Vollpension

What Vollpension does

Vollpension is a Vienna-based social business (Social Enterprise) founded in 2012 by Mike and Moriz, operating intergenerational cafés (Generationencafés) where seniors ('Omas and Opas') bake and serve traditional Viennese pastries from family recipes. The company runs two physical café locations in Vienna's 1st district (Johannesgasse 4A, inside MUK university) and 4th district (Schleifmühlgasse 16, near Naschmarkt), supplemented by a baking school ('BakAdemy' / Backademie at Mariahilferstraße 101), an online cake shop delivering within Vienna, gift vouchers, the Turbokitsch merchandise collection, the Buchtelmobil food truck, catering, and corporate team-building offerings. The business employs 67 seniors, providing €400–500 per month in supplementary pension income with a 4-year average tenure, directly addressing elderly poverty and loneliness.

The company is structured across three GmbH entities (Vollpension Generationencafé GmbH, Vollpension Generationencafé MUK GmbH, Vollpension Generationendialog GmbH) and a non-profit association, all Vienna-based. Operating technology is standard hospitality POS and kitchen systems with no proprietary platform; the online shop integrates payment processors (PayPal, Visa, Mastercard, Amex, Klarna, Sofort) and Trusted Shops for trust signaling. GTM is direct-to-consumer: walk-in traffic, online reservations, word-of-mouth, earned media (BBC, CNN, NYT, Forbes, Lonely Planet, ARTE documentary), and review platforms (TripAdvisor 4.8 stars, 7,093 Google reviews). The 2024 Verified Social Enterprise Label certifies the social impact model. No external institutional investors, PE/VC backing, or parent company are disclosed; ownership rests with founders Mike and Moriz plus managing directors David Haller and Manuel Gruber.

Name

Vollpension

Legal name

Vollpension Generationencafé GmbH

Website

https://vollpension.wien

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Vollpension is a Vienna-based social business operating two intergenerational cafés where seniors (Omas and Opas) bake and serve traditional Viennese pastries, serving tourists, local residents, and corporate clients while providing supplementary income to combat elderly poverty and loneliness.

Ownership category

akta.pro rank

Product category

Specialty Café & Bakery (Social Enterprise Hospitality)

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Retail Bakeries (311811), Full-Service Restaurants (722511), Bakeries and Tortilla Manufacturing (3118)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Intergenerational cafe
• Social enterprise hospitality
• Viennese pastries bakery
• Baking school courses
• Corporate catering events

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Café dine-in sales: Revenue from food and beverage sales at two café locations including breakfast, pastries, cakes, coffee, and other beverages. Core revenue driver representing the primary business activity.
2. Cake and pastry ordering: Online ordering of cakes and pastries for home delivery. Cakes available in two sizes (18cm, 26cm), priced from €44-54. Pickup available at both locations.
3. Gift vouchers: Sale of gift vouchers through the online shop for café visits and products.
4. Baking courses (BakAdemy): Baking classes taught by seniors from family recipes, available both in-person at the studio and as on-demand video courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Vollpension operates intergenerational cafés (Generationencafés) in Vienna where senior citizens (Omas and Opas) bake and serve traditional Viennese pastries and cakes using family recipes passed down through generations. The business spans two physical café locations plus a baking school (Backademie), an e-commerce shop for cake ordering and merchandise, corporate catering and team-building services, and a mobile food truck (Buchtelmobil).

Product overview

Vollpension is a social business operating intergenerational cafés in Vienna with two core café locations (Generationencafés) in the 1st and 4th districts, where seniors (Omas and Opas) bake and serve traditional Viennese pastries daily. The product portfolio includes the Backademie baking school for in-person and video courses, a full e-commerce shop for ordering handmade cakes (Torten), gift vouchers, and the Turbokitsch merchandise collection (mugs, recipe cards). B2B offerings comprise catering, team-building activities, and event hosting at the Vollpension Studio. The company also operates the Buchtelmobil food truck. The ecosystem connects café dining, cake delivery, baking education, and merchandise—unified by the social mission of combating elderly poverty and loneliness.

Differentiator

Problem solved

Functional benefit

Brands

• BakAdemy (Backademie): The first grandma baking school in the world where seniors teach baking courses using their lifelong recipes
• Turbokitsch Kollektion
• Buchtelmobil

Quantifiable outcome

• 67 jobs for seniors with €400-500 additional monthly income
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• MUK (Music and Arts Private University)coreStrategic or Co-development PartnerVollpension operates one of its café locations within the MUK university building in Vienna's 1st district. This partnership provides a prominent central location while integrating the café into an educational/artistic environment.

Scale indicators8 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Le Pain Quotidien: International bakery-café-restaurant chain serving organic breads, pastries, and breakfast in a communal-table format. Comparable on the café-bakery concept with a community-oriented atmosphere; operates at significantly larger scale across multiple countries.
• Café Hawelka: Iconic historic Viennese Kaffeehaus in the 1st district offering traditional coffee house atmosphere with in-house pastries. Comparable as a heritage Viennese café destination with strong tourist appeal; Vollpension positions similarly on authenticity but differentiates through its social mission.
• Café Central: Historic Viennese grand café located in the Palais Ferstel, serving breakfast, lunch, and Viennese pastries to a tourist-local mix. Comparable as a premium Viennese Kaffeehaus destination competing for the same experiential foot traffic.
• Café Sacher / Hotel Sacher: World-famous Viennese hotel café brand built around the Sachertorte, with high-volume café operations in the 1st district. Comparable as a premium Viennese café-patisserie destination with strong tourist traffic and a flagship signature cake (Sachertorte) that Vollpension also sells.
• Demel: Historic Viennese patisserie and chocolate house (K.u.K. Hofzuckerbäcker) with flagship on Kohlmarkt, producing premium cakes and confections. Comparable on the Viennese patisserie craft and tourist-focused retail model; significantly larger and more established.

Direct peers

• Konditorei Oberlaa: Long-standing Viennese café-conditorei chain combining full table service with in-house patisserie. Comparable to Vollpension in serving traditional Viennese pastries and breakfast in café settings, though without the social enterprise mission.
• Ströck: Austrian bakery-café chain with retail locations across Vienna serving breads, pastries, and coffee. Comparable on the café-bakery retail format and Viennese consumer base, though operating as a high-volume traditional bakery rather than a sit-down patisserie.

Emerging players

• JOSEF (Social Business Restaurant, Vienna): Austrian social business restaurant operating with a similar 'social business' positioning to Vollpension, combining hospitality operations with social mission. Comparable on the Vienna social-enterprise F&B concept and impact-driven brand narrative.
• BackWerk: German/Austrian self-service bakery chain offering fresh rolls, pastries, and snacks at high-traffic locations. Comparable on the bakery retail format serving the Austrian consumer base, though positioned as quick-service rather than sit-down café.

Regional players

• Ankerbrot: Major Austrian industrial bakery with retail bakery-café outlets throughout Vienna and Eastern Austria. Comparable on bakery production scale and Viennese consumer reach, though positioned as mass-market rather than experiential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0xk_E3z39dKv2gLxIk298A
• Facebookfacebook.com/Vollpension.Wien
• Instagraminstagram.com/vollpension_wien
• TikToktiktok.com/@vollpension_wien
• LinkedInlinkedin.com/company/vollpension

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vollpension