Wpta Television, Inc.
WPTA Television, Inc. operates 21Alive, a Gray Media-owned local broadcast TV station in Fort Wayne, Indiana, delivering news, weather, and sports across multiple channels and digital platforms to northeastern Indiana viewers and local advertisers.
- Company typePrivate
- Founded2002
- HeadquartersFort Wayne, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Wpta Television, Inc. does
WPTA Television, Inc. operates 21Alive, a local broadcast television station serving Fort Wayne, Indiana and the surrounding northeastern Indiana market. The station is owned by Gray Media (Gray Television) and runs as a multi-channel broadcast operation anchored by ABC (21.1), NBC (21.2 FWNBC), and MyTV (21.3) affiliations, plus a CW sub-channel and seven additional digital sub-channels (Justice Network, Grit TV, Court TV, Start TV, MeTV, DABL). Content verticals include local news, First Alert weather coverage, high school/college/local professional sports (Komets, TinCaps, Fort Wayne FC), crime and political reporting, and branded segments such as 21Investigates and On Your Side.
Wpta Television, Inc. firmographics
Firmographics- Name
- Wpta Television, Inc.
- Legal name
- WPTA Television, Inc.
- Website
- https://21alivenews.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- WPTA Television, Inc. operates 21Alive, a Gray Media-owned local broadcast TV station in Fort Wayne, Indiana, delivering news, weather, and sports across multiple channels and digital platforms to northeastern Indiana viewers and local advertisers.
- Ownership category
- akta.pro rank
Wpta Television, Inc. industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local/Regional News Channels (MPABAIAD)
Keywords
Where Wpta Television, Inc. is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wpta Television, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Television Advertising: Local and regional advertising revenue generated through broadcast television spots, sponsorships, and integrated content across multiple channels (ABC, NBC, MyTV, CW, and sub-channels).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wpta Television, Inc. product offering
Product offeringCore offering
WPTA Television, Inc. operates 21Alive, a local broadcast television station serving Fort Wayne, Indiana and surrounding northeastern Indiana communities. The station delivers local and national news, weather (First Alert coverage), sports, and entertainment programming across multiple channels (21.1 ABC, 21.2 NBC, 21.3 MyTV, 33.1 CW, and 33.2-33.7 sub-channels) via over-the-air broadcast. Content is also distributed digitally through the 21Alive News App, 21Alive+ Fastcast streaming service, and 21Alive Livestream, with NextGen TV (ATSC 3.0) capability. Revenue is generated through local and regional television advertising sales, sponsorships, and integrated content across broadcast and digital channels.
Product overview
WPTA Television, Inc. operates 21Alive, a local broadcast television station in Fort Wayne, Indiana, as part of Gray Local Media. The station operates as a multi-channel broadcast platform with a primary ABC affiliate (21.1), NBC affiliate (21.2), MyTV (21.3), and seven additional digital sub-channels (CW, Justice Network, Grit TV, Court TV, Start TV, MeTV, and DABL TV). The station provides news content through its 21Alive News brand, accessible via traditional broadcast, the 21Alive News App for mobile devices, 21Alive+ Fastcast streaming service, and 21Alive Livestream. The station also offers NextGen TV (ATSC 3.0) broadcast technology. Key content verticals include local news, weather (with First Alert weather coverage), sports, crime reporting, politics, and special investigative segments like 21Investigates and On Your Side.
Differentiator
Problem solved
Functional benefit
Brands
- 21Alive+ Fastcast: Live streaming news service and fastcast offering by the station.
Products and services
- 21Alive News App Mobile application for iOS and Android that provides local viewers in northeastern Indiana with on-demand access to 21Alive news, weather, sports, and livestream broadcasts, including push notifications for breaking news and weather alerts.
- 21Alive+ Fastcast Over-the-top streaming service that delivers continuous 21Alive live news broadcasts and on-demand video content to viewers who consume content via streaming platforms rather than traditional broadcast.
- 21Alive Livestream Real-time live streaming service accessible via the 21alivenews.com website that allows viewers to watch 21Alive news broadcasts in real time over the internet, available to cord-cutters without over-the-air antennas.
- NextGen TV (ATSC 3.0) ATSC 3.0 next-generation broadcast television service offering enhanced picture quality, interactive features, and improved reception compared with legacy ATSC 1.0 broadcasting, available to viewers with NextGen TV-compatible television sets.
- 21Alive Local News Broadcast Original local news programming service branded 21Alive, delivering hyperlocal news, weather, sports, crime reporting, political coverage, and investigative segments including 21Investigates, On Your Side, and First Alert weather, broadcast on WPTA's channels and distributed digitally.
Companies that use Wpta Television, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Wpta Television, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wpta Television, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Gray Local Media (Parent Company)coreWPTA is owned and operated by Gray Local Media, a subsidiary of Gray Television. Gray provides operational support, advertising technology, news content sharing, and national coverage through its network of local stations. The parent company also provides shared services including digital marketing (gdmfortwayne.com), careers platform (gray.tv/careers), and AI policy framework.
- ABC Network (21.1)core21.1 channel carries ABC Network programming, providing access to national network shows, sports (including NFL), and entertainment content for the Fort Wayne market.
- NBC (21.2 FWNBC)core21.2 carries NBC programming, providing access to NBC shows, Olympics coverage, and network news content.
- The CW - Fort Wayne (33.1)core33.1 sub-channel carries CW network programming, including syndicated shows and sports content for the local market.
- Indiana Capital ChronicleminorContent partnership providing Indiana state government and political news coverage to WPTA viewers through the Indiana Capital Chronicle service.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wpta Television, Inc. competitors and assessment
Company assessmentBroad incumbents
- Tegna Inc. Major U.S. broadcast group with network-affiliated stations in mid-size markets including Indianapolis (WTHR). Provides a direct strategic peer for Gray Television in station operations, ad sales, and digital streaming monetization.
- Sinclair Broadcast Group: Large publicly traded broadcast company owning ~185 stations including WFFT-TV in Fort Wayne. Operates similar network-affiliated local news stations nationally with shared services, comparable ATSC 3.0 deployment, and overlapping digital streaming products.
- Hearst Television: U.S. broadcast group operating network-affiliated stations across mid- and large-size markets. Comparable to Gray Media in station count, network mix, news franchise depth, and digital product offering.
- Nexstar Media Group: Largest U.S. local TV station group, owning WANE-TV (WPTA's primary Fort Wayne competitor). Operates a national portfolio of network-affiliated stations with centralized ad sales, news content sharing, and digital platforms comparable to Gray Media's infrastructure.
Regional players
- WISH-TV (Channel 8): Indianapolis CBS affiliate owned by Nexstar Media Group. Comparable Midwestern network-affiliated local broadcast station with similar local news franchise and digital platform strategy, providing regional revenue and operational benchmarks.
- WTHR (Channel 13): Indianapolis-market NBC affiliate owned by Tegna. Comparable regional network-affiliated broadcast station with similar local news, weather, and digital streaming operations, serving a larger adjacent Indiana market.
- WRTV (Channel 6): Indianapolis ABC affiliate owned by McGraw-Hill. Direct network peer to WPTA's 21.1 ABC, offering a useful regional benchmark for ABC-affiliated station economics, news production scale, and digital streaming investments in Indiana.
Direct peers
- WANE-TV (Newschannel 15): Fort Wayne's CBS affiliate and the most direct local broadcast competitor to WPTA, also owned by a major broadcasting group (Nexstar). Competes head-to-head for Fort Wayne viewers and local/regional ad dollars with comparable network programming and local news offerings.
- WFFT-TV (Fox 55): Fort Wayne's Fox affiliate and local broadcast competitor to WPTA, owned by Sinclair Broadcast Group. Competes for the same northeastern Indiana audience with overlapping news, weather, and sports content and similar multi-channel sub-channel strategies.
- WISE-TV (44News): Fort Wayne NBC affiliate and broadcast peer to WPTA's 21.2 FWNBC sub-channel. Competes in the same DMA for local viewers and advertisers with a similar local news format and NBC network affiliation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wpta Television, Inc. social profiles
Digital presenceWpta Television, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wpta Television, Inc. leadership team
Management profileNumber of profiles
Wpta Television, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wpta Television, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wpta Television, Inc.
What does Wpta Television, Inc. do?
WPTA Television, Inc. operates 21Alive, a local broadcast television station serving Fort Wayne, Indiana and surrounding northeastern Indiana communities. The station delivers local and national news, weather (First Alert coverage), sports, and entertainment programming across multiple channels (21.1 ABC, 21.2 NBC, 21.3 MyTV, 33.1 CW, and 33.2-33.7 sub-channels) via over-the-air broadcast. Content is also distributed digitally through the 21Alive News App, 21Alive+ Fastcast streaming service, and 21Alive Livestream, with NextGen TV (ATSC 3.0) capability. Revenue is generated through local and regional television advertising sales, sponsorships, and integrated content across broadcast and digital channels.
Is Wpta Television, Inc. a public or private company?
Wpta Television, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Wpta Television, Inc. founded?
Wpta Television, Inc. was founded in 2002.
Where is Wpta Television, Inc. based?
Wpta Television, Inc. is headquartered in Fort Wayne, United States, in the North America region.
How does Wpta Television, Inc. make money?
One revenue line is on record: television Advertising.
Who are Wpta Television, Inc.'s main competitors?
Broad incumbents on record are Tegna Inc., Sinclair Broadcast Group, Hearst Television and Nexstar Media Group. Regional players are WISH-TV (Channel 8), WTHR (Channel 13) and WRTV (Channel 6). Direct peers are WANE-TV (Newschannel 15), WFFT-TV (Fox 55) and WISE-TV (44News).
Does Wpta Television, Inc. have an API?
No public API is recorded for Wpta Television, Inc..
What industry is Wpta Television, Inc. in?
Wpta Television, Inc.'s product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAIAD, Local/Regional News Channels. Its NAICS code is 51612 and its SIC code is 4833.