The Village Square Trust

Name

The Village Square Trust

Legal name

The Village Square Trust

Website

https://villagesquare.org.nz

Company type

Private

Founded year

1982

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Centre Services and Childcare

NAICS

Civic and Social Organizations (81341), Civic and Social Organizations (8134), Community Food Services (62421)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL), Community Center Education Programs (EDAAAFAB), Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

Keywords

• Community centre management
• Early childhood education
• Before and after school care
• Venue hire services
• Community classes and workshops

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Hire: Rental of community rooms and spaces including Jubilee Hall, Parnell Room, Hobson Room, Jubilee Meeting Room, Knox Room, Titoki Room, and Domain Room for events and functions
2. Class Fees: Fees from community education classes including languages, arts, fitness, and skill-building courses
3. Early Childhood Education: Childcare and early childhood education services at Parnell Early Childhood Centre and Gladstone Park Early Childhood Centre
4. School Age Care: Before and after school care and school holiday programmes
5. Market Stall Fees: Fees collected from vendors at Parnell Farmers' Market, Craft Harvest Market, and City Market
6. Donations: Accepts donations to support community activities and develop more Village Squares

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Village Square Trust is a non-profit community services provider that manages Parnell and Epsom Community Centres on behalf of Auckland Council and delivers a portfolio of paid programmes including early childhood education, before/after school care, school holiday programmes, community classes (languages, fitness, arts), venue hire, heritage walks, and farmers/craft markets. It supplements earned revenue with donations to fund community activities and develop additional 'Village Squares' in other communities.

Product overview

The Village Square Trust is a non-profit community services provider managing Parnell and Epsom Community Centres on behalf of Auckland Council. The organisation offers a diversified portfolio of services across five main areas: Early Childhood Education (Parnell Early Childhood Centre and Gladstone Park Early Childhood Centre), School Children Services (Before & After School Programme, School Holiday Programme, and KIDSHQ), Community Facilities (Parnell Community Centre at the Jubilee Building and Epsom Community Centre with venue hire options), Markets (Parnell Farmers' Market, City Market at Freyberg Place, and Craft Harvest Market), and Community Programmes (Heritage Walks, Sustainable Urban Living Workshops, JP Service Desk, and diverse Community Classes in languages, fitness, and arts). Founded in 1982 as Knox Centre Trust, the organisation has evolved through multiple name changes to become The Village Square Trust in 2021, united by its mission to build strong, connected local communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Parnell Early Childhood Centre Licensed early childhood education and care service for young children in Parnell, delivered by The Village Square Trust.
• Gladstone Park Early Childhood Centre Licensed early childhood education and care service located at Gladstone Park, run by The Village Square Trust with dedicated Head Teachers for under-twos and over-twos.
• Before & After School Programme Before and after school care services for school-age children, operated by The Village Square Trust at multiple locations and supplemented by the KIDSHQ Supermeals food service.
• School Holiday Programme Care and activity programme for children during school breaks, delivered at Balmoral, Epsom, Parnell, and Mt Roskill locations by The Village Square Trust.
• Parnell Community Centre Council-owned community facility at the Jubilee Building in Parnell, managed by The Village Square Trust on behalf of Auckland Council and used as the hub for venue hire, classes, and community activities.
• Epsom Community Centre Council-owned community facility in Epsom, Auckland, managed by The Village Square Trust on behalf of Auckland Council, hosting community services and venue hire.
• Venue Hire Rental of community rooms and halls at Parnell Community Centre — Jubilee Hall, Parnell Room, Hobson Room, Jubilee Meeting Room, Knox Room, Titoki Room, and Domain Room — for events, functions, and meetings.
• Parnell Farmers' Market Weekly farmers' market held alongside Parnell Community Centre, featuring fresh produce, baked goods, and local vendors, operated by The Village Square Trust.
• The Village Square City Market Weekend market at Freyberg Place in Auckland CBD featuring fresh produce, baked goods, ready-to-eat food, flowers, handmade crafts, and live music, operated by The Village Square Trust.
• Craft Harvest Market

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Richards PartnersminorImplementation/ SI/ Consulting Partner · 1 January 2021Marketing specialists engaged for rebranding from Parnell Community Trust to The Village Square Trust
• Waitemata Local BoardcoreStrategic or Co-development PartnerProvides funding for Sustainable Urban Living Workshops program at Parnell Community Centre, enabling free or subsidized workshops on sustainability topics including urban gardening, decorative mending, and raranga harakeke
• Auckland CouncilcoreStrategic or Co-development PartnerManages Parnell Community Centre and Epsom Community Centre on behalf of Auckland Council, with profits from operations funding community activities
• ASB Community TrustminorStrategic or Co-development PartnerProvided generous support for heritage walk programs and podcast development
• Heritage FestivalminorGTM or Marketing PartnerAnnual participant in Auckland Heritage Festival, running guided heritage walks during the festival period

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Evolve Education Group: Evolve Education is one of NZ's three largest ECE chains operating hundreds of centres under brands including Lollipops and Active Explorers. Comparable as a large-scale ECE operator competing for the same families as the trust's two early childhood centres, though with much greater scale.
• Presbyterian Support Northern (Family Works): Presbyterian Support Northern is a major NZ social services organization providing community support, social services, and family programs across the upper North Island. Comparable as a faith/community-rooted non-profit delivering multi-service community programs with public and grant funding.
• Auckland Council Community Facilities: The Village Square Trust manages facilities on behalf of Auckland Council, making Auckland Council the closest counterpart and counterparty. Auckland Council operates hundreds of community facilities and recreation centres across the region - the trust effectively functions as a contracted operator within this broader portfolio.

Direct peers

• Kelvin Davis Community Trust (Community House Network NZ): Community Houses across NZ (e.g., Auckland's Selwyn Village, Wellington's Community House) operate as trust-governed community facilities offering classes, venue hire, and community programmes. Comparable as direct peers operating the same community centre model the Village Square Trust runs on behalf of councils.
• CCS Disability Action: CCS Disability Action is a long-standing NZ disability and community support non-profit operating across Auckland and nationally. Comparable as a non-profit trust delivering community services with government and philanthropic funding, managed facility operations, and a volunteer board governance model.
• Selwyn Foundation: Selwyn is a large NZ charitable trust providing community services, retirement villages, and community programs across Auckland and beyond. It is directly comparable as a long-established NZ community trust offering integrated social/community services with multiple revenue streams funding charitable activities.
• BestStart Education Centres: BestStart is one of New Zealand's largest early childhood education providers with hundreds of centres nationwide. Directly comparable to the trust's Parnell and Gladstone Park ECE centres - it competes for the same families and operates under the same regulatory framework.

Regional players

• Auckland City Mission: Auckland City Mission is a long-established Auckland charitable trust providing social services, food programmes, and community support. Comparable as a regional community trust serving Auckland with diversified programmes funded by donations, grants, and operational revenue.

Others

• La Leche League New Zealand: La Leche League NZ is a non-profit organization providing parent support, classes, and community programmes to families with young children. Comparable as a community-rooted non-profit delivering educational programming and peer support to families - a thematic peer in the trust's early childhood and parenting ecosystem.

Emerging players

• Heritage New Zealand Pouhere Taonga: Heritage New Zealand administers the Auckland Heritage Festival in which The Village Square Trust participates with its heritage walks. Comparable as a heritage/educational programming organization offering walking tours and community heritage engagement in the same Auckland geography.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ProgrammesForChildren
• Instagraminstagram.com/parnellcommunitycentre
• LinkedInlinkedin.com/company/thevillagesquaretrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village Square Trust