Tiki Tar and Shell India
Tiki Tar and Shell India is a Mumbai-headquartered 2019 joint venture between Tiki Tar Industries (Baroda) and Shell Gas B.V., manufacturing premium modified bitumen (PMB, CRMB, emulsions) across six Indian plants and supplying central highway, Bharatmala, and airport-runway infrastructure projects in India, Nepal, Bhutan, and Bangladesh.
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tiki Tar and Shell India does
Tiki Tar and Shell India (TTSIPL) is a Mumbai-headquartered joint venture incorporated in October 2019 between Tiki Tar Industries (Baroda) Limited and Shell Gas B.V., with Bharat Petroleum Corporation (BPCL) having acquired a 40% stake for approximately Rs 85 crore in June 2026. The company manufactures and sells premium modified bitumen products across six manufacturing plants in India, including Polymer Modified Bitumen under the Shell Cariphalte brand, Crumb Rubber Modified Bitumen under the Shell Mexphalte brand, Bitumen Emulsions under the Shell Spramul brand, and VG 40 paving-grade bitumen. Its principal customers are Indian central-public-sector infrastructure buyers — the National Highways Authority of India (NHAI), the Airport Authority of India (AAI), and contractors working on the Bharatmala Pariyojana programme — supplemented by export volumes into Nepal, Bhutan, and Bangladesh.
The company's technology base is anchored in licensed Shell bitumen formulations supported by R&D linkage to Shell Technology Centre Bangalore, giving it access to over a century of global bitumen formulation IP. TTSIPL competes in a specification-driven, tender-based procurement category where product qualification on highway and runway projects, geographic proximity of supply, and co-branding of an international technology partner are the primary determinants of share, rather than pricing or direct-to-customer sales motion.
TTSIPL monetises via B2B sale of bituminous binders to road and runway contractors and project authorities, with revenue tied to the awarding cycle of NHAI/state-highway and airport pavement projects. Headcount is reported at the 11-50 band, consistent with a capital-asset-heavy manufacturing operation rather than a services or technology model, and the entity remains a privately held, non-listed joint venture with FY26 disclosed revenue of approximately Rs 404.6 crore (~$48.5M), down from Rs 545.2 crore in FY25.
Tiki Tar and Shell India firmographics
Firmographics- Name
- Tiki Tar and Shell India
- Legal name
- TIKI TAR AND SHELL INDIA PVT. LTD.
- Website
- https://tikitarshell.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tiki Tar and Shell India is a Mumbai-headquartered 2019 joint venture between Tiki Tar Industries (Baroda) and Shell Gas B.V., manufacturing premium modified bitumen (PMB, CRMB, emulsions) across six Indian plants and supplying central highway, Bharatmala, and airport-runway infrastructure projects in India, Nepal, Bhutan, and Bangladesh.
- Ownership category
- akta.pro rank
Tiki Tar and Shell India industry classification
Industry- Product category
- Bitumen Products / Road Construction Materials
- NAICS
- Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH)
- akta.pro secondary industries
- Paving-Grade Asphalt Binder (PG/Performance-Graded) (EUALAKAA), Industrial & Waterproofing Bitumen Products (Roofing, Membranes, Shingles, Sealants) (EUALAKAF)
Keywords
Where Tiki Tar and Shell India is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Tiki Tar and Shell India business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Bitumen Product Sales: Manufacturing and marketing of specialized bitumen products including Polymer Modified Bitumen, Crumb Rubber Modified Bitumen, and VG Grade Bitumen for highways and airport runways in India and export markets.
- Export Revenue: Export of bitumen products to Nepal, Bhutan, and Bangladesh, contributing to total revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based B2B pricing for specialized bitumen products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tiki Tar and Shell India product offering
Product offeringCore offering
Tiki Tar and Shell India manufactures and markets a comprehensive portfolio of value-added bitumen products for the pavement industry, including Polymer Modified Bitumen, Crumb Rubber Modified Bitumen, Bitumen Emulsions, Viscosity Grade Paving Bitumen, cold-mix pothole repair solutions, and pavement joint sealants. The company serves government agencies, highway contractors, and airport authorities across India and exports to Nepal, Bhutan, and Bangladesh, supported by six pan-India manufacturing plants and Shell's proprietary bitumen technology.
Product overview
Tiki Tar and Shell India is a joint venture between Tiki Tar Group and Shell Gas B.V., offering a comprehensive portfolio of bitumen and bituminous products for the pavement industry. The product portfolio centers on three core categories: Performance Graded and conventional Polymer Modified Bitumens (Shell Cariphalte series) for heavy-duty highways; Bitumen Emulsions (Shell Spramul series) for cold application and surface treatments; and Crumb Rubber Modified Bitumens (Shell Mexphalte CRMB) for sustainable pavement construction. Supporting these core product lines are specialty offerings including Shell Bitumen VG 40 viscosity grade bitumen for modern highways, Shelmac PR cold-mix pothole repair solution, and TIKI JOINTSEAL sealants for pavement joint applications. The company operates six manufacturing plants strategically located across India and serves markets in Nepal, Bhutan, and Bangladesh.
Differentiator
Problem solved
Functional benefit
Products and services
- Shell Cariphalte Polymer Modified Bitumen Series Polymer Modified Bitumen engineered for improved rheology, elasticity recovery, viscosity, reduced fatigue cracking, fuel resistance, and enhanced adhesion/cohesion for heavy-duty highways and expressways.
- Shell Spramul Bitumen Emulsions Cold application bitumen emulsions for spray or mixing with aggregates, available in rapid-setting, slow-setting, cationic, and medium-setting grades. Used for surface treatments, crack sealing, slurry sealing, and micro surfacing applications.
- Shell Mexphalte Crumb Rubber Modified Bitumen (CRMB) Crumb Rubber Modified Bitumen (CRMB 55 and CRMB 60) utilizing scrap tyres for sustainable waste management, delivering high-performing asphalt pavements with long-lasting durability comparable to PMB.
- Shell Bitumen VG 40 High Quality Viscosity Grade (HMVG-40) Paving Bitumen manufactured using patented technology for modern highways, offering rut and fatigue resistant mix, high resilient modulus, and resistance to heavy axle loads.
- Shelmac PR Cold Mix Pothole Repair Ready-to-use cold applied pre-mix solution for potholes and depressions, consisting of 10mm and lower sized aggregates that eliminate the need for plant and machinery, allowing immediate road reopening to traffic.
- TIKI JOINTSEAL and TIKI POLYSEAL Sealants TIKI JOINTSEAL A and B (hot poured sealants for concrete surfaces per IS:1834) and TIKI POLYSEAL (ambient temperature pouring-grade elastomeric sealant per BS:5212:1990) for pavement joint applications resistant to expansion, contraction, compression, and cyclic movements.
Quantifiable outcome
- Six manufacturing plants serving India's infrastructure expansion
- +1 more outcomes
Companies that use Tiki Tar and Shell India
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Tiki Tar and Shell India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Tiki Tar and Shell India partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BPCL (Bharat Petroleum Corporation Ltd)coreBPCL acquiring 40% equity stake in TTSIPL for Rs 85 crore. Strategic investment to strengthen BPCL's Value-Added Bitumen business and capture growth in India's infrastructure sector. BPCL contributes domestic sales and distribution network while gaining access to specialized bitumen manufacturing capabilities.
- Shell Gas B.V.coreShell Gas B.V. is the original joint venture partner holding significant stake in TTSIPL. Provides world-leading bitumen technology, R&D capabilities through Shell Technology Centre Bangalore, and global brand credibility.
- Tiki Tar GroupcoreTiki Tar Group (Baroda) Limited is the original JV partner providing local manufacturing expertise, six manufacturing plants, and established local market presence in India's bitumen sector.
- Shell Technology Centre BangalorecoreR&D partnership providing high-tech innovation and demonstration facilities for bitumen technology development, housing R&D staff for multidisciplinary collaboration in affordable innovations.
- DIPAM (Department of Investment and Public Asset Management)minorGovernment regulatory body that approved the BPCL acquisition of 40% stake in TTSIPL.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Tiki Tar and Shell India competitors and assessment
Company assessmentDirect peers
- Shell India Markets Pvt. Ltd. Indian arm of Shell, the technology and brand licensor behind TTSIPL's Cariphalte, Spramul and Mexphalte ranges. Comparable product portfolio and global R&D backing; remains a key global benchmark for TTSIPL's offerings.
- Nynas AB: Specialist bitumen producer with a global portfolio of paving-grade, polymer modified and emulsion products closely comparable to TTSIPL's range. Comparable in product technology and customer base across international infrastructure projects.
- Tiki Tar Industries (Baroda) Limited: JV partner of Tiki Tar and Shell India and a long-standing Indian manufacturer of bitumen, road construction chemicals and specialty products. Highly comparable product portfolio and customer base; the two entities have intertwined operations and shared manufacturing heritage.
Broad incumbents
- Hindustan Petroleum Corporation Limited (HPCL): Indian PSU refiner with a meaningful bitumen and modified bitumen portfolio serving highway, airport and infrastructure projects. Competes with TTSIPL for government tenders and private road EPC contracts across India.
- Reliance Industries Limited (Bitumen / RPL): Operates large refining complexes that produce paving-grade and modified bitumens sold into the Indian road infrastructure market. Comparable product categories and pan-India reach via Jamnagar-based supply.
- Indian Oil Corporation Limited: Largest Indian PSU refiner producing paving-grade bitumen, PMB and emulsions sold into the same NHAI/MoRTH tender pool as TTSIPL. Comparable scale, government customer base and product categories make it the principal domestic competitor.
- Bharat Petroleum Corporation Ltd (BPCL): Indian public-sector oil major that is acquiring 40% of TTSIPL and also operates its own bitumen and value-added bitumen business. Overlapping product lines and pan-India distribution make BPCL both a partner and a direct comparator in PMB, CRMB and emulsion supply.
- TotalEnergies (Bitumen): Global integrated major with a substantial specialty bitumen business, including polymer modified bitumen and emulsions. Comparable product technology stack and competes for premium highway and airport runway contracts across South Asia.
Emerging players
- Maruti Infrastructure Limited: Smaller India-listed infrastructure and road construction company with exposure to bitumen trading and road-building services. Less of a product overlap but competes for the same downstream road project pipeline.
Regional players
- Veidekke ASA (Asphalt): Norwegian contractor and asphalt producer with a strong Nordic/European modified bitumen and emulsion offering. Comparable product categories (PMB, emulsions, cold mix) but operates primarily in Northern Europe rather than South Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Tiki Tar and Shell India social profiles
Digital presenceTiki Tar and Shell India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiki Tar and Shell India leadership team
Management profileNumber of profiles
Tiki Tar and Shell India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiki Tar and Shell India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiki Tar and Shell India
What does Tiki Tar and Shell India do?
Tiki Tar and Shell India manufactures and markets a comprehensive portfolio of value-added bitumen products for the pavement industry, including Polymer Modified Bitumen, Crumb Rubber Modified Bitumen, Bitumen Emulsions, Viscosity Grade Paving Bitumen, cold-mix pothole repair solutions, and pavement joint sealants. The company serves government agencies, highway contractors, and airport authorities across India and exports to Nepal, Bhutan, and Bangladesh, supported by six pan-India manufacturing plants and Shell's proprietary bitumen technology.
Is Tiki Tar and Shell India a public or private company?
Tiki Tar and Shell India is a private company. It is classified as corporate owned and is currently operating.
When was Tiki Tar and Shell India founded?
Tiki Tar and Shell India was founded in 2019. It employs 11 to 50 people.
Where is Tiki Tar and Shell India based?
Tiki Tar and Shell India is headquartered in Mumbai, India, in the Asia region.
How does Tiki Tar and Shell India make money?
Two revenue lines are on record. Bitumen Product Sales are the primary driver. The others are export Revenue.
Who are Tiki Tar and Shell India's main competitors?
Direct peers on record are Shell India Markets Pvt. Ltd., Nynas AB and Tiki Tar Industries (Baroda) Limited. Broad incumbents are Hindustan Petroleum Corporation Limited (HPCL), Reliance Industries Limited (Bitumen / RPL), Indian Oil Corporation Limited, Bharat Petroleum Corporation Ltd (BPCL) and TotalEnergies (Bitumen). Maruti Infrastructure Limited is listed as an emerging player. Veidekke ASA (Asphalt) is listed as a regional player.
Does Tiki Tar and Shell India have an API?
No public API is recorded for Tiki Tar and Shell India.
What industry is Tiki Tar and Shell India in?
Tiki Tar and Shell India's product category is Bitumen Products / Road Construction Materials. Its primary akta.pro industry code is EUALAKAH, Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators), with a secondary code of EUALAKAA, Paving-Grade Asphalt Binder (PG/Performance-Graded). Its NAICS code is 32412 and its SIC code is 2950.