Ymca Of Southern West Virginia, Inc

What Ymca Of Southern West Virginia, Inc does

YMCA of Southern West Virginia, Inc. is a 501(C)(3) nonprofit organization (FEIN 55-0464596) founded in 1963 and headquartered at 121 East Main Street in Beckley, West Virginia. It operates two major facilities serving Southern West Virginia: a three-level Downtown Beckley facility with fitness equipment, gymnasium, indoor pool, wellness center, steam room, sauna, and locker rooms, and the Paul Cline Memorial Youth Sports Complex featuring eight full-size soccer fields with stadium seating, lights, locker rooms, conference rooms, and a 0.9-mile walking path. The organization is part of a nationwide network of 2,700 YMCAs across 10,000 communities and executes a mission centered on youth development, healthy living, and social responsibility grounded in Christian principles.

The organization's service portfolio spans tiered membership subscriptions (Adult, Family, Senior, Senior Couple, Teen, Young Adult, and Single Parent Family, billed monthly, semi-annually, or annually with ACH payment discounts), fee-based youth programming (Summer Day Camp for ages 5-12, Fall Youth Soccer ages 4U-12U, Youth Basketball PreK-6, Youth Volleyball grades 3-12, Co-Ed Flag Football), aquatic programming (Group and Private Swim Lessons, School Swim League, Junior Lifeguard Camp, Lifeguard Certification Course), Personal Training, Pool Party rentals, and a free drop-in Child Watch service for children aged 2 months to 7 years. Pricing for membership tiers ranges from $20/month (Teen) to $65/month (Family), with annual prepay options offering 1-month free plus waived joining fees.

Revenue is generated through a hybrid model combining recurring subscription memberships, transactional program fees, corporate sponsorships, donations via the annual Spirit of Beckley fundraiser (which has cumulatively raised $3.6 million since 1987 across 4,356 contributors impacting 106,000 children), and facility rentals. Distribution is direct-to-consumer through the Beckley facility welcome desk and self-service online registration at ymcaswv.com, supplemented by community-led acquisition via referrals and partnerships with schools (Concord College, WVU Tech), healthcare providers (AccessHealth), and local corporations (Pioneer Community Bank, App-Heat, Old Colony REALTORS, Ascend HR, Beckley Area Foundation). Leadership comprises CEO Jay Rist, COO Mathew Bishop, CFO Rachel Bishop, Chief Complex Officer Jason Logan, and functional directors covering Aquatics, Youth Development, Health & Wellness, and Sports & Recreation.

Name

Ymca Of Southern West Virginia, Inc

Legal name

YMCA of Southern West Virginia, Inc

Website

https://ymcaswv.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

The YMCA of Southern West Virginia is a 501(C)(3) nonprofit founded in 1963, operating a Downtown Beckley facility and the Paul Cline Memorial Youth Sports Complex to deliver memberships, youth sports, aquatics, personal training, and childcare programs to 5,000+ members in Southern West Virginia.

Ownership category

akta.pro rank

Product category

Community Recreation and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Club Sports Programs (EDALAIAB), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Community recreation services
• Youth sports programs
• Aquatic swim lessons
• Fitness memberships
• Nonprofit community center

Headquarters

HQ city

Beckley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Monthly, semi-annual, and annual membership fees for individuals, families, seniors, and teens. Core recurring revenue stream with tiered pricing based on membership type and billing frequency. ACH bank account payments offer discounts.
2. Youth Programs: Fee-based programs including Summer Day Camp, youth soccer, basketball, volleyball, flag football, and sports camps. Weekly fees for camps with required deposits; seasonal registration fees for youth sports.
3. Aquatic Programs: Group swim lessons, private swim lessons, School Swim League, and Junior Lifeguard Camp. Fee-per-session or package pricing for lessons and certification courses.
4. Personal Training: One-on-one certified personal training sessions and package deals for fitness coaching.
5. Sponsorships and Donations: Corporate sponsorships for youth sports programs and events; donations through Spirit of Beckley annual fundraiser supporting youth programs.
6. Facility Rentals: Pool party rentals and facility access for private events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The YMCA of Southern West Virginia is a nonprofit community organization that sells tiered memberships (Adult, Family, Senior, Teen, Young Adult, Single Parent Family) granting access to its Downtown Beckley fitness facility and pool, alongside an extensive fee-based program portfolio including youth sports leagues (soccer, basketball, volleyball, flag football), aquatic programs (group/private swim lessons, School Swim League, lifeguard certification, Junior Lifeguard Camp), summer day camps, personal training, and pool party rentals. The organization also runs the Spirit of Beckley annual fundraising campaign and accepts corporate sponsorships to support youth programs.

Product overview

The YMCA of Southern West Virginia operates as a nonprofit community organization offering a diverse portfolio of youth development, health and wellness, and social responsibility programs. The core offerings include various membership tiers (Adult, Family, Senior, Teen, Young Adult) providing access to fitness facilities, plus an extensive range of structured programs. The program portfolio spans youth sports (soccer, basketball, volleyball, flag football), aquatic programming (swim lessons, swim league, pool parties, lifeguard training), summer and specialty camps, personal training, and family services (child watch). Two major facilities serve the community: the Downtown Beckley Facility with gym, pool, and wellness center, and the Paul Cline Memorial Sports Complex with soccer fields. The organization also conducts annual fundraising through the Spirit of Beckley campaign and offers corporate sponsorship opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA Paul Cline Memorial Youth Sports Complex: State-of-the-art multi-purpose sports facility with eight full-size soccer fields, stadium seating, locker rooms, conference rooms, concession stand, walking path, and playground. Hosts youth soccer programs, area school teams, and regional tournaments.

Products and services

• Membership Programs Tiered membership subscriptions (Adult Single $45/month, Family $65/month, Senior Individual $30/month, Senior Couple $40/month, Teen $20/month, Young Adult $35/month, Single Parent Family $55/month) granting access to the Downtown Beckley fitness facility, pool, group exercise, Child Watch, and program discounts. Monthly, semi-annual, and annual billing options available.
• Summer Day Camp

Quantifiable outcome

• Over 5,000 members served at the facility
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• AccessHealthminorGTM or Marketing PartnerAccessHealth, a community health center, supports the YMCA as a community-oriented organization providing youth opportunities. Administrator Brittany Martin provided testimonial endorsement of the YMCA's community impact.
• Appalachian Heating (App-Heat)minorGTM or Marketing PartnerAppalachian Heating sponsored youth sports and provided testimonial praising the sponsorship value. Operations Manager Daniel Akers endorsed the YMCA's youth sports sponsorship as excellent community investment.
• Old Colony REALTORSminorGTM or Marketing PartnerOld Colony REALTORS has partnered with YMCA on several occasions for community events. Executive Vice President Tommy Dunbar praised the YMCA's dedication to positive community change.
• Pioneer Community BankcoreGTM or Marketing PartnerPioneer Community Bank is a main sponsor for youth volleyball league and has supported multiple YMCA initiatives. President-CEO Greg Shupe emphasized supporting community physical and mental well-being.
• WVU TechcoreStrategic or Co-development PartnerWVU Tech partners with YMCA to offer volleyball camp under Head Coach Amber Linville. Hosted at YMCA gymnasium for elementary, middle school, and high school age groups.
• Concord CollegeminorStrategic or Co-development PartnerConcord College uses the Paul Cline Memorial Youth Sports Complex for men's and women's soccer teams, creating partnership for facility access and community engagement.
• WVU TechminorStrategic or Co-development PartnerWVU Tech men's and women's soccer teams utilize the Paul Cline Memorial Youth Sports Complex as their home field.
• Beckley Area FoundationminorGTM or Marketing PartnerBeckley Area Foundation sponsors training equipment for Junior Lifeguard Camp and Lifeguard Certification Course programs.
• Ascend HRminorGTM or Marketing PartnerAscend HR is a sponsor for Fall 2026 Youth Soccer program, providing logo placement on participant jerseys.
• Legacy FC (Soccer Club)minorStrategic or Co-development PartnerLegacy FC soccer club uses the Paul Cline Memorial Youth Sports Complex as their home facility for matches and tournaments.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Boys & Girls Clubs of Southern West Virginia: A regional youth development nonprofit providing afterschool programs, sports leagues, and summer camps for youth in the same service area. Directly comparable in target population and youth-program focus, though without a full fitness facility.
• YMCA of the Virginia Blue Ridge: Nearby regional YMCA serving a similar Appalachian community with comparable programming across fitness, youth sports, aquatics, and childcare. Closest operational analog outside the immediate market.
• YMCA of Kanawha Valley: Another West Virginia regional YMCA offering memberships, youth sports, aquatics, and childcare under the same national YMCA brand. Directly comparable in mission, programming mix, and member pricing structure.

Broad incumbents

• Planet Fitness: National low-cost fitness chain competing for the same adult, family, and senior members with a $10-$25/month price point. Comparable as a fitness membership alternative, though lacking the Y's youth programming and aquatics depth.
• Life Time Fitness: Premium national fitness operator with extensive youth programming, swim lessons, and family amenities. Comparable in breadth of program offering and family/membership model, but positioned as a premium-priced for-profit alternative.
• Gold's Gym: National fitness chain offering memberships, group fitness, and personal training comparable to the Y's adult programming. Less direct overlap on youth sports, aquatics, and childcare.
• Anytime Fitness: 24/7 franchised fitness club competing for adult and senior members seeking flexible gym access. Comparable as a general fitness alternative, but without youth programming, aquatics, or nonprofit community programming.

Regional players

• Beckley-area Parks & Recreation (Raleigh County): Local government-operated recreation services offering youth leagues, summer camps, and public pool access in the same geography. Directly competes for youth sports and summer camp enrollments on a subsidized basis.

Emerging players

• Legacy FC (Soccer Club): A youth select/travel soccer club that shares use of the Y's Paul Cline Memorial Sports Complex. Comparable as a youth soccer programming competitor in the same service area, though focused narrowly on soccer.
• JCC (Jewish Community Center) – Beckley/Southern WV area analogs: Community-center model offering memberships, fitness, aquatics, and youth programming to a broad demographic. Comparable in operating model and target member mix, though typically faith/culturally anchored rather than Christian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YMCAofSouthernWestVirginia
• LinkedInlinkedin.com/company/ymca-of-southern-west-virginia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ymca Of Southern West Virginia, Inc