WABEMA Metallhandel GmbH

What WABEMA Metallhandel GmbH does

WABEMA Metallhandel GmbH is an Austrian e-commerce company, founded in 2020 by Markus Waldenberger, that sells certified steel fire protection doors and related hardware to B2C and B2B customers in Austria and Germany. The company operates from registered headquarters in Geboltskirchen and a customer-facing office at TIZ-Landl in Grieskirchen, with a small team of 1-10 employees. Its core products are the EASY30-AT line of standard-sized fire doors and the PRO30-AT line of custom-measured fire doors, classified EI30-C and EI90 for the Austrian market and T30 and T90 RS for the German market, all certified to EN 1634-1, endurance-tested for 200,000 cycles per EN 1191, and equipped with patent-pending Dübelmontage dowel-mounting frames that eliminate mortar-based installation. The portfolio is supplemented by accessories including EVVA EPS profile cylinders, Basi blind cylinders, stainless steel door stoppers, RAL color samples, and Nuki smart-lock integrations.

Revenue is generated through direct online sales on the company's own webshop at wabema.com, with per-door pricing ranging from approximately €996 (entry-level 85×200 cm) to over €1,500 (larger and custom configurations), plus accessories (€9-€105) and recurring professional services billed at €89 net per hour for on-site measurement, technical drawing, installation, and maintenance. B2B customers (craftsmen, hotels, building material traders, construction firms) access dedicated business accounts with individual discount rates and tax-free EU purchasing. The go-to-market is product-led e-commerce supported by Google Ads/Shopping, organic social presence on Facebook, Instagram, LinkedIn, Pinterest, and YouTube, Judge.me customer reviews, WhatsApp Business, and a Mistral AI chatbot for customer service. Distribution combines parcel shipping for accessories with free truck delivery for doors within Austria, plus cross-border shipping to Germany at €19.99-€224 depending on mode.

Name

WABEMA Metallhandel GmbH

Legal name

WABEMA Metallhandel GmbH

Website

https://wabema.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

WABEMA Metallhandel GmbH is an Austrian e-commerce retailer selling certified steel fire protection doors (EI30/EI90 for Austria, T30/T90 for Germany), accessories, and installation services to private homeowners and B2B clients such as craftsmen, hotels, and building material traders in Austria and Germany.

Ownership category

akta.pro rank

Product category

Fire Protection Doors

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)

akta.pro secondary industries

Exterior Doors (IMADAIAA), Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI), Door & Door Frame Repair (Interior/Exterior, Jambs, Thresholds) (HSAGABAC)

Keywords

• Fire protection doors
• Steel security doors
• Fire-rated doors
• Building material trade
• Door installation services

Headquarters

HQ city

Grieskirchen

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fire Protection Door Sales: Revenue from selling standardized and custom-configured steel fire protection doors (Brandschutztüren) in EI30 and EI90 classifications. Products available in standard sizes and custom measurements for Austrian and German markets. Pricing varies by door type, size, configuration options (color, frame type, hardware), and ranges from approximately €996 to over €1,500 per unit.
2. Accessories & Hardware Sales: Revenue from selling door accessories including profile cylinders (EVVA EPS from €104.90), blind cylinders (Basi from €29.40), door stoppers (from €17.80), color samples (€9.00), and smart home products like Nuki smart locks.
3. Professional Services (Montage, Aufmaß, Wartung): Revenue from assembly services for fire protection doors, on-site measurement-taking, technical drawing creation (DWG), and maintenance/repair services for security and fire doors. Service rates: €89 net per person/hour (€106.80 brutto including 20% VAT).
4. B2B Business Customer Accounts: B2B customers (craftsmen, hotels, building material traders) receive individual discount rates, tax-free purchasing for EU intra-community deliveries, and custom payment terms. Individual business customer discounts applied via personal coupon codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

WABEMA Metallhandel GmbH is an Austrian metal trading company that manufactures and sells certified steel fire protection doors (Brandschutztüren) for residential and commercial buildings across Austria and Germany. The product range includes EI30 and EI90-rated doors for the Austrian market and T30/T90-rated doors for the German market, available in custom sizes, colors, and finishes with smart lock integration. The company complements product sales with professional on-site measurement (Aufmaß), technical drawing, installation, and maintenance services, supported by an e-commerce webshop.

Product overview

WABEMA Metallhandel GmbH is an Austrian-based B2C and B2B e-commerce company specializing in fire protection doors (Brandschutztüren). Its product portfolio centers on steel fire doors classified EI30/EI90 for Austria (AT) and T30/T90 for Germany (DE), offered in standard sizes via the EASY30-AT line and custom measurements via the PRO30-AT line. The portfolio is organized into two main product lines — EASY30-AT (standard fire doors in predefined dimensions) and PRO30-AT (custom-measured fire doors) — complemented by a range of accessories including EVVA EPS profile cylinders, Basi blind cylinders, stainless steel door stops, and RAL color samples. WABEMA also offers ancillary services including professional installation (Montageservice), on-site measurement with technical drawings (Aufmaß & Zeichnungen), door maintenance, and window services. All products are produced in Austria (Made in Austria).

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Fire Protection Doors (Brandschutztüren)

Quantifiable outcome

• 200,000 cycles durability tested according to EN 1191
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Ryterna: Ryterna is a Baltic-based manufacturer of sectional, industrial, and garage doors with strong presence in Northern and Eastern Europe. It is comparable to WABEMA as a steel door specialist with online and dealer channels, but operates in a different geographic footprint (Baltics/UK/Eastern Europe rather than AT/DE).

Others

• GEZE: GEZE is a leading German manufacturer of door hardware, including sliding-rail door closers integrated into WABEMA's fire doors as standard equipment. It is relevant as both an enabling supplier and ecosystem participant in the certified fire door stack rather than as a direct competitor.
• Nuki Home Solutions: Nuki is an Austrian smart-lock company whose products WABEMA bundles with its fire doors to enable certified smart access control. It is comparable as an ecosystem partner rather than a competitor, and shares WABEMA's Austrian DACH-focused, online-led go-to-market.
• EVVA: EVVA is an Austrian manufacturer of high-security lock cylinders (including the patented EPS profile) that WABEMA resells as an accessory for its fire doors. It is comparable as a key upstream supplier/partner rather than a direct competitor, and shares WABEMA's Austrian 'Made in Austria' positioning.

Direct peers

• Teckentrup: Teckentrup is a German manufacturer specializing in steel doors, fire-rated doors (T30/T90), and security doors with multi-leaf and oversize configurations. It is one of the closest direct competitors to WABEMA in DACH, offering certified EI/T-class steel doors with similar customization and installation service models.

Emerging players

• Krispol: Krispol is a Polish manufacturer of garage doors, industrial doors, and steel entrance doors with a multi-channel sales model across Central Europe. It is comparable to WABEMA as a regionally focused steel door specialist targeting both B2C and trade customers with online ordering.
• WIŚNIOWSKI: WIŚNIOWSKI is a Central European manufacturer of garage, industrial, and steel entrance doors with growing presence in the DACH market via dealer and online channels. It is comparable to WABEMA as a multi-channel steel door specialist expanding beyond its home market, though at larger scale and with a broader product range.

Broad incumbents

• ASSA ABLOY: ASSA ABLOY is the global leader in access solutions, including certified fire-rated steel doors, security doors, and door hardware (lock cylinders, closers). It competes broadly with WABEMA across the integrated door + hardware stack and dwarfs the company in scale and R&D capacity.
• Hörmann: Hörmann is Europe's largest manufacturer of industrial, commercial, and fire-rated doors (including EI30/EI90 and T30/T90 equivalents) plus garage doors. It competes head-on with WABEMA's steel fire door range but at vastly greater scale, broader product portfolio, and through extensive dealer networks across the DACH region.
• Novoferm: Novoferm is a major European manufacturer of industrial, commercial, and fire-rated doors and operators, active across Germany, the Netherlands, Belgium, France, and beyond. It overlaps directly with WABEMA in fire-rated steel doors and security doors, but operates at far larger scale with broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wabema
• Facebookfacebook.com/wabema-brandschutzturen
• LinkedInlinkedin.com/company/wabema-metallhandel
• Instagraminstagram.com/wabema

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WABEMA Metallhandel GmbH