What Visma | YouServe does

Visma | YouServe is a Netherlands-based HR and payroll software and services provider, operating as a subsidiary of the European software group Visma. The company is incorporated as YouServe B.V., headquartered in Amersfoort with an additional office in Amsterdam, and serves Dutch businesses and organizations requiring HR administration and payroll processing. Its core technology is the Youforce platform, offered as a SaaS HR and payroll suite, supplemented by professional Payroll en HR-services, an employee self-service portal (My YouServe) supporting Microsoft, Google, and Visma Authenticator login, and a mobile app for on-the-go access.

The product portfolio combines software modules (Payroll en HR-software) with service offerings, addressing both functional HR administration and outsourced payroll operations for Dutch organizations. YouServe operates under a horizontal segmentation approach targeting the Dutch market through direct software access via the Youforce platform with a self-service, PLG-style distribution channel. The company has documented AVG/GDPR compliance, indicating attention to Dutch data protection requirements relevant to handling employee records.

In 2026, YouServe and Youforce combined their operations and brand identities under the Youforce brand, restructuring the portfolio to present a unified HR and payroll proposition within the Visma ecosystem. No public pricing is disclosed, and revenue figures are not available in the source data. The company operates from a single-country (Netherlands) footprint and has not disclosed major partnerships, acquisitions, or funding activity in the input data.

Name

Visma | YouServe

Legal name

YouServe B.V.

Website

https://youserve.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Visma YouServe is a Netherlands-based subsidiary of Visma that provides HR and payroll software (Youforce platform) and outsourcing services to Dutch businesses, now operating under the unified Youforce brand following a 2026 consolidation.

Ownership category

akta.pro rank

Product category

HR and Payroll Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• HR payroll software
• Salary administration
• HR outsourcing services
• Employee management platform
• Cloud HR solutions

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Visma | YouServe provides cloud-based HR and payroll software through the Youforce platform, enabling Dutch organizations to manage HR administration, employee records, and salary administration. In addition to the SaaS software, the company delivers professional HR and payroll outsourcing services that support customers in running payroll operations and HR processes on an ongoing basis. The combined offering is accessed via web portal, mobile app, and dedicated customer support channels.

Product overview

Visma | YouServe offers a unified HR and payroll solution portfolio combining YouServe and Youforce brands. The core offering centers on the Youforce platform (youforce.nl), which encompasses Payroll en HR-software modules. The portfolio includes My YouServe as the employee/manager self-service portal (accessed via Microsoft, Google, or Visma Authenticator), Mijn YouServe Support for HR-professional customer support, and the YouServe App for mobile access. Supporting services include Payroll en HR-services. The company operates from headquarters in Amersfoort and an office in Amsterdam, serving Dutch organizations with integrated HR and payroll software and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Youforce HR and Payroll Platform Unified cloud-based HR and payroll SaaS platform combining YouServe and Youforce capabilities to provide comprehensive HR administration, employee management, and salary administration for Dutch organizations.
• Payroll en HR-services Professional HR and payroll outsourcing services supporting the Youforce platform, including payroll administration and ongoing HR process support for Dutch enterprises that want to outsource these functions.
• YouServe Mobile App Mobile application providing on-the-go access to YouServe HR software for employees, managers, and HR professionals, using the same login credentials as the My YouServe portal.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• AFAS Software: AFAS is a leading Dutch HR, payroll, and ERP software vendor closely comparable to YouServe in serving Dutch organizations with integrated HR/payroll SaaS and adjacent services.
• Visma | Raet: Visma | Raet is a sister Visma subsidiary providing HR and payroll software in the Netherlands, directly comparable in product scope, customer base, and parent-company distribution to YouServe.
• SD Worx: SD Worx is a Benelux-headquartered HR and payroll services and software provider with deep Dutch market presence, directly competing for the same HR/payroll buyer that YouServe targets.
• Loket.nl: Loket.nl is a Dutch SMB-focused online payroll and HR software provider, directly comparable as a SaaS payroll platform serving Dutch small and mid-sized employers.
• Nmbrs: Nmbrs is a Dutch cloud-based HR and payroll platform serving SMBs and accountants, closely matching YouServe's SaaS payroll positioning in the Dutch market.

Broad incumbents

• ADP: ADP is a global payroll and HCM incumbent offering localized Dutch payroll services; comparable as a broad incumbent competing in the same Dutch employer payroll category, though not Dutch-native.
• Workday: Workday is a global HCM and payroll cloud platform increasingly serving European enterprises; comparable as a broad incumbent competing for the upper end of the Dutch HR/payroll market that YouServe also addresses.
• SAP SuccessFactors: SAP SuccessFactors is a global enterprise HCM suite with growing Dutch localization, comparable as a broad incumbent in HR and payroll for larger Dutch customers.
• Oracle HCM Cloud: Oracle HCM Cloud is a global enterprise HCM/payroll platform serving large multinationals, comparable as a broad incumbent competing at the upper end of the Dutch market where YouServe also sells.

Emerging players

• Personio: Personio is a fast-growing European HR SaaS platform targeting SMB and mid-market employers, partially overlapping with YouServe's HR/payroll positioning and increasingly relevant as it expands across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visma | YouServe