Trilha

What Trilha does

Trilha (operating as Trilha Gestão) is a Rio de Janeiro-based consulting firm founded in 2022 that provides sports management, funding advisory, and training services to sports entities, athletes, third-sector organizations, and corporate clients in Brazil. The firm operates as a professional services business with a small team (1-10 employees) and a sales-led go-to-market model, delivering individualized mentorship engagements (1 to 4 hours weekly) and project-based resource capture work. Its service portfolio is organized into four practice areas: Consulting/Mentoria (strategic planning, sports planning, financial intelligence, business plans, entity regularization), Resource Capture (corporate fundraising and the DNA product for individual taxpayer donations), Project Office (execution and accountability for federal and state sports incentive laws, COB, CBC, and Plataforma Mais Brasil), and Training (Universidade TRILHA courses, lectures, workshops, books, scientific articles, and grant curation), plus dedicated athlete management services covering career, sports science, media training, representation, international exchange, and post-career transition.

Trilha's core differentiator is its 'Colcha de Retalhos' (Patchwork Quilt) financial intelligence methodology, which composes financing from multiple federal and state incentive laws, lottery-funded platforms (COB, CBC), government agreements, and corporate sponsors into an integrated funding plan. The signature product, DNA (Desenvolvimento Nacional de Atletas), launched in 2022, leverages Brazil's Lei de Incentivo ao Esporte to enable sports institutions to capture donations from individual taxpayers (up to 7% of income tax owed) and corporate entities (up to 2% as of 2023), a channel the firm describes as previously underserved in the Brazilian sports market. The DNA product includes a campaign management platform with pre-campaign, posting calendar, action plan, and communication plan modules.

The firm generates revenue through professional services fees across multiple service modules, though pricing is not publicly disclosed. Geographic operations are concentrated in Southeast Brazil, with no disclosed expansion beyond that region. Trilha is privately held with no institutional investors, parent company, or acquired subsidiaries identified in the source data. The firm has no disclosed management team, no social media presence, and no formal partnerships or alliances documented.

Name

Trilha

Legal name

Trilha

Website

https://trilhagestao.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Trilha Gestão is a Rio de Janeiro-based sports management consulting firm founded in 2022 that provides fundraising advisory, strategic planning, and training services to Brazilian sports clubs, federations, athletes, third-sector organizations, and corporate clients navigating sports incentive legislation.

Ownership category

akta.pro rank

Product category

Sports Management Consulting

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB), Athlete Endorsements & Brand Ambassador Programs (MPAKALAD), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Sports management consulting
• Sports funding advisory
• Athlete career management
• Sports incentive compliance
• Strategic sports planning

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Mentorship Services: Individualized advisory services providing support for sports entities in strategic planning, project management, and day-to-day operations. Services offered in plans of 1 to 4 hours weekly of total immersion.
2. DNA - Desenvolvimento Nacional de Atletas: Resource capture service for sports institutions, assisting in fundraising through the Lei de Incentivo ao Esporte via individual taxpayers. The product includes a platform and full intelligence support from diagnosis through campaign closure, including pre-campaign, posting calendar, action plan, strategic plan, and communication plan.
3. Project Development Services: Development of projects for various resource-decentralizing entities, including execution monitoring and accountability for sports or cultural projects. Services cover Lei Federal de Incentivo ao Esporte, state-level sports incentive laws, and government agreements via Plataforma Mais Brasil.
4. Training and Capacity Building: Educational services including online and in-person specialized courses, scientific publications, workshops, lecture cycles, and grant curation. Developed through Universidade TRILHA.
5. Athlete Management Services: Career management for athletes including career development strategies, agency representation, exchange programs, and post-career transition support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Trilha is a Brazilian sports management and financing consultancy that helps sports clubs, federations, third-sector organizations, and athletes develop strategic plans, access public and private funding through sports incentive laws, and manage athlete careers. Its core offerings include individualized mentorship (1–4 hours weekly), strategic and sports planning, financial intelligence via the proprietary "Colcha de Retalhos" model, project-office services for federal/state incentive laws and Plataforma Mais Brasil agreements, training through Universidade TRILHA, and athlete management covering career, post-career, and media training. The flagship product, DNA (Desenvolvimento Nacional de Atletas), captures individual income-tax donations via the Lei de Incentivo ao Esporte on behalf of sports institutions.

Product overview

Trilha is a comprehensive sports management and financing consultancy offering a platform of integrated services organized into four main areas: Consulting/Mentoring, Resource Capture, Project Office, and Training. The core product is DNA (Desenvolvimento Nacional de Atletas), a fundraising solution launched in 2022 for capturing individual income tax donations. The service portfolio includes strategic and sports planning, financial intelligence with the proprietary 'Colcha de Retalhos' model, business plans, entity regularization, project management for federal and state incentive laws, government platform services (Mais Brasil, COB, CBC), and athlete management services covering career, sports science, media training, physical/psychological preparation, agency, exchange programs, and post-career support. Educational offerings include Universidade TRILHA courses, lectures, workshops, books, and scientific articles.

Differentiator

Problem solved

Functional benefit

Brands

• DNA - Desenvolvimento Nacional de Atletas: Product to assist sports institutions in raising funds from individuals through the Sports Incentive Law. The service includes monitoring and advising clients exclusively in the fundraising process, with a platform and fundraising intelligence from diagnosis to campaign closure.

Products and services

• DNA - Desenvolvimento Nacional de Atletas Flagship fundraising product that assists sports institutions in capturing resources from individual taxpayers through the Lei de Incentivo ao Esporte. Includes a platform and full fundraising intelligence from diagnosis through campaign closure, covering pre-campaign, posting calendar, action plan, strategic plan, and communication plan.
• Sports Management Consulting and Mentorship Individualized consulting support for sports entities, consulting firms, or individuals seeking to improve their understanding of day-to-day sports management. Covers strategic planning, sports planning, financial intelligence via the "Colcha de Retalhos" model, business plan development, and entity regularization, delivered through plans of 1–4 hours weekly.
• Project Office - Sports Incentive Laws and Government Platforms Project development, execution monitoring, and accountability services covering Lei Federal de Incentivo ao Esporte, state-level sports incentive laws, Plataforma Mais Brasil agreements (including parliamentary amendments), Plataforma COB (Lei Agnelo Piva), and Plataforma CBC (lottery resources for clubs). Uses Trilha's proprietary public resource management methodology.
• Training and Capacity Building (Universidade TRILHA) Educational services including online and in-person specialized courses (entity regularization, strategic planning, business plans, incentive-law projects, resource capture), scientific publications, customized lectures, practical workshops, books on sports management, scientific articles, and grant/tender curation for corporate clients.
• Athlete Management and Career Services Career management services for professional and amateur athletes covering career development strategies, agency representation (including relocation and bureaucratic support), international sports exchange programs, sports science and physical/psychological preparation, media training, and post-career transition support addressing economic, financial, mental, and psychological aspects.

Quantifiable outcome

• Athletes can donate up to 7% of owed income tax to approved sports projects through the Lei de Incentivo ao Esporte
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Regional players

• PLURI Consultoria: Brazilian sports business and management consultancy producing research and advisory for clubs, federations, and investors—directly comparable to Trilha's consulting/mentoria and strategic planning services in the Brazilian market.
• T2 Brasil (Tortuga Partners / T2 Group): Brazilian sports marketing and consulting firm working with brands, athletes, and sports properties—comparable to Trilha on the corporate sponsorship capture (Captação diretamente com Empresas) and athlete marketing dimensions.

Direct peers

• Excel Sports Management: Boutique sports agency providing athlete representation, marketing, and post-career advisory—directly comparable to Trilha's Gestão de Atletas service line in scope and target customer.

Broad incumbents

• Octagon: Global sports marketing and management agency owned by Interpublic Group, offering athlete representation, sponsorship consulting, and rights-holder services—broadly overlapping with Trilha's athlete management and resource capture capabilities at much larger scale.
• CAA Sports: Sports division of Creative Artists Agency representing elite athletes and providing sports marketing, consulting, and media advisory—comparable on the athlete management and sports consulting dimensions of Trilha's business.
• Endeavor (IMG): Global talent representation and sports management powerhouse, with IMG legacy in athlete management and event operations—relevant comparable for Trilha's athlete management and sports consulting practice.
• Roc Nation Sports: Athletic representation and sports management arm of Roc Nation offering athlete agency, marketing, and post-career services—comparable to Trilha's athlete management and media training offerings.
• Wasserman: Global sports marketing, athlete management, and consulting firm whose Brazilian arm competes with Trilha across athlete representation, sponsorship advisory, and sports property consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trilha