Aktsiaselts Silmani Elekter

What Aktsiaselts Silmani Elekter does

Aktsiaselts Silmani Elekter (d/b/a Silman) is an Estonian private electrical installation and lighting solutions company founded circa 1993 and headquartered in Tallinn. Operating through owned sales offices in Tallinn and Tartu (Estonia) and a wholly owned subsidiary SIA Silman LV in Riga (Latvia), the company functions as a multi-brand distributor and project integrator, representing more than 40 European lighting and electrical equipment manufacturers — predominantly German (TRILUX, ABB, Legrand, Hager, Hensel, Selux, Berker), Italian (Viabizzuno), Spanish (Arkoslight, Fontini, Simon), French (Roger Pradier), and Swedish (Partex). Its product portfolio spans six lighting categories (interior, exterior, technical/industrial, safety/emergency, LED strips and profiles, and lighting control) plus sockets and switches, installation materials, light sources, doorbells, signal systems, electrician tools, electric heating (Fenix Ecofloor), wire/cable markers (Partex), and ABB low-voltage automation equipment.

The company serves three primary customer segments — end consumers (B2C) seeking residential lighting, businesses (B2B) requiring office/retail/commercial solutions, and public sector clients including municipalities and diplomatic facilities — alongside a secondary channel of professional electricians and installers. Revenue mechanics are split between one-time product sales of luminaires, electrical installation materials, and ABB low-voltage/automation equipment, and professional services revenue from custom lighting design and implementation projects. The company has completed approximately 900 custom projects according to its website and sells roughly 1.2 million products annually through its own offices plus a reseller/dealer network across Estonia and Latvia. Pricing is quote-based and not publicly disclosed; go-to-market combines direct field sales at the three offices with channel distribution through authorized dealers.

Recent strategic positioning emphasizes smart and human-centric lighting, with integration of CASAMBI Bluetooth wireless control, DALI, KNX, Trilux LiveLink, and DMX protocols, and a Human Centric Lighting offering based on tunable white (2000K–6500K) circadian-rhythm optimization. The company does not disclose revenue, employee compensation, or ownership structure in available sources, and operates with a small core staff of 1–10 per firmographic data, relying on its dealer network and project partners for operational scale.

Name

Aktsiaselts Silmani Elekter

Legal name

AS Silmani Elekter

Website

https://silman.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Silmani Elekter is an Estonian privately held distributor and lighting design integrator representing 40+ European lighting and electrical brands, serving B2C, B2B, and public-sector customers in Estonia and Latvia through sales offices and a dealer network.

Ownership category

akta.pro rank

Product category

Electrical & Lighting Distribution

NAICS

Electric Lighting Equipment Manufacturing (33513), Wiring Device Manufacturing (33593), Electrical Equipment Manufacturing (3353)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Dimmer, Switch & Lighting Control Installation (HSAOAFAJ), Street Lighting & Area Lighting EPC / Maintenance (EUAEACAH)

Keywords

• Electrical installation materials
• Lighting fixtures distribution
• Architectural lighting design
• Lighting control systems
• Smart lighting solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lighting Fixtures and Equipment Sales: Sale of luminaires, LED fixtures, switches, sockets, and electrical installation materials from European manufacturers
2. Lighting Design Services: Professional lighting design and implementation services for custom projects
3. Low Voltage and Automation Equipment: Sale of ABB automation products including circuit breakers, contactors, relays, and control panels

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aktsiaselts Silmani Elekter is an Estonian electrical installation and lighting solutions distributor and project integrator. The company supplies lighting fixtures, sockets, switches, LED strips, installation materials, low-voltage automation equipment, and electrician tools from over 40 European manufacturers, and provides professional architectural lighting design and consulting services to residential, commercial, and public-sector clients across Estonia and Latvia.

Product overview

Aktsiaselts Silmani Elekter is an electrical installation and lighting solutions company serving both end consumers and professionals. The company operates as a distributor and project integrator, representing over 40 European suppliers (primarily from Germany, Italy, Spain, and Poland). The core offering encompasses: (1) a comprehensive range of lighting fixtures organized into six main categories: Interior Lighting (Sisevalgustid), Exterior Lighting (Välisvalgustid), Technical Lighting (Tehnilised valgustid), Safety Lighting (Turvavalgustid), LED Strips and Profiles (LED-ribad ja profiilid), and Lighting Control (Valgustuse juhtimine) systems including CASAMBI, DALI, KNX, Trilux LiveLink, and DMX; (2) Sockets and Switches (Pistikupesad ja lülitid) with various IP protection classes; (3) Installation Materials (Installatsioonimaterjalid); (4) Light Sources (Valgusallikad); (5) Doorbells (Uksekellad); (6) Signal Systems (Signaalsüsteemid); (7) Electrician Tools (Elektriku tööriistad) including Haupa; (8) Electric Heating Devices (Elektrikütte seadmed) including Fenix Ecofloor floor heating; (9) Wire and Cable Markers (Juhtme- ja kaablimärgised) from Partex; (10) Low Voltage and Automation Devices (Madalpinge ja automaatikaseadmed) with partners ABB, Hensel, Hager, Legrand; and (11) Lighting Solutions (Valgustuslahendused) - a service offering lighting design and implementation. Represented brands include Roger Pradier (French exterior lighting since 1910), Arkoslight (Spanish design lighting since 1984), Selux (German exterior lighting), ABB, Berker, TRILUX, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Lighting (Sisevalgustid) Indoor luminaires including surface and recessed ceiling lights, wall lights, pendants, system lights, table and floor lamps, plafonds, track lights, spotlights, office/workplace lights, and retail store lights.
• Exterior Lighting (Välisvalgustid) Outdoor luminaires including street lights, park lights, floodlights, bollard lights, facade lights, ground-recessed lights, garden lights, terrace lights, motion-sensor lights, pool lights, portable garden lights, and street light poles.
• Technical Lighting (Tehnilised valgustid) Industrial-grade luminaires for harsh and specialized environments: industrial lights, vandal-resistant lights, explosion-proof lights, gas-tight lights, sauna lights, sports hall lights, pool lights, and portable construction/workplace lights.
• Safety Lighting (Turvavalgustid) Emergency and evacuation luminaires, centrally powered emergency lighting devices with automatic control systems, and emergency lighting monitoring systems for safety compliance.
• LED Strips and Profiles (LED-ribad ja profiilid) LED strips for indoor and outdoor use, mounting profiles, and LED connectors/fittings for accent and architectural lighting.
• Lighting Control Systems (Valgustuse juhtimine) Lighting control offerings including CASAMBI wireless Bluetooth control, Trilux LiveLink, DALI, KNX, motion/occupancy sensors, and DMX control for automated and smart lighting management.
• Sockets and Switches (Pistikupesad ja lülitid) Interior, furniture-integrated, floor, desk, socket-post, and industrial sockets and switches in IP20, IP44, IP54, and IP65 protection classes.
• Installation Materials (Installatsioonimaterjalid) PVC installation boxes, panel boxes, cable ferrules and terminals, cable ties, cable glands, membrane glands, mounting boxes, heat-shrink cable accessories, cable mounting and connection accessories, lighting gutters, and lighting rails.
• Light Sources (Valgusallikad) Replacement lamps and light sources from represented European manufacturers.
• Doorbells (Uksekellad) Doorbell systems and components for residential and commercial buildings.
• Signal Systems and Switches (Signaalsüsteemid ja lülitid) Signal systems and switches for various building and industrial applications.
• Electrician Tools (Elektriku tööriistad) Specialized professional tools for electricians and installers, including Haupa brand tools ranging from marking pencils to hydraulic battery tools.
• Electric Heating Devices (Elektrikütte seadmed) Electric heating equipment including Fenix Ecofloor floor heating cables and systems.
• Wire and Cable Markers (Juhtme- ja kaablimärgised) Wire, cable, pipe, and component markers from Partex, including single and multi-symbol markers, stainless steel markers, and marker printing equipment.
• Low Voltage and Automation Devices (Madalpinge ja automaatikaseadmed) Low voltage electrical equipment including panel boards, circuit breakers, residual current devices, surge protection, combined breakers with RCDs, contactors, thermal relays, motor protection switches, signal lamps, pushbuttons, relays, time relays, and voltage/current relays from ABB, Hensel, Hager, and Legrand.
• Lighting Solutions Service (Valgustuslahendused) Complete lighting solution service covering lighting design and lighting control implementation, provided to private individuals, companies, and public sector clients.

Quantifiable outcome

• 900 custom special projects completed
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and major.

• TRILUXcoreChannel Partner/ Reseller/ DistributorGerman lighting manufacturer - one of the main lighting partners representing high-quality industrial and architectural lighting solutions
• CasambicoreTechnology or IntegrationFinnish wireless lighting control technology provider offering Bluetooth-based smart lighting management solutions
• ABBcoreChannel Partner/ Reseller/ DistributorInternational electrical equipment manufacturer with 130+ years of history. Silman offers ABB low voltage equipment, circuit breakers, automation products, and switchgear through their sales offices
• LegrandmajorChannel Partner/ Reseller/ DistributorGlobal specialist in electrical and digital building infrastructure. Products include switchgear and electrical protection equipment
• HagermajorChannel Partner/ Reseller/ DistributorSupplier of switchgear, circuit protection, and building automation systems
• HenselmajorChannel Partner/ Reseller/ DistributorSpecialist in electrical distribution systems and enclosures
• PartexmajorChannel Partner/ Reseller/ DistributorSwedish world-leading cable marker manufacturer established in 1946. Silman has represented Partex for 20 years, offering wire, cable, and component markers
• BerkercoreChannel Partner/ Reseller/ DistributorGerman switches and sockets manufacturer known for quality and design. Key product line for interior installations
• ArkoslightcoreChannel Partner/ Reseller/ DistributorSpanish lighting manufacturer established in 1984, known for design luminaires. Silman is exclusive distributor in Estonia with 50+ design awards
• Roger PradiermajorChannel Partner/ Reseller/ DistributorFrench outdoor lighting manufacturer with continuous production since 1910. Known for quality aluminum outdoor fixtures with 25-year corrosion warranty
• SeluxmajorChannel Partner/ Reseller/ DistributorGerman outdoor lighting manufacturer with 553 employees, operating globally. Known for park, plaza, pathway, and street lighting fixtures with timeless design
• FontinimajorChannel Partner/ Reseller/ DistributorSpanish manufacturer of designer switches and sockets, including historical reproduction lines suitable for heritage buildings
• SimonmajorChannel Partner/ Reseller/ DistributorSpanish manufacturer of switches, sockets, and electrical installation equipment
• ViabizzunomajorChannel Partner/ Reseller/ DistributorItalian lighting manufacturer known for architectural and design lighting solutions
• FenixmajorChannel Partner/ Reseller/ DistributorManufacturer of Ecofloor underfloor heating cables and systems

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rexel: Global electrical products distributor with multi-brand portfolios similar to Silman's, including lighting, switches, and automation. Serves professional installers and B2B customers in adjacent and overlapping markets.
• Zumtobel Group: Austrian architectural lighting group (Zumtobel, Thorn, Tridonic). Comparable premium architectural lighting positioning with design-service offerings that overlap with Silman's specification work.
• Signify (Philips Lighting): Global lighting leader (Philips, Interact) with direct sales and distributor networks across Europe. Competes with Silman in commercial, outdoor, and smart lighting segments and reaches customers Silman also serves.
• Fagerhult Group: Swedish-listed lighting manufacturer and solutions provider with premium European brands. Represents one of the supplier-brand categories Silman distributes, illustrating the upstream tier Silman depends on.
• Onninen (Sonepar): Pan-Nordic and Baltic electrical wholesaler under Sonepar, distributing lighting, wiring devices, and automation products. Overlaps with Silman across product categories and the Baltic customer base at greater scale.
• Glamox: Norwegian lighting manufacturer with strong Nordic and Baltic presence, selling both direct and through distributors. Adjacent to Silman's distribution and design services for professional and architectural lighting.
• Sonepar: Global electrical distribution leader with extensive Baltic presence. Competes with Silman across wiring, lighting, and industrial automation distribution, but at vastly larger scale.

Regional players

• Ahlsell: Nordic technical wholesaler with presence in the Baltics, distributing electrical installation materials, lighting, and tools. Comparable product mix and customer segments but broader geographic scale.
• Wattinen (Onninen Finland): Finnish electrical wholesaler affiliated with Sonepar selling lighting, installation materials, and automation. Comparable B2B distributor model serving electricians and contractors.

Direct peers

• Elektroskandia: Nordic and Baltic electrical distributor with operations in Estonia, Latvia, and Lithuania. Directly comparable as a multi-brand electrical and lighting distributor serving B2B electricians and contractors in the same geographies as Silman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/silmanielekter
• LinkedInlinkedin.com/company/silmani-elekter-as/posts/?feedView=images
• Instagraminstagram.com/silmani_elekter_as

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktsiaselts Silmani Elekter