Rituals for Recovery

What Rituals for Recovery does

Rituals for Recovery is a Canadian non-profit organization registered in Ontario and certified as a Buy Social Canada social enterprise, focused on trauma prevention and trauma-responsive care. The organization's core technology is the proprietary TRMBW™ (Trauma Responsive Mind-Body Wellness) methodology, an evidence-informed framework that integrates somatic psychology, neuroscience, social-emotional learning, breathwork, yoga, and therapeutic techniques to address trauma across four dimensions — physical, mental, emotional, and energy body. The methodology is delivered through registered trademarks (TRMBW™, Somatic Serenity™, Healing Arts Institute™) and structured program models spanning Trauma Responsive Communities (TRC), Trauma Responsive Schools (TRS), and Trauma Responsive Workplaces (TRW), with a specialized GBV/IPV track (S.T.A.R.) and the Help Her Recover initiative supporting women survivors of gender-based violence.

The product portfolio centers on certification and training: a 300-hour TRMBW™ & SEL Somatic Healing Teacher Training ($597 per module, six modules), a 30-hour Somatic Serenity™ Yoga Nidra Teacher Certification ($697), a six-month TRMBW™ Coach Certification, and a 20-hour Fundamentals of Trauma Recovery course, all delivered online with in-person capstone retreats (the Vancouver 2027 retreat priced at $2,626 inclusive). Adjacent offerings include private and group Yoga Nidra classes in Millbrook, Ontario and online; one-on-one coaching and organizational consulting; psychotherapy; healing-arts sessions; auto-renewing annual association memberships (renewing January 2); and the 'Help Her Recover' book publication targeting women's organizations and shelters. Pricing is generally non-refundable, with deposits to secure enrolment, payment plans, and scholarship pricing for qualifying students.

Revenue is generated primarily through individual and organizational training fees, certification retreats, coaching/consulting services, and memberships, with the majority of profits reinvested into free, low-cost, or subsidized programming. Distribution is a hybrid model — global online/telehealth delivery combined with in-person presence in Millbrook and Bowmanville, Ontario — supported by an international Communities of Practice network of certified TRMBW™ facilitators. Go-to-market relies on enterprise field sales to schools, workplaces, and community organizations alongside bottom-of-funnel referral/word-of-mouth from training graduates and grassroots content marketing (MailChimp newsletter, Eventbrite masterclasses, the Help Her Recover book, and the PACEs Movement-affiliated Community Resilience Collaborative).

Name

Rituals for Recovery

Legal name

Rituals for Recovery

Website

https://ritualsforrecovery.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rituals for Recovery is a Canadian non-profit social enterprise that delivers proprietary TRMBW™ trauma-responsive training, certification, and direct services to helping professionals, schools, workplaces, and communities globally, with specialized programming for women survivors of gender-based violence.

Ownership category

akta.pro rank

Product category

Trauma Recovery and Wellness Education

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

akta.pro secondary industries

Reiki & Energy Healing (HSADAHAM), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Trauma-informed care
• Somatic healing certification
• Mind-body wellness training
• Trauma recovery services
• Social-emotional learning programs

Headquarters

HQ city

Millbrook

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training & Certification Programs: Revenue from TRMBW™ & SEL Somatic Healing Teacher Training programs including module-based training ($597 per module), full program payments, and certification retreats. Programs range from 30-hour Yoga Nidra certifications to 300-hour comprehensive teacher training.
2. Coaching & Consulting Services: Individual and group coaching sessions, organizational consulting services for trauma-responsive workplace, school, and community transformation.
3. Healing Arts Sessions & Classes: Private and group Yoga Nidra sessions, somatic healing sessions, psychotherapy, and wellness classes offered both online and in-person.
4. Events & Workshops: Masterclasses, community events, and training workshops including the Building Safer Communities Masterclass on Trauma Responsive Care.
5. Association Memberships: Annual membership auto-renewing on January 2nd providing access to the Healing Arts Institute community of practice, resources, and ongoing support.
6. Book Sales: Sales of 'Help Her Recover: Real Stories of Hope and Healing for Survivors of Gender-Based Violence' book published to spread awareness and provide resources for prevention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rituals for Recovery delivers trauma-responsive training, certification, and direct wellness services built on its proprietary TRMBW™ (Trauma Responsive Mind-Body Wellness) and SEL methodology. Its core offerings include multi-level certification programs for professionals (Yoga Nidra teacher, Somatic Healing teacher, Coach), a 20-hour foundational trauma recovery course, organizational consulting for schools, workplaces and community organizations, and direct consumer services such as private and group Yoga Nidra classes, psychotherapy, and healing arts sessions. The organization also publishes the Help Her Recover book and operates the RfR Community Resilience Collaborative as part of the PACEs Movement.

Product overview

Rituals for Recovery offers a comprehensive suite of trauma recovery programs centered around its proprietary TRMBW™ (Trauma Responsive Mind-Body Wellness) & SEL methodology. The portfolio includes certification programs for Somatic Healing Teachers (300-hour) and Yoga Nidra instructors (30-hour Somatic Serenity™), coaching certifications, and foundational trauma recovery courses. These are delivered through three operational models: Trauma Responsive Communities (TRC), Trauma Responsive Schools (TRS), and Trauma Responsive Workplaces (TRW). The organization also provides direct services including private and group Yoga Nidra classes, psychotherapy, coaching, and healing arts sessions. Additional offerings include the Help Her Recover book publication and the Community Resilience Collaborative initiative. The organization reinvests 100% of profits into free, low-cost, or subsidized programming for those in need.

Differentiator

Problem solved

Functional benefit

Products and services

• TRMBW™ & SEL Somatic Healing Teacher Training A 300-hour certification program completed in six months that trains professionals to become trauma-responsive educators and community leaders using the TRMBW™ methodology, covering six core modules including Trauma Epidemic, Science of Somatics, Retrain the Brain, Restorative Yoga Nidra, Culturally Responsive Care, and Rebuilding Communities.
• Somatic Serenity™ Trauma Informed Yoga Nidra Teacher Certification A 30-hour trauma-informed Yoga Nidra certification developed by Amanda Willett that blends ancient yogic wisdom with modern somatic techniques, guiding practitioners through the five koshas (layers of being) to access relaxation, emotional balance, and healing. Aimed at yoga teachers, therapists, and wellness professionals.
• TRMBW™ Coach Certification A six-month trauma-responsive coaching certification combining neuro-somatic psychology research and trauma-informed practices, equipping professionals to support at-risk children and youth using RfR methodology and tools.
• Fundamentals of Trauma Recovery Course A 20-hour foundational course on understanding trauma, its widespread impact, adverse childhood experiences (ACEs), and the neurobiological effects of childhood trauma on neurological, physiological, and psychological development.
• Trauma Responsive Communities (TRC) A comprehensive community model for rebuilding communities by restoring relationships and providing prevention and intervention services to marginalized groups in targeted neighborhoods. Delivered in partnership with social-service organizations and community groups.
• Trauma Responsive Schools (TRS) A program model for educational settings designed to ignite and sustain a community-wide movement to combat complex trauma, eliminate ACEs, and end all forms of violence affecting young people, their families, and the institutions that serve them.
• Trauma Responsive Workplaces (TRW) A comprehensive model for reimagining wellness in the workplace, providing consulting along with TRMBW™ & SEL leadership training, trauma prevention, and intervention services for for-profit and non-profit organizations.
• S.T.A.R.: Support, Trauma Advocacy, & Response (GBV/IPV) A community-based training program that prepares participants to become trained trauma-responsive care advocates supporting survivors of Gender-Based Violence and Intimate Partner Violence. Designed for non-profits, social services, law enforcement, healthcare, and educators.
• R.I.S.E. (Resilience, Inclusion, Safety, and Empowerment) A workplace program empowering organizations to embed trauma-informed practices with focus on trauma-informed leadership, workplace policies, and supportive environments.
• L.E.A.D. Initiative A leadership development program for workplace leaders focusing on Leadership, Empathy, Advocacy, and Development to foster trauma-responsive leadership and culture.
• G.R.O.W. Program A school program focused on Guidance, Resilience, Outreach, and Well-being that nurtures trauma-responsive learning spaces through consulting, policy development, and student empowerment workshops.
• Somatic Serenity™ Yoga Nidra Classes Trauma-informed Yoga Nidra sessions delivered privately, in online group formats (Thursdays 8pm EST), and in-person in Millbrook, Ontario as an 8-week series.
• Help Her Recover Book A book titled 'Speak Out and Help Her Recover: Real Stories of Hope and Healing for Survivors of Gender-Based Violence' featuring 13 first-person accounts from women survivors aged in their 20s through 80s who escaped violent circumstances.
• Coaching and Consulting Services One-on-one trauma-responsive coaching and organizational consulting services for individuals and institutions implementing trauma-informed practices, delivered through a structured six-step engagement process.
• Psychotherapy Services Therapeutic services provided by trained, registered trauma-informed psychotherapists for trauma survivors, delivered through the Healing Arts Institute.
• Healing Arts Sessions, Group Classes, Events and Workshops Holistic healing arts sessions including yoga, meditation, breathwork, dance movement therapy, art therapy, TaiChi, Reiki, and somatic practices offered in private, group, and event formats including the Building Safer Communities Masterclass.
• Association Membership An annual membership program auto-renewing on January 2nd that provides access to the Healing Arts Institute community of practice, resources, and ongoing practitioner support.

Quantifiable outcome

• One hour of yoga nidra practice equivalent to 3-4 hours of deep sleep
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PACEs Connection / PACEs MovementcoreStrategic or Co-development PartnerThe RfR Community Resilience Collaborative is part of the social network for the PACEs Movement, promoting trauma-informed and resilience-building practices based on Adverse Childhood Experiences science across families, organizations, systems and communities.
• Help Her Recover (registered operating tradename)coreStrategic or Co-development PartnerInitiative focused on improving health of communities by investing in physical, mental, and financial health of women and girls who've experienced gender-based violence and sexual exploitation. Provides trauma-focused support through services, education, resources, and community engagement.
• Women's Multicultural Resource and Counselling Centre of Durham (WMRCC)coreStrategic or Co-development PartnerCollaboration with Esther Enyolu, Executive Director of WMRCC, on gender-based violence prevention and support. WMRCC serves multicultural communities in Durham Region with over 30 years of non-profit services.
• SHE RECOVERS® FoundationminorStrategic or Co-development PartnerPartnership with Dawn Nickel, founder of SHE RECOVERS Foundation, supporting women's recovery from substance use disorders, mental health challenges, and intimate partner violence through online and offline community spaces.
• Coalition for the Empowerment of Women and Girls (CEWAG)minorStrategic or Co-development PartnerPartnership with Beatrice Mateyo, co-founder of CEWAG in Malawi, working to raise awareness about gender-based violence and empower women and girls with prevention information.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SHE RECOVERS Foundation: Non-profit creating community and resources for women in recovery from substance use, mental health, and IPV. RfR is a documented partner, and overlap exists in the GBV/IPV survivor support space.

Direct peers

• Prison Yoga Project: Non-profit offering trauma-informed yoga teacher training and direct services in corrections and recovery settings. Comparable audience (helping professionals, trauma survivors) and certification model.
• The Embody Lab: Trauma-informed mind-body company offering somatic and embodiment practitioner certifications, online courses, and community programs. Closely comparable product/market fit with RfR's certification programs.
• Mindful Schools: Non-profit delivering mindfulness and SEL training and certifications for K-12 educators and organizations. Directly comparable to RfR's Trauma Responsive Schools (TRS) and G.R.O.W. programs.
• Center for Trauma & Embodiment (CTE): Non-profit training organization offering professional certifications in trauma-sensitive yoga, embodied mindfulness, and somatic therapy. Directly comparable to RfR's TRMBW and Somatic Serenity methodologies serving helping professionals.
• Give Back Yoga Foundation: Non-profit focused on trauma-informed yoga programs, teacher training, and grants for at-risk populations. Highly comparable mission and training product structure to RfR.

Broad incumbents

• Yoga Alliance: National credentialing body that registers yoga teachers and schools; RfR's training offers recognized CEUs through Yoga Alliance. Indirectly comparable as the ecosystem standard for yoga teacher certification.
• Somatic Experiencing Trauma Institute: Established institute offering the gold-standard Somatic Experiencing (SE) practitioner training for trauma professionals. Broad incumbent in the somatic trauma therapy training market RfR addresses.
• PACEs Connection: Social network and resource hub for the PACEs (Positive and Adverse Childhood Experiences) movement. RfR's Community Resilience Collaborative is part of this network, making it both a partner and adjacent incumbent.
• CASEL (Collaborative for Academic, Social, and Emotional Learning): Leading non-profit advancing SEL research, policy, and systemic practice in education. A defining incumbent in the SEL framework space RfR's TRMBW integrates with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ritualsforrecovery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rituals for Recovery