The Sharon At Southpark
The Sharon at SouthPark is a 501(c)(3) LifePlan community in Charlotte, NC, serving adults 60+ with independent living through memory care on a 28-acre campus, funded by entry fees and monthly service fees.
- Company typePrivate
- Founded1969
- HeadquartersCharlotte, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Sharon At Southpark does
The Sharon at SouthPark is a not-for-profit LifePlan (continuing care retirement) community serving adults aged 60 and older, operated by The Presbyterian Home at Charlotte, Inc. — a 501(c)(3) organization founded in 1969 — on a 28-acre wooded campus in the SouthPark neighborhood of Charlotte, North Carolina. The community delivers a full continuum of care on a single site, including independent living (Heritage East and West, North and South Terraces, Magnolia Villas, 20+ ranch-style cottages, The Deerwood, and the planned Belmore), assisted living, memory care accredited under Comfort Matters Dementia Care, and skilled nursing and rehabilitation through the 96-bed Weisiger Health Center (19 Medicare-certified beds). Operating infrastructure includes a 200+ member team, a 72-person culinary group producing roughly 23,000 meals per month, and a life-enrichment program scheduling 11,000+ activities and 900 group events per month.
The Sharon At Southpark firmographics
Firmographics- Name
- The Sharon At Southpark
- Legal name
- The Presbyterian Home at Charlotte, Inc.
- Website
- https://thesharon.org
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Sharon at SouthPark is a 501(c)(3) LifePlan community in Charlotte, NC, serving adults 60+ with independent living through memory care on a 28-acre campus, funded by entry fees and monthly service fees.
- Ownership category
- akta.pro rank
The Sharon At Southpark industry classification
Industry- Product category
- Continuing Care Retirement Community (Senior Living)
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where The Sharon At Southpark is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Sharon At Southpark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Entry Fees: One-time Entry Fees paid prior to moving in give residents lifetime right to live in their respective accommodations along with access to services, amenities and medical care. Three types available: Standard (amortizes over 12-month period), 50% refundable, and 90% refundable.
- Monthly Service Fees: Recurring monthly fees that cover vast majority of living expenses including flexible meal plan, services and amenities. Both Entry and Monthly Service Fees vary depending on type of accommodation and level of care.
- Healthcare Services Revenue: Revenue from various levels of care including Assisted Living (inclusive of base rent, utilities, housekeeping, laundry, programming, care coordination, medication administration, and three meals per day), Medicare-certified short-term rehabilitation services, and long-term nursing care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Application fees for Future Residency Program |
| One time/ perpetual license | Pay-as-you-go | Standard Entry Fee (Amortizing) |
| One time/ perpetual license | Pay-as-you-go | 50% Refundable Entry Fee |
| One time/ perpetual license | Pay-as-you-go | 90% Refundable Entry Fee |
| Usage-based | Monthly | Home Care Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
The Sharon At Southpark product offering
Product offeringCore offering
The Sharon at SouthPark is a 60+ LifePlan (continuing care retirement) community operating on a 28-acre campus in Charlotte, North Carolina. It sells residential living (independent living apartments and cottages), assisted living, memory care, skilled nursing and Medicare-certified short-term rehabilitation, on-site primary care through the Hicks Wellness Clinic, home care, dining, and a full calendar of wellness programming under an Entry Fee plus Monthly Service Fee model.
Differentiator
Problem solved
Functional benefit
Products and services
- Heritage Independent Living Apartments Independent living apartments in the Heritage East and Heritage West buildings on the 28-acre campus, for active adults 60 and older seeking a maintenance-free lifestyle.
- The Deerwood Independent Living Apartments 42 independent living apartments in The Deerwood building, offering five luxurious floor plans with contemporary kitchens, upscale finishes, and private balconies for active seniors 60+.
- Ranch-Style Cottages
Quantifiable outcome
- 11,000+ planned activities annually with 75% resident participation
- +4 more outcomes
Companies that use The Sharon At Southpark
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
The Sharon At Southpark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Sharon At Southpark partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Alzheimer's AssociationcoreLongstanding partnership sponsoring the Alzheimer's Association Walk to End Alzheimer's. In 2021, The Sharon at SouthPark was the Walk's #1 team in Charlotte and #13 in the nation. Community also earned brain health workplace recognition through Alzheimer's Association in 2026.
- ArtPop Street GalleryminorArts nonprofit organization in Charlotte focused on showcasing local artists and making art accessible. Introduced The Sharon at SouthPark to artist Laurie Smithwick who created the bubble mural in Anne O. Moffat Park.
- InReachminorNonprofit providing services to and empowering those with intellectual and developmental disabilities. The Sharon at SouthPark supports individuals aged 60+ with developmental disabilities who work at and live in the lifeplan community. Also sponsors their annual Dream Makers Luncheon.
- SouthPark Association of Neighborhoods (SPAN)minorNon-profit organization established in 2017 advocating for surrounding 43+ residential neighborhood and condominium associations within SouthPark area. Secured Placemaking Grant for art from City of Charlotte and connected The Sharon with ArtPop Street Gallery for Anne O. Moffat Park mural.
- SouthPark Community PartnerscoreIndependent not-for-profit organization leading advancement of SouthPark through economic vitality, memorable experiences, and quality of life initiatives. The Sharon sponsors SouthPark After Five, a series of free concerts in Symphony Park.
- UNC Charlotte and Mecklenburg Parks and RecreationminorPartnership providing health screenings at seven senior centers across Charlotte/Mecklenburg County. The Sharon at SouthPark funds five graduate assistants to conduct screenings under Dr. Trudy Moore-Harrison's leadership. Program has engaged over 3,000 older adults.
- Atrium HealthcoreLong-standing relationship where Atrium Health provides medical care and healthcare leadership for residents in skilled nursing and through the Hicks Wellness Clinic. Medical Director Dr. Priscilla Tutu joined October 2024 with focus on geriatric care.
Scale indicators14 records
Recent moves12 records
Expansion highlights3 records
The Sharon At Southpark competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: Major national senior living operator with independent living, assisted living, and memory care communities; comparable upscale product positioning and overlap with The Sharon's assisted living and memory care segments.
- Brookdale Senior Living: Largest U.S. senior living operator across independent living, assisted living, memory care, and skilled nursing; relevant as a broad incumbent offering overlapping continuum-of-care services nationally.
- Sunrise Senior Living: Large national senior living operator offering assisted living, memory care, and independent living; broader portfolio than The Sharon and not a single CCRC, but competes for similar residents across care levels.
Others
- Life Care Services (LCS): Largest manager of CCRCs and senior living communities in the U.S.; relevant as a benchmark for CCRC operations, LifePlan fee structures, and best-practice service delivery in the same category.
Emerging players
- Brandywine Living: Regional luxury assisted living and memory care provider on the East Coast with comparable upscale resident experience focus; less continuum depth than a CCRC but overlap in the assisted living and dementia care segments.
Direct peers
- Southminster: Charlotte-area nonprofit LifePlan community providing independent living, assisted living, memory care, and skilled nursing; competes head-to-head with The Sharon for South Charlotte and SouthPark prospective residents.
- The Cypress of Charlotte: Luxury LifePlan community in Charlotte offering independent living, assisted living, and skilled nursing on a single campus—directly comparable upscale positioning and continuum-of-care model.
- Vi Living: National operator of luxury continuing care retirement communities with entry-fee LifePlan model; directly comparable on upscale positioning, CCRC structure, and continuum-of-care offerings.
- Carmel Hills Senior Living Community: CCRC located in the Charlotte market offering independent living, assisted living, memory care, and skilled nursing; competes for the same regional continuum-of-care residents.
- Aldersgate: A continuing care retirement community in Charlotte, NC offering independent living, assisted living, memory care, and skilled nursing—directly comparable as a same-metro CCRC competitor targeting the same affluent 60+ demographic.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Sharon At Southpark social profiles
Digital presenceThe Sharon At Southpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sharon At Southpark leadership team
Management profileNumber of profiles
Profiles35 records
The Sharon At Southpark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sharon At Southpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sharon At Southpark
What does The Sharon At Southpark do?
The Sharon at SouthPark is a 60+ LifePlan (continuing care retirement) community operating on a 28-acre campus in Charlotte, North Carolina. It sells residential living (independent living apartments and cottages), assisted living, memory care, skilled nursing and Medicare-certified short-term rehabilitation, on-site primary care through the Hicks Wellness Clinic, home care, dining, and a full calendar of wellness programming under an Entry Fee plus Monthly Service Fee model.
Is The Sharon At Southpark a public or private company?
The Sharon At Southpark is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Sharon At Southpark founded?
The Sharon At Southpark was founded in 1969. It employs 101 to 250 people.
Where is The Sharon At Southpark based?
The Sharon At Southpark is headquartered in Charlotte, United States, in the North America region.
How does The Sharon At Southpark make money?
Three revenue lines are on record. Entry Fees are the primary driver. The others are monthly Service Fees and healthcare Services Revenue.
Who are The Sharon At Southpark's main competitors?
Broad incumbents on record are Atria Senior Living, Brookdale Senior Living and Sunrise Senior Living. Life Care Services (LCS) is listed as an others. Brandywine Living is listed as an emerging player. Direct peers are Southminster, The Cypress of Charlotte, Vi Living, Carmel Hills Senior Living Community and Aldersgate.
Does The Sharon At Southpark have an API?
No public API is recorded for The Sharon At Southpark.
What industry is The Sharon At Southpark in?
The Sharon At Southpark's product category is Continuing Care Retirement Community (Senior Living). Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 6233 and its SIC code is 8050.