YMCA of Superior California
YMCA of Superior California is a 501(c)(3) nonprofit operating six branches across the Sacramento, Yolo County, and Gold Country regions, offering aquatics, fitness, youth sports, summer camps, early learning, and social responsibility programs to individuals, families, and seniors.
- Company typePrivate
- Founded-
- HeadquartersSacramento, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What YMCA of Superior California does
YMCA of Superior California is a 501(c)(3) nonprofit organization operating six branch locations across Northern California, including facilities in Sacramento (Capital YMCA, Rollingwood YMCA, Sacramento Central YMCA), Yolo County, Gold Country (Oroville), and the Bear Valley YMCA Camp. The organization serves individuals and families across all age groups through five core program categories: Aquatics (swim lessons, clinics, swim team, certifications), Health and Wellness (group fitness, personal training, Pilates, nutrition, falls prevention, YMCA360 virtual programming), Youth Sports (basketball, soccer, pickleball, volleyball, esports, and others), Youth and Families (Bear Valley resident camp, early learning, Kids Club, before/after school care, summer programs), and Social Responsibility (courts program, food program, Youth and Government civic education). The Y-Assist financial assistance program ensures program accessibility regardless of household income, and the organization leverages member testimonials to demonstrate community impact.
The underlying technology stack is modest and third-party dependent. Daxko serves as the core operations and membership management platform, handling online registration, program scheduling, billing, and account management at operations.daxko.com. YMCA360 provides virtual fitness content delivery. The organization has no proprietary software, no AI/ML capabilities, no patents, and no technology partnerships beyond the Daxko relationship and standard social media/web presence. Donations are processed through the Classy giving platform.
The business model combines three revenue streams: recurring monthly membership fees (individual and household tiers with nationwide reciprocity), program-specific fees (swim lessons, personal training, sports leagues, camps, youth development), and charitable donations. Month-to-month membership is offered with no long-term contract, requiring 14-day cancellation notice. The Y operates as a direct-to-consumer organization with both in-person enrollment at branches and self-serve online registration. Customer segments span youth development (primary), healthy living/fitness (primary), seniors (primary), and families (secondary), distributed across the Sacramento metropolitan area with no concentrated enterprise customer dependency.
YMCA of Superior California firmographics
Firmographics- Name
- YMCA of Superior California
- Legal name
- YMCA of Superior California
- Website
- https://ymcasuperiorcal.org
- Company type
- Private
- Operating status
- Operating
- Short description
- YMCA of Superior California is a 501(c)(3) nonprofit operating six branches across the Sacramento, Yolo County, and Gold Country regions, offering aquatics, fitness, youth sports, summer camps, early learning, and social responsibility programs to individuals, families, and seniors.
- Ownership category
- akta.pro rank
YMCA of Superior California industry classification
Industry- Product category
- Community Fitness and Youth Development Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Recreational & Intramural Sports Programs (MPAKACAG), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
Keywords
Where YMCA of Superior California is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
YMCA of Superior California business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Monthly membership fees providing access to fitness facilities, group classes, and program participation. Household memberships cover up to two adults and dependent children up to age 18. Additional adults can be added for $20/month and additional children for $15/month.
- Program Fees: Fees for specific programs including swim lessons, personal training, sports leagues, summer camps, and youth development programs.
- Donations and Fundraising: Charitable donations from individuals and organizations supporting the nonprofit mission. Volunteer and donor support enables community programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Membership |
| Subscription | Monthly | Household Membership |
| Subscription | Monthly | Nationwide Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
YMCA of Superior California product offering
Product offeringCore offering
YMCA of Superior California is a nonprofit community organization that delivers health, wellness, aquatics, youth sports, youth development, and social responsibility programs through six branch locations and online channels in the Superior California region. It sells month-to-month individual and household memberships providing access to fitness facilities, group classes, swim programs, youth and family activities, and senior services, supplemented by charitable donations and program fees. Financial assistance through the Y-Assist program ensures access regardless of income.
Product overview
The YMCA of Superior California is a nonprofit community organization offering a comprehensive portfolio of health, wellness, and youth development programs across multiple locations in the Sacramento area. The core offerings are organized into five main program categories: Aquatics (swim lessons, aqua fitness, swim team), Health and Wellness (group fitness, personal training, Pilates, nutrition), Youth Sports (basketball, soccer, pickleball, volleyball, and more), Youth & Families (summer camps, early learning, after-school programs), and Social Responsibility (falls prevention, food programs, youth government). The organization also provides membership services with financial assistance options. Unlike a technology product company, the YMCA's 'products' are community programs and services rather than software offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Y-Assist: Financial assistance program providing scholarships for membership and programs based on household income
- YMCA360
Products and services
- YMCA Membership Month-to-month YMCA membership providing individuals and households access to fitness facilities, group fitness classes, aquatics, programs, and member benefits including complimentary Kids Club at select locations; Y-Assist financial assistance available based on household income.
- Aquatics Programs Year-round swimming programs including swim lessons for all ages and abilities, aqua fitness classes, lap swimming, family swim times, swim team, swim clinics, and water safety trainings and certifications.
- Health and Wellness Programs Fitness and wellness offerings including group fitness classes, personal training, small group training, Pilates, nutrition counseling, falls prevention, virtual YMCA360 programming, and Safe & Fit for Teens.
- Youth Sports Programs Youth sports leagues and camps including basketball, dodgeball, esports, flag football, golf, pickleball, soccer, tennis, track and field, volleyball, and summer sports camps.
- Youth and Families Programs Programs for youth and families including the Bear Valley Resident Camp, Early Learning Program, Kids Club childcare, School Age before- and after-school care, and Summer at the Y camps.
- Social Responsibility Programs Community support initiatives including the Courts Program, Falls Prevention, Food Program, Rent the Y facility rentals, and the Youth & Government civic education program.
- YMCA360 Virtual Wellness Virtual and online health and wellness programming offering digital fitness classes and resources accessible to members.
- Bear Valley Resident Camp Overnight resident camp experience at Bear Valley for youth and families offering outdoor education and recreation programming.
- Personal Training One-on-one fitness training sessions delivered by certified personal trainers for members seeking individualized fitness guidance.
- Swim Lessons Swim instruction for all ages and skill levels offered through the Aquatics program.
- Youth and Government Civic education conference program where students step into roles as legislators, judges, and civic leaders; 2,500+ students participated in the Sacramento conference.
- Rent the Y Facility rental service allowing community members and groups to reserve YMCA spaces for events and gatherings.
Quantifiable outcome
- Y-Assist Scholarships awarded to hundreds of individuals and families
- +1 more outcomes
Companies that use YMCA of Superior California
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
YMCA of Superior California technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YMCA of Superior California partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sacramento SPCAminorPartnership for community health and wellness event programming. The Sacramento SPCA collaborated with the YMCA for Kitten Yoga events, where adoptable kittens are featured during yoga sessions. All proceeds support both the SPCA and YMCA programs, combining animal welfare with community wellness initiatives.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
YMCA of Superior California competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: Premium health club and lifestyle brand combining fitness, family programs, and youth/summer camps—directly mirroring YMCA's camp and youth development verticals at a higher price point.
- Gold's Gym: Established national fitness chain offering group classes, personal training, and family memberships—competing with YMCA for generalist fitness members in mid-size California markets.
- 24 Hour Fitness: National mid-tier fitness chain with multiple Sacramento locations offering group fitness, personal training, and family memberships that overlap with YMCA's Healthy Living value proposition.
- Planet Fitness: National low-cost fitness chain competing directly with YMCA's generalist fitness offering on price ($10–$25/month), capturing price-sensitive consumers across the same Sacramento trade area.
- Crunch Fitness: Mid-priced national fitness chain with group fitness and family programming competing for the same value-conscious household members in the Sacramento region.
Direct peers
- YMCA of Metropolitan Los Angeles: Large California YMCA affiliate operating dozens of branches under the same membership model, programs, and national brand; closest scale comparable for benchmarking operating model and program economics.
- YMCA of Silicon Valley: Sibling regional YMCA affiliate serving California's Bay Area with comparable membership, youth development, aquatics, and social responsibility programs under the same national YMCA brand.
- Boys & Girls Clubs of Greater Sacramento: Community-based nonprofit serving Sacramento-area youth with after-school programs, sports leagues, and family support services—a directly comparable mission-driven youth/family organization competing for similar members and donor dollars.
Emerging players
- Orangetheory Fitness: Boutique interval-training studio with Sacramento studios targeting the same personal-training and group-fitness members YMCA serves, differentiating through tech-enabled, coach-led workouts.
Regional players
- Sacramento Republic FC Community Foundation: Regional sports-aligned nonprofit running youth soccer, community wellness, and outreach programs in Sacramento—competing for youth sports registrations and family engagement dollars.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
YMCA of Superior California social profiles
Digital presenceYMCA of Superior California financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMCA of Superior California leadership team
Management profileNumber of profiles
YMCA of Superior California subsidiaries and ownership
Company hierarchySubsidiaries6 records
YMCA of Superior California funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMCA of Superior California M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMCA of Superior California
What does YMCA of Superior California do?
YMCA of Superior California is a nonprofit community organization that delivers health, wellness, aquatics, youth sports, youth development, and social responsibility programs through six branch locations and online channels in the Superior California region. It sells month-to-month individual and household memberships providing access to fitness facilities, group classes, swim programs, youth and family activities, and senior services, supplemented by charitable donations and program fees. Financial assistance through the Y-Assist program ensures access regardless of income.
Is YMCA of Superior California a public or private company?
YMCA of Superior California is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YMCA of Superior California founded?
YMCA of Superior California was founded in -1.
Where is YMCA of Superior California based?
YMCA of Superior California is headquartered in Sacramento, United States, in the North America region.
How does YMCA of Superior California make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are program Fees and donations and Fundraising.
Who are YMCA of Superior California's main competitors?
Broad incumbents on record are Life Time Fitness, Gold's Gym, 24 Hour Fitness, Planet Fitness and Crunch Fitness. Direct peers are YMCA of Metropolitan Los Angeles, YMCA of Silicon Valley and Boys & Girls Clubs of Greater Sacramento. Orangetheory Fitness is listed as an emerging player. Sacramento Republic FC Community Foundation is listed as a regional player.
Does YMCA of Superior California have an API?
No public API is recorded for YMCA of Superior California.
What industry is YMCA of Superior California in?
YMCA of Superior California's product category is Community Fitness and Youth Development Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAG, Recreational & Intramural Sports Programs. Its NAICS code is 713940 and its SIC code is 7997.