The PAC – The Ronald O. Perelman Performing Arts Center

What The PAC – The Ronald O. Perelman Performing Arts Center does

Perelman Performing Arts Center (PAC NYC) is a nonprofit cultural organization operating from 6 WTC, 251 Fulton Street in Lower Manhattan. It presents and produces a wide range of performing arts programming — including theater, dance, music, opera, film, and media — across flexible performance spaces designed to accommodate varied production formats. The venue also operates a lobby stage, runs family programming such as Creativity Days, and offers free community events including weekly Free Music at PAC NYC and the World Cup on the Terrace viewing series.

The organization's core physical asset is a state-of-the-art facility with configurable performance venues, complemented by the on-site Metropolis by Marcus Samuelsson restaurant serving lunch and dinner. Its 2026/27 Season features theatrical productions such as Giulia – The Poison Queen of Palermo, and the annual ICONS OF CULTURE Gala (with the 2026 edition honoring Bob Iger on October 27, 2026) functions as a flagship fundraising event. Beyond performances, the center offers artistic initiatives including The Democracy Cycle and Civic Alliances and Education programs.

PAC NYC generates revenue through a diversified, multi-stream model: ticket sales, annual memberships at three price points ($50 Groundbreaker, $100 Trailblazer, $500 Adventurer), corporate memberships, group sales, gift certificates, restaurant revenue, and philanthropic donations including gala fundraising. Customer segments span individual patrons, families and children, and corporate/business organizations. The organization is backed by philanthropy from the Siegel Family Endowment across multiple years and operates with a direct-to-consumer go-to-market motion via its website, on-site box office, email, social media, and community programming.

Name

The PAC – The Ronald O. Perelman Performing Arts Center

Legal name

Perelman Performing Arts Center

Website

https://theperelman.org

Company type

Private

Operating status

Operating

Short description

The PAC NYC is a nonprofit performing arts center in Lower Manhattan presenting theater, dance, music, film, and community programming across flexible venues, with an on-site restaurant, tiered memberships, and gala fundraising serving individual patrons, families, and corporate partners.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Performing arts venue
• Live theater programming
• Cultural event production
• Arts membership programs
• Nonprofit performing arts

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual event tickets for performances and programming at the performing arts center
2. Memberships: Annual membership programs (Groundbreaker $50, Trailblazer $100, Adventurer $500) providing early access, waived fees, and other benefits
3. Donations and Fundraising: Philanthropic contributions including gala events (ICONS OF CULTURE Gala), patron programs, and general donations
4. Food and Beverage: On-site restaurant Metropolis by Marcus Samuelsson serving lunch and dinner
5. Corporate Partnerships: Corporate memberships and sponsorships for business engagement
6. Group Sales: Group ticket sales for organizations and private events
7. Gift Certificates: Gift certificates and memberships sold for gifting purposes

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Perelman Performing Arts Center (PAC NYC) presents and produces a diverse season of theater, dance, music, opera, film, and media performances inside flexible performance spaces at 6 World Trade Center in Lower Manhattan. It monetizes programming through individual ticket sales, a tiered annual membership program (Groundbreaker $50, Trailblazer $100, Adventurer $500), philanthropy and galas, corporate sponsorships, group sales, and an on-site restaurant (Metropolis by Marcus Samuelsson). It also offers free community programming such as Free Music at PAC NYC and Creativity Days family activities.

Product overview

Perelman Performing Arts Center (PAC NYC) is a cultural organization offering a portfolio of live performance programming and hospitality services. Core offerings include theatrical productions (such as 'Giulia – The Poison Queen of Palermo'), special events (ICONS OF CULTURE Gala, World Cup on the Terrace), and recurring programming (Free Music at PAC NYC, Creativity Days family programming). The venue also operates Metropolis by Marcus Samuelsson, an on-site restaurant. PAC NYC generates revenue through ticket sales and a tiered membership program with three levels: Groundbreaker ($50), Trailblazer ($100), and Adventurer ($500), each offering escalating benefits including early ticket access, waived fees, and restaurant discounts. The organization is located at 6 WTC, 251 Fulton Street in Lower Manhattan.

Differentiator

Problem solved

Functional benefit

Products and services

• Giulia – The Poison Queen of Palermo Theatrical production featured as a main stage performance at PAC NYC, presented to general audiences.
• ICONS OF CULTURE Gala Annual fundraising gala honoring prominent cultural figures, designed for high-value patrons, donors, and corporate supporters.
• Creativity Days Recurring family-friendly art-making programming designed for children and families visiting the venue.
• Free Music at PAC NYC (Lobby Stage) Free weekly musical performances in the venue's lobby, providing accessible programming and audience-building content.
• World Cup on the Terrace Special World Cup viewing event on the venue's terrace, open to the public during the tournament window.
• Groundbreaker Membership Entry-level annual membership offering early ticket access and complimentary guided building tours for individual patrons.
• Trailblazer Membership Mid-tier annual membership for individual patrons, adding waived fees and recognition on top of Groundbreaker benefits.
• Adventurer Membership Premium annual membership for individual patrons, adding restaurant discounts and exclusive event invitations on top of Trailblazer benefits.
• Metropolis by Marcus Samuelsson Full-service on-site restaurant by chef Marcus Samuelsson, open for lunch and dinner, serving venue visitors and the broader public.
• 2026/27 Season Annual curated performance season presenting a diverse lineup of theatrical productions, music, dance, and special events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Metropolis by Marcus SamuelssoncoreStrategic or Co-development PartnerOn-site restaurant partnership with renowned chef Marcus Samuelsson. Restaurant is named Metropolis and serves lunch and dinner daily. Membership benefits include 10% beverage discount for Adventurer members at the restaurant.
• Bob IgerminorOthersHonored at ICONS OF CULTURE Gala on October 27, 2026. Former Disney CEO recognized for cultural contributions.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carnegie Hall: Iconic NYC concert venue presenting classical, jazz, pop, and world music performances with deep patron and donor programs. Comparable presenter with tiered subscription/membership offerings and gala-driven fundraising serving a similar cultural audience.
• Lincoln Center for the Performing Arts: NYC's largest performing arts campus presenting theater, dance, music, opera, and film across multiple venues. Directly comparable multi-discipline performing arts presenter operating in the same metropolitan market with a mix of ticketed programming, memberships, and donor-driven revenue.
• Signature Theatre: NYC nonprofit theater company operating its own venue and producing season programming with membership-style patron programs. Comparable producing-presenting nonprofit theater model with season subscriptions and donor-supported operations.
• Roundabout Theatre Company: NYC nonprofit theater company producing and presenting Broadway and off-Broadway productions with subscription and donor programs. Comparable nonprofit theater producer/presenter model with subscription-style memberships targeting similar cultural patrons.
• The Shed: Newer NYC cultural institution at Hudson Yards with flexible, programmable spaces commissioning and presenting performing arts, visual arts, and cultural programming. Closely comparable as a recently opened flexible-venue cultural presenter competing for similar NYC audiences and donors.
• Apollo Theater: Historic NYC performing arts venue presenting music, theater, and cultural programming with membership and donor programs. Comparable single-venue presenter with community programming and tiered patron engagement serving overlapping NYC audiences.
• 92nd Street Y (92Y): NYC cultural venue presenting performing arts, talks, and family programming with membership-driven model. Comparable mid-scale presenter combining ticketed events, membership tiers, and educational/family programming for similar demographic segments.
• The Town Hall: Mid-size NYC performance venue hosting concerts, theater, dance, and cultural programming with membership programs. Comparable single-venue presenter model with diverse genre programming and donor-supported operations.
• Brooklyn Academy of Music (BAM): Major NYC performing arts presenter operating multi-stage venues with diverse programming in theater, dance, music, and film. Comparable presenting model with membership programs and donor-supported operating structure serving the NYC cultural audience.

Broad incumbents

• Kennedy Center: National performing arts campus in Washington, DC with multiple venues presenting theater, dance, music, and opera. Comparable multi-venue presenter model, but serves primarily the DC/National market and operates at significantly larger scale than PAC NYC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/PAC-NYC/100090145611216
• LinkedInlinkedin.com/company/pac-nyc
• Instagraminstagram.com/pac_nyc
• TikToktiktok.com/@pac_nyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PAC – The Ronald O. Perelman Performing Arts Center