AIPROFIT LIMITED
AiProfit Limited is a UK-based SaaS platform offering matched betting tools, calculators, and a Profit Tracker that help UK adults convert bookmaker promotions into tax-free profit via a tiered freemium subscription model.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What AIPROFIT LIMITED does
AiProfit Limited operates a UK-focused, web-based SaaS platform that provides tools, calculators, and tracking software for matched betting — the practice of placing back and lay bets across bookmakers and betting exchanges to convert free bet and promotional offers into low-risk profit. The product suite includes a core OddsMatcher that scans and compares odds across bookmakers and exchanges, a Matched Betting Calculator, Profit Tracker, BetBuilder Matcher, Bet Calculator Hub, and a range of advanced specialist tools (Extra Place Matcher, FreezeMatcher for Sky Bet Acca Freeze, Each Way Matcher, BogMatcher for Best Odds Guaranteed, 2up Matcher, Multi Lay Calculator, Acca Lay Calculator, Price Boosts, and a Community Matcher for crowd-sourced picks). The platform is built on Django (Python) and integrates PayPal for billing and Google Analytics for tracking, with an external Discord community and educational content library supplementing the core toolset.
The business operates a tiered freemium subscription model targeting UK adults aged 18 and over. A free plan provides basic tool access and a guided first sign-up offer expected to generate approximately £25 risk-free profit; paid tiers are the OddsMatcher Tier at £15/month (£10/month billed annually at £120/year) and the All Access tier at £29.99/month (£20/month billed annually at £240/year), unlocking unlimited tool access, advanced strategies, and casino/sports offers. Distribution is entirely self-serve via aiprofit.uk, supported by content/SEO, social media channels, and a member referral plus commercial affiliate program. The company is registered in the United Kingdom at 71-75 Shelton Street, Covent Garden, London, is privately held with no disclosed external funding, and was founded as a university side hustle project among friends.
AIPROFIT LIMITED firmographics
Firmographics- Name
- AIPROFIT LIMITED
- Legal name
- AIPROFIT LIMITED
- Website
- https://aiprofit.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AiProfit Limited is a UK-based SaaS platform offering matched betting tools, calculators, and a Profit Tracker that help UK adults convert bookmaker promotions into tax-free profit via a tiered freemium subscription model.
- Ownership category
- akta.pro rank
AIPROFIT LIMITED industry classification
Industry- Product category
- Matched Betting Software
- NAICS
- Gambling Industries (7132), Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)
- akta.pro secondary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where AIPROFIT LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AIPROFIT LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - OddsMatcher Tier: Monthly or annual subscription providing full access to the OddsMatcher tool with integrated Profit Tracker. Priced at £15/month (monthly billing) or £10/month (annual billing, billed as £120/year).
- Subscription - All Access Tier: Full all-access subscription including uncapped access to every tool, sports and casino offers, advanced opportunities, and arbs. Priced at £29.99/month (monthly billing) or £20/month (annual billing, billed as £240/year).
- Affiliate/Referral Program: Members earn fixed cash rewards (e.g., £20) per qualifying friend referral when the friend makes a qualifying payment. Commercial affiliates earn ongoing revenue share (e.g., 50% of net payments). Invoice-based payouts with minimum thresholds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan with basic matched betting tools and guided walkthroughs |
| Subscription | Monthly | OddsMatcher-focused subscription for focused matched betting workflows |
| Subscription | Monthly | Full all-access subscription with unlimited tools and advanced opportunities |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
AIPROFIT LIMITED product offering
Product offeringCore offering
AiProfit operates a cloud-based SaaS matched betting platform that provides UK users with tools to find, calculate, and track profitable bets across bookmakers and betting exchanges. The platform combines an OddsMatcher comparison engine, matched betting calculators, a Profit Tracker, advanced matchers (Extra Place, FreezeMatcher, Each Way, BetBuilder, BOG, 2Up, Price Boosts) and a free Community Matcher, offered via a freemium model with paid subscription tiers.
Product overview
AiProfit operates a cloud-based SaaS matched betting platform serving UK users, combining an integrated suite of tools with educational content. The core platform includes the OddsMatcher, Matched Betting Calculator, Profit Tracker, BetBuilder Matcher, and Bet Calculator Hub as foundational tools. Advanced tools offered exclusively to All Access subscribers include the Extra Place Matcher for horse racing, FreezeMatcher for SkyBet Acca Freeze strategies, Multi Lay Calculator for multiple correct score outcomes, Acca Lay Calculator for sequential accumulator laying, Each Way Matcher, BogMatcher for best odds guarantee offers, 2up Matcher for early payout offers, Price Boosts for enhanced odds opportunities, and the Community Matcher for crowd-sourced picks. Tools are accessible via web browser with tiered pricing: Free plan (basic tools), OddsMatcher Tier (£15/month), and All Access (£29.99/month).
Differentiator
Problem solved
Functional benefit
Products and services
- AiProfit Matched Betting Platform Cloud-based SaaS matched betting platform for UK users providing tools, calculators, and tracking software to find, calculate, and track profitable bets. Includes a free tier and subscription plans (OddsMatcher Tier at £15/month, All Access at £29.99/month).
- OddsMatcher Compares back odds from bookmakers with lay odds on betting exchanges to identify profitable matched betting opportunities by scanning multiple bookmakers and exchanges to find the closest matches.
- Matched Betting Calculator Calculates optimal lay stakes, qualifying bet losses, and free-bet profit after exchange commission for standard back-and-lay matched betting scenarios.
- Profit Tracker Tracks expected profit, actual profit, open entries, and all-time performance for matched betting activity; available across all plans including the free tier.
- BetBuilder Matcher Matches football BetBuilder selections with corresponding exchange markets for lay betting; used for bet builder promotions and offers.
- Bet Calculator Hub Central hub providing multiple betting calculators including accumulators, trebles, yankees, lucky 15s, and other bet type calculators.
- Extra Place Matcher Identifies and calculates extra place betting opportunities in horse racing where bookmakers pay more places than exchanges; calculates win lay, place lay, qualifying loss, extra place profit, and implied odds.
- FreezeMatcher Structures Sky Bet Acca Freeze promotions into matched betting opportunities by creating 5-fold accas with one freeze leg, laying favourites sequentially and the underdog to score first.
- Multi Lay Calculator Handles matched bets that need several mutually exclusive lay outcomes, used for bet builders where the same back bet can win through multiple correct score outcomes.
- Acca Lay Calculator Sequential lay calculator for accumulator betting that calculates lay stakes, compares liability, tracks live exposure, and updates position after each leg settles.
- Each Way Matcher Compares each-way back and lay opportunities across bookmakers and exchanges, analysing race data, odds, and market trends for horse racing and football each-way betting.
- BogMatcher Identifies opportunities to capitalise on Best Odds Guaranteed (BOG) promotions by comparing bookmaker and exchange odds.
- 2up Matcher Matches early payout offers where bookmakers settle bets if a team goes two goals ahead; used for 2Up betting strategies.
- Community Matcher Free crowd-sourced collaborative hub for discovering profitable matched betting picks; users can submit entries, vote on proposals, and track opportunities.
- Price Boosts Identifies price boost promotions across multiple bookmakers and helps lock in profits by comparing enhanced odds with exchange lay prices.
- Odds Converter Converts between decimal, fractional, American (moneyline), and implied probability odds formats for quick comparison across platforms.
- AiProfit Affiliate / Referral Program Commercial affiliate and referral program enabling members to earn fixed cash rewards per qualifying friend referral and partners/creators to earn ongoing revenue share (e.g., 50% of net payments), with invoice-based payouts and minimum thresholds.
Quantifiable outcome
- Users can generate approximately £25 in risk-free profit from their first sign-up offer
- +2 more outcomes
Companies that use AIPROFIT LIMITED
Customer profileSegments2 records
Ideal customer profiles2 records
AIPROFIT LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
AIPROFIT LIMITED partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
AIPROFIT LIMITED competitors and assessment
Company assessmentDirect peers
- Outplayed: Matched betting platform offering odds matching tools, calculators, and step-by-step guides for UK users. Competes directly with AiProfit in the freemium matched betting SaaS category.
- Team Profit: UK matched betting service offering odds matching software, training, and community access to users seeking matched betting opportunities. Direct competitor with similar product and target market.
- OddsMonkey: UK-based matched betting platform offering odds matching tools, calculators, and training courses directly to the same UK adult matched betting audience as AiProfit. Closest direct competitor with overlapping product categories (OddsMatcher, casino offers, reload offers).
- Profit Accumulator: One of the longest-running UK matched betting platforms with subscription tiers, odds matching software, and community forums serving the same UK matched bettor persona as AiProfit. Direct head-to-head competitor.
Others
- Smarkets: UK-licensed betting exchange providing lay betting liquidity for matched bettors. Similar to Betfair in role - exchange infrastructure AiProfit's tools reference for odds matching, rather than a direct competitor.
- Betfair Exchange: Major UK-based betting exchange that AiProfit integrates with for lay bet placement and odds data. Not a direct competitor but a critical infrastructure/partner that AiProfit's OddsMatcher and lay calculators depend on for liquidity and pricing.
Broad incumbents
- Oddschecker: UK's leading odds comparison platform aggregating bookmaker prices across sports. Operates in adjacent territory to AiProfit's OddsMatcher but at much broader scope (sports, all bookmakers, public-facing rather than matched betting-specific).
Regional players
- Action Network: US-focused sports betting analytics and odds comparison platform with subscription product. Comparable as a sports betting analytics SaaS but serves US market rather than UK, and focuses on general betting rather than matched betting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AIPROFIT LIMITED social profiles
Digital presenceAIPROFIT LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIPROFIT LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
AIPROFIT LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIPROFIT LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIPROFIT LIMITED
What does AIPROFIT LIMITED do?
AiProfit operates a cloud-based SaaS matched betting platform that provides UK users with tools to find, calculate, and track profitable bets across bookmakers and betting exchanges. The platform combines an OddsMatcher comparison engine, matched betting calculators, a Profit Tracker, advanced matchers (Extra Place, FreezeMatcher, Each Way, BetBuilder, BOG, 2Up, Price Boosts) and a free Community Matcher, offered via a freemium model with paid subscription tiers.
Is AIPROFIT LIMITED a public or private company?
AIPROFIT LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AIPROFIT LIMITED founded?
AIPROFIT LIMITED was founded in 2024. It employs 1 to 10 people.
Where is AIPROFIT LIMITED based?
AIPROFIT LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does AIPROFIT LIMITED make money?
Three revenue lines are on record. Subscription - OddsMatcher Tier is the primary driver. The others are subscription - All Access Tier and affiliate/Referral Program.
Who are AIPROFIT LIMITED's main competitors?
Direct peers on record are Outplayed, Team Profit, OddsMonkey and Profit Accumulator. Others are Smarkets and Betfair Exchange. Oddschecker is listed as a broad incumbent. Action Network is listed as a regional player.
Does AIPROFIT LIMITED have an API?
No public API is recorded for AIPROFIT LIMITED.
What industry is AIPROFIT LIMITED in?
AIPROFIT LIMITED's product category is Matched Betting Software. Its primary akta.pro industry code is MPAEAIAG, Exchange Odds, Pricing, Trading Tools & APIs, with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 7132 and its SIC code is 7373.