2012-2025 ERIDITA OU

What 2012-2025 ERIDITA OU does

ERIDITA OÜ is a privately held Estonian e-commerce company founded in 2012 and headquartered in Tallinn, operating the online marketplace internetshop.ee. The company runs a horizontal, multi-category direct-to-consumer platform selling pet supplies (dogs, cats, birds, fish, reptiles, small animals), cosmetics and beauty products, home and kitchen appliances, electronics (computers, TVs, audio, smartphones), sporting goods, children's products, garden equipment, solar energy products, and automotive accessories. The platform is built on Magento with the Codazon unlimited_megamall theme and offers features including multi-language support (Estonian, Russian, English), wishlists, product comparison, Google review integration, and installment payment options.

The business model is straightforward unit-pricing e-commerce retail, generating revenue through product margins on individual transactions priced in Euros. The platform offers installment payment (järelmaks) from €10 orders with interest from 9.5%, free parcel-terminal delivery for orders exceeding €59, and a secondary wholesale channel serving breeders and pet-care businesses. Distribution is fulfilled via SmartPOST, Omniva, and DPD parcel terminals or pickup at the Tallinn office. The company carries brands such as Trixie, Mealberry, Happy Dog, THULE, Samsung, Janome, and Brother, positioning itself as a comprehensive online shopping center for Estonian consumers.

ERIDITA serves a primarily Estonian consumer base with extended reach into the Baltic states (Lithuania, Latvia) and Finland. The company is independently owned and operated with no institutional investors, no disclosed headcount, no funding rounds, and no disclosed revenue figures. The operating geography and multi-language site suggest cross-border ambition, though Estonia remains the core market. There is no evidence of proprietary technology development beyond the standard Magento/Codazon stack, no AI/ML capabilities, and no mobile app.

Name

2012-2025 ERIDITA OU

Legal name

Eridita OÜ

Website

https://www.internetshop.ee/

Company type

Private

Founded year

2012

Operating status

Operating

Short description

ERIDITA OÜ operates internetshop.ee, a multi-category Estonian e-commerce marketplace selling pet supplies, electronics, home appliances, cosmetics, and consumer goods to Estonian consumers, with secondary wholesale service to breeders and pet-care businesses.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

Pet and Pet Supplies Retailers (459910), Electronics and Appliance Retailers (4492)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRAFADAH

Pet Supplies Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAFABAH

Pet & Animal Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Online retail store
• Pet supplies
• Consumer electronics
• Home appliances
• Cosmetics retail

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct online retail sales of diverse consumer products across multiple categories including pet supplies, electronics, home goods, cosmetics, and sporting equipment. Revenue generated through product margins on individual transactions. The platform also offers installment payment options and wholesale pricing for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ERIDITA OÜ operates an Estonian online retail store at internetshop.ee selling pet supplies, consumer electronics, home appliances, cosmetics, sporting goods, children's products, garden equipment, and automotive accessories, alongside a wholesale channel for pet breeders. The site offers multi-language support (Estonian, Russian, English), installment payment from 9.5%, free delivery for orders above €59, and parcel-terminal delivery via Smartpost, Omniva, and DPD as well as office pickup.

Product overview

Internetshop.ee is a multi-category Estonian e-commerce marketplace operated by Eridita OÜ. The platform operates as a comprehensive online shopping center offering diverse consumer product categories including pet supplies (dogs, cats, birds, fish, reptiles, small animals), cosmetics and beauty products (Korean cosmetics, skincare, beauty devices), home and kitchen appliances (sewing machines, large appliances, small kitchen appliances), electronics (computers, TVs, audio equipment, phones), sporting goods (fishing equipment, bicycles, camping gear), children's products (toys, strollers, safety equipment), garden equipment, solar energy products, and automotive accessories. The platform provides multilingual support (Estonian, Russian, English), installment payment options, free delivery thresholds, and customer services including returns. Key brands sold include Trixie (pet supplies), Mealberry (bird food), Samsung (electronics), and various other international and local brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet supplies

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• TrixiecoreChannel Partner/ Reseller/ DistributorTrixie is a German brand and leading manufacturer of pet accessories with over 45 years of experience. The store offers an extensive range of Trixie products including pet beds, houses, clothing, bowls, toys, grooming tools, scratching posts, carrier bags, muzzles, and harnesses for dogs and cats.
• MealberrycoreChannel Partner/ Reseller/ DistributorMealberry is a German pet food manufacturer known for the RIO brand of bird food and treats. The store offers various RIO products including bird seeds, treats, mineral sticks, and specialized feeds for different bird species.
• Happy DogcoreChannel Partner/ Reseller/ DistributorHappy Dog is a premium dog food brand. The store features Happy Dog Sensible product line with specialized nutrition options including Africa (ostrich), Montana (horse meat), Piemonte (poultry and chestnut), Canada (salmon, rabbit, lamb), Ireland (salmon and rabbit), Neuseeland (lamb), and Karibik (ocean fish) varieties.
• THULEcoreChannel Partner/ Reseller/ DistributorTHULE is a Swedish brand specializing in outdoor and travel equipment including travel bags, laptop bags, backpacks, and sporting goods carriers.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung is featured as a key brand for smartphones, highlighted as 'best in its class' in marketing materials.
• JanomeminorChannel Partner/ Reseller/ DistributorJanome is featured as a brand for sewing machines, marketed alongside Brother as best sewing machines available.
• BrotherminorChannel Partner/ Reseller/ DistributorBrother is featured as a brand for sewing machines, marketed alongside Janome as best sewing machines available.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hansapost: Estonian multi-category online retailer offering a broad assortment including electronics, home goods, sports, and pets. Operates the same D2C marketplace model with parcel-terminal delivery in the same domestic market as internetshop.ee, making it the closest direct peer.
• 1A.ee (1A Group): Leading Estonian online retailer specializing in electronics, home appliances, and consumer goods with multilingual ET/RU/EN support and parcel-terminal fulfillment. Closely comparable on assortment, geography, and D2C e-commerce execution.
• Zooplus: Europe's largest online pet retailer with deep assortment across food, accessories, and care. Direct competitor in the pet vertical that internetshop.ee relies on most heavily, with materially stronger scale and supplier leverage.

Broad incumbents

• Kaubamaja (Tallinna Kaubamaja Group): Largest Estonian department store and online retailer operating across multiple categories. A broader incumbent with overlapping assortment and omnichannel reach in the same domestic market as internetshop.ee.
• Coolblue: Large European online retailer focused on electronics and home appliances with strong delivery and service propositions. Demonstrates the scaled multi-category e-commerce playbook applicable to internetshop.ee's electronics/appliance categories.
• Fressnapf / Maxi Zoo: Europe's largest specialty pet retail chain with strong online presence and private-label brands. Competes directly with internetshop.ee's pet assortment across Germany and adjacent markets with significantly greater scale and brand investment.
• Euronics: European buying group and retail brand for consumer electronics and home appliances. Represents the specialist competitor model that internetshop.ee faces in its non-pet categories across European markets.

Regional players

• PetCity: Latvian specialty pet retailer with both physical stores and online sales across the Baltics. Operates in the same regional pet-supply category as internetshop.ee but is headquartered and concentrated in Latvia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2012-2025 ERIDITA OU