Central Hotel

What Central Hotel does

Central Hotel is a 19-room independent hotel located at Lavretsovi 5 in Narva, Estonia, operated by the Estonian private limited company Etapp SN OÜ (registration code 10830702). The property is housed in a late-19th-century building originally constructed as the private residence of Narva's mayor and reconstructed as a hotel in 2002. Room inventory comprises 6 single rooms, 10 double/twin rooms, 2 suites, and 1 apartment with a private sauna. All rooms include TV, telephone, WC, shower, and Wi-Fi access throughout the building. The hotel is positioned 300 meters from Narva Castle and the Narva River, with surrounding amenities (supermarket, casino, restaurants, policlinic) within 50-200 meters.

The business operates as a direct-to-consumer hospitality venue with bookings processed exclusively through its own website, centralhotel.ee, which is available in Estonian, English, Finnish, and Russian. Ancillary service lines include a third-floor conference room with terrace, a bar and restaurant serving European breakfast and à la carte dinners, on-site parking and garage facilities, pet-friendly rooms, and add-on purchases (extra beds at €15, baby cots at €10, additional breakfasts at €8). Pricing is unit-based and pay-as-you-go, with rooms starting from €30 (single) to €80 (apartment with sauna) including breakfast. Customer segments are individual tourists, families, and occasional business travelers, served through 24-hour reception. There is no mobile app, no third-party API, no disclosed OTA partnerships, no social media presence documented, and no external investment, parent company, or public listing.

Revenue is generated entirely through nightly room rentals and ancillary fees, with no subscription or contract-based streams. The company's technology stack is described as standard hotel operations infrastructure with no proprietary systems, no AI/ML capabilities, and no integrations beyond the website booking form. The legal entity is privately held, independently financed, and operates a single property in eastern Estonia near the Russian border.

Name

Central Hotel

Legal name

Etapp SN OÜ

Website

https://centralhotel.ee

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Central Hotel is a privately held, 19-room independent hotel in Narva, Estonia, operating from a converted 19th-century mayor's residence. It serves individual tourists, families, and business travelers through direct website bookings in four languages, with rooms priced €30-€80 nightly.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Hotel accommodation
• Boutique hospitality
• Hotel room rentals
• Conference venue
• Pet friendly lodging

Headquarters

HQ city

Narva

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room bookings: Primary revenue from hotel room rentals across various room categories (single, double, twin, suite, apartment with sauna). Pricing varies by season, occupancy, and day of week. All rates include breakfast.
2. Ancillary services: Additional revenue from extra beds (15 EUR), baby cots (10 EUR), extra breakfasts (8 EUR), garage parking, and pet accommodation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Central Hotel is a 19-room boutique hotel in Narva, Estonia, providing overnight accommodation across single, double, twin, suite, and apartment-with-sauna categories, with breakfast included. The hotel also offers a conference room, on-site bar and restaurant serving European breakfast and à la carte dinner, parking/garage facilities, and pet-friendly rooms.

Product overview

Central Hotel is a traditional hotel offering accommodation services in Narva, Estonia. The hotel operates 19 rooms across five room types: Single Room (6 rooms), Double Room (10 rooms), Twin Room, Suite (2 suites), and Apartment with Sauna (1 apartment). All rooms include TV, telephone, WC, and shower with Wi-Fi available throughout. Additional services include a conference room with terrace, bar and restaurant serving breakfast and à la carte dinner, parking/garage facilities, and pet-friendly accommodations. Room rates range from 30 EUR (single) to 80 EUR (apartment with sauna) including breakfast.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Room Single occupancy hotel room with TV, telephone, WC, shower, and hotel-wide Wi-Fi; 6 such rooms available, priced from 30 EUR per night including breakfast.
• Double Room Double occupancy hotel room with TV, telephone, WC, shower, and hotel-wide Wi-Fi; 10 such rooms available, priced from 40 EUR per night including breakfast.
• Twin Room Double occupancy hotel room with two separate beds, plus TV, telephone, WC, shower, and hotel-wide Wi-Fi; pricing varies by season.
• Suite Suite accommodation for 1-2 persons with TV, telephone, WC, shower, and hotel-wide Wi-Fi; 2 suites available, priced from 45 EUR (single occupancy) and 55 EUR (double occupancy) per night including breakfast.
• Apartment with Sauna Premium apartment with private sauna for 1-2 persons, with TV, telephone, WC, shower, and hotel-wide Wi-Fi; priced from 60 EUR (single) and 80 EUR (double) per night including breakfast.
• Conference Room Rental

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Expedia Group: Global online travel agency and hotel distribution platform. Relevant as an alternative OTA channel that small European hotels use to fill shoulder-season occupancy in tourist destinations.
• Booking.com: Global online travel agency that dominates hotel distribution in Europe. Highly relevant as the channel Central Hotel currently does not use; competitors of similar size rely on Booking.com for a significant share of bookings.

Broad incumbents

• Scandic Hotels: Largest hotel company in the Nordic region with a broad portfolio. Comparable as a multi-property full-service operator serving Scandinavian and Baltic travelers with breakfast-inclusive pricing and conference offerings.
• Best Western Hotels & Resorts: Global hotel brand with independent-member properties across Europe. Comparable as a brand that aggregates independent small hotels like Central Hotel, often in secondary tourist destinations.
• Hilton Hotels & Resorts: Global full-service hotel brand with European presence including the Baltics. Comparable as a competitor offering breakfast-inclusive rates, conference facilities, and loyalty-driven direct booking at the upper-midscale tier.
• Radisson Blu Hotels (Estonia): International upper-midscale brand with Estonian presence. Comparable as a full-service hotel operator offering multi-language booking, breakfast-inclusive rates, and conference facilities, though at larger scale and broader geographic reach.

Direct peers

• Tallink Hotels: Estonian hotel brand operating multiple properties across Estonia. Comparable as an Estonia-based lodging operator serving both tourist and business travelers with similar amenities and booking channels.

Regional players

• Sokos Hotels: Finnish hotel chain with cross-border reach into Estonia and the Baltic region. Comparable as a regional full-service operator targeting similar Finnish, Russian, and Baltic tourist flows as Central Hotel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Hotel