Tiffin Indian Cuisine
Tiffin Indian Cuisine is a privately held, founder-led North Indian restaurant chain operating eleven locations across Pennsylvania and New Jersey, serving dine-in, takeout, and delivery customers via its website, mobile app, and a T-Coin loyalty program, with a smaller corporate catering and growing franchise stream.
- Company typePrivate
- Founded2007
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tiffin Indian Cuisine does
Tiffin Indian Cuisine (legal entity tiffin.com inc) is a privately held multi-unit restaurant chain serving North Indian cuisine at eleven company-owned locations across Pennsylvania (Philadelphia, Montgomery County, Delaware County, Chester County) and New Jersey (Camden County, Morris County). The company was founded in 2007 in Philadelphia's Northern Liberties neighborhood by Munish Narula, a Wharton MBA graduate, and is controlled by him as CEO. Customers are served through dine-in, carryout, and delivery (free within a 5-mile radius, with no service or delivery fees), supported by an online ordering platform (order.tiffin.com) and a mobile app. The customer base is primarily individual consumers and families, with a smaller corporate catering segment.
The core product is a broad menu of appetizers, tandoor specialties, traditional curries and biryanis, breads, desserts and beverages — spanning vegetarian, vegan, gluten-free, dairy-free and kids-menu (Little Tiffin) options — with à la carte pricing ranging from roughly $4.75 (appetizers) to $19 (premium proteins). Supporting products include corporate and private-event catering, physical and digital gift cards, a private dining room at the Northern Liberties headquarters, a Mumbai-street-food-inspired weekend brunch at Newtown Square, the Reusable Return2Tiffin takeout container program, and the T-Coin rewards program (10% back in t-coins on full-priced online orders, redeemable on future purchases).
The business model combines (1) restaurant food sales across dine-in/takeout/delivery channels, (2) corporate and event catering delivered within a 5-mile radius, and (3) franchise fees as the company actively markets franchise opportunities across NJ, PA, NY, DE, VA, MD, OH, VT and NH using a simplified kitchen format without traditional tandoor ovens, fryers or freezers. Marketing is run through the company website, blog and recipes, email, Facebook, the ordering platform, the mobile app, and a dedicated catering sales channel.
Tiffin Indian Cuisine firmographics
Firmographics- Name
- Tiffin Indian Cuisine
- Legal name
- tiffin.com inc
- Website
- https://tiffin.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tiffin Indian Cuisine is a privately held, founder-led North Indian restaurant chain operating eleven locations across Pennsylvania and New Jersey, serving dine-in, takeout, and delivery customers via its website, mobile app, and a T-Coin loyalty program, with a smaller corporate catering and growing franchise stream.
- Ownership category
- akta.pro rank
Tiffin Indian Cuisine industry classification
Industry- Product category
- Indian Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Tiffin Indian Cuisine is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Tiffin Indian Cuisine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Food Sales: Revenue from dine-in, takeout, and delivery orders across all 11 restaurant locations. Menu includes appetizers, main courses, biryani, breads, desserts, and beverages. Prices range from $4.75 for appetizers to $19 for premium protein dishes.
- Catering Services: Corporate and private event catering with party trays, combination meals, and thali platters. Catering orders placed via phone (267-825-0302) or email ([email protected]).
- Franchise Fees: Tiffin is actively expanding through franchising with franchise opportunities in NJ, PA, NY, DE, VA, MD, OH, VT, NH. The franchise model uses a simplified kitchen setup without traditional tandoor ovens, fryers, or freezers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers |
| Unit Pricing | Pay-as-you-go | Tandoor Items |
| Unit Pricing | Pay-as-you-go | Traditional Favorites (served with rice) |
| Unit Pricing | Pay-as-you-go | Biryani and Curry Pots |
| Unit Pricing | Pay-as-you-go | Breads |
| Unit Pricing | Pay-as-you-go | Kids Menu (Little Tiffin) |
| Unit Pricing | Pay-as-you-go | Desserts and Drinks |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Tiffin Indian Cuisine product offering
Product offeringCore offering
Tiffin operates 11 full-service North Indian restaurant locations across Pennsylvania and New Jersey serving authentic North Indian cuisine including appetizers, tandoor specialties, curries, biryanis, breads, and desserts via dine-in, takeout, and delivery. The company complements its restaurants with online ordering (order.tiffin.com), a mobile app, catering services, gift cards, and a T-Coin loyalty rewards program offering 10% back on online orders.
Product overview
Tiffin Indian Cuisine is a multi-location Indian restaurant chain operating 11 locations across Pennsylvania and New Jersey. The core offering is a full-service restaurant menu featuring traditional North Indian cuisine including appetizers, tandoor specialties, curries, biryanis, and breads. The company complements its dine-in experience with online and mobile ordering for pickup and delivery, catering services, gift cards, and a loyalty rewards program (T-Coin). Additional offerings include a children's Little Tiffin Menu, weekend brunch at select locations, a blog with recipes and cooking guides, franchise opportunities, and a private dining space at their headquarters. The restaurants operate as fast-casual dining establishments with free delivery within specified radii and offer nutritional information for menu items.
Differentiator
Problem solved
Functional benefit
Brands
- T-Coin Rewards Program: Loyalty rewards program where customers earn 10% back in t-coins on online orders, redeemable for discounts on future purchases
Products and services
- Indian Restaurant Dining Service Full-service North Indian restaurant menu featuring appetizers, tandoor specialties, traditional favorites (curries, biryanis), breads, desserts, and beverages. Available for dine-in, takeout, and delivery at 11 locations across Pennsylvania and New Jersey. Includes vegetarian, vegan, and gluten-free options with nutritional information available for 100+ menu items.
- Catering Services Indian cuisine catering for corporate events, private parties, office lunches, and recurring monthly programs. Various package options including Thali platters, small and large party trays.
- Tiffin Gift Cards Digital e-Gift Cards and physical gift cards redeemable at any Tiffin Indian Cuisine location, sold through Square. Physical gift cards may also be purchased at any Tiffin location.
- Tiffin Franchise Opportunity Franchise opportunities available for the Tiffin Indian Cuisine restaurant chain across NJ, PA, NY, DE, VA, MD, OH, VT, NH. The simplified kitchen setup without Tandoor ovens, fryers, or freezers makes the model easier to operate than traditional Indian restaurants.
- Private Dining Room (Upstairs on Girard) Private event space at the Northern Liberties headquarters location at 710 W. Girard Ave in Philadelphia, available for private parties and events 4pm-10pm daily.
Quantifiable outcome
- 10% back in T-Coin rewards on all online orders
- +1 more outcomes
Companies that use Tiffin Indian Cuisine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Tiffin Indian Cuisine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tiffin Indian Cuisine partnerships and signals
Strategic signalScale indicators3 records
Recent moves11 records
Expansion highlights6 records
Tiffin Indian Cuisine competitors and assessment
Company assessmentEmerging players
- Sweetgreen: Fast-casual salad chain scaling via company-owned and franchised units with strong digital ordering, loyalty, and delivery; comparable in tech-enabled ordering (mobile app + loyalty), simplified kitchen execution, and growth-via-unit-expansion model.
- Mod Pizza: Fast-casual chain scaling through company and franchise units with a simplified menu and inclusive positioning; comparable in franchise-enabled unit growth and tech-forward ordering, though in pizza rather than Indian cuisine.
- CAVA Group: Mediterranean fast-casual restaurant chain with national franchise-like growth trajectory and simplified kitchen operations; comparable as a fast-casual ethnic concept scaling via operational simplification and a strong loyalty/digital ordering channel.
Broad incumbents
- P.F. Chang's: National Asian casual dining chain at far larger scale (200+ US units); comparable in ethnic-cuisine full-service dining, lunch/dinner occasion set, and catering/event programming, though operates at materially broader scale and Asian (not Indian) cuisine.
- Noodles & Company: Multi-unit fast-casual chain offering globally-inspired noodle and pasta dishes; comparable as a multi-channel casual dining operator (dine-in/takeout/delivery/catering) targeting similar everyday-occasion customers, though at larger scale and broader cuisine mix.
- Chipotle Mexican Grill: Largest US fast-casual chain, demonstrating the scaled-up version of a single-cuisine simplified-kitchen operating model; comparable in operational philosophy (limited equipment, fresh ingredients, digital ordering) though at vastly larger scale and Mexican cuisine.
Regional players
- Palace of India: Indian restaurant operator with multiple PA locations serving dine-in and takeout; comparable as a regional competitor in the same Philadelphia-area Indian dining market.
Direct peers
- Bawarchi Biryanis: Multi-unit Indian restaurant brand with East Coast presence; comparable as a regional Indian dining operator scaling beyond a single location with consistent menu execution.
- Saravanaa Bhavan: International Indian vegetarian restaurant chain with US locations in NJ/NY; comparable as a multi-unit Indian restaurant brand operating sit-down service in the Northeast with similar cuisine positioning and cultural authenticity focus.
- Tulsi Indian Restaurant: Upscale Indian restaurant in the Northeast serving North Indian cuisine; comparable in cuisine authenticity, full-service dining format, and regional North Indian menu focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tiffin Indian Cuisine social profiles
Digital presenceTiffin Indian Cuisine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiffin Indian Cuisine leadership team
Management profileNumber of profiles
Profiles1 record
Tiffin Indian Cuisine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiffin Indian Cuisine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiffin Indian Cuisine
What does Tiffin Indian Cuisine do?
Tiffin operates 11 full-service North Indian restaurant locations across Pennsylvania and New Jersey serving authentic North Indian cuisine including appetizers, tandoor specialties, curries, biryanis, breads, and desserts via dine-in, takeout, and delivery. The company complements its restaurants with online ordering (order.tiffin.com), a mobile app, catering services, gift cards, and a T-Coin loyalty rewards program offering 10% back on online orders.
Is Tiffin Indian Cuisine a public or private company?
Tiffin Indian Cuisine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tiffin Indian Cuisine founded?
Tiffin Indian Cuisine was founded in 2007. It employs 11 to 50 people.
Where is Tiffin Indian Cuisine based?
Tiffin Indian Cuisine is headquartered in Philadelphia, United States, in the North America region.
How does Tiffin Indian Cuisine make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services and franchise Fees.
Who are Tiffin Indian Cuisine's main competitors?
Emerging players on record are Sweetgreen, Mod Pizza and CAVA Group. Broad incumbents are P.F. Chang's, Noodles & Company and Chipotle Mexican Grill. Palace of India is listed as a regional player. Direct peers are Bawarchi Biryanis, Saravanaa Bhavan and Tulsi Indian Restaurant.
Does Tiffin Indian Cuisine have an API?
No public API is recorded for Tiffin Indian Cuisine.
What industry is Tiffin Indian Cuisine in?
Tiffin Indian Cuisine's product category is Indian Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.