What Zgonc Handel Gmbh does

Zgonc Handel GmbH is an Austrian specialty retailer founded in 1957 and headquartered in Vienna, operating 501-1,000 employees across multiple physical retail locations in Austria and the e-commerce storefront zgonc.at. The company sells tools, machinery, construction equipment, garden devices, pumps, and automotive/workshop supplies under its proprietary ZGONC private label alongside a deep assortment of major international brands including GARDENA, STIHL, BOSCH Professional, MAKITA, EINHELL, AL-KO, QBRICK SYSTEMS, and SONAX. Product categories span Construction & Forestry, Garden & Pool, Hand Tools, Power Tools, Home & Electricity, Pumps, and Automotive & Workshop. The technology stack is that of a traditional multi-channel retailer with no proprietary AI or platform technology disclosed; recent assortment additions include AI-enabled autonomous equipment (robotic mowers, pool robots) sourced from third-party brands.

The company serves two primary customer segments: DIY enthusiasts and homeowners undertaking home improvement, gardening, and basic construction projects, and professional tradespeople and businesses in construction, forestry, landscaping, and automotive. The Business Card program caters specifically to professional clients, while the jö Bonus Club multi-retailer loyalty program targets both segments to drive repeat purchase frequency.

Zgonc operates a multi-channel distribution model combining physical retail with in-store expert consultation and a reserve-and-collect service, plus an online storefront offering 1-2 business day shipping within Austria. Revenue is generated primarily through hardware sales of both branded and private-label products, with promotional activity centered on weekly Weekend Deals (Wochenend-Hammer) and seasonal flyer campaigns. Pricing spans budget to premium professional equipment, and the company's geographic footprint is confined to the domestic Austrian market with no disclosed expansion plans beyond DACH.

Name

Zgonc Handel Gmbh

Legal name

Zgonc Handel GmbH

Website

https://zgonc.at

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zgonc Handel GmbH is an Austrian specialty retailer selling tools, machinery, garden equipment, and workshop supplies via physical stores and e-commerce. The company serves DIY consumers and professional tradespeople across Austria, operating the jö Bonus Club loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Zgonc generates revenue through the sale of tools, machines, garden equipment, and related products both through physical retail stores and online e-commerce platform. The company also sells its own private label brand products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Zgonc Handel GmbH is an Austrian specialty retailer that sells tools, machinery, construction equipment, garden devices, workshop supplies, and automotive equipment through multiple physical retail stores across Austria and an online e-commerce platform (zgonc.at). The company serves both DIY enthusiasts and professional tradespeople, offering its own private-label ZGONC brand products alongside major international brands such as GARDENA, STIHL, BOSCH, MAKITA, EINHELL, STANLEY, and SCHEPPACH.

Product overview

Zgonc Handel Gmbh is an Austrian specialty retailer operating in the tools, machines, and garden equipment sector, serving both DIY enthusiasts and professional/commercial users. The company operates physical retail locations (filials) and an online store. Their product portfolio encompasses multiple categories: Construction & Forestry (Bau & Forst) including building tools, construction machines, and forestry equipment; Garden & Pool (Garten & Pool) covering lawn mowers, robotic mowers, garden tools, irrigation, pool equipment; Tools (Werkzeug) comprising hand tools and power tools; Home & Electricity (Haus & Strom) with heating, cleaning, and lighting equipment; Pumps (Pumpen) for water management; and Automotive & Workshop (Kfz & Werkstatt) supplies. They carry their own private-label products (ZGONC branded) alongside major international brands including QBRICK SYSTEMS, GARDENA, STIHL, BOSCH, EINHELL, MAKITA, SONAX, and others. The company offers their own modular E-Case system under the EINHELL partnership.

Differentiator

Problem solved

Functional benefit

Brands

• ZGONC: Own private label brand selling tools and equipment including garden hoses and other tools

Products and services

• ZGONC Wandschlauchbox-Set 20 m Wall-mounted garden hose storage and dispensing system with 20-meter hose capacity, sold under the ZGONC private-label brand for residential garden use.
• ZGONC Benzin-Rasenmäher MD560E Gasoline-powered lawn mower designed for medium to large residential lawns, sold under the ZGONC private-label brand.
• EINHELL E-Case Mix & Match System Modular power tool storage and organization system by EINHELL, allowing customizable configurations for both DIY users and professionals. Includes pre-configured Ready To Work solutions and individually configurable cases.
• Worx Landroid Vision M600 Autonomous robotic lawn mower featuring vision-based navigation technology for automated grass cutting on residential lawns.
• MY POOL Poolroboter Luna Pool cleaning robot for automated maintenance of swimming pools.
• EINHELL Akku-Bohrschrauber TE-Z 18/2,5 Cordless drill driver powered by 18V battery system for drilling and screwdriving applications.
• Enviro Akku-Mäher EG755 60V 4.0 AH Cordless lawn mower powered by 60V 4.0 AH battery for residential lawn care.
• JUWEL Aluminium-Wäschespinne Ergoline 600 Aluminum rotary washing line with 60-meter line capacity for outdoor laundry drying.
• STANLEY FATMAX HD-REINIGER-SET SXFPW23-P High-pressure washer cleaning set for intensive cleaning tasks.
• SCHEPPACH Kompressor HC550TC 400 V Industrial-grade 400V compressor for workshop and professional applications.
• KRAFTBOX PROFESSIONAL KFZ-Stossdämpfer-Werkzeug-Satz 28 teilig 28-piece professional automotive shock absorber tool set for vehicle maintenance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• GARDENAmajorChannel Partner/ Reseller/ DistributorZgonc is an authorized retailer of GARDENA garden equipment products, including garden tools, irrigation systems, and lawn care products.
• STIHLmajorChannel Partner/ Reseller/ DistributorZgonc carries STIHL products including chainsaws, brushcutters, and other forestry equipment.
• BOSCH ProfessionalmajorChannel Partner/ Reseller/ DistributorZgonc is a BOSCH Pro Deal partner offering professional power tools with promotional campaigns.
• MAKITAmajorChannel Partner/ Reseller/ DistributorZgonc carries MAKITA power tools and garden equipment, including XGT battery platform products with promotional offers.
• EINHELL Power X-ChangemajorChannel Partner/ Reseller/ DistributorZgonc is an authorized retailer of EINHELL products including the Power X-Change battery system platform and E-Case modular tool storage system.
• AL-KOminorChannel Partner/ Reseller/ DistributorZgonc carries AL-KO products with promotional campaigns including free battery offers with 36V device purchases.
• jö Bonus ClubcoreGTM or Marketing PartnerZgonc participates in the jö Bonus Club loyalty program, allowing customers to earn and redeem points across participating retailers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• ToolTeam: Austrian tool and industrial supplies distributor serving professional trades with a deep catalog of power tools, hand tools and consumables. Overlaps with Zgonc's professional tradespeople segment on product range and target customer.
• Contorion: Online specialist retailer for professional tools, industrial supplies and workshop equipment serving trades and industrial buyers. Comparable to Zgonc's professional segment but competes primarily on digital-first convenience and depth rather than physical stores.

Direct peers

• Würth: Global supplier and retailer of professional tools, fasteners and workshop consumables serving tradespeople and industrial customers. Highly comparable to Zgonc's professional tradespeople segment and Business-Karte-style B2B distribution model.
• Brüder Mannesmann Werkzeuge: Tool-focused brand and retailer offering a broad assortment of hand tools, power tools and garden equipment, primarily through DACH retail channels. Comparable to Zgonc on core tools-and-garden focus and target DIY/professional customer base.
• Hornbach Baumarkt: European DIY/home improvement retailer operating a comparable large-format store + e-commerce model, with a strong assortment in tools, garden, construction and workshop supplies. Directly comparable to Zgonc's full-category tools-and-garden offer and omni-channel strategy, with greater scale across DACH.

Broad incumbents

• OBI: Large European DIY/home-improvement chain present in Austria, carrying tools, garden equipment and construction materials. Competes with Zgonc on consumer DIY assortment and store-footprint scale, but broader (full home improvement) versus Zgonc's tools/garden/workshop focus.
• Bauhaus: Pan-European DIY/home-improvement chain operating a workshop- and garden-heavy assortment alongside construction materials. Overlaps with Zgonc's tool, garden and workshop categories but at greater scale and broader category scope.

Regional players

• Hagebau: DACH-focused DIY/building-materials retailer cooperative with strong Austrian presence through affiliated dealers and an own online platform. Comparable assortment in tools, garden and construction products and similar multi-channel orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zgonc-handel-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zgonc Handel Gmbh