MORTGAGE SUPPORT CHESTER LIMITED

What MORTGAGE SUPPORT CHESTER LIMITED does

Mortgage Support Chester Limited is a privately held, UK-based whole-of-market mortgage broker operating from a registered office in Holly House, Christleton, Chester. The firm acts as an introducer to Echo Finance Limited, which holds FCA authorization (FRN 570073), enabling Mortgage Support Chester to source customers and refer them into a regulated channel without holding its own FCA permission. Its product offering spans four lines: residential mortgages (purchase, remortgage, first-time buyer, bad credit, self-employed, buy-to-let), later life lending (equity release, lifetime, RIO, and enhanced lifetime mortgages), commercial and bridging finance (commercial mortgages, regulated and unregulated bridging loans, development finance), and insurance (life, critical illness, income protection, home, landlord, and business cover). The stated value proposition rests on access to 90+ lenders and 20,000+ mortgage products, supported by free initial consultations and personalised advisor-led guidance.

The go-to-market is sales-led and digital-first. Customer acquisition is driven by educational blog content, online enquiry forms, and direct phone and email contact with named advisors (notably Senior Mortgage & Protection Advisor Tom Evans), with reviews hosted on Google, Trustpilot, and Review Centre as social proof. Revenue is generated primarily through broker fees calculated as a small percentage of the mortgage amount and payable on completion, complemented by commissions on insurance products; the free initial consultation functions as a top-of-funnel onboarding mechanism with no obligation to proceed.

The technology stack is intentionally minimal and non-proprietary, relying on standard SaaS tooling (Nifty Solutions CRM, Google Workspace, Brevo, Postmark, RingCentral call recording, and website analytics) rather than a custom platform. There is no evidence of in-house software development, AI/ML capabilities, proprietary models, or app products. The firm is privately funded with no disclosed venture capital or private equity backing, no subsidiaries, and no parent company, operating as an independent marketing website and introducer within the FCA-regulated mortgage and insurance advisory market.

Name

MORTGAGE SUPPORT CHESTER LIMITED

Legal name

Mortgage Support Chester Limited

Website

https://mortgagesupportchester.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Mortgage Support Chester Limited is a UK-based whole-of-market mortgage broker based in Chester that introduces customers to FCA-regulated lender and insurance partners, offering residential, later life, commercial, and bridging finance advice through a small advisor team.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage and Financial Advisory

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Commercial Mortgage Brokerage (FSAEAEAB)

akta.pro secondary industry

Debt Advisory & Financing Advisory (FSAEAGAD)

Keywords

• Whole-of-market mortgage broker
• Mortgage advisory services
• Equity release advice
• Commercial bridging finance
• Protection insurance brokerage

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Broker Fee (Mortgage): Primary revenue from broker fees charged as a small percentage of the mortgage amount, payable upon completion. Free initial consultations with no obligation to proceed.
2. Insurance Advisory: Advisory services for life insurance, critical illness cover, income protection, and property insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mortgage Support Chester Limited is a UK whole-of-market mortgage broker and financial advisory firm providing personalised mortgage, later-life lending, commercial and bridging finance, and protection insurance advice. Advisors source products from a panel of 90+ lenders offering 20,000+ mortgage products, deliver free initial consultations, charge a broker fee as a small percentage of the mortgage on completion, and introduce regulated business to FCA-authorised partner Echo Finance Limited.

Product overview

Mortgage Support Chester is a whole-of-market mortgage broker and financial advisory service operating as a trading style of Mortgage Support Chester Limited. The company does not offer a unified software platform but provides four core service lines: Mortgages (residential purchase, remortgage, and specialist mortgage advisory), Later Life Lending (equity release and retirement mortgages), Commercial and Bridging (commercial finance and short-term lending), and Insurance (life, critical illness, income protection, property, and business insurance). Services are delivered through a network of 90+ lenders and 20,000+ mortgage products, with advisors providing personalized guidance from initial consultation through application completion. The company is an introducer to Echo Finance Limited and is authorized and regulated by the Financial Conduct Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgages Whole-of-market mortgage brokerage delivering access to 90+ lenders and 20,000+ mortgage products, covering residential purchase, remortgage, first-time buyer, bad credit, self-employed, and buy-to-let mortgages for individual UK borrowers.
• Later Life Lending Equity release and retirement mortgage advisory for homeowners aged 55+, offering lifetime mortgages, retirement interest-only (RIO) mortgages, drawdown lifetime mortgages, home reversion plans, enhanced lifetime mortgages, and buy-to-let equity release.
• Commercial and Bridging Commercial mortgage, bridging loan, and development finance advisory for business owners, property investors, and developers, covering regulated and unregulated bridging loans, second charge bridging, owner-occupier and investment commercial mortgages, and development finance.
• Insurance Whole-of-market insurance brokerage arranging life insurance, critical illness cover, income protection, whole-of-life insurance, relevant life insurance, home insurance, landlord insurance, and business insurance for individuals and small businesses.

Quantifiable outcome

• Access to 90+ lenders and 20,000+ mortgage products
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Echo Finance LimitedcoreStrategic or Co-development PartnerEcho Finance Limited is the primary partner to whom Mortgage Support Chester Limited introduces customers. Echo Finance is registered in England and Wales (company 6939070) and is authorised and regulated by the Financial Conduct Authority (FCA reference 570073). Website content and branding indicate this is a core operational relationship.
• 90+ UK Mortgage LenderscoreStrategic or Co-development PartnerWhole-of-market broker with access to 90+ lenders including Nationwide Building Society, Accord Mortgages, Barclays, NatWest, Coventry Building Society, HSBC, and others.
• Specialist Commercial LenderscoreStrategic or Co-development PartnerAccess to commercial mortgage products through specialist lenders for bridging loans, development finance, and commercial mortgages.
• Equity Release Council MemberscoreStrategic or Co-development PartnerLater life lending advisors are members of the Equity Release Council, providing access to equity release products from providers like Just Retirement and Aviva.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mortgage Advice Bureau (MAB): MAB is a large UK mortgage broker network with hundreds of advisors across the country. Comparable in advisory-led residential and buy-to-let brokerage but operates at significantly greater scale and is publicly listed.
• Connells Group: Connells is one of the UK's largest estate agency and mortgage advisory groups with in-house broker services. Comparable in mortgage brokerage activity but operates as a national incumbent with significantly broader service portfolio.
• Openwork Partnership: Openwork is a large UK mortgage and protection advisory network with thousands of advisers. Comparable in mortgage and protection advisory offering but operates as a large-scale network rather than a regional firm.
• Countrywide (now Connells-owned): Countrywide is a major UK estate agency and mortgage brokerage network. Comparable in mortgage advisory and whole-of-market access, but operates at national scale as part of a much larger property services group.

Direct peers

• London & Country Mortgages (L&C): L&C is one of the UK's largest whole-of-market mortgage brokers, offering free broker advice across the entire lender panel. Directly comparable as a fee-based introducer serving residential, buy-to-let, and specialist mortgage customers.
• SPF Private Clients: SPF Private Clients is a UK whole-of-market broker specialising in high-net-worth, complex income, and specialist mortgage cases. Comparable in specialist segments (self-employed, contractors, adverse credit) and whole-of-market positioning.
• John Charcol: John Charcol is a long-established London-based whole-of-market mortgage broker serving residential, buy-to-let, and complex income borrowers. Comparable in whole-of-market positioning and specialist customer segments (self-employed, contractors).
• Trussle: Trussle is a UK digital mortgage broker providing online whole-of-market advice with automated lender matching. Directly comparable in product category and whole-of-market positioning, differentiated by proprietary online tooling.
• Habito: Habito is a UK online mortgage broker offering whole-of-market advice with a digital-first customer experience. Comparable in core product (mortgage brokerage) and whole-of-market positioning, with stronger proprietary technology.
• Mojo Mortgages: Mojo is a UK online mortgage broker offering whole-of-market residential and buy-to-let advice via digital channels. Comparable in core whole-of-market residential brokerage with a stronger digital marketing engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORTGAGE SUPPORT CHESTER LIMITED