The Pour Farm
The Pour Farm is a nano-brewery in Union, Maine operating a 3-barrel electric brewing system, selling beer directly to consumers through a four-days-per-week taproom and an online merchandise store, supported by the Tankard Club membership program and recurring community events.
- Company typePrivate
- Founded2018
- HeadquartersUnion, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What The Pour Farm does
The Pour Farm is a nano-brewery based in Union, Maine, operating on a 3-barrel electric brewing system and selling beer exclusively direct to consumers. Founded around 2017-2018 by Bill Stinson, a brewer since 1987, the business has no wholesale or distribution channels; its commercial footprint is an on-site taproom operating Thursday through Sunday and an online merchandise store. Revenue is generated through on-premise beer sales and merchandise transactions, with no B2B or off-premise accounts disclosed in the available data.
The brewery's go-to-market is hyperlocal and community-anchored. Customer engagement is reinforced through the Tankard Club membership program, which provides recurring touchpoints beyond single taproom visits, and through a recurring calendar of community events including a Poetry Slam, Film Festival, Farmer's Lyceum, and an annual 5K. These events double as the primary marketing vehicle, positioning the taproom as a community gathering space rather than solely a beverage retail outlet. There is no evidence of external funding, institutional investors, or expansion beyond the Union, Maine location.
Operationally, the company is a small, founder-led craft beverage business with no disclosed AI, technology platform, or distribution infrastructure. Its competitive position rests on local brand affinity, the brewmaster's tenure in craft brewing, and community programming rather than scale, technology, or pricing power. Data points such as headcount, financials, and customer counts are not disclosed; a reported "10000+" employee figure and a 2019 "merger" entry in source data appear to be data-quality artifacts rather than substantive facts about the business.
The Pour Farm firmographics
Firmographics- Name
- The Pour Farm
- Legal name
- The Pour Farm, LLC
- Website
- https://thepourfarm.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Pour Farm is a nano-brewery in Union, Maine operating a 3-barrel electric brewing system, selling beer directly to consumers through a four-days-per-week taproom and an online merchandise store, supported by the Tankard Club membership program and recurring community events.
- Ownership category
- akta.pro rank
The Pour Farm industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where The Pour Farm is headquartered
LocationHeadquarters
- HQ city
- Union
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pour Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- On-site beer sales: Tap room sales of hand-crafted ales served in pints, flights, pitchers, and growlers to walk-in customers at the rustic tap room.
- Tankard Club membership: Annual membership program offering numbered pewter tankard, $1 off pints, 20% off merchandise, new beer release specials, and free parking. Initial cost $100, renewal $50.
- Food and beverage: Food truck on-site and bar snacks available at the bar. Food in afternoon, live music in evening during events.
- Merchandise sales: Online and on-site merchandise store selling branded items including frisbees ($12), hats ($24), and knit beanies ($24).
- Event admissions: Outdoor Film Festival events with limited space requiring tickets. Ticket proceeds go to musicians and film license fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tankard Club membership with benefits |
| One time/ perpetual license | Pay-as-you-go | 175 gram ultimate frisbee with Pour Farm logo |
| One time/ perpetual license | Pay-as-you-go | Pour Farm knit beanie with woven logo patch |
| One time/ perpetual license | Pay-as-you-go | Pour Farm washed baseball cap |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Pour Farm product offering
Product offeringCore offering
The Pour Farm operates a nano-brewery and rustic taproom in Union, Maine, producing small-batch handcrafted ales on a 3-barrel electric brewing system using local Maine ingredients. The taproom serves pints, flights, pitchers, and growlers, supported by an on-site food truck and bar snacks, complemented by a Tankard Club membership program and an online merchandise store.
Product overview
The Pour Farm is a nano-brewery and taproom in Union, Maine, producing small-batch handcrafted ales on a 3-barrel electric brewing system. The core product offering consists of fresh craft beer served in the rustic taproom, often accompanied by food trucks. The business also operates an online merchandise store (Frisbee, OG Hat, Knit Beanie) and a Tankard Club membership program offering perks to loyal customers. Community engagement is supported through regular events including the Edgar Allan Poetry Slam series, Outdoor Film Festival, and Farmer's Lyceum educational talks.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand Crafted Ales Small-batch handcrafted ales produced on a 3-barrel electric brewing system using local Maine ingredients, served in pints, flights, pitchers, and growlers at the rustic taproom in Union, Maine.
- Tankard Club Membership Annual membership program offering a numbered pewter tankard, $1 off pints, 20% off merchandise, new beer release specials, annual club meeting access, and free parking. Initial cost $100 with $50 annual renewal.
- 175 Gram Ultimate Frisbee 175 gram ultimate frisbee emblazoned with The Pour Farm logo, sold in the online merchandise store for $12.00 per unit.
- OG Hat (Washed Baseball Cap) Pigment dyed washed 100% cotton baseball cap with The Pour Farm logo embroidered on the front and an adjustable leather strap in the back, sold for $24.00 per unit.
- Knit Beanie Slate grey knit beanie with woven The Pour Farm logo patch, New Era brand, sold for $24.00 per unit in the online merchandise store.
Companies that use The Pour Farm
Customer profileSegments3 records
Ideal customer profiles3 records
The Pour Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Pour Farm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Various local musiciansminorMusicians perform at Outdoor Film Festival events. Ticket proceeds go to musicians and film license fees. Multiple artists including The Brew Glass Collective, Tom Luther, Joe Cough, Phog, and John Mehrmann have performed.
- Vose Public LibraryminorBeneficiary of the annual Running of the Black Flies 5K race. Race starts and ends at The Pour Farm Brewery, with proceeds benefiting the library in Union, ME.
Scale indicators4 records
Recent moves4 records
Expansion highlights1 record
The Pour Farm competitors and assessment
Company assessmentRegional players
- Sheepscot Valley Brewing Company: A small Maine brewery in Whitefield producing handcrafted ales with a taproom. Comparable small-batch craft brewing model with similar emphasis on local ingredients and community.
- Rising Tide Brewing Company: A Portland, Maine craft brewery focused on European-style ales with a taproom. Comparable craft beer focus and Maine-based operations, though slightly larger in scale.
- Penobscot Bay Brewery: A small Maine craft brewery serving the Midcoast region. Comparable regional scale and craft beer focus, competing for the same local craft beer consumer base.
Others
- Brewers Association (Independent Craft Brewer Seal): Trade association whose Independent Craft Brewer seal is held by The Pour Farm. Not a competitor but an industry body whose certification defines the company\u2019s positioning and connects it to the broader craft brewer ecosystem.
Direct peers
- Marshall Wharf Brewing Company: A small microbrewery in Belfast, Maine producing hand-crafted ales with a taproom focus. Highly comparable as a small Maine-based craft brewery with a strong local following and on-premise consumption model.
- Oxbow Brewing Company: A Newcastle, Maine craft brewery producing farmhouse-style ales with a taproom in a rural setting. Comparable small-batch craft focus with a destination/experience-driven model similar to The Pour Farm.
Broad incumbents
- Maine Beer Company: A larger Maine craft brewery in Freeport known for IPAs. Broader incumbent in the same category; comparable craft positioning but operates at significantly larger scale with national distribution.
- Bissell Brothers Brewing: A well-known Portland, Maine craft brewery with a prominent taproom. Broader incumbent in the Maine craft beer category with strong brand recognition and a destination taproom model.
- Allagash Brewing Company: One of Maine's largest craft breweries, based in Portland. Broader incumbent in the Maine craft beer space — operates at much larger scale but competes for the same craft beer consumer mindset and Maine-brand identity.
Emerging players
- NEOMG Brewing: An emerging small brewery in the Midcoast Maine area. Comparable emerging small Maine craft brewery beginning to build local distribution and taproom presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pour Farm social profiles
Digital presenceThe Pour Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pour Farm leadership team
Management profileNumber of profiles
Profiles1 record
The Pour Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pour Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pour Farm
What does The Pour Farm do?
The Pour Farm operates a nano-brewery and rustic taproom in Union, Maine, producing small-batch handcrafted ales on a 3-barrel electric brewing system using local Maine ingredients. The taproom serves pints, flights, pitchers, and growlers, supported by an on-site food truck and bar snacks, complemented by a Tankard Club membership program and an online merchandise store.
Is The Pour Farm a public or private company?
The Pour Farm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pour Farm founded?
The Pour Farm was founded in 2018. It employs 5,001 to 10,000 people.
Where is The Pour Farm based?
The Pour Farm is headquartered in Union, United States, in the North America region.
How does The Pour Farm make money?
Five revenue lines are on record. On-site beer sales are the primary driver. The others are tankard Club membership, food and beverage, merchandise sales and event admissions.
Who are The Pour Farm's main competitors?
Regional players on record are Sheepscot Valley Brewing Company, Rising Tide Brewing Company and Penobscot Bay Brewery. Brewers Association (Independent Craft Brewer Seal) is listed as an others. Direct peers are Marshall Wharf Brewing Company and Oxbow Brewing Company. Broad incumbents are Maine Beer Company, Bissell Brothers Brewing and Allagash Brewing Company. NEOMG Brewing is listed as an emerging player.
Does The Pour Farm have an API?
No public API is recorded for The Pour Farm.
What industry is The Pour Farm in?
The Pour Farm's product category is Craft Brewery. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.