Viti Vinci Aromas Sl.

What Viti Vinci Aromas Sl. does

Viti Vinci Aromas S.L. is a privately-held olfactory art studio founded in 2017, incorporated in Palma de Mallorca, Spain, with a secondary studio off Berkley Square in London. The company explicitly positions itself as an art studio rather than a conventional perfume house, creating limited-edition wearable fragrances (MYTHOS collection: Artemis, Apollo, Aphrodite; The Collector; The Essence of Soil) sold in 11ml and 50ml formats at price points ranging from $50 to $588. Its proprietary technology includes a mycelium-based fragrance delivery system using living mycelium spheres that carry all-natural fragrance in immersive installations and biodegrade after exhibitions.

The business operates through three revenue streams: direct-to-consumer e-commerce via a Shopify storefront with worldwide shipping, by-appointment studio consultations in London and Mallorca for sampling and personalized experiences, and custom commissioned olfactory artworks for private collectors, cultural institutions, and hospitality/architecture clients. A recurring patronage stream supports research and artistic exploration beyond conventional formats. Pricing is unit-based with limited-edition releases, and 5% of The Essence of Soil sales are donated to DIRT charity. Marketing relies on Instagram, an email newsletter, a journal/blog, and editorial coverage from exhibitions such as the SOIL Exhibition at Somerset House (December 2024) and the upcoming Venice Biennale installation "Key Minor (score for smoke & light)" at the Kelterborn Collection (May-September 2026). The company employs 1-10 people, holds the VITI VINCI registered trademark, and operates with no disclosed external funding or institutional investors.

Name

Viti Vinci Aromas Sl.

Legal name

VITI VINCI AROMAS S.L.

Website

https://www.vitivinci.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Viti Vinci Aromas S.L. is a Mallorca-based olfactory art studio (founded 2017) that creates limited-edition wearable fragrances, immersive mycelium-based scent installations, and bespoke commissioned olfactory artworks for private collectors, cultural institutions, and hospitality clients.

Ownership category

akta.pro rank

Product category

Artisan Perfumery

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eau de Cologne & Light Fragrances (CRABADAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Artisan perfumery
• Olfactory art
• Luxury fragrances
• Scent installations
• Custom fragrance commissions

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Perfume Collectibles Sales: Sale of limited edition wearable olfactory artworks in 11ml and 50ml formats. Products include MYTHOS collection (Artemis, Apollo, Aphrodite), The Collector, and The Essence of Soil. Each is released in limited editions as collectible works.
2. Custom Commissioned Works: Original olfactory artworks developed for private collectors, cultural institutions, and hospitality/architecture clients. Projects begin with enquiry into place, material and intention, developed with conceptual precision.
3. Patronage: Patrons support research, experimentation and artistic exploration, enabling creation of projects beyond conventional formats and advancing scent as a contemporary artistic medium.
4. Charitable Donation (Deduction): 5% of all sales of The Essence of Soil is donated to DIRT charity, a charitable revenue stream that reduces net revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Viti Vinci is an olfactory art studio that composes and sells limited-edition wearable perfumes (the MYTHOS collection, The Collector, The Essence of Soil) as collectible artworks. It also creates immersive scent-led installations for exhibitions and bespoke commissioned olfactory artworks for private collectors, cultural institutions, and luxury hospitality/architecture clients, with each work translating archetypal energies, memory, or place into scent.

Differentiator

Problem solved

Functional benefit

Brands

• MYTHOS: A collection translating Greek mythology archetypal energies into olfactory art—each work expressing a distinct force through scent.
• THE COLLECTOR
• THE ESSENCE OF SOIL

Products and services

• The Collector A one-of-a-kind limited-edition eau de parfum from the Collectible Archetypes universe, crafted by Viti Vinci's Scent Artists and inspired by Mario von Kelterborn's manifesto on collecting art. Available in 11ml ($159) and 50ml ($588) formats for collectors and art patrons.
• Artemis A limited-edition eau de parfum from the MYTHOS collection that translates the Greek archetypal energy of Artemis into a wearable olfactory artwork. Available in 11ml ($147) and 50ml ($453) formats for individual collectors and fragrance enthusiasts.
• Apollo A limited-edition eau de parfum from the MYTHOS collection that translates the Greek archetypal energy of Apollo into a wearable olfactory artwork. Available in 11ml ($147) and 50ml ($441) formats for individual collectors and fragrance enthusiasts.
• Aphrodite A limited-edition eau de parfum from the MYTHOS collection that translates the Greek archetypal energy of Aphrodite into a wearable olfactory artwork. Available in 11ml ($147) and 50ml ($459) formats for individual collectors and fragrance enthusiasts.
• The Essence of Soil A grounding eau de parfum evocative of rich, healthy earth and soil after a gentle rain, rooted in regenerative-land philosophy and tied to the SOIL collection exhibited at The Somerset House (December 2024). 5% of sales are donated to DIRT charity. Currently out of stock / coming soon in 11ml ($50) format.
• Custom Olfactory Commissions Bespoke commissioned olfactory artworks developed for private collectors, cultural institutions, and hospitality/architecture clients. Each project begins with enquiry into place, material and intention and is developed with conceptual precision to translate memory, identity, or spatial narrative into scent.
• Immersive Olfactory Installations Immersive scent-led installations such as Key Minor (score for smoke & light) and Quod Seminas Metis, designed for cultural institutions, exhibitions, and hospitality/architecture venues. Uses a proprietary mycelium-based fragrance delivery system with living, biodegradable spheres to translate context, material and narrative into multisensory experiences.
• Artistic Patronage Programme Recurring patronage programme through which supporters fund research, experimentation and the creation of olfactory projects beyond conventional formats, advancing scent as a contemporary artistic medium.

Quantifiable outcome

• 5% of sales donated to DIRT charity for The Essence of Soil

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DIRT CharityminorOthersViti Vinci donates 5% of all sales of The Essence of Soil fragrance to DIRT charity. The Essence of Soil is described as a grounding fragrance evocative of healthy earth and soil, with the donation supporting the charity's work.
• Kelterborn CollectioncoreStrategic or Co-development PartnerKey Minor (score for smoke and light), an immersive olfactory installation, is being exhibited at the Kelterborn Collection on Giudecca in Venice. The installation runs May 7th - September 7th, 2026. Inspired by Mario von Kelterborn's manifesto on art collecting.
• Mario von KelterbornminorStrategic or Co-development PartnerThe Collector's fragrance is inspired by Mario von Kelterborn's manifesto 'The Manifesto for Collecting Art', capturing the emotional, intellectual and aesthetic journey of collecting art.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• D.S. & Durga: Independent niche fragrance house known for art-forward, conceptually rich perfumes with storytelling at the core. Closely matches Viti Vinci's positioning of perfume as artistic expression and small-batch creative work.
• Byredo: Luxury niche fragrance house with conceptual naming, limited distribution, and premium pricing. Comparable to Viti Vinci on art-driven positioning and high unit prices in the 50ml range.
• Le Labo: Cult luxury fragrance house selling hand-blended, narrative-led perfumes at premium prices with a craft/art positioning. Highly comparable on price architecture, concept-driven bottles, and limited drops.
• Diptyque: Heritage luxury house spanning eau de parfum, candles, and home fragrances with an art-driven brand identity. Comparable across Viti Vinci's wearable perfume plus candle/home aroma format.
• Olfactive Studio: Niche fragrance brand that explicitly fuses perfume with photography as an artistic medium. Closely parallel to Viti Vinci's positioning of scent as a contemporary fine-art form.
• Imaginary Authors: Niche fragrance house that builds perfumes around literary/artistic narratives and limited collections. Comparable to Viti Vinci on narrative-led, collectible olfactory artworks.
• Aesop: Luxury natural personal-care and fragrance house with apothecary/art positioning, premium pricing, and a small-batch creative identity. Comparable to Viti Vinci on natural ingredients, design-led brand, and luxury tier.
• Cire Trudon: Heritage French luxury candle and olfactory house with strong artistic and cultural-institution ties. Comparable on luxury candle/home aroma offerings and prestige positioning.
• Memo Paris: Niche luxury fragrance house built around travel, memory, and narrative-led compositions. Closely parallel to Viti Vinci's storytelling approach and premium50ml pricing.
• Comme des Garçons Parfums: Conceptual fashion-art house extending into niche perfumes with avant-garde positioning. Comparable to Viti Vinci on perfume as artistic medium rather than mass-market fragrance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vitivinci
• LinkedInlinkedin.com/company/vitivinci

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viti Vinci Aromas Sl.