The Salvation Army Southwest Divisional Headquarters

What The Salvation Army Southwest Divisional Headquarters does

The Salvation Army Southwest Divisional Headquarters is the regional operating arm of The Salvation Army covering Arizona, New Mexico, and Southern Nevada, headquartered in Phoenix. As a non-profit charitable organization founded in 1893 (international movement), it delivers emergency social services including meals, shelter referrals, seasonal assistance programs, after-school and youth development programming, disaster relief, and a network of thrift stores that resell donated goods. Its mission is faith-based, motivated by evangelical Christian principles, and explicitly committed to serving beneficiaries without discrimination.

The division's core offering set spans Social Services, Thrift Store Donations (via the SATruck.org platform), the Angel Tree seasonal campaign (in partnership with Walmart), Volunteer Programs, Donation Services (including stock/bond gifts and planned giving), Kroc Center community facilities, and Emergency Disaster Services, with a ZIP-code-based Location Finder to connect residents to nearby centers. No proprietary technology or AI/ML capability is disclosed; digital infrastructure is limited to a website, online donation portal, and donation scheduling tool.

The business model is donation- and resale-driven: monetary contributions (one-time, monthly, planned giving, stock gifts), goods donations processed through thrift stores for resale at market rates, and volunteer-supported service delivery. Services are provided free of charge to beneficiaries; pricing applies only to thrift store retail items. The division is affiliated with Salvation Army USA, the World Service Office (SAWSO), Emergency Disaster Services, and Kroc Centers, and holds ECFA, GuideStar Platinum, and BBB Accredited Charity credentials.

Name

The Salvation Army Southwest Divisional Headquarters

Legal name

The Salvation Army

Website

https://salvationarmysouthwest.org

Company type

Private

Founded year

1893

Operating status

Operating

Short description

The Salvation Army Southwest Divisional Headquarters is a Phoenix-based regional non-profit division delivering meals, shelter, youth programs, disaster relief, and thrift store services to residents of Arizona, New Mexico, and Southern Nevada, funded by donations and thrift resale.

Ownership category

akta.pro rank

Product category

Charitable Social Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Community Food Services (624210), Community Housing Services (62422), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industries

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Social services
• Disaster relief
• Emergency shelter
• Thrift store resale
• Youth development

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Monetary Donations: The organization generates revenue through direct monetary donations from individuals, corporations, and foundations. Donors can give one-time or monthly contributions through the website to support local community programs including meals, shelter, and support services.
2. Goods Donations: The Salvation Army accepts donated clothing, furniture, and other goods which are sold through thrift stores. Proceeds support local community services and programs.
3. Planned Giving: The organization offers planned giving options including bequests, trusts, and other estate planning vehicles for long-term donor engagement and sustainable funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Salvation Army Southwest Division delivers charitable social services including emergency meals, shelter referrals, seasonal assistance programs, youth development (after-school and summer camps), and disaster relief across Arizona, New Mexico, and Southern Nevada. It also operates a regional network of thrift stores that accept donated goods and resell them at market rates to fund local programs. All social services are provided free of charge to beneficiaries and supported through monetary donations, planned giving, and thrift store proceeds.

Product overview

The Salvation Army Southwest Divisional Headquarters offers a portfolio of charitable social services and giving programs for residents of Arizona, New Mexico, and Southern Nevada. The core offerings include emergency assistance (meals, shelter), thrift store donations via satruck.org, volunteer programs, and the seasonal Angel Tree Campaign. Supporting services include Kroc Center fitness facilities, Emergency Disaster Services, and a location finder tool to connect community members with local service centers and thrift stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Social Services Free emergency assistance program delivering meals, shelter referrals, and support services to individuals and families experiencing hardship, poverty, or crisis across the Southwest Division service area.
• Thrift Store Goods Donation and Resale Program Regional network of thrift stores that accepts donated clothing, furniture, and household goods from the community and resells them at market rates, with proceeds funding local Salvation Army programs.
• Angel Tree Campaign Seasonal holiday gift program operated in partnership with Walmart that delivers Christmas presents to children and families in need through the Southwest Division.
• Monetary Donation and Planned Giving Program Charitable giving program offering one-time monetary donations, recurring monthly contributions, stock and bond gifts, and planned giving options including bequests and trusts to sustain Southwest Division programs.
• Volunteer Programs Structured opportunities for community members to donate time and skills in support of Salvation Army charitable programs across the Southwest Division.
• Kroc Centers Community recreation and learning centers offering fitness facilities, educational programs, after-school programs, summer camps, and community services within the Southwest Division area.
• Emergency Disaster Services Rapid-response disaster relief service providing emergency food, shelter, and assistance coordination during natural disasters and crises affecting communities across the Southwest Division.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Salvation Army USAcoreOthersNational organizational affiliate providing overarching strategic direction, resources, and brand standards for territorial and divisional operations including the Southwest Division.
• SATruck.orgcoreOthersNational online platform for scheduling goods donations and pickup services, integrated with local divisional operations to facilitate clothing, furniture, and household goods donations.
• World Service Office (SAWSO)coreOthersAffiliate organization providing world service programs, international disaster response coordination, and global mission support for Salvation Army operations.
• Emergency Disaster ServicesmajorOthersSpecialized affiliate focused on disaster relief operations, providing emergency assistance coordination during natural disasters and crises affecting communities served by the Southwest Division.
• Kroc CentersmajorOthersAffiliate network of community recreation and learning centers offering after-school programs, summer camps, fitness facilities, and educational services complementing divisional youth programming.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Catholic Charities USA: Catholic Charities is a direct peer in faith-based social services, providing food, shelter, refugee support, and disaster relief through regional agencies operating in overlapping service categories and competing for similar donor segments and government grants.
• Feeding America: Feeding America is a direct peer in food assistance and emergency food relief — the network of regional food banks operates similar donation-driven hunger-relief programs that overlap directly with the Salvation Army's food pantry and meal service offerings.
• Goodwill Industries International: Goodwill is the closest direct peer to The Salvation Army: a national nonprofit operating thrift store networks that fund job training, social services, and community programs. Both organizations share the same revenue model (donated goods resold to fund mission), serve overlapping low-income and vulnerable populations, and compete for the same donor goods and thrift customers.
• Habitat for Humanity International: Habitat for Humanity is a direct peer in faith-inspired (Christian-rooted) nonprofit social services and housing/shelter support, operating regional affiliates with similar volunteer-driven community models and donation-funded programs targeting low-income populations.
• Direct Relief: Direct Relief is a direct peer in humanitarian aid and disaster response, with significant operations in the U.S. Southwest and globally, distributing medical supplies and emergency relief — competing for corporate disaster-relief donations and emergency-services contracts.
• American Red Cross: The American Red Cross is a direct peer in disaster relief, emergency shelter operations, and humanitarian aid fundraising — operating overlapping service categories with the Salvation Army's Emergency Disaster Services affiliate. Both rely on donations and volunteers and compete for disaster-specific corporate and individual giving.
• St. Vincent de Paul Society: St. Vincent de Paul is a direct peer as another faith-based (Catholic) nonprofit providing food, shelter, and emergency assistance through local parish-based conferences, with thrift store revenue (SVdP thrift stores) supporting social services in overlapping geographies.
• Volunteers of America: Volunteers of America is a direct peer in faith-rooted social services, operating housing, food, and rehabilitation programs through regional affiliates that overlap with the Salvation Army's shelter, rehabilitation, and emergency assistance services.

Broad incumbents

• United Way Worldwide: United Way is a broad incumbent in the community fundraising and social services space, running workplace giving campaigns and funding a wide portfolio of health and human services nonprofits that overlap with the Salvation Army's mission areas.
• World Vision U.S. World Vision is a broad incumbent in faith-based humanitarian aid and child welfare, sponsoring programs including emergency relief and community development that overlap with the Salvation Army's youth development and disaster response offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SalvationArmySW
• LinkedInlinkedin.com/company/salvationarmysw

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Southwest Divisional Headquarters