The Elder Law Center of Kirson & Fuller

What The Elder Law Center of Kirson & Fuller does

The Elder Law Center of Kirson & Fuller is a privately held boutique law firm headquartered in Orlando, Florida, founded in 2011 by Heather C. Kirson and Patricia T. Fuller. The firm provides specialized elder law and life care planning legal services across seven practice areas: Medicaid Asset Protection Planning, VA Benefits, Guardianship, Probate and Trust Administration, Estate Planning, Special Needs Planning, and an umbrella Life Care Planning service that integrates Board Certified Elder Law attorneys with Elder Care Coordinators under a single flat fee. Its client base consists of individuals and families in Central Florida navigating aging-related legal needs, including seniors qualifying for Medicaid or VA long-term care benefits, adults establishing wills and trusts, families of individuals with disabilities, and veterans seeking Aid & Attendance pensions.

The firm's competitive positioning rests on a credentialed professional bench: three Florida Bar Board Certified Elder Law Attorneys (a statutorily recognized specialization), multiple VA Accredited Attorneys authorized to practice before the Department of Veterans Affairs, and six practicing attorneys supported by paralegals and administrative staff. The firm does not operate proprietary technology, software products, APIs, or AI/ML systems; service delivery is conducted through in-person consultations at its Orlando office, virtual consultations, free educational seminars at senior centers, and an active content marketing program (70+ published blog articles and social channels on Facebook, LinkedIn, and Instagram).

The business model is a professional services revenue model. Most engagements are billed on an hourly basis at undisclosed rates, with the Life Care Planning product sold at one flat fee structured as a multi-year engagement. Client acquisition is sales-led, driven by seminars, a referral network anchored in healthcare providers, senior living facilities, senior centers, and nonprofit partners, and direct consultations. The firm has no disclosed institutional ownership, venture backing, or M&A activity, and continues to operate as an independent professional partnership following co-founder Patricia T. Fuller's death in 2017, with Heather C. Kirson serving as Managing Partner.

Name

The Elder Law Center of Kirson & Fuller

Legal name

Kirson & Fuller

Website

https://kirsonfuller.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Elder Law Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elder law services
• Medicaid asset protection
• Estate planning
• Guardianship proceedings
• VA benefits planning

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services: Professional legal services billed at hourly rates for elder law matters including Medicaid planning, guardianship, estate planning, probate, special needs planning, VA benefits, and life care planning. Guardianship attorney fees are charged on an hourly basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Elder Law Center of Kirson & Fuller is a boutique Orlando law firm that provides elder law legal services to individuals and families. Its core offering centers on Life Care Planning, which integrates Medicaid Asset Protection Planning, VA Benefits navigation, Guardianship, Estate Planning, Probate and Trust Administration, and Special Needs Planning. The firm combines Florida Bar Board Certified Elder Law Attorneys with an Elder Care Coordination team to deliver legal representation coupled with practical care advocacy for aging and disabled clients.

Product overview

The Elder Law Center of Kirson & Fuller is a boutique elder law firm offering legal services in seven practice areas. The core service is Life Care Planning, which serves as an umbrella service combining Medicaid Asset Protection Planning, VA Benefits, Estate Planning, Guardianship, Probate, Trust Administration, and Special Needs Planning. The firm provides comprehensive legal services for elders and individuals with special needs, with a focus on asset preservation while qualifying clients for public benefits to cover long-term care costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicaid Asset Protection Planning Legal representation to help individuals qualify for Medicaid benefits while preserving hard-earned assets, including reviewing assets, medical expenses, estate planning documents, and completing and submitting Medicaid applications.
• VA Benefits Legal assistance for veterans and surviving spouses to access VA benefits, including the Aid & Attendance pension for long-term care costs, by analyzing assets, estate planning documents, and navigating VA non-service-connected pension options.
• Guardianship Legal representation for guardianship proceedings in Florida, including petitioning courts to appoint guardians for individuals who lack mental capacity to manage financial affairs or make personal health care decisions.
• Probate Legal representation for probate administration including Summary Administration for estates under $75,000 and Formal Administration, representing Personal Representatives and Executors in court proceedings and estate distribution.
• Trust Administration Legal counsel for Trustees of trusts including Special Needs Trusts, ensuring fiduciary duties are met and advising on government benefits coordination (SSI and Medicaid) to prevent disqualification.
• Estate Planning Comprehensive estate planning services including Last Will and Testament, Revocable Living Trust, Durable Power of Attorney, Designation of Health Care Surrogate, Living Will, and Designation of Preneed Guardian documents.
• Special Needs Planning Legal services for families of individuals with special needs including naming guardians, creating Special Needs Trusts, choosing trustees, and finding care providers and housing. Special Needs Trusts allow disabled individuals to receive funds without losing government benefits.
• Life Care Planning A comprehensive approach combining Florida Bar Board Certified Elder Law attorneys with Elder Care Coordinators to help elders and families navigate legal, financial, and long-term care needs. Services include Medicaid and VA Planning, estate planning, asset protection, and care coordination under one flat fee.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Best BuddiesminorOthersHeather Kirson served as former member of the Best Buddies Advisory Board for Central Florida. The firm supports Best Buddies programs including participation in the Champion of the Year Gala and employment programs for individuals with intellectual and developmental disabilities (Best Buddies Jobs Program).
• Cornerstone Hospice Care CenterminorOthersRenée V. Peppy served on the Cornerstone Hospice Care Center at Health Central Ocoee Capital Campaign Board (2017-2020) and the Orange County Community Advisory Council (2020-2022).
• Seniors FirstminorOthersAlyse N. Verner serves as board member of Seniors First, a Central Florida nonprofit supporting senior advocacy and guardianship alternatives.
• Florida State Guardianship AssociationminorOthersBoth Heather Kirson and Renée Peppy are members of the Florida State Guardianship Association. Renée Peppy serves on the Board of Directors. Central Florida State Guardianship Association (2019-2020).
• Central Florida Lewy Body, Inc.minorOthersTracy A. Zanco serves as Board Member of Central Florida Lewy Body, Inc., an organization supporting families affected by Lewy Body dementia.
• The Jewish PavilionminorOthersThe firm participates in The Jewish Pavilion's charity events to enhance the lives of elders in long-term care in Central Florida.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klafter & Burke LLP: Boutique Florida elder law firm focused on Medicaid planning, VA benefits, estate planning and guardianship. Closely comparable practice mix and Florida regional focus.
• Farr Law Firm: Florida-based elder law and estate planning firm with similar practice areas (Medicaid planning, VA benefits, guardianship, probate). Comparable boutique model serving the Florida 55+ market.
• Law Office of David L. Pennington: Florida elder law practice with overlapping services including Medicaid planning, VA benefits, guardianship, and probate. Direct boutique competitor in the regional market.
• Law Offices of John R. Mott: Florida elder law and estate planning practice covering Medicaid planning, VA benefits, and guardianship. Comparable regional boutique structure.

Emerging players

• Trust & Will: Digital estate planning platform offering online wills and trusts. Emerging threat to lower-complexity estate planning work that anchors the firm's entry-level engagements.

Broad incumbents

• AARP: National advocacy organization for adults 50+ that provides elder care information and legal service referrals. Operates adjacent to but not directly competing with the firm's paid services.
• LegalZoom: Online legal services platform offering commoditized wills, trusts, and estate planning documents. Represents the disruptive self-service threat to lower-complexity estate planning engagements.

Others

• National Academy of Elder Law Attorneys (NAELA): Professional membership association of elder law attorneys of which the firm is a member. Industry association setting standards and providing referral ecosystem for elder law practices.
• Academy of Florida Elder Law Attorneys (AFELA): Florida chapter of NAELA. AFELA awarded Heather Kirson Member of the Year in 2023, signaling the firm's standing in this industry body.

Regional players

• Marshall Parker & Weber: Regional elder law firm with a similar practice mix (Medicaid planning, VA benefits, estate planning, guardianship) operating in a different geography. Useful for benchmarking outside-Florida elder law unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KirsonFuller
• LinkedInlinkedin.com/company/the-elder-law-center-of-kirson-&-fuller
• Instagraminstagram.com/kirsonfuller

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Elder Law Center of Kirson & Fuller