The Michigan Theatre Of Jackson Inc

What The Michigan Theatre Of Jackson Inc does

The Michigan Theatre of Jackson Inc. is a not-for-profit operating company that owns and runs a 1,226-seat historic performing arts and film venue located at 124 N. Mechanic Street in downtown Jackson, Michigan. The building opened on April 30, 1930, was added to the National Register of Historic Places in 1980, and was acquired by the nonprofit corporation from the City of Jackson in 1993. The theatre's core product is hosting over 300 events per year across classic and first-run film screenings, concerts, musicals, live drama, weddings, graduations, corporate functions, school assemblies, and community events, serving more than 40,000 attendees annually.

The venue's underlying technology stack combines preserved 1930s Spanish-style architecture with modern performance infrastructure, including a state-of-the-art LINE ARRAY sound system (DB Technologies T12/T8/SN30), Dolby Digital 5.1 surround sound with 36,000 watts of amplification, a Barco Digital Projector supporting DCP/Blu-Ray/Satellite on a 24x34-foot screen, modernized rigging, intelligent LED lighting, and a Schimmel Concert Grand Piano. Operational systems include Bloomerang for donation/membership CRM, ThunderTix for volunteer management, and a Matterport 3D virtual tour for remote venue marketing.

The business model is diversified across seven revenue streams: ticket sales and admissions, venue and space rentals (base $1,500-$2,000; wedding packages up to $2,200), individual and corporate membership programs (individual tiers $25-$200; corporate tiers $300-$1,000), concessions and bar services, event sponsorships starting at $4 per person, donations and grants, and off-site equipment rentals. The organization is supported by a 1-10 employee paid staff supplemented by 200+ volunteers, governed by a Board of Directors under Executive Director Steve Tucker (in role since 2012), and operates within Jackson County and the broader Michigan region.

Name

The Michigan Theatre Of Jackson Inc

Legal name

Michigan Theatre of Jackson Inc.

Website

https://michigantheatre.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

The Michigan Theatre of Jackson Inc. is a nonprofit operating company that runs a 1,226-seat historic 1930 venue in downtown Jackson, Michigan, hosting 300-plus events annually including film screenings, live performances, weddings, and community programs serving 40,000-plus attendees.

Ownership category

akta.pro rank

Product category

Performing Arts Venue & Entertainment Services

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Motion Picture and Video Exhibition (51213), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Theater & Performing Arts Ticketing (HSACALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Historic theatre entertainment
• Live performance venue
• Film screening services
• Event venue rentals
• Nonprofit performing arts

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales and Admissions: Revenue from classic films, first-run films, concerts, live performances, and other events. Theatre serves over 40,000 people annually through its programs.
2. Venue and Space Rental: Rental income from weddings, corporate events, birthday parties, school assemblies, graduations, and private celebrations. Base rental ranges from $1,500-$2,000, with wedding packages up to $2,200.
3. Membership Programs: Individual memberships (Student $25, Senior $30, Individual $35, Dual $60, Family $80, Premium $200) and corporate memberships (Silver $300, Gold $500, Platinum $1,000) providing recurring revenue and dedicated customer base.
4. Concessions and Bar Services: Concession stand revenue including popcorn, soft drinks, and food. Bar packages available for events (Option 1 $25/person for beer and wine, Option 2 per bottle/drink pricing, Option 3 cash bar).
5. Corporate Sponsorships: Night at the theatre sponsorships with marquee recognition, on-screen logo, lobby display space, 25 tickets, and concession packages starting at $4 per person.
6. Donations and Grants: Nonprofit funding from community donors, local businesses, foundations, and government grants. Capital Campaign successfully completed with multi-year restoration effort.
7. Equipment Rentals: Off-site rentals including 1956 Hammond B3 with Leslie 147 ($525), Ampeg SVT ($300), P.A. system ($1,875 base), and various musical equipment with delivery and setup.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Michigan Theatre of Jackson operates a restored 1930s historic 1,226-seat theatre in downtown Jackson, Michigan, presenting classic and first-run film screenings, live performances (concerts, musicals, drama, ballet, symphony), and venue rental services for weddings, corporate events, and private celebrations. It sustains operations through individual and corporate memberships, donations, sponsorships, and ticket sales while hosting over 300 events annually for more than 40,000 attendees.

Product overview

The Michigan Theatre of Jackson is a nonprofit historic theatre offering a portfolio of entertainment and venue services. The core offerings include classic and first-run film screenings, live performances (concerts, musicals, drama, ballet, symphony), and event rentals for weddings, corporate events, and private celebrations. The theatre operates membership programs for individuals (Student through Premium tiers) and corporate sponsors (Silver, Gold, Platinum), plus nightly event sponsorship opportunities. Supporting programs include VR virtual tours, open jam sessions for musicians, and summer children's film series. The theatre serves as a community cultural hub hosting over 300 events annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Screenings Classic films and first-run movie screenings shown at the historic venue, including member-night movies and special event screenings for the general public.
• Live Performances Concerts, musicals, live drama, ballet performances, and symphony concerts hosted on the theatre's main stage using its state-of-the-art sound and lighting systems.
• Event Rentals Venue rental of the historic theatre for weddings, corporate meetings, birthday parties, graduations, school assemblies, and other private celebrations, including access to lighting, sound, technicians, and dressing rooms.
• Individual Memberships Annual membership tiers (Student $25, Senior $30, Individual $35, Dual $60, Family $80, Premium $200) providing movie passes, concession discounts, presale access, free entry to member-night movies, and exclusive benefits for individuals and families.
• Corporate Memberships Annual corporate sponsorship tiers (Silver $300, Gold $500, Platinum $1,000) providing on-screen and website recognition, movie passes, merchandise discounts, bar privileges, concession coupons, and theatre rental discounts for local businesses.
• Event Sponsorships Nightly event sponsorship opportunities including marquee recognition, on-screen advertising, lobby display space, complimentary tickets, and concession packages for individual event nights such as Free Family Night, Brew & View, and Second Sunday Classic Movie events.
• Open Jam Sessions Open-stage nights hosted by area musicians on Friday evenings and Sunday afternoons, providing performance opportunities for emerging and established musicians alongside national and international acts.
• Summer Children's Films Eight weeks of inexpensive children and family films presented each summer, sponsored annually by Kiwanis of Jackson to make family entertainment accessible to the broader community.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Jackson Symphony OrchestracoreStrategic or Co-development PartnerLong-standing partnership for free family outdoor movies and concerts during summer months. Joint programming that benefits both organizations and provides affordable entertainment to the community.
• Jackson Downtown Development AuthoritycoreStrategic or Co-development PartnerPartnership to bring over 40 free events to the downtown area during summer. Collaborates on event coordination, volunteer support, and downtown revitalization efforts.
• Kiwanis of JacksoncoreGTM or Marketing PartnerAnnual sponsor of eight weeks of children's films throughout the summer, making family entertainment accessible to the broader Jackson community.
• Jackson County SchoolscoreStrategic or Co-development PartnerHosts numerous films and events for every school in the county. Every young person in Jackson County has seen a film, a play, or taken a tour at the theatre, making it a cornerstone of youth entertainment and education.
• Concert of ColorsminorStrategic or Co-development PartnerCollaboration brought huge crowds to experience exciting music of famous Motown artists, demonstrating the theatre's ability to attract major cultural programming.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tampa Theatre: Historic nonprofit movie palace in Tampa, Florida, hosting films, concerts, and private events; mirrors the Michigan Theatre's blend of film exhibition, live performance, venue rental, and community programming in a similarly-sized regional market.
• The Garde Arts Center: Nonprofit historic performing arts venue in New London, Connecticut, hosting films, concerts, theater, and community events; directly comparable as a restored 1920s venue with multi-use programming and event rentals.
• Ohio Theatre (Columbus): Restored nonprofit historic movie palace in Columbus, Ohio, operated by CAPA for films, concerts, and events; closely comparable in preservation-driven nonprofit model, vintage architecture, and mixed film/live programming.
• The Midland Theatre: Historic nonprofit theater in Kearney, Nebraska, presenting concerts, films, and community events; comparable as a restored mid-century venue operated by a nonprofit with a mixed film/live/event programming model.
• The Egyptian Theatre: Nonprofit historic theater in DeKalb, Illinois, hosting films, live performances, and rentals; highly comparable in scale, preservation mandate, and nonprofit operating model serving a Midwestern college-town community.
• The Byrd Theatre: Historic nonprofit movie palace in Richmond, Virginia, showing first-run and classic films plus special events; parallels the Michigan Theatre's film-centric programming, volunteer-driven operations, and community-anchor role.
• Michigan Theater (Ann Arbor): Nonprofit historic single-screen theater in Ann Arbor, Michigan, presenting films, live music, and educational programs; directly comparable in mission, nonprofit governance, and historic preservation focus within the same state.

Emerging players

• Alamo Drafthouse Cinema: For-profit cinema-eatery chain programming first-run films alongside food/beverage service and special events; comparable on the film-plus-F&B revenue model and event-driven programming, but operates commercially rather than as a nonprofit historic landmark.

Broad incumbents

• Fox Theatre (Detroit): Large nonprofit historic performing arts venue in Detroit operating Broadway tours, concerts, and films; broader geographic reach and 5,000+ seat capacity make it a scaled incumbent comparable on programming mix but materially larger in scope.
• Wharton Center for Performing Arts: Michigan State University's large performing arts complex in East Lansing presenting Broadway, concerts, and family programming; overlapping as a Michigan-based live performance venue but operating at a much larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheMichigan
• Facebookfacebook.com/michigantheatreofjackson
• LinkedInlinkedin.com/company/michigan-theatre-jackson

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Michigan Theatre Of Jackson Inc