The Picnic Project Inc

Name

The Picnic Project Inc

Legal name

Picnic Project

Website

https://picnicproject.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Picnic Project is a 501(c)(3) nonprofit in Sanford, Florida that distributes nutritious food through weekly Friday shares, mobile pantries, and emergency referrals, and runs health, wellness, and community meal programs for neighbors experiencing food insecurity.

Ownership category

akta.pro rank

Product category

Community Food Assistance Services

NAICS

Community Food Services (624210), Community Food Services (62421), Community Food and Housing, and Emergency and Other Relief Services (6242)

akta.pro primary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

Keywords

• Community food assistance
• Mobile food pantry
• Food insecurity support
• Fresh produce distribution
• Community wellness programs

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Individual and corporate donations from supporters. The organization maximizes resources through partnerships with Second Harvest Food Bank, turning $1 into 7 meals.
2. Recurring Membership (The Plenty): Monthly recurring donations program called 'The Plenty' where members contribute regularly (e.g., $44/month provides a week's worth of groceries for two families).
3. Humanitarian Grants: Yearlong humanitarian aid grants from organizations like The Church of Jesus Christ of Latter-day Saints providing monthly allotments of groceries and household items ($10,000/month value) plus one-time endowments.
4. Sponsorships: Corporate and organizational sponsorships with custom agreements including promotion, logo placement, and naming rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Picnic Project is a Sanford, Florida-based 501(c)(3) nonprofit that distributes free nutritious groceries through weekly Friday Food Shares at the Neighborhood Co-Op, Mobile Pantry events using a refrigerated truck, and emergency food referrals. It complements food distribution with monthly Eat Well, Live Well wellness programming in partnership with AdventHealth, plus a Blessing Bags care-kit initiative and a recurring monthly giving program called The Plenty.

Product overview

The Picnic Project is a nonprofit food security organization offering a unified set of community programs rather than a technology product. Its core offerings center on food distribution (Friday Food Shares, Mobile Pantry, Emergency Food) and health & wellness programming (Eat Well, Live Well monthly sessions). Supplementary programs include The Plenty monthly giving initiative and the Blessing Bags community care kit program. All programs operate from a licensed kitchen with catering certification in Sanford, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Groceries Program Core service providing free food distribution to neighbors in Sanford, Florida including weekly on-site Friday Food Shares at the Neighborhood Co-Op, Mobile Pantry events using a refrigerated truck to bring food directly into underserved neighborhoods, and Emergency Food fulfillment for urgent needs referred by Second Harvest, the Sanford Police Department, AdventHealth, and other partner agencies.
• Friday Food Shares Weekly on-site grocery distribution held every Friday from 10 AM to noon at the Neighborhood Co-Op in downtown Sanford, FL. Recipients select groceries from a client-choice pantry model and access auxiliary resources such as health screenings, toiletries, showers, and more from community partners.
• Mobile Pantry Mobile grocery distribution that brings food directly into Sanford neighborhoods with limited access using a refrigerated truck, with drive-up grocery shares scheduled throughout the month at various partner locations.
• Health & Wellness Program (Eat Well, Live Well) Monthly Eat Well, Live Well lunch-and-learn series in partnership with AdventHealth featuring clinical health navigators, cooking demonstrations, healthy lunches, and produce giveaways, designed for neighbors seeking nutrition education and health resources alongside food access.
• The Plenty Monthly Giving Program Recurring monthly giving program enabling supporters to contribute monthly (suggested $44/month) to ensure consistent food availability for the community, with member benefits such as cookout invitations and exclusive events.
• Blessing Bags Program Care-kit program distributing bags of necessities, toiletries, food, and personal items to individuals experiencing homelessness or poverty, with community members able to assemble and distribute bags using provided checklists.

Quantifiable outcome

• 84% of groceries shared are nutritious (Foods to Encourage)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, supporting and minor.

• The Church of Jesus Christ of Latter-day SaintscoreStrategic or Co-development Partner · 26 October 2023Yearlong humanitarian aid commitment providing 250 cases of groceries and household items worth $10,000/month. One-time $15,000 endowment for personal hygiene items. Members assist with unloading shipments, stocking shelves, and community work.
• Second Harvest Food Bank of Central FloridacoreStrategic or Co-development PartnerPrimary food bank partner enabling bulk food purchasing at $0.19/lb. Partnered since before 2020 and doubled down during pandemic. Provides Nutritious Pantry certification and ongoing supply of food for distribution.
• The Neighborhood Co-OpcoreStrategic or Co-development PartnerHost location for weekly food shares at 419 S. Park Ave., Sanford. Provides physical space for operations and community gatherings.
• AdventHealthcoreStrategic or Co-development PartnerHealth partner collaborating on monthly Eat Well, Live Well lunch and learn series featuring health navigators, cooking demonstrations, and wellness programming. Also provides health resources and referrals.
• Seminole County Florida Health DepartmentcoreStrategic or Co-development PartnerHealth department partner providing vaccinations, health screenings, and health resources at food distribution events. Collaborated on COVID-19 vaccination efforts.
• The Bishop's StorehousesupportingStrategic or Co-development PartnerFood supplier partner contributing to Nutritious Pantry certification requirements and food distribution inventory.
• Society of St. AndrewsupportingStrategic or Co-development PartnerFood rescue and gleaning organization partner helping distribute produce and nutritious foods.
• Feed Hunger NowsupportingStrategic or Co-development PartnerFood bank partner contributing to food rescue and distribution operations.
• Aspire Health PartnerssupportingStrategic or Co-development PartnerBehavioral health services provider offering resources at food distribution events.
• SALT OutreachsupportingStrategic or Co-development PartnerCommunity outreach partner providing services at food share events.
• No Limit Mental HealthsupportingStrategic or Co-development PartnerMental health services provider offering resources at community events.
• City of SanfordsupportingStrategic or Co-development PartnerMunicipal partner supporting community food security initiatives.
• Mustard SeedsupportingStrategic or Co-development PartnerFurniture and household goods provider for community members in crisis.
• LYNX BusminorStrategic or Co-development PartnerWon featured ad spot on LYNX bus for visibility and awareness.
• Bread for the WorldsupportingStrategic or Co-development PartnerNational advocacy organization. Picnic Project participated in 2023 Advocacy Summit to advocate for hunger-centric policy including Farm Bill provisions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gleaners Community Food Bank: Community food bank operating client-choice pantry models with mobile distribution capabilities. Demonstrates a comparable operational template (client choice + mobile pantry + nutrition standards) that Picnic Project's model could scale into or partner with.
• Second Harvest Food Bank of Central Florida: Regional food bank that is both Picnic Project's primary supply partner and the certifier of its Nutritious Pantry designation. Operates a parallel food distribution network across Central Florida with overlapping mission, donor base, and partner ecosystem.
• Mustard Seed of Central Florida: Central Florida nonprofit that is a current partner of Picnic Project, providing furniture and household goods to families in crisis. Operates a parallel wraparound-services model serving low-income households in the same geography with a comparable faith-based approach.
• Bread for the World: National hunger advocacy organization that Picnic Project actively partners with on Farm Bill and policy advocacy. Comparable in mission focus (food insecurity) and donor constituency, but operates at federal policy level rather than direct service.
• Society of St. Andrew: Food rescue and gleaning organization that is a current partner of Picnic Project. Operates a parallel produce-rescue-to-pantry model nationally with comparable volunteer-driven distribution and similar reliance on faith-based networks.
• Meals on Wheels of Sanford: Direct meal-delivery nonprofit addressing food insecurity among vulnerable populations (homebound seniors and disabled). Operates a comparable volunteer-driven food delivery model and shares donor and volunteer pools with community pantries like Picnic Project.

Broad incumbents

• Feeding America: National umbrella organization for 200+ member food banks, including Second Harvest affiliates. Sets standards, drives donor relationships, and represents the broader incumbent ecosystem within which Picnic Project operates as a community-level partner.
• AdventHealth Community Health: Multi-state health system and core Picnic Project partner that co-hosts the Eat Well, Live Well lunch series and provides clinical navigators. Operates community health programming in Central Florida that overlaps with Picnic Project's wellness-integration model.
• Catholic Charities of Central Florida: Regional faith-based social services organization operating food pantries, emergency assistance, and case management across Central Florida. Provides overlapping services to Picnic Project's target population in the same Sanford/Orlando geography with a larger institutional footprint.

Regional players

• Aspire Health Partners: Central Florida behavioral health services provider and current Picnic Project partner that delivers wraparound services at distribution events. Represents the integrated health-services peer category that mirrors Picnic Project's wellness-co-located food model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/picnicproject
• LinkedInlinkedin.com/company/picnic-project
• Instagraminstagram.com/thepicnicproject

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Picnic Project Inc