programs — each priced at $495 individually or $1,295 as a bundled Complete Training Package. Beyond packaged curricula, the firm monetizes through a layered event and content stack: annual in-person conferences (LEADCON, LEADGEN EXPO) with VIP tiers up to $1,295, $998 virtual bootcamps, $497-$698 recorded event and on-demand content, $198-$598 digital download playbooks, and one-on-one consulting engagements accessed via a toll-free line and free consultation form. The underlying technology is minimal — a self-service e-commerce storefront on tonyhoty.com with Stripe checkout, podcast distribution on Spotify, Apple Podcasts, and Anchor, and a brand-ambassador Facebook group — with no disclosed platform, software product, or proprietary technology stack. The go-to-market is content- and event-driven: LeadGen Leaders and Gutter Grind podcasts, the Tony's Tips monthly newsletter, blog articles, and the annual conference series serve as the primary acquisition channels, targeting home improvement and remodeling contractors, dealers, and home services businesses seeking to build outbound lead generation beyond inbound marketing. Customer references include RBA Phoenix, Liquid Siding of America, Midwest Home Design, Ultimate Gutter Guard (a division of Southern Industries, $90M+ annual sales), Security Leubke, and a Chicago-area basement and exteriors company, with several top-100 U.S. remodelers among its served base. The company has no disclosed external funding, no parent organization, no subsidiaries, and no M&A activity, operating as a bootstrapped lifestyle business dependent on the continued engagement of its founder and a small named team.

Name

Tony Hoty Training & Consulting

Legal name

Tony Hoty Training & Consulting

Website

https://tonyhoty.com

Company type

Private

Operating status

Operating

Short description

Tony Hoty Training & Consulting is a founder-led, Ohio-based training and consulting firm that sells lead generation training, live and virtual events, and playbooks to home remodeling contractors and home services companies in the United States.

Ownership category

akta.pro rank

Product category

Sales & Lead Generation Training Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales & Customer Service Training (EDAGANAC)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Lead generation training
• Remodeling industry consulting
• Door to door canvassing
• Home show marketing
• Sales training services

Headquarters

HQ city

Rocky River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Training Packages & Products: Sells structured training packages covering canvassing, trade shows, retail stores, telemarketing, and brand ambassador programs. Products include manuals, flash drives with scripts and collateral, and video content. One-time purchase model per package.
2. Live & Virtual Events: Conducts in-person conferences (LEADCON, LEADGEN EXPO) and virtual bootcamp events. Revenue from ticket sales, VIP upgrades, and sponsorship packages. Virtual events priced at $998 per session. Live events range $95-$595 for standard tickets.
3. Recorded Content & On-Demand Training: Sells recorded video libraries from past conventions and on-demand bootcamp training packages. One-time purchase or download model at $497-$698 per package.
4. Consulting & Advisory Services: Provides direct consulting engagements with Anthony J. Hoty for lead generation strategy, staff development, and system formulation for remodeling businesses. Accessed via free consultation request and toll-free line (800) 326-9081.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tony Hoty Training & Consulting sells structured training packages, live and virtual events, on-demand video content, and direct consulting engagements for home remodeling and home improvement companies. The curriculum covers door-to-door canvassing, home show and event marketing, call center/telemarketing operations, retail store marketing, and brand ambassador programs, supported by proprietary methodologies (7-step event marketing process, 10-step canvassing process) and digital playbooks on sales topics such as rehash and the psychology of agreement.

Product overview

Tony Hoty Training & Consulting offers a comprehensive suite of training and consulting services specializing in lead generation for the remodeling industry. The core offering consists of individual training packages covering five specialized areas: Canvassing, Home Show & Event Marketing, Telemarketing/Call Center, Retail Store Marketing, and Brand Ambassador Programs. These packages are available as individual purchases ($495 each), as a Complete Training Package bundle ($1,295), or as digital download manuals ($198-$598). Additional offerings include virtual bootcamp events ($998), live in-person training events like Home Show Domination Training ($1,495), recorded convention videos ($497), and annual LEADCON conferences. The company also produces two podcasts—the LeadGen Leaders Podcast and Gutter Grind Podcast—along with branded merchandise. The product architecture follows a modular approach where companies can purchase individual training packages for specific lead generation channels or bundle them together for comprehensive coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Training Package Comprehensive training bundle combining canvassing, home show & event, telemarketing, and retail store training materials with manuals, flash drives, and video content for home improvement lead generation teams.
• Canvassing Training Package Door-to-door canvassing training with sample position agreements, uniform guidelines, scripts, rebuttals, confirmation/validation scripting, map tracking, territory management, metrics, and accountability processes for home improvement canvassing teams.
• Home Show & Event Training Package Trade show and home show marketing training covering exhibit layouts, displays, collateral, the seven-step event marketing process, and objection handling for home improvement companies.
• Telemarketing Training Package Call center and telemarketing training with proven scripting for inbound, outbound, confirmation, reset, rehash, previous customer, cold call, and sweepstakes calls; includes position agreements and a flash drive with recorded audio calls.
• Retail Store Training Package Big-box retail store marketing training covering relationship development with retailers, survey approaches, the seven-step retail marketing process, and recruiting collateral for home improvement brands operating in retail venues.
• Brand Ambassador Training Package Brand ambassador program training with video lessons, sample documents, collateral, a monthly Zoom meeting, and access to the THTC BA members-only Facebook group for home improvement brand ambassador teams.
• The Rehash Playbook Digital manual providing a systematic approach to recovering unsold appointments and missed opportunities through professional reopening of conversations and trust rebuilding techniques.
• The Psychology of Agreement Digital sales training manual teaching permission-based closing techniques and building continuous agreement throughout sales presentations to eliminate objections before price presentation.
• The Top 5 Ways To Utilize Technology In Your Home Improvement Business Guide Digital guide covering technology integration strategies for home improvement businesses including smart devices, tablets, and field efficiency tools.
• Recorded Bootcamp On-Demand Training Package On-demand video-based bootcamp training covering all core lead generation topics for home improvement companies, including canvassing, events, telemarketing, retail, and brand ambassadors.
• Home Show Domination Training (Live Event) Live in-person training in Grand Rapids, MI covering classroom training on the 7-step process, engagement techniques, and objection handling, plus live roleplay inside a 10x20 trade show booth; limited to 10 companies.
• Rehash Bootcamp (Virtual Event) 90-minute virtual bootcamp session priced at $998, covering focused topics such as Home Show Preparation, Objection Handling, Call Center Conversions, Leadership & Team Retention, Brand Ambassador Programs, Converting Lead Aggregator Leads, Special Events, and seasonal topics.
• Leadership & Team Retention Bootcamp (Virtual Event) 90-minute virtual bootcamp focused on leadership and team retention for home improvement direct sales organizations, priced at $998 per session.
• LEADS CONVENTION 2024 Video Recorded video access to all 2024 LEADS CONVENTION sessions including dynamic presentations from industry speakers, priced at $497.
• LEADGEN EXPO VIP Ticket VIP access ticket for LEAD GEN EXPO 2026 (June 10-11, Cleveland, OH), priced at $997, including preferential seating and a private lunch with speakers on both seminar dates, with sponsor promo code discounts available.
• LEADCON Conference Series Annual in-person lead generation conferences for the remodeling industry featuring hand-picked speakers, training sessions, and networking; tickets range from $95 (with sponsor) to $595 across editions in Columbus (2022), Atlanta (2023), and Cleveland (2024).
• Training & Consulting Engagement (Direct Advisory) Direct consulting engagement with Anthony J. Hoty covering lead generation strategy, staff development, and system formulation for home remodeling and home improvement businesses, accessed via the firm's free-consultation form and toll-free line (800) 326-9081.

Quantifiable outcome

• Lead generation grew from $1.7M to $8M over 300 events per year at one large remodeler, with call center follow-up support.
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dale Carnegie & Associates: Long-established training provider offering sales, leadership, and professional development courses through in-person and digital delivery. Comparable product architecture (courses, books, public seminars, custom corporate training) but with a far broader professional development mandate.
• Sandler Training: Global sales training franchise delivering structured methodology-based training across industries. Highly comparable business model: packaged training programs, in-person events, consulting, and certification of trainers — operating at much broader scale and across multiple verticals.

Direct peers

• Grant Cardone Enterprises: Sales training brand centered on a single charismatic founder, monetizing through training programs, events (10X Growth Conference), books, and online content. Directly comparable founder-driven model, vertical focus on sales/lead generation, and event-led GTM.

Others

• HomeAdvisor (Angi Leads): Lead generation marketplace connecting homeowners with home improvement professionals. Same end customer (remodelers) but operates on the demand-side lead supply model rather than training; relevant as adjacent ecosystem participant and potential channel or threat to traditional lead gen channels Tony Hoty teaches.
• Sales Hacker: B2B sales community and content platform producing podcasts, conferences (Sales Hacker Conference), and training content. Comparable content/event-driven model targeting sales professionals, though broader across industries rather than vertical-specialized.

Emerging players

• Rainmaker Assessment: Sales assessment and hiring tools targeting home improvement and remodeling contractors. Adjacent offering focused on the recruiting/sales-talent side of the same vertical that Tony Hoty Training & Consulting serves; both compete for share of remodeler training and development budgets.
• Bosch Service Solutions / Service Performance Training (home services vertical): OEM and large trade brands that offer training programs to dealer networks and home services contractors (e.g., HVAC, appliance). Comparable training delivery model — packaged curriculum, dealer network rollout — but with vendor-side economics rather than independent consulting economics.

Regional players

• RE/MAX (and other real estate franchise training arms): Large franchise networks that offer training and consulting to their agents on lead generation, canvassing, and event marketing for residential services. Highly analogous training content (door knocking, open houses, scripts) and revenue model (training products, live events), but applied to real estate rather than remodeling.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tony Hoty Training & Consulting