BESTSOFTWARE TUFAN LTD

What BESTSOFTWARE TUFAN LTD does

BESTSOFTWARE TUFAN LTD, operating commercially as Best Software / BestSoftware, is a privately held online software license reseller. The company was founded in mid-2019 and is incorporated in Ireland as Best Software Tufan Services Limited, with its registered office at 2C Grangegorman Lower, Dublin 7. It runs e-commerce storefronts at best-software.uk (UK) and best-software.de (Germany), serving consumers in the UK, Germany, Austria, and Switzerland.

The company does not develop software. It purchases non-activated product keys in bulk from authorized distributors and resells them at a markup, undercutting original manufacturer MSRP. Its catalog spans Microsoft Windows operating systems (7 through 11), Microsoft Office suites and individual applications (Word, Excel, Outlook, PowerPoint, Access, Publisher), Microsoft Project, Visio, Visual Studio, Windows Server and SQL Server with CALs, plus security software from third-party vendors including Bitdefender, F-Secure, AVG, McAfee, Norton, Kaspersky, ESET, G Data, Panda, and Avast. The platform enables digital delivery: activation keys are emailed to customers within 5-30 minutes of purchase, with free initial installation support via TeamViewer. The company holds the CHIP Leading Shop 2021 certification and IT-Recht Kanzlei compliance audit seal.

The business operates a direct-to-consumer e-commerce GTM with multi-channel marketing through SEO, organic social media (Facebook, YouTube, Instagram), and price comparison platforms (Idealo, Billiger.de). Revenue derives from one-time perpetual license sales (priced per device) and, increasingly, from multi-device subscription security suites with 1-10+ device coverage and 1-3 year terms. Customers are primarily individual consumers with a secondary segment of SMB and small-business buyers served through a dedicated business registration portal. The company claims to have served over 150,000 customers cumulatively since founding.

Name

BESTSOFTWARE TUFAN LTD

Legal name

Best Software Tufan Services Limited

Website

https://www.best-software.uk

Company type

Private

Founded year

2023

Operating status

Operating

Ownership category

akta.pro rank

Product category

Software License Reseller

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industry

Digital Licenses, Keys & Top-ups (Gift Cards, Mobile/Data, Credits) (CRAFAIAI)

Keywords

• Software license resale
• Digital software retail
• Antivirus software sales
• Operating system licenses
• Volume software distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Software License Sales: Resells software activation keys purchased from authorized distributors. Offers discounted prices compared to original manufacturers. Revenue generated through markup on volume-purchased non-activated keys.
2. Volume Licensing: Multi-device license packages allowing customers to protect multiple devices (1-10+ devices) under a single license, with options for 1-3 year subscription periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Best Software Tufan Services Limited operates an online retail platform that resells third-party software licenses (operating systems, Microsoft Office suites, server products, antivirus and security suites) purchased in bulk from authorized distributors. Customers receive digital activation keys by email within 5–30 minutes of purchase, with free initial installation assistance via TeamViewer. The platform serves individual consumers and business customers across the UK, Germany, Austria, and Switzerland through localized storefronts at best-software.uk and best-software.de.

Product overview

Best Software Tufan Services Limited operates an online software retail platform (best-software.uk) that resells software licenses from third-party vendors. The company does not develop its own software products but offers a diverse portfolio of downloadable software across multiple categories including operating systems (Windows), Microsoft Office suites and individual programs (Word, Excel, Outlook, PowerPoint, Access, Publisher, Project, Visio, Visual Studio), server and database software (Windows Server, SQL Server, Exchange Server with CALs), security software (antivirus, internet security, all-in-one security suites from vendors such as Bitdefender, F-Secure, AVG, McAfee, G Data, ESET, Norton, Panda), office and finance tools, multimedia/graphics software, and 3D architecture/CAD solutions. The store operates on an e-commerce model selling activation keys for third-party software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows Operating System Licenses Digital license keys for Windows 11, 10, 8.1, and 7 sold to individual consumers and small business users for personal computer installations.
• Microsoft Office Suite Licenses Microsoft Office productivity suite licenses for Windows and Mac platforms sold as one-time activation keys or 365 subscription codes.
• Individual Microsoft Office Application Licenses Standalone license keys for individual Microsoft Office applications such as Word, Excel, Outlook, PowerPoint, Access, and Publisher for Windows and Mac users.
• Microsoft Project Licenses Project management software license keys for Microsoft Project versions 2024 through 2010.
• Microsoft Visio Licenses Diagramming and visualization software license keys for Microsoft Visio versions 2024 through 2010.
• Microsoft Visual Studio Licenses Integrated development environment (IDE) license keys for Microsoft Visual Studio versions 2026 through 2015 for software developers.
• Microsoft Server and CAL Products License keys for Windows Server, SQL Server, Exchange Server, and Client Access Licenses (CALs) for business IT infrastructure deployments.
• PC Virus Protection Software Antivirus and virus protection software license keys for individual PCs from brands including Avast, AVG, Bitdefender, ESET, G Data, McAfee, Malwarebytes, Norton, Panda, and Watchdog.
• Internet Security and Firewall Suites Internet security suites with firewall protection sold as digital license keys for individual and multi-device use from vendors including Avira, Panda, Bitdefender, ESET, Kaspersky, and F-Secure.
• All-In-One Security Suites Multi-device security suites bundling antivirus, VPN, firewall, and optimization features with family-pack options covering up to 25 devices.
• Office and Finances Software Office organization, speech recognition, PDF and OCR software licenses for personal and small business productivity use.
• Multimedia and Graphics Software License keys for image editing, graphics, audio/music, and video software for individual creative use.
• 3D Architecture and CAD Software License keys for CAD software, 3D house planners, and interior design tools including Corel products for individual and small office users.
• Bitdefender Antivirus Plus 2026 Bitdefender antivirus security solution for Windows providing multi-layered protection, behavioral analysis, cloud-based AI detection, and integrated VPN with 200MB daily limit.
• F-Secure Internet Security 2026 F-Secure internet security suite with AI-supported cloud detection, advanced firewall, and multi-device protection for Windows, macOS, iOS, and Android.
• AVG Ultimate 2023 AVG all-in-one security suite combining antivirus, firewall, VPN, TuneUp optimization, and AntiTrack privacy protection for Windows, Mac, Android, and iOS.
• F-Secure Total Security and VPN 2026 F-Secure comprehensive security suite with unlimited VPN service, AI-powered threat detection, firewall protection, and cross-platform support.

Quantifiable outcome

• Instant delivery within 5-30 minutes of purchase
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• CHIP MagazinecoreGTM or Marketing PartnerPartnership for CHIP Leading Shops certification and seal. The certification confirms BestSoftware as one of the best and most trustworthy online stores, awarded in cooperation with the renowned technology magazine CHIP by Globis Consulting.
• IT-Recht KanzleicoreImplementation/ SI/ Consulting PartnerLegal compliance partnership. IT-Recht Kanzlei has successfully audited BestSoftware and awarded a recognizing audit seal confirming legal texts are current and purchases are legally secure.
• Trusted ShopsminorGTM or Marketing PartnerCustomer review and trust platform integration, providing verified customer reviews through the Trusted Shops Reviews Toolkit.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoftwareKeep: SoftwareKeep is a direct competitor: an online retailer reselling discounted Microsoft and third-party software licenses (OS, Office, antivirus) with similar perpetual-license and digital-delivery model targeting both consumers and SMBs in Europe and North America.
• Lizengo: Lizengo is a Germany-based online retailer of discounted Microsoft, antivirus, and office software licenses, with very similar SKU breadth, pricing posture, and digital delivery mechanism as Best-software.uk/de.
• Mr Key Shop: Mr Key Shop is an authorized European software license reseller specializing in Microsoft, OEM, and antivirus suites, operating the same volume-purchase and instant email-delivery model as BestSoftware.
• Kinguin: Kinguin is a major digital marketplace where third-party sellers resell software and game license keys at discount, competing directly with BestSoftware for price-comparison-driven software buyers in Europe.
• G2A: G2A is a global digital marketplace for software and game license keys; it overlaps with BestSoftware in reselling discounted activation keys through a marketplace-style merchant model.
• CDKeys: CDKeys sells discounted digital license keys primarily for games but also for select productivity software, sharing the instant-delivery and price-competition model with BestSoftware's license resale business.

Broad incumbents

• Softwareload: Softwareload is an established German download retailer for commercial software across many categories, offering a broader catalog and longer operating history than Best-software.de but overlapping in core Microsoft and antivirus SKU coverage.
• SoftwareONE: SoftwareONE is a large global software licensing and cloud services specialist focused on enterprise volume licensing; while it serves a much larger B2B segment than BestSoftware, it competes at the high end of the same licensing-resale category.

Emerging players

• Licensimple: Licensimple is a newer European online license reseller targeting SMBs with Microsoft 365 and antivirus offerings, representing an emerging niche competitor with comparable but less established positioning than BestSoftware.

Regional players

• Software Outlet: Software Outlet is a UK/Europe-based retailer of discounted Microsoft and antivirus licenses, serving a similar consumer and SMB segment as BestSoftware but with a primarily UK distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIJN4YMDt25xYkfqsTaPlHQ
• Facebookfacebook.com/BestSoftware.de
• Instagraminstagram.com/bestsoftware.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BESTSOFTWARE TUFAN LTD