The PAC – The Ronald O. Perelman Performing Arts Center
The PAC NYC is a nonprofit performing arts center in Lower Manhattan presenting theater, dance, music, film, and community programming across flexible venues, with an on-site restaurant, tiered memberships, and gala fundraising serving individual patrons, families, and corporate partners.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The PAC – The Ronald O. Perelman Performing Arts Center does
Perelman Performing Arts Center (PAC NYC) is a nonprofit cultural organization operating from 6 WTC, 251 Fulton Street in Lower Manhattan. It presents and produces a wide range of performing arts programming — including theater, dance, music, opera, film, and media — across flexible performance spaces designed to accommodate varied production formats. The venue also operates a lobby stage, runs family programming such as Creativity Days, and offers free community events including weekly Free Music at PAC NYC and the World Cup on the Terrace viewing series.
The organization's core physical asset is a state-of-the-art facility with configurable performance venues, complemented by the on-site Metropolis by Marcus Samuelsson restaurant serving lunch and dinner. Its 2026/27 Season features theatrical productions such as Giulia – The Poison Queen of Palermo, and the annual ICONS OF CULTURE Gala (with the 2026 edition honoring Bob Iger on October 27, 2026) functions as a flagship fundraising event. Beyond performances, the center offers artistic initiatives including The Democracy Cycle and Civic Alliances and Education programs.
PAC NYC generates revenue through a diversified, multi-stream model: ticket sales, annual memberships at three price points ($50 Groundbreaker, $100 Trailblazer, $500 Adventurer), corporate memberships, group sales, gift certificates, restaurant revenue, and philanthropic donations including gala fundraising. Customer segments span individual patrons, families and children, and corporate/business organizations. The organization is backed by philanthropy from the Siegel Family Endowment across multiple years and operates with a direct-to-consumer go-to-market motion via its website, on-site box office, email, social media, and community programming.
The PAC – The Ronald O. Perelman Performing Arts Center firmographics
Firmographics- Name
- The PAC – The Ronald O. Perelman Performing Arts Center
- Legal name
- Perelman Performing Arts Center
- Website
- https://theperelman.org
- Company type
- Private
- Operating status
- Operating
- Short description
- The PAC NYC is a nonprofit performing arts center in Lower Manhattan presenting theater, dance, music, film, and community programming across flexible venues, with an on-site restaurant, tiered memberships, and gala fundraising serving individual patrons, families, and corporate partners.
- Ownership category
- akta.pro rank
The PAC – The Ronald O. Perelman Performing Arts Center industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Professional & Association Conferences (MPAGAGAB), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)
Keywords
Where The PAC – The Ronald O. Perelman Performing Arts Center is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The PAC – The Ronald O. Perelman Performing Arts Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from individual event tickets for performances and programming at the performing arts center
- Memberships: Annual membership programs (Groundbreaker $50, Trailblazer $100, Adventurer $500) providing early access, waived fees, and other benefits
- Donations and Fundraising: Philanthropic contributions including gala events (ICONS OF CULTURE Gala), patron programs, and general donations
- Food and Beverage: On-site restaurant Metropolis by Marcus Samuelsson serving lunch and dinner
- Corporate Partnerships: Corporate memberships and sponsorships for business engagement
- Group Sales: Group ticket sales for organizations and private events
- Gift Certificates: Gift certificates and memberships sold for gifting purposes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Groundbreaker membership at $50/year |
| Subscription | Annual | Trailblazer membership at $100/year |
| Subscription | Annual | Adventurer membership at $500/year |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
The PAC – The Ronald O. Perelman Performing Arts Center product offering
Product offeringCore offering
Perelman Performing Arts Center (PAC NYC) presents and produces a diverse season of theater, dance, music, opera, film, and media performances inside flexible performance spaces at 6 World Trade Center in Lower Manhattan. It monetizes programming through individual ticket sales, a tiered annual membership program (Groundbreaker $50, Trailblazer $100, Adventurer $500), philanthropy and galas, corporate sponsorships, group sales, and an on-site restaurant (Metropolis by Marcus Samuelsson). It also offers free community programming such as Free Music at PAC NYC and Creativity Days family activities.
Product overview
Perelman Performing Arts Center (PAC NYC) is a cultural organization offering a portfolio of live performance programming and hospitality services. Core offerings include theatrical productions (such as 'Giulia – The Poison Queen of Palermo'), special events (ICONS OF CULTURE Gala, World Cup on the Terrace), and recurring programming (Free Music at PAC NYC, Creativity Days family programming). The venue also operates Metropolis by Marcus Samuelsson, an on-site restaurant. PAC NYC generates revenue through ticket sales and a tiered membership program with three levels: Groundbreaker ($50), Trailblazer ($100), and Adventurer ($500), each offering escalating benefits including early ticket access, waived fees, and restaurant discounts. The organization is located at 6 WTC, 251 Fulton Street in Lower Manhattan.
Differentiator
Problem solved
Functional benefit
Products and services
- Giulia – The Poison Queen of Palermo Theatrical production featured as a main stage performance at PAC NYC, presented to general audiences.
- ICONS OF CULTURE Gala Annual fundraising gala honoring prominent cultural figures, designed for high-value patrons, donors, and corporate supporters.
- Creativity Days Recurring family-friendly art-making programming designed for children and families visiting the venue.
- Free Music at PAC NYC (Lobby Stage) Free weekly musical performances in the venue's lobby, providing accessible programming and audience-building content.
- World Cup on the Terrace Special World Cup viewing event on the venue's terrace, open to the public during the tournament window.
- Groundbreaker Membership Entry-level annual membership offering early ticket access and complimentary guided building tours for individual patrons.
- Trailblazer Membership Mid-tier annual membership for individual patrons, adding waived fees and recognition on top of Groundbreaker benefits.
- Adventurer Membership Premium annual membership for individual patrons, adding restaurant discounts and exclusive event invitations on top of Trailblazer benefits.
- Metropolis by Marcus Samuelsson Full-service on-site restaurant by chef Marcus Samuelsson, open for lunch and dinner, serving venue visitors and the broader public.
- 2026/27 Season Annual curated performance season presenting a diverse lineup of theatrical productions, music, dance, and special events.
Companies that use The PAC – The Ronald O. Perelman Performing Arts Center
Customer profileSegments3 records
Ideal customer profiles3 records
The PAC – The Ronald O. Perelman Performing Arts Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The PAC – The Ronald O. Perelman Performing Arts Center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Metropolis by Marcus SamuelssoncoreOn-site restaurant partnership with renowned chef Marcus Samuelsson. Restaurant is named Metropolis and serves lunch and dinner daily. Membership benefits include 10% beverage discount for Adventurer members at the restaurant.
- Bob IgerminorHonored at ICONS OF CULTURE Gala on October 27, 2026. Former Disney CEO recognized for cultural contributions.
Recent moves6 records
Expansion highlights6 records
The PAC – The Ronald O. Perelman Performing Arts Center competitors and assessment
Company assessmentDirect peers
- Carnegie Hall: Iconic NYC concert venue presenting classical, jazz, pop, and world music performances with deep patron and donor programs. Comparable presenter with tiered subscription/membership offerings and gala-driven fundraising serving a similar cultural audience.
- Lincoln Center for the Performing Arts: NYC's largest performing arts campus presenting theater, dance, music, opera, and film across multiple venues. Directly comparable multi-discipline performing arts presenter operating in the same metropolitan market with a mix of ticketed programming, memberships, and donor-driven revenue.
- Signature Theatre: NYC nonprofit theater company operating its own venue and producing season programming with membership-style patron programs. Comparable producing-presenting nonprofit theater model with season subscriptions and donor-supported operations.
- Roundabout Theatre Company: NYC nonprofit theater company producing and presenting Broadway and off-Broadway productions with subscription and donor programs. Comparable nonprofit theater producer/presenter model with subscription-style memberships targeting similar cultural patrons.
- The Shed: Newer NYC cultural institution at Hudson Yards with flexible, programmable spaces commissioning and presenting performing arts, visual arts, and cultural programming. Closely comparable as a recently opened flexible-venue cultural presenter competing for similar NYC audiences and donors.
- Apollo Theater: Historic NYC performing arts venue presenting music, theater, and cultural programming with membership and donor programs. Comparable single-venue presenter with community programming and tiered patron engagement serving overlapping NYC audiences.
- 92nd Street Y (92Y): NYC cultural venue presenting performing arts, talks, and family programming with membership-driven model. Comparable mid-scale presenter combining ticketed events, membership tiers, and educational/family programming for similar demographic segments.
- The Town Hall: Mid-size NYC performance venue hosting concerts, theater, dance, and cultural programming with membership programs. Comparable single-venue presenter model with diverse genre programming and donor-supported operations.
- Brooklyn Academy of Music (BAM): Major NYC performing arts presenter operating multi-stage venues with diverse programming in theater, dance, music, and film. Comparable presenting model with membership programs and donor-supported operating structure serving the NYC cultural audience.
Broad incumbents
- Kennedy Center: National performing arts campus in Washington, DC with multiple venues presenting theater, dance, music, and opera. Comparable multi-venue presenter model, but serves primarily the DC/National market and operates at significantly larger scale than PAC NYC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The PAC – The Ronald O. Perelman Performing Arts Center social profiles
Digital presenceThe PAC – The Ronald O. Perelman Performing Arts Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The PAC – The Ronald O. Perelman Performing Arts Center leadership team
Management profileNumber of profiles
The PAC – The Ronald O. Perelman Performing Arts Center funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The PAC – The Ronald O. Perelman Performing Arts Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The PAC – The Ronald O. Perelman Performing Arts Center
What does The PAC – The Ronald O. Perelman Performing Arts Center do?
Perelman Performing Arts Center (PAC NYC) presents and produces a diverse season of theater, dance, music, opera, film, and media performances inside flexible performance spaces at 6 World Trade Center in Lower Manhattan. It monetizes programming through individual ticket sales, a tiered annual membership program (Groundbreaker $50, Trailblazer $100, Adventurer $500), philanthropy and galas, corporate sponsorships, group sales, and an on-site restaurant (Metropolis by Marcus Samuelsson). It also offers free community programming such as Free Music at PAC NYC and Creativity Days family activities.
Is The PAC – The Ronald O. Perelman Performing Arts Center a public or private company?
The PAC – The Ronald O. Perelman Performing Arts Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The PAC – The Ronald O. Perelman Performing Arts Center founded?
The PAC – The Ronald O. Perelman Performing Arts Center was founded in -1.
Where is The PAC – The Ronald O. Perelman Performing Arts Center based?
The PAC – The Ronald O. Perelman Performing Arts Center is headquartered in New York, United States, in the North America region.
How does The PAC – The Ronald O. Perelman Performing Arts Center make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are memberships, donations and Fundraising, food and Beverage, corporate Partnerships, group Sales and gift Certificates.
Who are The PAC – The Ronald O. Perelman Performing Arts Center's main competitors?
Direct peers on record are Carnegie Hall, Lincoln Center for the Performing Arts, Signature Theatre, Roundabout Theatre Company, The Shed, Apollo Theater, 92nd Street Y (92Y), The Town Hall and Brooklyn Academy of Music (BAM). Kennedy Center is listed as a broad incumbent.
Does The PAC – The Ronald O. Perelman Performing Arts Center have an API?
No public API is recorded for The PAC – The Ronald O. Perelman Performing Arts Center.
What industry is The PAC – The Ronald O. Perelman Performing Arts Center in?
The PAC – The Ronald O. Perelman Performing Arts Center's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGAGAB, Professional & Association Conferences. Its NAICS code is 71131 and its SIC code is 7990.