Pressing BALEO

What Pressing BALEO does

BALEO is a French ecological dry-cleaning and laundry franchise network founded in 2012 and headquartered in Annecy (Francoise ROUX / R&O BALEO & MATELO SARL, capital social €60,000, SIRET 48954787700022). It operates 19 franchised storefronts across nine French regions — Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté, Bretagne, Grand Est, Hauts-de-France, Île-de-France, Nouvelle-Aquitaine, Occitanie, and Provence-Alpes-Côte d'Azur — offering solvent-free garment cleaning, ironing, stain removal, duvet care, curtain and upholstery cleaning, leather/suede care, and shoe cleaning. The core technology is AQUANETTOYAGE, a water-based cleaning process co-developed with Electrolux Professional that uses 0% polluting solvents, biodegradable products, and equipment recyclable to >95%; the process is positioned as ROHS/REACH compliant and is reinforced by smart water-and-energy consumption management.

BALEO's revenue mechanics operate across four streams: (1) per-item retail pressing and laundry services at franchise storefronts (e.g., Pantalon €5.65–€9.50, Chemise €3.95–€7.50, Couette €13.40–€29.70, with same-day CHRONO COUETTE service and a 10–15% loyalty prepaid card); (2) B2B professional laundry (blanchisserie) for hotels, gîtes, conciergeries, spas, restaurants, medical offices and tourism clients, served from the Crolles hub with integrated collection and delivery; (3) franchise entry fees and royalties plus ongoing training, equipment specs and intranet-based operational support; and (4) e-commerce and in-store sales of proprietary eco-certified retail products (Lessive Concentrée, Lessive Peaux Sensibles, Assouplissant Sensitive, Détachant Universel, Détachant Blanc Pur, reusable garment bags, duvet bags).

The customer base spans three segments — individual consumers (primary), professional B2B accounts (secondary), and prospective franchisees (secondary). Strategic positioning is built around ecological differentiation (solvent-free process, biodegradable inputs, recyclable equipment), a same-store benchmark of €120,000–€200,000 in annual revenue with 20–35% net margins per franchise location, and franchise launch costs of €40,000–€90,000. The 2024 establishment of an in-network Annecy training pressing signals continued investment in franchisee onboarding infrastructure.

Name

Pressing BALEO

Legal name

Françoise ROUX

Website

https://baleo-pressing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BALEO is a French ecological dry-cleaning and laundry franchise network operating 19 storefronts across nine regions of France. It serves individual consumers and B2B hospitality clients with a proprietary solvent-free AQUANETTOYAGE process developed with Electrolux Professional.

Ownership category

akta.pro rank

Product category

Dry Cleaning & Laundry Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (81232), Industrial Launderers (812332), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear) (HSAJADAF)

akta.pro secondary industries

Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

Keywords

• Ecological dry cleaning
• Laundry services
• Garment care
• Professional laundry
• Textile cleaning

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Pressing and Laundry Services (Individual Customers): Per-item service fees for garment cleaning, ironing, stain removal, and specialty treatments. Services include cleaning of clothes, linens, curtains, bedding (duvet cleaning), furniture upholstery, shoe cleaning, and more. Pricing varies by item type and location.
2. Professional Laundry/Blanchisserie Services: Bulk laundry services for professional clients including hotels, gîtes, conciergeries, spas, restaurants, medical offices, and tourism businesses. Services include collection, professional washing, ironing, folding, and delivery. Integrated delivery logistics included.
3. Franchise Fees and Royalties: BALEO recruits franchisees who pay an initial entry fee and ongoing royalties for the right to operate under the BALEO brand, use the proprietary cleaning process, receive training, equipment specifications, and ongoing support.
4. Retail Products (Laundry Detergents, Fabric Softeners, Stain Removers, Bags): Sale of eco-certified laundry and cleaning products including Concentrated Laundry Detergent, Sensitive Skin Laundry Detergent, Sensitive Fabric Softener, Universal Stain Remover, Blanc Pur Stain Remover (oxygen-active powder), reusable garment bags, and duvet bags. Products sold in-store and via the e-commerce boutique.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

BALEO is a French ecological dry cleaning and laundry franchise network offering per-item pressing, washing, stain removal, ironing, and specialty textile care (curtains, leather, suede, wedding dresses, duvets, bedding) using a proprietary solvent-free AQUANETTOYAGE water-based cleaning process developed with Electrolux Professional. The company also sells BALEO-branded eco detergents and accessories in-store and online, and licenses its franchise model to entrepreneurs across France.

Product overview

BALEO Pressing is an ecological dry cleaning and laundry franchise network offering professional textile care services. The core offering includes dry cleaning, washing, stain removal, and ironing services for clothes and household textiles. The product portfolio is organized into three categories: (1) Core pressing and laundry services including natural cleaning, special treatments, duvet care, and ironing; (2) Complementary services such as waterproofing, anti-allergy treatments, debobling, furniture care, shoe cleaning, alteration and sewing; (3) Retail products including concentrated detergents (Lessive Concentrée), sensitive skin detergents (Lessive Peaux Sensibles), fabric softeners (Assouplissant Sensitive), stain removers (Détachant Universel, Détachant Blanc Pur), reusable transport covers (Housse réutilisable), and duvet bags (Sac pour couette). The network operates on an aquanettoyage (water-based cleaning) technology developed in partnership with Electrolux, using only biodegradable products with 0% polluting solvents.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Pressing and Laundry Services (individual customers) Per-item dry cleaning, washing, ironing, stain removal, and specialty textile treatments (curtains, leather, suede, wedding dresses, duvets, bedding, carpets, shoes) using the AQUANETTOYAGE solvent-free process. Delivered in-person at 19 franchise locations across France; pricing per garment type and location, with a 10–15% loyalty card prepaid discount.
• Professional Laundry / Blanchisserie Service B2B bulk linen and textile care service for hotels, gîtes, holiday rentals, conciergeries, spas, restaurants, medical practices, and tourism establishments. Includes collection, individual piece washing, ironing, calendering for rapid drying/professional finishing, hand finishing, and delivery. Operated from the Crolles pressing hub with integrated logistics and no excessive minimum volume requirements.
• CHRONO COUETTE Same-Day Duvet Cleaning Same-day duvet cleaning service: drop off a duvet in the morning, ready for pickup in the evening. Uses professional-grade equipment to deliver thorough bedding cleaning for households needing rapid turnaround on duvets and bedding items.
• BALEO Franchise Opportunity License to operate a BALEO franchised pressing/laundry location, including entry fee, access to the proprietary AQUANETTOYAGE cleaning process, complete training (no prior industry experience required), equipment specifications, site selection support, business planning assistance, and ongoing network support. Recruited across multiple French regions.
• Lessive Concentrée (Concentrated Detergent) Liquid concentrated laundry detergent for machine and hand washing of all textiles, white and colors, at all temperatures; effective from 30°C, no bleaching agent, with Citrus-Green, Fruity, and Floral Bouquet fragrances.
• Lessive Peaux Sensibles (Sensitive Skin Detergent) Liquid detergent for sensitive skin, for machine and hand washing of all textiles. Formulated with naturally sourced ingredients, fragrance-free, colorant-free, designed to minimize allergic reactions.
• Assouplissant Sensitive (Sensitive Fabric Softener) Concentrated fabric softener for all textiles and colors, with floral perfume and a preservative-free formula suited for sensitive skin. Available in 1.5L bottle or in bulk; made in France.
• Détachant Universel (Universal Stain Remover) Universal stain remover effective on collars, cuffs, parkas, coats and other garments. Made in France; sold in-store and via the BALEO e-commerce boutique.
• Détachant Blanc Pur (Oxygen-Active White Stain Remover) Oxygen-active powder stain remover for white and colored textiles; removes even deeply embedded stains and revives linen and whitens cotton and synthetic fibers. 700g pot with measuring spoon; made in Europe.
• Sac pour couette (Duvet Transport Bag) Practical and resistant transport bag designed to protect duvets between the pressing and home, shielding against weather conditions during transport.
• Housse réutilisable (Reusable Garment Cover) Polypropylene reusable garment cover, naturally waterproof, with double-sided use for bringing dirty clothes and bringing home clean ones; protects garments during transport.

Quantifiable outcome

• 0% polluting solvents used in the cleaning process
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Electrolux ProfessionalcoreTechnology or IntegrationPartnership with Electrolux Professional, a global leader in textile cleaning equipment, for the supply of professional cleaning and drying machinery. BALEO's technology was developed in close collaboration with Electrolux. The equipment enables the AQUANETTOYAGE water-based cleaning process and is selected for performance, modernity, and eco-friendliness. Equipment is recyclable to more than 95%.
• MatelominorStrategic or Co-development PartnerMatelo is listed as a partner on the BALEO website footer alongside Electrolux Professional. Matelo operates self-service laundromats and likely represents a complementary or related business relationship within the R&O (BALEO & MATELO) corporate structure.
• Boondooa CréationsminorImplementation/ SI/ Consulting PartnerWebsite development and hosting partner. Boondooa Créations developed and hosts the baleo-pressing.com website from their office at 1 Avenue du Pré-Félin, 74940 Annecy le Vieux.
• Concorde (Laundry Products Supplier)coreTechnology or IntegrationSupplier of 100% ecological laundry products for the professional B2B laundry service. Concorde produces the eco-certified cleaning products used in the professional laundry operations. Products are manufactured in France.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• 5àsec: Largest French dry cleaning franchise network with hundreds of locations across France. Directly comparable to BALEO as a franchised pressing offering per-item garment care, with overlapping retail consumer customer base and similar B2B opportunity.
• Sequoias Cleanway: French eco-friendly pressing franchise positioning itself on aqua-nettoyage and solvent-free cleaning. Closely comparable to BALEO in technology choice, ecological positioning, and franchise retail model across France.
• Kalhyge (formerly Keolis Hygiene): Major French B2B industrial laundry and linen supply operator serving hospitality, healthcare, and food service. Directly comparable to BALEO's Crolles professional laundry service for hotels, gîtes, restaurants, and tourism clients.
• Lavance: French group operating a network of pressings, laundries, and textile service operations. Comparable to BALEO across both consumer pressing and B2B linen care verticals.
• Clean Spot / Mister Pressing: Regional French dry cleaning/pressing network competing for the same per-item retail customer and franchise entrepreneur pool as BALEO. Comparable unit economics, French geographic focus, and consumer cleaning offering.

Broad incumbents

• Elis: Large publicly-listed European provider of flat linen, workwear, and hygiene solutions including industrial laundry services. Comparable to BALEO's B2B linen/tourism vertical at a much larger scale and broader portfolio.
• Initial (Rentokil Initial): Multinational textile services provider with significant European linen and uniform supply operations including France. Comparable to BALEO's B2B professional laundry and linen handling capability at much larger scale.

Emerging players

• Ecover: European eco-friendly cleaning products manufacturer with comparable sustainable, biodegradable detergent range. Adjacent rather than directly competitive; provides ecosystem context for eco-detergent positioning.
• L'Arbre Vert: French eco-friendly household cleaning and laundry product brand with overlapping retail SKU category to BALEO's Lessive Concentrée and Assouplissant Sensitive. Comparable on eco-certified product positioning rather than service.
• Matelo: French self-service laundromat brand co-located with BALEO under the R&O corporate structure. Comparable as a related-party laundry operator with adjacent consumer laundry offering rather than direct dry-cleaning competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pressing-baleo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pressing BALEO