Saldo Accounting Inc.

What Saldo Accounting Inc. does

Saldo Accounting Inc. is a privately held, independent accounting firm based in Toronto, Ontario, founded circa 2007 and operating continuously for approximately 19 years. The firm delivers full-service accounting, bookkeeping, tax preparation, CRA audit representation, and business consulting services to individuals, self-employed professionals, small businesses, entrepreneurs, and non-profit organizations across the Greater Toronto Area. Its five core service lines — Personal & Business Taxes, Bookkeeping Solutions, Accounting & Business Consulting, Business Solutions, and CRA Auditing — are delivered through in-person, virtual, and after-hours appointments by arrangement.

The firm's underlying technology is limited to the implementation and configuration of third-party accounting software and cloud bookkeeping platforms for clients; it does not operate a proprietary software product. Revenue is generated entirely through professional services billing on a custom, quote-based engagement model, with no publicly disclosed pricing or rate cards. The go-to-market motion is sales-led and relationship-driven, relying on direct outreach, referrals, and a recently launched website (March 2024) that currently carries only placeholder content.

The firm appears to be a small, owner-operated practice with no disclosed headcount, no institutional investors, no parent company, no M&A activity, and no partnerships or alliances documented in available sources. Ownership and management team details are not publicly disclosed beyond a single contact point ([email protected]). Operating geographies are regional, confined to Ontario, with no stated plans for geographic expansion.

Name

Saldo Accounting Inc.

Legal name

Saldo Accounting

Website

https://saldoaccounting.net

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Saldo Accounting Inc. is a Toronto-based, privately held accounting firm providing bookkeeping, tax preparation, CRA audit support, and business consulting services to individuals, small businesses, entrepreneurs, and non-profits across Ontario for over 19 years.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

akta.pro primary industry

Tax & Financial Document Preparation Organization (Non-Advisory) (HSAFAEAG)

Keywords

• Bookkeeping services
• Tax preparation services
• CRA audit support
• Small business accounting
• Business consulting services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Accounting Services: Billing for professional accounting, bookkeeping, tax preparation, and consulting services. Services offered as ongoing engagements (daily/weekly/monthly/quarterly needs) or one-time projects (e.g., system design, cleanup, incorporation).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Saldo Accounting Inc. is a Toronto-based accounting firm offering personal and corporate tax preparation, ongoing bookkeeping, cloud bookkeeping setup, CRA audit support, and small business registration and consulting services. The firm serves small businesses, non-profits, entrepreneurs, self-employed individuals, and personal tax clients with year-round one-on-one support, including after-hours appointments. Engagements span one-time tax filings, recurring monthly bookkeeping, and ongoing business advisory work.

Product overview

Saldo Accounting Inc. offers a unified suite of full-service accounting services rather than a software product platform. The company's portfolio consists of five interconnected service lines: Personal & Business Taxes (handling individual and business tax filing, HST, payroll, and CRA matters), Bookkeeping Solutions (covering record keeping, financial reporting, accounts payable/receivable, and cloud bookkeeping setup), Accounting and Business Consulting (providing financial statements, advisory services, cash flow analysis, and corporate compliance), Business Solutions (encompassing accounting system design, business registration, and brand consulting), and CRA Auditing (representing clients through CRA audits, from preparation to resolution and appeals). These services work together to provide comprehensive financial support across business lifecycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Income Tax Preparation

Quantifiable outcome

• Reduce accounting stress and complexity for clients
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Wealthsimple Tax: Canadian free DIY tax-filing platform (formerly SimpleTax, owned by Wealthsimple). Direct competitor for Saldo's individual tax segment, potentially eroding the firm's individual taxpayer client base by offering a free automated alternative.
• FreshBooks: Canadian-founded SMB accounting and invoicing software company. Competes with Saldo for the self-employed and small-business segment as a software-first alternative to full-service accounting engagements.
• Pilot.com: US-based outsourced bookkeeping and accounting service for SMBs and startups, combining software with human accountants. Highly comparable on SMB bookkeeping/outsourced accounting model and on serving startups and entrepreneurs — directly competing for the same customer profile Saldo serves.
• Bench Accounting: Tech-enabled US/SMB bookkeeping service combining software with dedicated bookkeepers. Competes with Saldo for the same SMB bookkeeping dollar, but delivers at scale via proprietary technology — representing both a competitive threat and a potential template for Saldo's evolution.

Direct peers

• Wave Financial: Canadian-founded small business accounting, invoicing, payroll, and bookkeeping software company. Direct competitor for Saldo's SMB and self-employed customer base — clients may use Wave as DIY alternative to Saldo's full-service bookkeeping offering.
• H&R Block Canada: Canadian tax preparation franchise with strong individual and small-business tax focus. Directly comparable to Saldo's tax prep service line and individual/self-employed customer segment, but delivers at retail scale rather than relationship-based professional services.
• Crowe Soberman LLP: Toronto-based mid-sized accounting and advisory firm providing tax, audit, bookkeeping, and consulting to SMBs, entrepreneurs, and non-profits. Closest peer by geography (Toronto), client segment, and full-service model — operating at larger scale but with a comparable professional-services positioning.
• MNP LLP: One of Canada's largest mid-market accounting and tax advisory firms with deep SMB and small-business focus across the country. Highly comparable to Saldo on client segment (Canadian SMBs and individuals) and on full-service tax, bookkeeping, and consulting offerings, but at much greater scale and geographic reach.

Broad incumbents

• KPMG Canada: Big Four accounting and advisory firm in Canada offering tax, audit, and consulting services to enterprises and SMBs. Overlaps with Saldo on service categories and Canadian market but operates at substantially larger scale and enterprise focus.
• BDO Canada: National Canadian accounting, tax, and advisory firm serving SMBs, non-profits, and individuals. Comparable on service breadth and Canadian SMB/client focus, but operates as a broad incumbent with significantly larger scale and multi-office footprint than Saldo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saldo Accounting Inc.