What Vitamines.com does

Vitamines.com B.V. is a Dutch direct-to-consumer e-commerce retailer specializing in vitamins, minerals, supplements, sports nutrition, and beauty-from-within products, founded in 2022 by Manon van Essen and headquartered in Amsterdam. The company operates three proprietary sub-brands — Daily Co (daily health supplements), Herbolist (women-focused beauty and multivitamins, including micropeptide collagen), and Boom Nutritions (sports nutrition including greens, creatine, and whey/vegan protein) — all developed and produced in the Netherlands with EFSA-substantiated health claims. Its positioning targets women specifically, with dosage levels, tablet sizing, and formulations tailored to female physiology, addressing a market gap where most supplement brands default to male-oriented high-dosage products.

The commercial platform is built on Shopify, with Klaviyo handling email retention, Tolstoy enabling video commerce, Google Analytics tracking traffic, and Cookie Confirm managing consent. A Vitamines Quiz serves as the primary product-led growth mechanism, routing customers into personalized routines across four verticals (Health, Body, Shape, Beauty). Marketing relies on organic social via Instagram and TikTok, influencer ambassadorships (including Arie Boomsma for Boom Nutritions), and email. The storefront ships to 33+ countries across Europe and the United States with multi-language support (English, Dutch, German) and EUR pricing throughout.

Vitamines.com monetizes exclusively through one-time direct e-commerce sales with no subscription model disclosed; bulk discounts of 10-15% (3-pack), 20-25% (6-pack), and 50% (9-pack) drive larger basket sizes. The company has shipped over 150,000 packages and served more than 50,000 customers since founding, with a lean operating footprint of 1-10 employees. Revenue is not publicly disclosed and no external funding rounds are referenced, suggesting bootstrapped growth. Product highlights include the Marie Claire award-winning Herbolist Beauty Blend and category extensions into GLP-1-adjacent nutrition (Daily Co Skinny Support with glucomannan, Daily Co Digestion GLP-1 Support).

Name

Vitamines.com

Legal name

Vitamines.com B.V.

Website

https://vitamines.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitamines.com is a Dutch direct-to-consumer e-commerce retailer selling EFSA-substantiated vitamins, supplements, sports nutrition, and beauty products under three proprietary sub-brands (Daily Co, Herbolist, Boom Nutritions), primarily targeting women and shipping to 33+ countries from a Shopify-based platform.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Multivitamins & Daily Packs (CRADAGAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Vitamin supplements
• Health supplements
• Sports nutrition products
• Collagen supplements
• Online supplement store

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of health supplements through their Shopify e-commerce platform. Products are sold as one-time purchases with bulk discount options (3-pack and 6-pack). No subscription model mentioned. Revenue generated from individual transaction fees at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vitamines.com is a direct-to-consumer e-commerce shop that retails dietary supplements, vitamins, minerals, sports nutrition and beauty-from-within products under three in-house house brands (Daily Co, Herbolist, Boom Nutritions). All promoted brands are developed and produced in the Netherlands under strict quality controls, with EFSA-substantiated health claims and formulations specifically tailored to women's needs. Products are sold one-time (no subscription) with multi-pack bulk discounts and shipped directly from the Netherlands to customers across Europe and the United States.

Product overview

Vitamines.com is an e-commerce platform specializing in scientifically substantiated health and wellness supplements for women, featuring three main sub-brands: Boom (protein and athletic performance products including Boom Greens, creatine, and whey protein), Herbolist (beauty and female-focused supplements including collagen, matcha, and multivitamins), and Daily Co (targeted daily supplements including GLP-1 support, vitamins, minerals, and omega-3). The company emphasizes EFSA-substantiated health claims, Dutch production, and fair pricing, positioning itself as a science-based alternative to traditional supplement retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Daily Co: Supplement brand focusing on daily health products including vitamins, minerals, and digestive support. Products include Magnesium 200, Fish Oil Omega-3, Vitamin D3, Vitamin C, Vitamin B12, Skinny Support, and Digestion GLP-1 Support. Locally produced in the Netherlands.
• Herbolist
• Boom Nutritions

Products and services

• Boom Greens

Quantifiable outcome

• Up to 40% better results for weight loss when combined with energy-restricted diet
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Solgar: Established premium vitamins and supplements brand sold through health stores and online. Comparable on premium positioning, EFSA-equivalent regulatory claims, and broad supplement portfolio overlap with Daily Co and Herbolist product lines.
• Holland & Barrett: Europe's largest health and wellness retailer with hundreds of brick-and-mortar stores across the UK, Netherlands, and other European countries. Comparable as a multi-category supplement and vitamins retailer serving similar consumer health needs; broader assortment and omnichannel footprint make it the dominant incumbent that Vitamines.com competes against in the Dutch/European market.
• Myprotein: Large European D2C sports nutrition and supplement brand offering whey protein, creatine, and vitamins. Comparable on the Boom Nutritions sports-nutrition portfolio and European customer base; broader catalog and far larger scale make it a broad incumbent rather than a direct niche competitor.
• Vitabiotics: UK-based vitamin and supplement manufacturer with women-focused product lines (e.g., Pregnacare, Wellwoman). Comparable to Herbolist on women-targeted formulations and life-stage products; broader incumbent with established retail distribution.

Emerging players

• Form Nutrition: European plant-based nutrition brand offering greens, protein powders, and functional supplements. Comparable to Boom Nutritions product portfolio (greens, vegan protein, creatine) and to Vitamines.com on women-friendly wellness positioning and European DTC execution.
• Vital Proteins: US D2C collagen and beauty-from-within supplement brand acquired by Nestle Health Science. Direct competitor to Herbolist's Collagen Beauty Blend and Collaccino product line on positioning, format, and target demographic.
• AG1 (Athletic Greens): Premium greens/superfood powder brand competing with Vitamines.com's Boom Greens product. Similar positioning (science-backed, premium-priced daily nutrition), heavy influencer marketing, and subscription-led DTC model — comparable on target demographic and product format.

Direct peers

• Ritual: US-based D2C supplement brand with science-backed positioning and women-focused multivitamin offerings. Highly comparable to Vitamines.com on business model (Shopify-style DTC, subscription-friendly), target customer (health-conscious women), and differentiation strategy (transparent ingredients, no shady additives).
• Care/of: D2C personalized vitamin company offering a quiz-based product recommendation flow and sachet-format daily packs. Closely comparable to Vitamines.com on personalization mechanism (both use an online quiz), women-skewing audience, and digital-first DTC execution.

Regional players

• YourSupplements: European subscription-based personalized vitamin service operating in the UK and select European markets. Comparable to Vitamines.com on personalization quiz and DTC vitamins positioning, but primarily UK-focused versus Vitamines.com's Netherlands/DACH/Europe emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vitaminescom
• TikToktiktok.com/@vitaminescom
• LinkedInlinkedin.com/company/vitaminescom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitamines.com