YMCA of Greater Tulsa

What YMCA of Greater Tulsa does

YMCA of Greater Tulsa is a 501(c)(3) non-profit organization founded in 1909 (FEIN: 73-0579269) that operates 15 branch locations across the Tulsa metropolitan area, including four sites on Tulsa Community College campuses and programming at public school sites. The organization delivers a comprehensive portfolio of wellness and community services: fitness facilities with 500+ group exercise classes, personal and small-group training (Iron Men, Iron Women, Pilates Reformer, LFX Compete), youth sports leagues (Thunder Basketball, volleyball, flag football, soccer, T-ball), aquatics (swim lessons across all ages, swim teams, indoor/outdoor pools), summer and holiday camps, an early-learning Child Development Center accepting DHS and tribal subsidies, Play & Learn childcare, before/after school programs, and a growing Community Health suite covering diabetes prevention, blood pressure management, LiveSTRONG cancer recovery, Pedaling for Parkinson's, and smoking cessation. Technology infrastructure is built on third-party platforms: Daxko for membership/registration management, YGameTime for multi-branch sports scheduling, and the YMCA360 mobile app for on-demand video, livestreaming, rewards/challenges, and wearable integration.

Revenue is generated through a mix of streams: recurring membership dues (which include free Play & Learn for Household and Single-Parent Family tiers, full access to all 15 locations, and nationwide YMCA reciprocity), unit-based program fees (youth sports, swim lessons, summer camp, training, facility rentals), subscription pricing for the Child Development Center ($735-$835/month), annual fundraising through the Strong Communities Campaign, planned giving and Heritage Club endowment gifts, and corporate/group membership packages. The organization is governed by a volunteer Metropolitan Board of Directors, supported by Tulsa Area United Way, and pursues strategic partnerships with TCC, the Oklahoma City Thunder (exclusive youth basketball affiliation), TU's Oxley College of Health Sciences, Ability Resources, Respiratory Health Association, the Oklahoma Department of Human Services, and the Cherokee and Creek Nations.

Name

YMCA of Greater Tulsa

Legal name

YMCA of Greater Tulsa

Website

https://ymcatulsa.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Short description

YMCA of Greater Tulsa is a 501(c)(3) non-profit founded in 1909, operating 15 branches plus public school sites across the Tulsa metro to deliver fitness facilities, youth sports, aquatics, early childhood education, and community health programs to families, seniors, and individuals managing chronic conditions.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Dues: Recurring membership fees providing access to fitness facilities, pools, and group exercise classes at all 15 Tulsa metro locations plus nationwide YMCA access. Household and single-parent family memberships include free Play & Learn childcare.
2. Program Fees: Fees for youth sports leagues, swim lessons, summer camps, sports camps, after school care, child development center, personal training, group fitness classes, and facility rentals.
3. Annual Support Campaign (Donations): Annual fundraising campaign (Strong Communities Campaign) soliciting donations from individuals, families, and businesses to support financial assistance and program scholarships.
4. Planned Giving and Endowments: Heritage Club planned giving program accepting various gift types including outright gifts, bequests, charitable trusts, gift annuities, and life insurance beneficiary designations.
5. Corporate and Group Memberships: Special membership packages for businesses and organizations, providing employee wellness benefits and program discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The YMCA of Greater Tulsa operates 15 branch locations across the Tulsa metro area, offering memberships that grant access to fitness facilities, indoor and outdoor pools, and over 500 group exercise classes. It sells youth sports leagues (basketball, volleyball, flag football, soccer, T-ball), swim lessons and swim teams, summer day camps, before/after-school care, Child Development Center early learning, Play & Learn childcare, personal and small group training, and community chronic-disease management programs (Diabetes Prevention, LiveSTRONG, Pedaling for Parkinson's, Courage to Quit). The organization funds financial assistance through its annual Strong Communities Campaign and Heritage Club planned giving program.

Product overview

YMCA of Greater Tulsa is a nonprofit organization offering a comprehensive portfolio of health, fitness, youth development, and community health programs across 15+ locations in the Tulsa metro area. The core offering includes: fitness facilities with group exercise classes (500+ classes), personal and small group training programs (Iron Men, Iron Women, Pilates Reformer, LFX Compete), youth sports leagues (Thunder Basketball, Volleyball, Flag Football, Soccer, T-Ball), aquatic programs (swim lessons across all ages, swim teams, pool facilities), and summer/day camps. Additional services include Child Development Center (early learning), Play & Learn childcare, Before & After School programs, and community health programs (Diabetes Prevention, Blood Pressure Management, LiveSTRONG, Pedaling for Parkinson's, smoking cessation). The organization integrates with Daxko for program registration, YGameTime for sports scheduling, and offers YMCA360 mobile app for members. The YMCA operates as a 501(c)(3) nonprofit organization (FEIN: 73-0579269) with a mission to put Christian principles into practice through programs that build healthy spirit, mind, and body for all.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA360 Mobile App A mobile application for YMCA members that delivers rewards, points, challenges, automatic workout tracking with fitness wearables, on-demand video content, and livestreaming capabilities.
• Group Exercise Classes Group fitness classes including Cardio, Cycle, Strength Training, Mind & Body, Senior Fitness, Water Exercise, and Outdoor Experiences, available to YMCA members across 15 Tulsa metro locations.
• Thunder Youth Basketball League Youth basketball league for ages 3-12 with eight-game seasons and emphasis on development and understanding of the game; operated as exclusive partner of the Oklahoma City Thunder.
• Youth Volleyball League Co-ed youth volleyball league for ages 8-11, 12-14, and 15-16 teaching fundamentals including underhand serving, setting, hitting, and digging, with 8 three-round games per season.
• Flag Football Youth flag football program for ages 5-6, 7-9, and 10-12 teaching passing, catching, running routes, and teamwork.
• Youth Soccer Leagues Co-ed outdoor and indoor soccer leagues for ages 3-4, 5-6, 7-8, and 9-10 teaching dribbling, passing, and scoring, with 6-8 games per season.
• T-Ball Leagues Co-ed T-ball leagues for ages 3-6 teaching basics of baseball and softball, with 8-game seasons.
• Swim Lessons Structured swim lessons for ages 6 months through adult covering Water Acclimation, Water Movement, Water Stamina, and Stroke Development levels.
• Swim Teams Competitive swim team programs combining skill-building with team spirit for swimmers.
• Summer Day Camp Full-day summer camp for ages 4-12 featuring sports, outdoor activities, arts and crafts, and STEAM activities, available at multiple branch locations.
• Child Development Center Early learning program for infants through age 4 using the Creative Curriculum philosophy with qualified teachers, 5-star quality rating, breakfast/lunch/snack included, accepting DHS and tribal payments.
• Play & Learn Childcare Childcare for children ages 6 weeks through 12 years while parents work out, free for Household and Single-Parent Family membership holders for up to two hours per shift.
• Before & After School Programs Before and after school childcare programs for school-age children, operated on public school campuses including Bixby Elementary Schools.
• Personal & Small Group Training One-on-one and small group training programs combining traditional strength exercises with functional training moves, delivered by certified personal trainers using periodized programming.
• Iron Men Small group strength training program designed specifically for men, meeting 2-3 days per week with a certified personal trainer and periodized programming.
• Iron Women Small group strength training program designed specifically for women, meeting 2-3 days per week with a certified personal trainer to build strength and confidence in weightlifting.
• Pilates Reformer Low-impact workout using reformer equipment to create toned bodies while addressing muscle imbalances, improving posture, balance, flexibility, and reducing tension.
• LFX Compete Training Functional training experience featuring Life Fitness and Hammer Strength equipment, designed for functional, HIIT, and strength training at any fitness level from beginner to elite.
• Balance & Fall Prevention Program emphasizing balance, muscle strength, and core development to help older adults lead safer, longer, and more independent lives.
• Facility & Pool Rentals Rental services for pools, basketball courts, conference rooms, fitness studios, and banquet halls available for birthday parties, showers, meetings, and corporate events.
• Parents' Night Out Monthly evening childcare program for children ages 0-12 providing games, crafts, activities, and dinner while parents have a night out.
• Community Health Programs Evidence-based chronic disease prevention and management programs including Blood Pressure Self-Management, Diabetes Prevention Program, LiveSTRONG cancer recovery, Pedaling for Parkinson's, Diabetes Empowerment Education, Courage to Quit smoking cessation, Walk With Ease, Enhance Fitness, and Tai Chi.
• Youth Orientation Program Wellness orientation for youth ages 8-14 teaching proper use of wellness center equipment, including video orientation, waiver download, and related resources.
• Sports Clinics and Camps Sports camps covering Basketball, Soccer, Adult Soccer, and Next Gen Athlete Development Camp teaching proper weightlifting, speed training, and athletic skills.
• Lifeguard Certification Courses Certification training program for YMCA lifeguard certification, preparing participants for lifeguarding opportunities at YMCA pools and aquatic facilities.
• Annual Support Campaign (Strong Communities) Annual fundraising campaign providing financial assistance and program scholarships so no person is denied membership or program participation due to inability to pay.
• Planned Giving (Heritage Club) Legacy giving program through the Heritage Club endowment fund accepting charitable remainder unitrusts, annuity trusts, pooled-life income funds, charitable gift annuities, and bequests.
• Corporate and Group Memberships Special membership packages for businesses and organizations providing employee wellness benefits, program discounts, and group access to YMCA facilities.

Quantifiable outcome

• 100% of swim lesson students who completed the program showed improved swimming ability
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• Tulsa Community CollegecoreStrategic or Co-development PartnerYMCA operates four locations on TCC campuses: Y@TCC Metro (909 S Boston), Y@TCC Northeast (3727 E Apache St), Y@TCC Southeast (10300 E 81st St), and Y@TCC West (7505 W 41st St), providing fitness and wellness services to students and community members.
• Tulsa Area United WaycoreStrategic or Co-development PartnerTulsa Area United Way is a key supporter whose funding helps ensure continued growth in quality and outreach to underserved areas. Their support is acknowledged in the organization's history and ongoing operations.
• TU Oxley College of Health SciencescoreStrategic or Co-development PartnerYMCA partners with the Nursing Program at TU Oxley College of Health Sciences to provide free Community Health Assessment Days (CHADs) throughout the year, offering health screenings and education to the community.
• Ability ResourcescoreStrategic or Co-development PartnerPartnership with Ability Resources, Inc. to offer the Diabetes Empowerment and Education Program (DEEP) free of charge to YMCA members, providing chronic disease education and management support.
• Oklahoma City ThundermajorStrategic or Co-development PartnerYMCA Thunder Youth Basketball League is an exclusive partner of the Oklahoma City Thunder NBA team, providing youth basketball programs in the Tulsa metro area.
• Respiratory Health AssociationcoreStrategic or Co-development PartnerPartnership to offer the Courage to Quit tobacco cessation program at YMCA branches and in the community, a six-session program helping adults quit smoking, vaping, or using smokeless tobacco.
• Oklahoma Department of Human Services (DHS)coreChannel Partner/ Reseller/ DistributorYMCA Child Development Center accepts DHS payments for eligible families, providing subsidized early childhood education and childcare services.
• Cherokee Nation and Creek NationcoreChannel Partner/ Reseller/ DistributorYMCA Child Development Center accepts tribal (Cherokee and Creek Nation) payments for eligible families, providing culturally-responsive early childhood education options.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Large premium fitness operator with broad-based facilities including pools, group classes, youth programs, and family-oriented amenities; competes for the same household fitness dollar as YMCA but at higher price points and as a for-profit incumbent.
• Gold's Gym: Established national fitness chain with comparable amenities (group classes, personal training, youth programs at some locations) competing for YMCA's adult and family membership base across multiple price tiers.
• Crunch Fitness: Mid-market national fitness chain offering group classes, personal training, and family memberships, directly competing with YMCA's adult fitness segment while undercutting on premium amenities.
• Planet Fitness: Low-cost national gym chain competing directly on basic fitness membership price ($10-$25/month), putting pressure on YMCA's value proposition among price-sensitive members seeking straightforward gym access.

Direct peers

• Boys & Girls Clubs of America: Comparable youth development nonprofit with local club affiliates offering sports leagues, summer camps, after-school programs, and teen leadership—overlapping heavily with YMCA's youth and family segments.
• Salvation Army Kroc Centers: Comparable nonprofit community recreation centers combining fitness facilities, pools, youth programs, childcare, and family services, often featuring an aquatics center, sports leagues, and faith-based mission similar to YMCA.
• YMCA of Metropolitan Los Angeles: Direct peer running one of the largest YMCA associations in the U.S. with comparable membership dues, youth sports leagues, swim lessons, camps, and chronic disease programming across numerous branches in a major metro area.
• YMCA of Greater Seattle: Direct peer operating a similar multi-branch YMCA model in a different metro area (Seattle), offering comparable membership-based fitness, youth sports, childcare, and community health programs under the same national YMCA brand and mission framework.
• JCC Association (Jewish Community Centers): Closely analogous nonprofit community center model offering membership-based fitness, aquatics, youth sports, summer camps, early childhood education, and senior programs with similar faith-based mission orientation.

Emerging players

• British Swim School: Specialty swim instruction franchise competing specifically for the swim lesson and water safety segment where YMCA has strong positioning, with similar curriculum-based lesson structures and family-friendly scheduling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@ymcaoftulsa
• Facebookfacebook.com/ymcatulsa
• Instagraminstagram.com/ymcatulsa
• LinkedInlinkedin.com/company/ymca-of-greater-tulsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Greater Tulsa