HS PLUS DEVELOPMENT LTD

Name

HS PLUS DEVELOPMENT LTD

Legal name

HS PLUS d.o.o.

Website

https://hsplus.si

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Multi-brand E-commerce Retail

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Wholesale-Durable Goods (5000)

akta.pro primary industry

Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Multi-brand e-commerce
• B2B wholesale supply
• Consumer product retail
• Online store network
• European marketplace sales

Headquarters

HQ city

Trzin

HQ country

Slovenia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail (B2C): Direct-to-consumer sales through 750+ online stores across 24+ European countries. Sells products across categories including toys, home & garden, beauty & health, electronics, sport & leisure, fashion, pets, and DIY. Revenue generated from product sales to end consumers.
2. B2B Wholesale: Wholesale supply to e-commerce sellers, social sellers, marketplace sellers, and traditional stores. Products are sold in full cartons only. EU stock available for quick delivery. They report 80% customer retention rate indicating strong repeat business.
3. Multi-brand Portfolio: Operates 34 brands including Vilfino, Vigoshop, VigoExpress, Home Marker, Rubicum, SuperZebra, Frilla, Soldius, Mormark, Toprabat, and Lovilion, among others. Each brand operates across multiple web stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

HS Plus operates a multi-brand direct-to-consumer e-commerce network of 750+ online stores across 34 proprietary brands selling 2,800+ consumer products (toys, home & garden, beauty & health, electronics, sport & leisure, fashion, pets, DIY) in 24+ European countries with approximately 3-day delivery. It also runs a B2B wholesale operation via the HSB2B portal selling full cartons to e-commerce sellers, social sellers, marketplace sellers, and traditional stores, supported by a four-warehouse European distribution network.

Product overview

HS Plus operates a multi-brand e-commerce platform comprising 34 brands and 750+ online stores (including Vilfino, Vigoshop, VigoExpress, Soldius, Rubicum, SuperZebra, Frilla, Home Marker, Toprabat, Mormark, and Lovilion) offering over 2,800 unique products across beauty, health, electronics, home & garden, toys, fashion, pets, and DIY categories. The platform is supported by integrated B2B wholesale operations through the HS B2B Portal, internal training via HS Akademija, centralized logistics with a 30,000+ pallet warehouse network, and AI-enhanced marketing automation managing 120,000+ landing pages. The company provides end-to-end e-commerce services including multi-channel sales, fulfillment, customer support, and business intelligence across 24+ European countries serving 18+ million customers.

Differentiator

Problem solved

Functional benefit

Brands

• Vigoshop: E-commerce online store (first online store launched in 2014)
• Vigoexpress
• Soldius
• Rubicum
• SuperZebra
• Frilla
• Mormark
• Lovilion
• Vilfino
• Home Marker
• Desirable products
• HS Akademija
• HS B2B

Products and services

• Vigoshop Flagship HS Plus online store launched in 2014, serving as one of the company's first e-commerce platforms in Central and Eastern European markets and selling consumer products across multiple categories.
• VigoExpress Online store launched in 2018 offering fast delivery services across European markets within the HS Plus portfolio of 750+ web stores.
• Soldius Online store brand launched in 2018 as part of HS Plus's multi-brand e-commerce strategy across 750+ web stores.
• Rubicum Online store brand launched in 2018, one of several new e-commerce platforms established in HS Plus's portfolio that year.
• SuperZebra Online store brand launched in 2018, operating within HS Plus's portfolio of 750+ web stores across European markets.
• Frilla Online store brand launched in 2018 as part of HS Plus's multi-brand expansion strategy.
• Vilfino Brand within HS Plus's portfolio of e-commerce stores, featured on the main website as one of the company's flagship consumer product brands.
• Home Marker Brand within HS Plus's portfolio of e-commerce stores, focused on home and garden product categories across European markets.
• Mormark Price comparison and marketplace sales channel launched in 2021, enabling product visibility across multiple European comparison platforms for price-sensitive customers.
• Lovilion Online store and brand launched in 2022 across 21 European markets as part of HS Plus's Baltic states expansion.
• Toprabat Brand within HS Plus's portfolio, operated across multiple European markets within the 750+ store network.
• HS B2B Wholesale Portal Business-to-business e-commerce portal offering wholesale pricing, EU stock fulfillment, and order management for registered businesses including e-commerce sellers, social sellers, marketplace sellers, and traditional stores. Features competitive prices, top-selling items selection, and logistics expertise with full-carton orders only.

Quantifiable outcome

• Fast delivery: approximately 3 days across 24+ European countries
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature3 records

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ankorstore: European B2B wholesale marketplace serving independent retailers and e-commerce sellers. Directly comparable to HS Plus's B2B wholesale proposition serving SMB resellers across Europe.
• Banggood: China-sourced multi-category online retailer selling general merchandise (electronics, home, toys, apparel) globally with warehouse networks in Europe. Mirrors HS Plus's centralized sourcing + multi-country pan-European fulfillment model.
• Tundra: B2B wholesale marketplace with no minimum order requirements serving SMB e-commerce sellers and retailers. Comparable to HS Plus's carton-based wholesale model for dropshippers and resellers.
• MiniInTheBox: Cross-border D2C e-commerce retailer selling general merchandise at value prices with European distribution. Closely comparable to HS Plus's category breadth and price-led positioning.
• Faire: B2B wholesale marketplace connecting independent retailers with brands and suppliers. Mirrors HS Plus's HSB2B portal motion targeting e-commerce sellers and small retailers with wholesale supply.
• TomTop: Cross-border D2C e-commerce retailer with broad categories (apparel, electronics, home, toys) and European warehouses. Mirrors HS Plus's pan-European customer acquisition and fulfillment model.
• LightInTheBox Holding: Multi-category cross-border D2C e-commerce operator selling across apparel, home, electronics, and general merchandise to consumers in Europe and globally. Closely comparable to HS Plus's multi-brand D2C model with broad SKU assortment.
• GeekBuying: Multi-category China-sourced online retailer selling electronics, home goods, toys, and outdoor products to European consumers. Comparable cross-border general-merchandise D2C model.

Broad incumbents

• Wayfair: Large general-merchandise home and lifestyle online retailer with European operations. Comparable broader category, multi-brand approach, and pan-European distribution scale.
• Westwing Group: European home and living e-commerce operator with proprietary brand collections. Shares HS Plus's multi-brand merchandising strategy and pan-European footprint, though tilted toward home category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hs-plus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HS PLUS DEVELOPMENT LTD