Tiffin Indian Cuisine

What Tiffin Indian Cuisine does

Tiffin Indian Cuisine (legal entity tiffin.com inc) is a privately held multi-unit restaurant chain serving North Indian cuisine at eleven company-owned locations across Pennsylvania (Philadelphia, Montgomery County, Delaware County, Chester County) and New Jersey (Camden County, Morris County). The company was founded in 2007 in Philadelphia's Northern Liberties neighborhood by Munish Narula, a Wharton MBA graduate, and is controlled by him as CEO. Customers are served through dine-in, carryout, and delivery (free within a 5-mile radius, with no service or delivery fees), supported by an online ordering platform (order.tiffin.com) and a mobile app. The customer base is primarily individual consumers and families, with a smaller corporate catering segment.

The core product is a broad menu of appetizers, tandoor specialties, traditional curries and biryanis, breads, desserts and beverages — spanning vegetarian, vegan, gluten-free, dairy-free and kids-menu (Little Tiffin) options — with à la carte pricing ranging from roughly $4.75 (appetizers) to $19 (premium proteins). Supporting products include corporate and private-event catering, physical and digital gift cards, a private dining room at the Northern Liberties headquarters, a Mumbai-street-food-inspired weekend brunch at Newtown Square, the Reusable Return2Tiffin takeout container program, and the T-Coin rewards program (10% back in t-coins on full-priced online orders, redeemable on future purchases).

The business model combines (1) restaurant food sales across dine-in/takeout/delivery channels, (2) corporate and event catering delivered within a 5-mile radius, and (3) franchise fees as the company actively markets franchise opportunities across NJ, PA, NY, DE, VA, MD, OH, VT and NH using a simplified kitchen format without traditional tandoor ovens, fryers or freezers. Marketing is run through the company website, blog and recipes, email, Facebook, the ordering platform, the mobile app, and a dedicated catering sales channel.

Name

Tiffin Indian Cuisine

Legal name

tiffin.com inc

Website

https://tiffin.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiffin Indian Cuisine is a privately held, founder-led North Indian restaurant chain operating eleven locations across Pennsylvania and New Jersey, serving dine-in, takeout, and delivery customers via its website, mobile app, and a T-Coin loyalty program, with a smaller corporate catering and growing franchise stream.

Ownership category

akta.pro rank

Product category

Indian Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Indian restaurant
• North Indian cuisine
• Restaurant catering
• Restaurant franchise model
• Takeout delivery service

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Revenue from dine-in, takeout, and delivery orders across all 11 restaurant locations. Menu includes appetizers, main courses, biryani, breads, desserts, and beverages. Prices range from $4.75 for appetizers to $19 for premium protein dishes.
2. Catering Services: Corporate and private event catering with party trays, combination meals, and thali platters. Catering orders placed via phone (267-825-0302) or email ([email protected]).
3. Franchise Fees: Tiffin is actively expanding through franchising with franchise opportunities in NJ, PA, NY, DE, VA, MD, OH, VT, NH. The franchise model uses a simplified kitchen setup without traditional tandoor ovens, fryers, or freezers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tiffin operates 11 full-service North Indian restaurant locations across Pennsylvania and New Jersey serving authentic North Indian cuisine including appetizers, tandoor specialties, curries, biryanis, breads, and desserts via dine-in, takeout, and delivery. The company complements its restaurants with online ordering (order.tiffin.com), a mobile app, catering services, gift cards, and a T-Coin loyalty rewards program offering 10% back on online orders.

Product overview

Tiffin Indian Cuisine is a multi-location Indian restaurant chain operating 11 locations across Pennsylvania and New Jersey. The core offering is a full-service restaurant menu featuring traditional North Indian cuisine including appetizers, tandoor specialties, curries, biryanis, and breads. The company complements its dine-in experience with online and mobile ordering for pickup and delivery, catering services, gift cards, and a loyalty rewards program (T-Coin). Additional offerings include a children's Little Tiffin Menu, weekend brunch at select locations, a blog with recipes and cooking guides, franchise opportunities, and a private dining space at their headquarters. The restaurants operate as fast-casual dining establishments with free delivery within specified radii and offer nutritional information for menu items.

Differentiator

Problem solved

Functional benefit

Brands

• T-Coin Rewards Program: Loyalty rewards program where customers earn 10% back in t-coins on online orders, redeemable for discounts on future purchases

Products and services

• Indian Restaurant Dining Service Full-service North Indian restaurant menu featuring appetizers, tandoor specialties, traditional favorites (curries, biryanis), breads, desserts, and beverages. Available for dine-in, takeout, and delivery at 11 locations across Pennsylvania and New Jersey. Includes vegetarian, vegan, and gluten-free options with nutritional information available for 100+ menu items.
• Catering Services Indian cuisine catering for corporate events, private parties, office lunches, and recurring monthly programs. Various package options including Thali platters, small and large party trays.
• Tiffin Gift Cards Digital e-Gift Cards and physical gift cards redeemable at any Tiffin Indian Cuisine location, sold through Square. Physical gift cards may also be purchased at any Tiffin location.
• Tiffin Franchise Opportunity Franchise opportunities available for the Tiffin Indian Cuisine restaurant chain across NJ, PA, NY, DE, VA, MD, OH, VT, NH. The simplified kitchen setup without Tandoor ovens, fryers, or freezers makes the model easier to operate than traditional Indian restaurants.
• Private Dining Room (Upstairs on Girard) Private event space at the Northern Liberties headquarters location at 710 W. Girard Ave in Philadelphia, available for private parties and events 4pm-10pm daily.

Quantifiable outcome

• 10% back in T-Coin rewards on all online orders
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Sweetgreen: Fast-casual salad chain scaling via company-owned and franchised units with strong digital ordering, loyalty, and delivery; comparable in tech-enabled ordering (mobile app + loyalty), simplified kitchen execution, and growth-via-unit-expansion model.
• Mod Pizza: Fast-casual chain scaling through company and franchise units with a simplified menu and inclusive positioning; comparable in franchise-enabled unit growth and tech-forward ordering, though in pizza rather than Indian cuisine.
• CAVA Group: Mediterranean fast-casual restaurant chain with national franchise-like growth trajectory and simplified kitchen operations; comparable as a fast-casual ethnic concept scaling via operational simplification and a strong loyalty/digital ordering channel.

Broad incumbents

• P.F. Chang's: National Asian casual dining chain at far larger scale (200+ US units); comparable in ethnic-cuisine full-service dining, lunch/dinner occasion set, and catering/event programming, though operates at materially broader scale and Asian (not Indian) cuisine.
• Noodles & Company: Multi-unit fast-casual chain offering globally-inspired noodle and pasta dishes; comparable as a multi-channel casual dining operator (dine-in/takeout/delivery/catering) targeting similar everyday-occasion customers, though at larger scale and broader cuisine mix.
• Chipotle Mexican Grill: Largest US fast-casual chain, demonstrating the scaled-up version of a single-cuisine simplified-kitchen operating model; comparable in operational philosophy (limited equipment, fresh ingredients, digital ordering) though at vastly larger scale and Mexican cuisine.

Regional players

• Palace of India: Indian restaurant operator with multiple PA locations serving dine-in and takeout; comparable as a regional competitor in the same Philadelphia-area Indian dining market.

Direct peers

• Bawarchi Biryanis: Multi-unit Indian restaurant brand with East Coast presence; comparable as a regional Indian dining operator scaling beyond a single location with consistent menu execution.
• Saravanaa Bhavan: International Indian vegetarian restaurant chain with US locations in NJ/NY; comparable as a multi-unit Indian restaurant brand operating sit-down service in the Northeast with similar cuisine positioning and cultural authenticity focus.
• Tulsi Indian Restaurant: Upscale Indian restaurant in the Northeast serving North Indian cuisine; comparable in cuisine authenticity, full-service dining format, and regional North Indian menu focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TiffinIndianCuisine
• LinkedInlinkedin.com/company/tiffin-indian-cuisine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiffin Indian Cuisine