Arek Jewellery Inc.

What Arek Jewellery Inc. does

Arek Jewellery Inc. is a Toronto, Ontario-based direct-to-consumer fine jewelry brand founded by Carolina Mesrop. The brand name derives from the founder's grandmother Arek, meaning "the sun" in Armenian, and the company draws on a multi-generational family connection to diamond setting and the jewelry trade. Operations are conducted online through a Shopify storefront with founder-led marketing on Instagram and TikTok.

The product assortment spans sterling silver entry-level pieces (priced from approximately $182), 14k gold fine jewelry, lab-grown diamonds, freshwater pearls, and colored gemstones, with ready-made items reaching above $7,800. The company operates two sub-brands: Lucine, a bridal and engagement line launched in 2025, and Bespoke, a custom-commission service with pricing up to $35,000+. Shipping is offered to more than 25 countries, with no disclosed wholesale, retail, or third-party distribution partnerships.

The business model is bootstrapped and founder-led, with no public funding rounds or disclosed headcount. Revenue is generated entirely through DTC e-commerce transactions (ready-made catalog plus bespoke commissions), with margin and volume determined by the mix across price tiers and bespoke attachments. The company has not disclosed AI, automation, or proprietary technology layers; the storefront appears to be a standard Shopify implementation.

Name

Arek Jewellery Inc.

Legal name

Arek Jewellery Inc.

Website

https://shoparek.com

Company type

Private

Operating status

Operating

Short description

Arek Jewellery Inc. is a Toronto-based, bootstrapped direct-to-consumer fine jewelry brand founded by Carolina Mesrop. It sells sterling silver, 14k gold, lab-grown diamonds, and bespoke pieces via Shopify to consumers in 25+ countries, with Lucine as its bridal line.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Diamond Jewelry (CRAKAAAA), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Fine jewelry retail
• Lab-grown diamonds
• Engagement rings
• Bespoke jewelry
• Sterling silver jewelry

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fine Jewellery Product Sales: One-time product sales of luxury fine jewellery including necklaces, earrings, rings, bracelets, and engagement/bridal pieces. Products range from entry-level silver pieces ($182-$510) to high-value gold pieces ($3,500-$7,800+). No subscription or recurring revenue model.
2. Bespoke Custom Jewellery Commissions: Custom jewellery design service allowing customers to commission one-of-a-kind pieces. Process includes initial consultation, design direction, stone sourcing, and handcrafting by expert artisans. Budget tiers range from under $5,000 to $35,000+.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Arek Jewellery Inc. designs, crafts, and sells luxury fine jewellery — including necklaces, earrings, rings, bracelets, and bridal/engagement pieces — made from 14k gold, sterling silver, freshwater pearls, coloured gemstones, and lab-grown diamonds through its direct-to-consumer online storefront. The company also offers a Bespoke custom-commission service for one-of-a-kind pieces at price tiers ranging from under $5,000 to $35,000+.

Product overview

Arek Jewellery Inc. operates as a luxury fine jewelry brand built on Shopify e-commerce platform. The product portfolio consists of the core AREK Fine Jewelry and Silver Jewelry collections, the LUCINE Bridal sub-brand featuring engagement rings, and a Bespoke Custom Jewelry Service for one-of-a-kind commissions. Key signature pieces include the AREK Origin Bangle (the founding piece honoring the grandmother the brand is named after), the Lucine Engagement Ring (first bridal piece featuring 6.27ct Asscher-cut lab diamond), Lena Five Diamond Necklace/Hand Chain (mixed-cut diamond station pieces), and the Sandy Pear Bezel Tennis Bracelet. Materials include 14k gold and sterling silver set with lab-grown diamonds, freshwater pearls, and colored gemstones. The brand emphasizes craftsmanship, family heritage, and personal expression through jewelry.

Differentiator

Problem solved

Functional benefit

Brands

• Lucine: AREK's first engagement ring collection and bridal line, featuring the signature Asscher-cut lab-grown diamond engagement ring.
• Bespoke

Products and services

• Lucine Engagement Ring AREK's signature bridal engagement ring featuring a 6.27ct Asscher-cut lab-grown diamond in a double halo and pavé split shank of 14k yellow gold, totaling 8.28ct. Targeted at non-traditional couples seeking a distinctive, ethically sourced engagement ring.
• Bespoke Custom Jewellery Service Consultation-led custom jewellery design service allowing clients to commission one-of-a-kind pieces, from initial sketch through stone sourcing to handcrafting by expert artisans. Budget tiers range from under $5,000 to $35,000+.
• LUCINE Bridal Collection AREK's bridal line of engagement rings and wedding jewellery, led by the Lucine Asscher-cut lab-grown diamond engagement ring, for non-traditional couples seeking meaningful, distinctive bridal pieces.
• AREK Origin Bangle Signature wide 14k gold bangle with a 3ct tension-set pear-cut lab-grown diamond, serving as an homage to founder's grandmother Arek and the brand's heritage.
• Fine Jewellery Collection Luxury fine jewellery catalogue of necklaces, earrings, rings, and bracelets crafted in 14k gold with lab-grown diamonds and coloured gemstones, priced from approximately $1,237 to $7,822.
• Silver Jewellery Collection Entry-level sterling silver jewellery including freshwater pearl necklaces, sculptural earrings, and statement rings accented with lab-grown diamonds and coloured gemstones, priced from approximately $182 to $564.

Quantifiable outcome

• Lab-grown diamonds used across collections, providing ethical and sustainable alternative to mined diamonds

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brilliant Earth: Public DTC jewelry retailer specializing in ethically sourced and lab-grown diamonds with a strong bridal and engagement ring focus. Comparable on ethical-luxury positioning and bridal SKU strategy.
• Aurate: DTC fine jewelry brand offering solid gold pieces at accessible luxury price points with sustainability messaging. Comparable on DTC fine jewelry model, gold-only materials, and ethical brand positioning.
• Kimai: DTC lab-grown diamond jewelry brand offering fine jewelry with traceable, sustainable stones via online storefront. Comparable on lab-grown positioning, ethical-luxury narrative, and direct-to-consumer gifting assortment.
• Catbird: Brooklyn-based DTC fine jewelry brand offering delicate gold and diamond pieces via e-commerce and small physical shops. Comparable on distinctive design aesthetic, DTC-first model, and similar price-to-luxury positioning.
• Jenny Bird: Canadian DTC contemporary jewelry brand known for sculptural statement pieces sold direct-to-consumer. Comparable on Canadian origin, design-led DTC model, and target customer of self-expressive luxury buyers.
• VRAI: DTC lab-grown diamond jewelry brand with bridal focus and vertically integrated production. Directly comparable on lab-grown diamond positioning and direct-to-consumer bridal strategy.
• Mejuri: Toronto-based DTC fine jewelry brand operating a Shopify storefront with global shipping, offering gold and diamond everyday jewelry. Most directly comparable peer given Canadian origin, similar target customer, and overlapping product categories.
• Auvere: DTC fine jewelry brand specializing in solid 22k and 18k gold pieces sold direct-to-consumer. Comparable on DTC fine jewelry model, gold-only material focus, and premium positioning.

Broad incumbents

• Tiffany & Co. Iconic global luxury jewelry house with flagship retail and bridal heritage. Comparable as the aspirational incumbent in fine jewelry and bridal, against which AREK positions through lab-grown materials and modern DTC delivery.
• Monica Vinader: Established British contemporary fine jewelry brand with global DTC, retail, and wholesale channels. Comparable on accessible-luxury positioning in fine jewelry, though significantly larger and more diversified than AREK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shoparek
• TikToktiktok.com/@shoparek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arek Jewellery Inc.