Voga Wigs & Hair Add-ons

What Voga Wigs & Hair Add-ons does

Voga Wigs & Hair Add-ons is a specialty retail business founded in 1984 (originally as Keith's Haircenter) by Keith Zimmerman and currently operating a single showroom in Green Bay, Wisconsin. The company sells wigs, hair systems, and extensions with a primary customer focus on individuals experiencing medical hair loss — including cancer patients, those with alopecia, and trichotillomania sufferers — as well as general aesthetic consumers seeking hair additions. Sister-company Keith's Haircenter operates alongside the Voga brand, and both have been recognized among Salon Today's Top 100 Salons in America.

Name

Voga Wigs & Hair Add-ons

Legal name

Voga Wigs & Hair Add-ons

Website

https://vogawigs.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Voga Wigs & Hair Add-ons is a Green Bay, Wisconsin specialty retailer of wigs, hair systems, and extensions founded in 1984, serving medical hair loss patients and aesthetic consumers through a single showroom.

Ownership category

akta.pro rank

Product category

Wig and Hair Replacement Salon

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Personal Care Services (8121)

akta.pro primary industry

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK)

akta.pro secondary industries

Wig Styling, Customization & Maintenance (HSALAAAL), Hair Extensions & Weaves Services (HSALAAAG), Hair Extensions, Wigs & Hairpieces (CRABABAH)

Keywords

• Custom wig design
• Medical hair loss solutions
• Human hair wigs
• Wig care services
• Hair replacement studio

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Wig and Hair Product Sales: Sale of human hair wigs, synthetic wigs, hair toppers, hair extensions, and headwear products. Includes both custom-made wigs (4-8 week turnaround) and ready-to-wear options. Wide selection of over 300 wigs and hair add-ons in stock.
2. Wig Care and Styling Services: Professional services including shampooing, conditioning, styling, coloring, highlighting, trimming, perming, deep conditioning, and repairs for both human hair and synthetic wigs. Services range from $34 to $115 and up depending on service type and hair type.
3. Custom Wig Design Services: Bespoke custom wig creation service including consultation, precise measurements, design, creation, fitting, and care instruction. Custom wigs are individually tailored to specifications in color, texture, length, and curl.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Voga Wigs & Hair Add-ons is a Wisconsin-based wig studio selling custom and ready-to-wear human hair and synthetic wigs, hair toppers, hair extensions, and headwear for individuals experiencing medical hair loss or seeking style enhancement. The company also provides professional wig care services and bespoke wig design and fitting through private in-person consultations at its Green Bay boutique. Over 300 wigs and hair add-ons are kept in stock, alongside an exclusive non-surgical custom hair system.

Product overview

Voga Wigs & Hair Add-ons is a Wisconsin-based wig studio and salon offering a comprehensive portfolio of hair replacement solutions. The core offering consists of custom and ready-to-wear wigs available in three main categories: Virgin European Hair Wigs (luxury human hair), Voga Human Hair Wigs (premium natural hair), and Voga Synthetic Hair Wigs (affordable synthetic). Supporting products include Hair Toppers for partial thinning, three types of Hair Extensions (Tape-In, Clip-In, and Flip-In), and Stylish Headwear (turbans, scarves, hats). The company also provides an exclusive Voga Women's Custom Hair System featuring 'second scalp' technology for non-surgical hair loss treatment. Complementary services include professional Wig Care Services (cleaning, coloring, styling, repairs) and Wig Design & Customization Services. The portfolio serves women, men, and children experiencing hair loss due to medical conditions (cancer, alopecia, trichotillomania) or seeking style enhancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Voga Human Hair Wigs Premium custom and ready-to-wear wigs made from 100% natural human hair, designed to restore confidence for individuals experiencing hair loss due to medical conditions, alopecia, or styling preferences.
• Virgin European Hair Wigs Luxury wigs crafted from fine-diameter virgin European human hair offering unparalleled natural beauty, shine, and movement. Can be colored, highlighted, permed, and heat-styled like natural hair.
• Voga Synthetic Hair Wigs Premium quality synthetic hair wigs offering realistic appearance, style versatility, and comfort at accessible price points. Available in heat-resistant fibers for limited styling.
• Hair Toppers Lightweight hairpieces designed for partial hair loss, integrating with natural hair to provide targeted coverage at the crown, part line, or other thinning areas. Available in human hair and synthetic options.
• Hair Extensions Hair extensions offered in three formats: Tape-In (hypoallergenic medical-grade adhesive, damage-free), Clip-In (easy at-home application for volume and length), and Flip-In (transparent miracle wire for instant transformation, made from 100% human hair).
• Voga Women's Custom Hair Systems Exclusive non-surgical hair loss solution featuring 'second scalp' technology with breathable, lightweight polymer resin base. Custom-fitted with 100% real human hair for active lifestyles and partial or complete thinning.
• Stylish Headwear Curated collection of turbans, scarves, hats, and soft caps for women experiencing hair loss. Designed for comfort, style, and confidence during medical treatments or daily wear.
• Voga Wig Care Services Professional wig care services including shampooing, conditioning, styling, coloring, highlighting, trimming, perming, deep conditioning, and repairs for both synthetic and human hair wigs. Service prices range from $34 to $115 and up.
• Wig Design & Customization Services Expert custom wig design and customization services including precise head measurements, color matching, texture selection, and personalized styling for bespoke wigs tailored to individual specifications. Custom wigs typically take 4-8 weeks to complete.

Quantifiable outcome

• Custom wigs typically take 4-8 weeks to complete
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• ATS Design GroupminorOthersSyracuse, New York-based digital marketing and web development agency providing ongoing website design, development, technical optimization, accessibility standards, and maintenance services for vogawigs.com. Supports content updates, hosting coordination, technical updates, and compliance-related improvements.
• Keith's HaircenterminorOthersParent company and affiliated salon founded by Keith Zimmerman. Keith is the founder and artistic director of Voga Wigs & Hair Add-Ons. Keith's Haircenter is recognized as one of the Top 100 Salons in America according to Salon Today.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wigs.com: Direct-to-consumer wig retailer offering a broad catalog of human hair and synthetic wigs, toppers, and headwear for both medical and fashion customers. Highly comparable to Voga in product mix, though Voga differentiates with in-person medical-grade fitting and customization.
• Great Lengths: Premium hair-extension brand with global salon network. Comparable to Voga on the extensions and add-ons side of the portfolio, particularly for premium human-hair integration services.
• Daniel Alain: Premium European human-hair wig and hair-system specialist serving customers experiencing medical hair loss. Comparable to Voga in premium positioning, custom craftsmanship, and 100% European hair sourcing.
• Paula Young: Long-standing direct-to-consumer wig catalog retailer offering human hair and synthetic wigs for medical hair loss and fashion. Comparable product offering to Voga, but competes primarily through phone/mail-order rather than in-person medical-grade consultations.

Emerging players

• Lordhair: Online custom wig and hair system retailer with strong direct-to-consumer e-commerce motion. Comparable product category to Voga, but positioned as a digitally native competitor rather than a consultative, in-person specialist.
• Hairdreams: European premium hair-extension and hair-system specialist with international salon partner network. Comparable to Voga's premium European human-hair positioning and custom hair-system offering.

Broad incumbents

• HairClub: Established national hair-restoration and replacement brand with multi-location centers, serving medical and lifestyle hair-loss customers. Comparable in addressing hair-loss needs, but HairClub operates at much larger scale and offers surgical options alongside non-surgical solutions.
• Bosley: National hair-restoration brand combining surgical hair transplantation with non-surgical hair systems. Overlaps with Voga in addressing hair-loss customers, but Bosley's center-led model and surgical focus differentiate it from Voga's boutique, non-surgical specialty.

Others

• Jon Renau: Leading wig manufacturer and supplier whose products are widely retailed through salons and boutiques. Functions as a potential upstream supplier to Voga's custom wig sourcing, as well as an indirect competitor on finished wigs.

Regional players

• HRI (Hair Restoration Institute): Regional multi-location hair-loss solution provider offering non-surgical hair systems and replacement services. Comparable service model to Voga, but operates across multiple U.S. locations rather than a single boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voga Wigs & Hair Add-ons