ABSR

What ABSR does

ABSR Autorent OÜ is a Tallinn, Estonia-based private company founded in 2017 that operates a luxury and premium vehicle rental and leasing platform. The company offers monthly rental access to a fleet of 3,500+ vehicles spanning brands including Mercedes-Benz, BMW, Porsche, Bentley, Ferrari, Lamborghini, Rolls-Royce, Land Rover, Audi, Volvo, Toyota, and selected economy models, with monthly prices ranging from approximately €450 (Dacia Duster) to €5,800 (Rolls-Royce Cullinan). All-inclusive pricing covers VAT, mileage, scheduled maintenance, third-party liability and Casco insurance, and 24-hour roadside assistance; fuel is excluded and the minimum lease term is one month with a deposit equal to one to two months of rent.

The core rental business is extended by four adjacencies: insurance brokerage through Baltic partners Pro Kindlustusmaakler OÜ (Estonia) and Attollo Brokers (Latvia); transportation and logistics through Riga-based SIA KURBADS UN KO, with documented routes such as Tallinn–Berlin (€1,200) and Tallinn–Milan (€1,500); a 'Restoration Step by Step' service for classic and vintage vehicles; and a 'Collectible Vehicles' sales line featuring inventory such as a 1972 Datsun Z240 and a 1937 Adler Trumpf Junior. The technology stack is a WordPress-based vehicle inventory platform with search and filtering, and customer acquisition is direct-to-consumer via the absr.eu website, phone, and email.

The revenue model combines a recurring subscription-style rental income with professional services fees from transport and insurance brokerage. Primary customer segments are individual consumers seeking flexible monthly access to high-end vehicles and classic/collectible car enthusiasts; geographic scope is principally Estonia with operational extensions into Germany and Italy via logistics routes. The company is privately held with no disclosed investors, no funding rounds, no subsidiaries, and no identified leadership team in the source data.

Name

ABSR

Legal name

ABSR Autorent OÜ

Website

https://absr.eu

Company type

Private

Founded year

2017

Operating status

Operating

Short description

ABSR Autorent OÜ is an Estonian luxury and premium vehicle rental and leasing company operating a 3,500+ car fleet from Tallinn, serving individual consumers seeking flexible monthly access to high-end vehicles, complemented by insurance brokerage, transport logistics, and classic car restoration services.

Ownership category

akta.pro rank

Product category

Luxury Car Rental and Leasing

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Premium / Luxury & Exotic Car Subscriptions (THADACAH)

akta.pro secondary industries

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury SUV & Performance SUV Rentals (THADAMAC), Sports & Grand Touring (GT) Car Rentals (THADAMAD), Exotic Classic & Vintage Car Rentals (THADAMAF)

Keywords

• Luxury car rental
• Premium vehicle leasing
• Exotic car rental
• Classic car restoration
• Vehicle transport services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Leasing and Rental: Monthly rental of luxury and premium vehicles with prices ranging from approximately 450€ to 5,800€ per month depending on vehicle type. Prices include VAT, mileage, regular maintenance, motor third party liability insurance, voluntary motor insurance (Casco), and 24-hour car assistance. Fuel costs are not included.
2. Transportation Services: Car delivery and logistics services including transport from manufacturers to clients, pre-sale preparation, broker and customs warehouse services, car storage and local transportation.
3. Insurance Services: Partnership with insurance companies in Baltic States to offer car insurance rates to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ABSR Autorent OÜ rents and leases luxury, premium, sports, and collectible passenger vehicles on monthly terms to individual customers, with a fleet of over 3,500 vehicles across brands including Mercedes-Benz, BMW, Porsche, Bentley, Ferrari, Lamborghini, Rolls-Royce, Land Rover, Volvo, and Audi. Monthly fees (ranging from approximately 450€ to 5,800€) include VAT, mileage, scheduled maintenance, third-party liability insurance, Casco coverage, and 24-hour roadside assistance, with a minimum lease of one month and a deposit equal to 1–2 months of rent. The company complements rentals with insurance brokerage, vehicle transportation/logistics, classic car restoration, and collectible vehicle sales.

Product overview

ABSR (ABSR Autorent OÜ) operates as a luxury and premium car leasing and rental company based in Tallinn, Estonia. The core offering is the car rental/leasing service providing access to over 3,500 vehicles across brands including Mercedes-Benz (various AMG and S-Class models), BMW, Porsche, Bentley, Ferrari, Lamborghini, Rolls-Royce, Land Rover, Audi, Volvo, Toyota, and others. The company complements its core rental business with value-added services: Insurance Services (through Baltic insurance partners Pro Kindlustusmaakler OÜ and Attollo Brokers), Transportation Services (vehicle delivery, customs, and logistics through partner SIA KURBADS UN KO), Restoration Step by Step (classic car restoration), and Collectible Vehicles (vintage car sales).

Differentiator

Problem solved

Functional benefit

Products and services

• ABSR Autorent OÜ Car Rental and Leasing Monthly rental and leasing of luxury, premium, sports, and collectible passenger vehicles from brands including Mercedes-Benz, BMW, Porsche, Bentley, Ferrari, Lamborghini, Rolls-Royce, Land Rover, Audi, and Volvo, with monthly fees from approximately 450€ to 5,800€ including VAT, mileage, maintenance, third-party liability, Casco, and 24-hour assistance. Minimum lease of 1 month with 1–2 month deposit.
• Insurance Services Car insurance brokerage service offered through partnerships with Pro Kindlustusmaakler OÜ (Tallinn, Estonia) and Attollo Brokers (Riga, Latvia), providing insurance solutions to ABSR customers in the Baltic States.
• Transportation Services Vehicle transportation service including car delivery from manufacturers to clients, transport services, pre-sale preparation, broker and customs warehouse services, car storage, and local transportation, delivered through partner SIA KURBADS UN KO. Example routes include Tallinn-Milano (1,500€) and Tallinn-Berlin (1,200€).
• Restoration Step by Step Classic and vintage car restoration services for collectible vehicles, offered as part of ABSR's Old Timers club.
• Collectible Vehicles Sales of vintage and classic collectible vehicles including examples such as Datsun Z240 (1972) and Adler Trumpf Junior (1937).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SIA KURBADS UN KOcoreImplementation/ SI/ Consulting PartnerMain transportation partner for car delivery and logistics services including transport from manufacturers to clients, pre-sale preparation, broker and customs warehouse services, car storage and local transportation. Based in Riga, Latvia with examples of routes including Tallinn-Milano (1,500€) and Tallinn-Berlin (1,200€).
• Pro Kindlustusmaakler OÜcoreGTM or Marketing PartnerInsurance broker partner in Estonia offering car insurance services to ABSR customers. Located at Toompuiestee 30, 10149 Tallinn, Estonia. One of the main insurance partners in the Baltic States.
• Attollo BrokerscoreGTM or Marketing PartnerInsurance broker partner based in Riga, Latvia offering car insurance services. Located at Tomsona iela 30-116, Riga, LV-1013. Main insurance partner covering the Baltic States region.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cluno: German car subscription service (formerly a major European player) offering flexible monthly vehicle subscriptions including premium vehicles. Same product mechanics — fixed monthly fee, all-inclusive, cancel-anytime — as ABSR.
• FINN.auto: German auto subscription platform offering all-inclusive monthly subscriptions across mainstream and premium brands with insurance and maintenance bundled. Closest digital-first subscription analog to ABSR's model.
• Carvolution: Swiss-based car subscription service offering all-inclusive monthly subscriptions across multiple brands including premium vehicles. Closely mirrors ABSR's subscription mechanics and target customer.
• Care by Volvo: OEM-backed car subscription service from Volvo Cars offering all-inclusive monthly access to Volvo models. Demonstrates the OEM subscription model competing against independent operators like ABSR in the premium tier.
• Mercedes-Benz Subscription (Mercedes me Flexperience / Collection): Mercedes-Benz's own subscription / flexible usage programs offering access to AMG and S-Class vehicles. A captive-OEM rival to ABSR's large Mercedes-AMG inventory (G 63, S 63, S63 AMG Cabrio).
• Porsche Drive / Porsche Passport: OEM-backed luxury/exotic vehicle subscription from Porsche. Directly competes for the same high-end customer base (Cayenne, 911, etc.) that ABSR services on the Porsche side of its fleet.

Broad incumbents

• Enterprise Exotic Car Collection: Enterprise's exotic and luxury rental franchise in the US/Europe. Offers a comparable premium/exotic rental experience to ABSR's Bentley/Ferrari/Lamborghini tier, though shorter-term oriented.
• Hertz (incl. Dream Cars / Prestige Collection): Global rental incumbent operating dedicated luxury/exotic collections (Hertz Dream Cars, Prestige Collection). Competes for the same end-customer occasions (special events, luxury weekends) but at much larger scale and global reach.
• Sixt+ / Sixt Rent a Car: Large European car rental and mobility incumbent with a subscription product (Sixt+) and a deep premium fleet. Not niche-luxury but covers overlapping customer use cases at greater scale and broader geographic reach.

Regional players

• Rent Lux Car: Estonia-based luxury and exotic car rental specialist. A same-country, same-city direct competitor to ABSR in Tallinn, offering short-term luxury rentals from the same kind of inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABSR