RENTAL24 Autorent Eestis

What RENTAL24 Autorent Eestis does

RENTAL24 Autorent Eestis is a Tallinn, Estonia-based car rental company providing short-term daily and long-term (2-60 months) rental and leasing of passenger cars and light motor vehicles. The company operates as a direct-to-consumer business, accepting bookings via its website (rental24.ee, available in Estonian and Russian), phone (+372 555 166 82), and email ([email protected]), and maintains two physical offices in Tallinn — one at Torupilli ots 2 (Tartu mnt 38) for general inquiries and one at Madara 31 for vehicle pickup and return. The published fleet spans economy (Opel Signum, Citroen Nemo), compact/mid-size (Honda Civic, Toyota Avensis, Toyota Corolla, Ford Mondeo), premium (BMW 318i, Skoda Superb, BMW 530XD), and luxury (Audi A6, Mercedes-Benz CLS 350, Mercedes-Benz ML 320 CDI) vehicles, with daily rates from 20 to 90 EUR.

Revenue is generated through unit-priced vehicle rentals (daily, weekly, two-week, and monthly tiers), ancillary services (Superkasko insurance at 3-15 EUR/day reducing liability to 190 EUR, 65 EUR, or zero; child seats at 2-3 EUR/day; GPS at 2 EUR/day; free additional driver), and vehicle delivery within Tallinn (6-15 EUR). The company markets to a hybrid customer base: tourists and leisure travelers (primary), business travelers, local residents with vehicle breakdowns, and organizations/businesses needing multi-month rentals including taxi drivers and corporate fleets. Customer acquisition is primarily through the company website, phone consultation, and word-of-mouth; no paid advertising, social media presence, or third-party booking platforms are disclosed. The company self-positions as "one of the leaders in car rental in Estonia" and emphasizes 15-minute processing, no-deposit options, 24/7 support, vehicle replacement in case of breakdown or accident, and a loyalty program offering up to 30% repeat-customer discounts.

The underlying technology is a basic website-based booking system with no disclosed proprietary features, mobile app, API, AI/ML capabilities, or third-party integrations. All operations are confined to Estonia; international driving requires written permission and is subject to 400 km/day and 4,000 km/month limits. No funding rounds, ownership structure, headcount, leadership team, or financial disclosures are available in the source material.

Name

RENTAL24 Autorent Eestis

Legal name

RENTAL24

Website

https://rental24.ee/

Company type

Private

Founded year

2022

Operating status

Operating

Short description

RENTAL24 Autorent Eestis is a Tallinn-based car rental company providing short-term daily and long-term (2-60 months) rental of passenger vehicles in Estonia, serving tourists, business travelers, local residents, and corporate fleets through direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industry

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

• Car rental services
• Vehicle leasing
• Short-term rentals
• Long-term rentals
• Passenger car rental

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Daily, weekly, and monthly vehicle rental fees charged to customers. Rates vary by vehicle class from economy (23-25 EUR/day) to premium (90 EUR/day). Long-term rentals from 2-60 months available with discounted rates. Base price starts from 20 EUR/day for long-term rentals.
2. Additional Services: Ancillary revenue from optional add-ons including Superkasko insurance packages (3-15 EUR/day), child safety seats (2-3 EUR/day), GPS navigation (2 EUR/day), additional driver permits (free), and extra hourly charges (4 EUR/hour).
3. Delivery Services: Vehicle delivery and collection services within Tallinn city center, priced at 6-15 EUR per delivery depending on time and location.
4. Loyalty Program: Returning customers receive up to 30% discounts on rental rates through a loyalty program, encouraging repeat business.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

RENTAL24 Autorent Eestis provides short-term daily and long-term (2-60 month) rental and leasing of passenger cars and light motor vehicles in Estonia. The fleet spans economy (Opel Signum, Citroen Nemo), compact (Honda Civic, Toyota Corolla), mid-size (Ford Mondeo, Skoda Superb), and premium/luxury classes (BMW 318i, Audi A6, Mercedes-Benz CLS 350, Mercedes-Benz ML 320), with rates starting from 20 EUR/day and including comprehensive CASCO/OSAGO insurance, a full fuel tank, and unlimited mileage within Estonia for short rentals.

Product overview

RENTAL24 Autorent Eestis operates as a car rental platform offering short-term daily rental (from 20€/day) and long-term rental programs (2-60 months) for vehicles in Estonia. The core offering consists of a diverse fleet including economy vehicles (Toyota Corolla, Honda Civic, Opel Signum, Citroen Nemo), mid-range sedans (Toyota Avensis, Ford Mondeo, Skoda Superb, Honda Accord), and premium vehicles (BMW 318i, BMW 530XD, Audi A6, Mercedes-Benz ML 320 CDI 4MATIC, Mercedes-Benz CLS 350). Additional value-added services include Superkasko insurance with reduced liability options, GPS navigation equipment, child safety seats, free additional driver option, and vehicle delivery services within Tallinn. The company differentiates through rapid 15-minute processing, no-deposit options mentioned in marketing, 24/7 customer support, and free vehicle replacement in case of accidents or breakdowns.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Car Rental Daily, weekly, and two-weekly rental of passenger cars in Estonia starting from 20 EUR/day, with approximately 15-minute contract processing, comprehensive CASCO/OSAGO insurance, a full fuel tank, and unlimited mileage within Estonia for rentals of 1-29 days. Targeted at tourists, business travelers, and local residents needing temporary transportation.
• Long-Term Car Rental Extended-duration rental program covering periods from 2 to 60 months, designed for organizations, taxi drivers, and frequent users. Vehicles are registered in the renter's name for the contract period, with insurance, 24/7 customer support, free replacement in case of accident or breakdown, and loyalty discounts up to 30% for repeat customers.

Quantifiable outcome

• 15-minute rental processing time
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Sixt: Global car rental leader with operations across Europe, including Estonia via local franchise/partners. Comparable because it offers short- and long-term passenger car rentals in the same Tallinn market, but at much larger scale and broader brand reach.
• Hertz: Global car rental brand with Estonian locations. Comparable because it rents passenger vehicles for short and longer periods to tourists and business travelers; competes for the same Tallinn airport and city-center customer base.
• Europcar: Major European car rental operator with presence in Estonia. Comparable as a broad incumbent offering passenger car rental and leasing across vehicle classes in the same geographic market.
• Avis: Global rental brand with locations in Estonia. Comparable because it rents and leases passenger cars to leisure and business travelers, overlapping RENTAL24's core customer segments in Tallinn.
• Budget Rent a Car: Global value-positioned car rental brand operating in Estonia. Comparable as an incumbent serving price-sensitive tourists and business travelers with short- and medium-term rentals.

Direct peers

• CityBee (by Modus Group): Estonian car-sharing platform with strong urban presence in Tallinn. Comparable because it competes for short-trip, urban-mobility customers that overlap RENTAL24's tourist and local-resident segments, though via a different (sharing) model.
• Bolt Drive: Bolt's car-sharing service operating in Tallinn. Comparable as a digital-first, app-based mobility provider that competes for the same short-duration, urban customer base that RENTAL24 targets.
• AAA Rent: Estonian car rental operator referenced alongside RENTAL24 in the company's own cross-border usage policy. Comparable as a directly competing local Estonian rental provider offering passenger car rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RENTAL24 Autorent Eestis