Osaühing Sulemees

Name

Osaühing Sulemees

Legal name

Sulemees OÜ

Website

https://sulemees.ee

Company type

Private

Founded year

1996

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Product Sales: One-time sale of physical products including calendars, notebooks, school supplies, and office stationery. Revenue generated through per-unit transactional purchases via e-commerce and phone orders.
2. Printing Services: Custom printing services offered as an additional revenue stream, including printed forms and custom calendar production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

No source-backed information is available to describe the company's core offerings.

Product overview

Osaühing Sulemees is an Estonian e-commerce company specializing in calendars, school supplies, and office supplies. The company operates a multi-brand portfolio combining its own Sulemees private-label brand with third-party stationery brands. The core offerings include: Kalendrid (Calendars) — own-brand planners, notebooks, wall calendars, desk calendars, pocket calendars, and Time-master leather planners in various sizes and cover materials; Koolikaubad (School Supplies) — school diaries, notebooks, teacher's journals, drawing supplies, writing implements, and accessories; Kontoritarbed (Office Supplies) — document management, archive supplies, paper products, and office basics; Blanketid (Forms) — accountant blanks; Kalendritarvikud (Calendar Accessories); and Trükitööd (Printing Services). The company maintains physical presence in Tartu (headquarters and production) and Tallinn, serving customers across Estonia.

Differentiator

Problem solved

Functional benefit

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• Notebook Therapy: Online stationery and planner DTC retailer with international shipping. Comparable as a digitally native stationery brand serving planners and notebooks, competing for the same cross-border consumer demand Sulemees could address via its English-language site.
• Cult Pens: UK online stationery retailer specializing in writing instruments. Comparable as a digital-first niche stationery e-commerce player, though Cult Pens focuses more narrowly on pens and inks.

Direct peers

• Paperchase: UK-headquartered stationery and gift retailer with calendars, planners, and notebooks as core SKUs. Directly comparable product mix and target customer (gifting, planners, school supplies) to Sulemees.
• Herlitz: German school and office stationery brand with notebooks, folders, and school accessories. Closely comparable to Sulemees's school supplies and form/blanks categories, particularly for back-to-school retail.

Broad incumbents

• Faber-Castell: Global art and writing instruments manufacturer. Compares to Sulemees's koolikaubad (drawing supplies, writing implements, craft supplies) and competes in the same European retail channels.
• Moleskine: Global premium notebook and planner brand. Comparable to Sulemees through its premium Time-master leather planners and pocket notebooks, but operates at international scale with significantly broader distribution.
• Leitz (by Esselte/Leitz ACCO): European office supplies manufacturer (filing, document management, staplers, punches). Overlaps directly with Sulemees's Kontoritarbed line of document management, archive supplies, and office basics.
• Viking (Office Depot Europe): European online office supplies retailer serving SMBs across multiple countries. Competes with Sulemees for office and stationery procurement customers, with deeper catalog and cross-border logistics.
• Lyreco: European B2B office supplies distributor active across the Nordics and Baltics. Overlaps with Sulemees's Kontoritarbed (office supplies) line and B2B customer base, though Lyreco's scale and broad assortment dwarf a regional e-commerce retailer.
• Staedtler: German writing instruments and stationery manufacturer. Overlaps with Sulemees's school supplies (pencils, pens, art supplies) and offers both own-brand products and OEM/private-label supply to stationery retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebooket-ee.facebook.com/Sulemees

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osaühing Sulemees